Best European Sales Engagement Software

Looking for a European alternative to Outreach, Salesloft or Apollo.io? Sales engagement software automates the email, LinkedIn and call sequences a rep uses to prospect at scale, so a team can run consistent outreach cadences without hand-sending every message.

How we rank these tools — 4-step process
  1. 1
    European ownership, verified

    The company is headquartered and incorporated in the EU, EEA or Switzerland, and processes customer data in Europe. A US parent company disqualifies a tool from this page regardless of where its servers are.

  2. 2
    Category fit and hands-on review

    What the tool actually does, who it suits, and where it falls short — checked against the vendor’s own documentation, changelog and pricing page rather than its marketing copy.

  3. 3
    Compliance and pricing check

    GDPR posture, hosting location and the prices quoted on this page are verified against the vendor’s public pricing before publication, and re-checked when we revisit the category.

  4. 4
    Position on this page

    Placement on this page can be paid, and that can affect the order tools appear in. It never buys a listing: a tool that fails the checks above is not here at any price, and payment does not change the shortcomings we write about. A vendor can ask us to correct a factual error — not to remove a criticism.

Vendors can pay for visibility on this page. It never changes what an entry says about a product, including the criticism, and we earn nothing when you click through to a vendor. Paid placement can affect the order in which tools appear; it never affects whether a tool is listed. Editorial policy

7 European Sales Engagement Tools

Lemlist

Paris-based multichannel sequencing across email, LinkedIn, SMS, WhatsApp and calls, with published tiered pricing

#1of 7 in this category
France From $55/month (annual), published tiers
Multichannel: email, LinkedIn, SMS, WhatsApp and a call ...Unlimited users and senders on the entry Email planLead enrichment and buying-intent-signal add-ons

Overloop

Brussels-based sales prospecting platform, formerly Prospect.io, running since 2015 with a 450M+ contact database

#2of 7 in this category
Belgium From $69/user/month, published
Operating since 2015, longest track record in this category450M+ contact database (self-reported)CRM integrations: HubSpot, Salesforce, Pipedrive

Waalaxy

Montpellier-based LinkedIn automation and email sequencing with clear published per-user pricing from €19/month

#3of 7 in this category
France From €19/user/month, published
Clear published per-user pricing across 3 tiersLinkedIn invite automation plus cold email on the top tierAPI access and Make/Zapier/n8n integrations

Expandi

Dutch cloud-based LinkedIn automation with no browser extension, built around account safety

#4of 7 in this category
Netherlands $99/month ($79/month annual), published
Runs from a dedicated cloud IP, no browser extensionPositioned specifically around LinkedIn account safetyWhite-label option on the Agency plan

La Growth Machine

French multichannel prospecting across LinkedIn, email, X and calls, priced per connected sending identity

#5of 7 in this category
France From €60/month per identity, published
Widest channel mix: LinkedIn, email, X and calls on UltimateCloud-based sending with dedicated mobile proxiesExact HQ city not confirmed via an official legal notice

Woodpecker.co

Polish cold email platform with unusual usage-based pricing: $7 per 100 contacted prospects

#6of 7 in this category
Poland $7 per 100 contacted prospects, published
Usage-based pricing instead of per-seatUnlimited team members and email accounts on every planLinkedIn is a paid add-on, not native multichannel

Magileads

French multichannel sales engagement, OVH-hosted, with the lowest entry price in this category from €25/month

#7of 7 in this category
France From €25/month, usage-based
Lowest published entry price in this categoryEmail, LinkedIn and SMS campaigns with contact enrichmentWhite-label option available

Key takeaways

  • Lemlist ranks #1 because it is the most established brand here with the broadest published multichannel tiers — email, LinkedIn, SMS, WhatsApp and calling from one sequence.
  • Every tool in this category publishes real pricing, which is unusual for sales engagement software: no vendor here is quote-only.
  • Overloop has the longest track record, operating since 2015 (first as Prospect.io), and remains a fully remote company with its legal HQ in Brussels.
  • Waalaxy and Expandi are the two most LinkedIn-safety-focused tools; Expandi runs with no browser extension at all, from a dedicated cloud IP.
  • La Growth Machine reaches the most channels (LinkedIn, email, X and calls) but its exact HQ city could not be confirmed via an official legal document, and it is priced per connected sending identity rather than per seat.

Looking for a European alternative to Outreach, Salesloft or Apollo.io? Sales engagement software automates the email, LinkedIn and call sequences a rep uses to prospect at scale, so a team can run consistent outreach cadences without hand-sending every message.

European Sales Engagement tools compared

European Sales Engagement tools compared on position, country, entry price and best use
PositionToolCountryEntry priceBest for
#1LemlistFranceFrom $55/month (annual), publishedTeams wanting the broadest multichannel sequencing under one published price
#2OverloopBelgiumFrom $69/user/month, publishedBuyers who value the longest operating history and a large contact database
#3WaalaxyFranceFrom €19/user/month, publishedSmall teams wanting clear per-user LinkedIn + email pricing
#4ExpandiNetherlands$79–99/month, publishedTeams prioritising LinkedIn account safety above all else
#5La Growth MachineFranceFrom €60/month per identity, publishedTeams wanting LinkedIn, email, X and calls in one sequence
#6Woodpecker.coPoland$7 per 100 contacted prospects, publishedEmail-first teams that want to pay for outcomes, not seats
#7MagileadsFranceFrom €25/month, publishedSmall budgets wanting the cheapest entry point in this category

Every European sales engagement tool reviewed

#1 Lemlist

Paris, France Founded Not stated by the vendor From $55/month (annual), published tiers No free tier stated

Best for: Teams wanting the broadest multichannel sequencing under one published price

  • Operating company. LEMPIRE SAS
  • Jurisdiction. EU (France)
  • Where the data sits. Not stated by the vendor beyond EU incorporation
  • Source code. Closed source
  • Replaces. Outreach, Salesloft, Reply.io

Lemlist is a Paris-based multichannel sales engagement platform, legally operated by LEMPIRE SAS, registered at 128 rue La Boétie in the city's 8th arrondissement. It covers email sequencing with deliverability tooling and personalization, plus LinkedIn, SMS and WhatsApp automation and a call dialer on its higher tier — a wider single-product channel mix than most of the other tools in this category.

Pricing is published rather than quoted: the Email plan is $55/month billed annually ($69/month monthly) for 50,000 emails a month with unlimited users and senders, and the Multichannel plan is $87/month annually ($109/month monthly) for unlimited emails and messages with 5 senders per user, plus LinkedIn, SMS, WhatsApp and calling. An Enterprise tier adds SSO/SAML and a dedicated account manager on request. Lead-enrichment and buying-intent-signal add-ons are priced separately at $16 and $21 a month.

The trade-off is that Lemlist does not publish a founding date or any compliance certification beyond its EU incorporation, so a buyer with a specific SOC 2 or ISO requirement should confirm it directly with the vendor. For a team that wants one platform covering email, LinkedIn and calling under a published price, it is the most complete single option in this category.

What Lemlist does well

  • Broadest single-product channel mix in this category: email, LinkedIn, SMS, WhatsApp and calling
  • Unlimited users and senders on the entry Email plan
  • Published pricing at every tier below Enterprise
  • Lead-enrichment and buying-intent-signal add-ons available directly in the product

Where Lemlist falls short

  • No founding date or specific compliance certification (SOC 2, ISO) published on the site
  • The Multichannel plan caps senders at 5 per user, so larger teams add cost quickly
  • Enterprise-tier SSO/SAML still requires a sales conversation

Standout feature. One published-price plan that covers email, LinkedIn, SMS, WhatsApp and calling together, rather than bundling channels across separate quoted add-ons.

#2 Overloop

Brussels, Belgium Founded 2015 (as Prospect.io) From $69/user/month, published tiers No free tier — 7-day free trial

Best for: Buyers who value the longest operating history and a large contact database

  • Operating company. Overloop SRL
  • Jurisdiction. EU (Belgium)
  • Where the data sits. Not stated by the vendor beyond EU incorporation
  • Source code. Closed source
  • Replaces. Outreach, Apollo.io, Salesloft

Overloop is the oldest company in this category. Vincenzo Ruggiero, still CEO today, started it in 2015 as a Chrome extension called Prospect.io; it was later rebranded Overloop and is now operated by Overloop SRL, registered at Rue des Pères Blancs 4 in Brussels, running as a fully remote team.

The product is an AI-powered sales prospecting and multichannel outreach platform built around a self-reported 450M+ contact database, with automated personalized email and LinkedIn campaigns, email verification and CRM integrations for HubSpot, Salesforce and Pipedrive.

Pricing is published in three tiers: Starter at $69/user/month (250 credits/user/month, 1 email account, 3 campaigns), Growth at $99/user/month (500 credits/user/month, 3 email accounts, 10 campaigns, HubSpot and Pipedrive integration), and a custom Enterprise tier (1,000 credits/user/month, unlimited email accounts and campaigns, Salesforce integration, dedicated support). A 7-day free trial is available rather than a longer 14-day window some competitors offer.

The credit-based model means the effective cost per prospect depends on how credits are consumed, which takes more budgeting effort to compare directly against Woodpecker.co's flat per-100-prospects price or Waalaxy's flat per-user price. For a team that wants the longest-running vendor in this category with a large built-in contact database, Overloop is the most established option.

What Overloop does well

  • Longest operating history in this category, running continuously since 2015
  • Self-reported 450M+ contact database built into the product
  • Published tiered pricing rather than a quote-only model
  • CRM integrations across HubSpot, Salesforce and Pipedrive

Where Overloop falls short

  • Credit-based pricing is harder to compare directly against flat per-seat or per-prospect pricing elsewhere in this category
  • Only a 7-day free trial versus 14 days at several competitors
  • Salesforce integration and dedicated support are reserved for the custom Enterprise tier

Standout feature. A decade of continuous operation under one founder, plus a contact database built directly into the product rather than sold as a separate data add-on.

#3 Waalaxy

Montpellier, France Founded Not stated by the vendor From €19/user/month, published tiers No free tier — 14-day free trial

Best for: Small teams wanting clear per-user LinkedIn + email pricing

  • Operating company. SAS Waapi
  • Jurisdiction. EU (France)
  • Where the data sits. Not stated by the vendor beyond EU incorporation
  • Source code. Closed source
  • Replaces. Reply.io, Expandi, Dripify

Waalaxy is operated by SAS Waapi, registered in Montpellier, France (RCS Montpellier 841124001) — a different city from the Paris-heavy cluster of French vendors in this category. The product combines LinkedIn invite and messaging automation with email sequencing once a prospect responds, plus CRM sync, and is cloud-based rather than a browser extension.

Three tiers are published: Pro at €19/user/month (300 LinkedIn invites/month, unlimited campaigns and sequences, automated follow-ups, CRM sync), Advanced at €49/user/month (800 invites/month, API access, Make/Zapier/n8n integrations, live chat with a 4-hour response time), and Business at €69/user/month — the vendor's most popular tier — which adds cold email sequences and 500 email-finder credits a month on top of the LinkedIn features. A 14-day free trial is available, with quarterly (20% off) and annual (50% off) discounts.

Email sequencing only arrives on the top Business tier, so a team that wants both channels from day one pays more than the entry price suggests. For a small team whose priority is LinkedIn outreach with predictable per-user pricing, Waalaxy is one of the clearest published-price options here.

What Waalaxy does well

  • Three clearly published per-user tiers, easy to budget against team size
  • LinkedIn invite automation with unlimited campaigns from the entry tier
  • API and Zapier/Make/n8n integrations on the mid tier
  • Steep discounts for quarterly (20%) and annual (50%) billing

Where Waalaxy falls short

  • Email sequencing is locked behind the top Business tier, not available on Pro or Advanced
  • LinkedIn invite volume is capped even on the top tier (800/month)
  • No founding date or specific compliance certification published

Standout feature. The steepest published billing discount in this category — 50% off with annual billing — makes the effective per-user price the lowest here at scale.

#4 Expandi

Eindhoven, Netherlands Founded Not stated by the vendor $79–99/month, published No free tier — 7-day free trial

Best for: Teams prioritising LinkedIn account safety above all else

  • Operating company. ProfitSoft B.V. (also referenced as LeadExpress B.V. at the same address)
  • Jurisdiction. EU (Netherlands)
  • Where the data sits. Not stated by the vendor beyond EU incorporation
  • Source code. Closed source
  • Replaces. Dux-Soup, We-Connect, Waalaxy

Expandi is operated by ProfitSoft B.V., registered at Meerenakkerplein 51 in Eindhoven, the Netherlands (the site footer also references LeadExpress B.V. at the same address). The product's central design choice is running entirely from a dedicated cloud IP rather than a browser extension, which the vendor positions as safer for LinkedIn account health than extension-based competitors, alongside multichannel outreach features.

Pricing is a single published Business plan at $99/month, or $79/month billed annually (a 20% discount), covering account-safety tooling, multichannel outreach and unlimited campaigns. An Agency plan for 10+ seats is custom-priced and adds flexible role and permission management, centralized campaign management, a dedicated customer success manager and a white-label option. The free trial runs 7 days with full access and no credit card charged during the trial.

Unlike Waalaxy or Lemlist, Expandi has one flat plan rather than a tiered ladder, which is simple to budget but leaves no lower-cost entry point for a very small team. For a team whose main concern is not getting a LinkedIn account restricted, Expandi's cloud-IP architecture is the most specifically built-for-that answer in this category.

What Expandi does well

  • Runs from a dedicated cloud IP with no browser extension required
  • One flat, published price rather than a confusing tier ladder
  • Unlimited campaigns included on the single Business plan
  • White-label option available on the Agency plan

Where Expandi falls short

  • No lower-cost entry tier for a solo user or very small team
  • Only a 7-day free trial
  • No founding date or specific compliance certification published

Standout feature. Cloud-IP sending architecture with no browser extension — the clearest LinkedIn-account-safety design choice among the tools in this category.

#5 La Growth Machine

France (exact city not confirmed) Founded 2019 From €60/month per identity, published No free tier — 14-day free trial

Best for: Teams wanting LinkedIn, email, X and calls in one sequence

  • Operating company. La Growth Machine
  • Jurisdiction. EU (France)
  • Where the data sits. Not stated by the vendor beyond EU incorporation
  • Source code. Closed source
  • Replaces. Outreach, Apollo.io, Lemlist

La Growth Machine was founded in 2019 by Brice (CEO), Adrien (COO) and Boris (CTO), growing out of an outbound agency Brice ran that served roughly 450 B2B startups; he built a multichannel tool for one client, saw the broader need, and spun it out as its own product.

We could confirm France as the country of registration but not the exact city via an official legal-notice page, which we flag here rather than guess. The product reaches the most channels in this category: LinkedIn, email, X (Twitter) and calls, sent from a cloud-based infrastructure with dedicated mobile proxies and no browser extension.

Pricing is billed per "identity" — a connected sending account — rather than per seat: Basic at €60/month/identity (250 leads enriched/month, up to 3 identities, LinkedIn and email only), Pro at €120/month/identity — the vendor's most popular tier (400 leads enriched/month, 5 sending emails per identity with a rotating inbox, up to 6 active campaigns, unlimited identities possible, 25 team members included), and Ultimate at €120/month/identity (1,000 leads enriched/month, unlimited campaigns, all four channels, CRM integrations with HubSpot and Pipedrive).

An Agency plan (6 identities minimum) and a Custom plan from €150/month with a 6-month minimum commitment are also available. The trial runs 14 days, with 2 months free on annual billing.

Per-identity pricing can get expensive quickly for a team running several sending accounts per rep, and it is one of only two vendors in this category (with Lemlist) whose founding story and team are unusually well documented for a small SaaS company. For a team that wants to reach a prospect on every channel from one sequence, it is the broadest option here — at a correspondingly higher price.

What La Growth Machine does well

  • Widest channel coverage in this category: LinkedIn, email, X and calls
  • Founding story and team are unusually well documented for a small vendor
  • Cloud-based sending with dedicated mobile proxies, no browser extension
  • CRM integrations with HubSpot and Pipedrive on the top tier

Where La Growth Machine falls short

  • Exact registered HQ city could not be confirmed via an official legal-notice page
  • Per-identity pricing scales up quickly for teams running multiple sending accounts per rep
  • Pro and Ultimate share the same €120/month/identity price despite different feature limits, which takes reading closely to compare

Standout feature. The only tool in this category that sequences LinkedIn, email, X and phone calls together from a single campaign.

#6 Woodpecker.co

Wrocław, Poland Operating since approximately 2015 $7 per 100 contacted prospects, published No free tier — 14-day free trial, full features

Best for: Email-first teams that want to pay for outcomes, not seats

  • Operating company. Woodpecker.co S.A.
  • Jurisdiction. EU (Poland)
  • Where the data sits. Not stated by the vendor beyond EU incorporation
  • Source code. Closed source
  • Replaces. Reply.io, Lemlist, Salesloft

Woodpecker.co is operated by Woodpecker.co S.A., registered at 29D Krakowska Street in Wrocław, Poland. The product is cold email sequencing with built-in email verification, inbox warm-up and a lead finder; LinkedIn outreach is available only as a separate paid add-on rather than a native multichannel feature, which sets it apart from Lemlist, Waalaxy, Expandi and La Growth Machine in this category.

Pricing is usage-based rather than per-seat or tiered: $7.00 per 100 contacted prospects, with a 25% discount if billed annually, dropping to $0.01 per 100 prospects at higher volumes.

Every plan includes 16,000 emails a month, unlimited email verification, 4 inbox warm-ups, 100 Lead Finder credits, and unlimited team members and email accounts.

Add-ons include LinkedIn outreach at $29/month per connected account, extra Lead Finder credits from $10 per 500, additional warm-ups at $5/month/account, and an Agency Panel at $27/month per active client. The 14-day free trial includes full features with no credit card required. The site's copyright footer reads "© 2015-2026," suggesting the company has operated since around 2015, though this is not a confirmed founding date.

The usage-based model rewards a team that contacts fewer, better-targeted prospects rather than paying for seats it may not fully use, but it means cost scales directly with outreach volume in a way flat per-user pricing does not. For an email-first team that wants LinkedIn only as an optional extra, Woodpecker.co is the clearest fit in this category.

What Woodpecker.co does well

  • Usage-based pricing tied to contacted prospects rather than seats
  • Unlimited team members and email accounts included on every plan
  • Built-in email verification and inbox warm-up as standard, not an add-on
  • Long operating history, running since roughly 2015

Where Woodpecker.co falls short

  • LinkedIn outreach is a separate paid add-on, not native multichannel
  • Usage-based pricing means cost scales directly with volume rather than staying flat
  • No confirmed founding date, only an approximate one from the copyright footer

Standout feature. Pricing tied to contacted prospects rather than seats — a genuinely different economics from every per-user tool in this category.

#7 Magileads

France (exact city not stated by the vendor) Founded Not stated by the vendor From €25/month, usage-based No free tier — 14-day free trial, no card required

Best for: Small budgets wanting the cheapest entry point in this category

  • Operating company. Magileads
  • Jurisdiction. EU (France)
  • Where the data sits. Hosted on OVH servers located in France
  • Source code. Closed source
  • Replaces. Lemlist, Waalaxy, Reply.io

Magileads is a French multichannel B2B sales engagement platform covering email, LinkedIn and SMS campaigns, contact-database creation and enrichment, and campaign analytics, with a white-label option for agencies. The vendor markets it as "100% French" and states it hosts on OVH servers located in France, though it does not disclose its exact registered city on the pages we could access.

Pricing is usage-based and custom rather than fixed tiers, starting from €25/month excluding tax and scaling with enrichment volume and account count. White-label is offered at standard subscription rates, and an "Expert Offer" adds dedicated project-management support on request. A 14-day free trial is available with no credit card required.

Magileads is the smallest and least internationally known vendor in this category — it has no published founding date, no disclosed HQ city, and noticeably less third-party documentation than the other six tools here. For a small team or agency on a tight budget that wants a genuinely French, low-cost multichannel option, it is the cheapest entry point in this category, with the trade-off of being the hardest vendor here to verify independently.

What Magileads does well

  • Lowest published entry price in this category, from €25/month
  • Multichannel: email, LinkedIn and SMS with contact enrichment built in
  • White-label option for agencies at standard rates
  • Hosts on OVH servers located in France

Where Magileads falls short

  • No disclosed HQ city, founding date or compliance certification on the pages we could access
  • Custom, usage-based pricing makes it harder to compare directly against the fixed tiers elsewhere in this category
  • Least third-party documentation of any vendor reviewed here

Standout feature. The lowest published starting price in this category, at €25/month, for a genuinely multichannel product.

Frequently asked questions

Lemlist ranks #1 in this directory: it is the most established brand here and publishes tiered pricing for full multichannel sequencing (email, LinkedIn, SMS, WhatsApp and calling) rather than quoting a number after a sales call. The right answer still depends on the job: Overloop for the longest operating history and a large contact database, Waalaxy or Expandi if LinkedIn account safety is the priority, and La Growth Machine for the widest channel mix.

All seven tools in this category are built for the same job as Outreach, Salesloft and Apollo.io — running email, LinkedIn and call sequences at scale — though none matches the enterprise scale or forecasting depth of the largest US platforms. Every one of the seven publishes real pricing rather than requiring a sales call for a number.

Magileads is the cheapest entry point at €25/month. Waalaxy starts at €19/user/month, Overloop at $69/user/month, Expandi at $79–99/month flat, Woodpecker.co at $7 per 100 contacted prospects, Lemlist at $55/month, and La Growth Machine at €60/month per connected sending identity.

None of the seven has a permanent free tier, but all offer a free trial: 14 days for Lemlist, Waalaxy, La Growth Machine and Magileads, and 7 days for Overloop and Expandi. Woodpecker.co's 14-day trial includes full features with no credit card required.

Waalaxy and Expandi are the most LinkedIn-focused. Expandi runs entirely from a dedicated cloud IP with no browser extension; Waalaxy combines LinkedIn invite automation with email sequencing once a prospect responds. Woodpecker.co treats LinkedIn as a separate paid add-on rather than a native channel.

It became Overloop. Vincenzo Ruggiero started the product in 2015 as a Chrome extension called Prospect.io; it was later rebranded Overloop and is now operated by Overloop SRL, based in Brussels, Belgium, as a fully remote company.

La Growth Machine, on its Ultimate plan, reaches LinkedIn, email, X (Twitter) and calls from one sequence. Lemlist's Multichannel plan covers email, LinkedIn, SMS, WhatsApp and a call dialer. Both are priced noticeably higher than the single- or dual-channel tools in this category.

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