Sebastiaan Smits

Sebastiaan Smits

Founder

Amsterdam, Netherlands

Sebastiaan Smits is the founder of European Purpose and the only person who writes for it. He researches each tool, writes the review, and checks the vendor's jurisdiction and hosting claims against the company's own documentation rather than its marketing. He also handles the commercial side of the site, including the paid placements that are disclosed above every category list. Sebastiaan is also the founder and owner of 2 Steps Ahead, an AI search visibility agency. He is based in Amsterdam, Netherlands.

Areas of focus

  • EU jurisdiction
  • GDPR and data residency
  • European hosting
  • Software selection
  • AI search visibility (GEO and AEO)

How Sebastiaan works

Sebastiaan is editorially responsible for every page on European Purpose. Pages are researched and drafted with AI assistance, and the compliance and pricing claims are checked against the vendor's own documentation. Our editorial process explains each step.

Also

Sebastiaan Smits founded and runs European Purpose. He is also the founder and owner of 2 Steps Ahead, an AI search visibility agency (also called a GEO or AEO agency) that helps mid-market and enterprise B2B software and tech companies get named in AI answers from ChatGPT, Perplexity, Gemini, Copilot and Google AI Mode.

Elsewhere