Every European web analytics tool reviewed
Tallinn, Estonia
Founded 2019
From about €9/month (cloud) / free self-hosted
30-day free trial
Best for: Website owners who want simple analytics without a cookie banner
Plausible Analytics is the most complete answer in this category because it refuses the trade-off that makes the others partial.
The script is under 1KB — roughly a fiftieth of the Google Analytics tag — so it barely touches Core Web Vitals, and it sets no cookies and collects no personal data, which means no consent banner is required and no visitor can decline being counted. The dashboard covers pageviews, visitors, bounce rate, referrers, goals, custom events and custom properties on a single page rather than across a report builder.
Plausible Insights OÜ operates from Tallinn with EU hosting in Germany, giving intra-EEA processing, and the product is open source under AGPL.
That last point matters more than it usually does: the self-hosted version is functionally identical to the cloud version rather than a reduced community edition, with Docker deployment scripts, so an organisation with data sovereignty requirements gets the whole product for free. Cloud pricing starts around €9 per month for 10,000 monthly pageviews with a 30-day trial, priced transparently against Google Analytics being free because it monetises your visitors.
What Plausible Analytics does well
- Script under 1KB, about a fiftieth of the Google Analytics tag
- No cookies and no personal data, so no consent banner is needed
- Self-hosted AGPL version is identical to the cloud product
- Estonian company with EU hosting in Germany
- Transparent per-pageview pricing with a 30-day trial
Where Plausible Analytics falls short
- No funnels, cohorts or multi-touch attribution
- No heatmaps, session recordings or A/B testing
- Does not import Google Analytics history
- Light e-commerce tracking compared with Google Analytics
Standout feature. A self-hosted edition that is not crippled: Plausible is the only tool here where running it yourself gives you exactly the product paying customers get.
Amsterdam, Netherlands
Founded 2018
From about €9/month (100K pageviews)
Free trial
Best for: Businesses wanting privacy-friendly analytics with AI insights
Simple Analytics does the most interesting things with the data once it has been collected.
Its AI insights analyse your traffic automatically and surface what changed — a sudden spike, an unusual referral pattern, content performing unexpectedly well or badly — described in plain language, which is what makes analytics usable for people who will never build a custom report. The Tweet Viewer shows tweets linking to your site without relying on Twitter's own tracking, and Mini Websites lets several small sites share one subscription.
Simple Analytics B.V. operates from Amsterdam with data held exclusively in the Netherlands, so processing is intra-EEA. Like the rest of the category it sets no cookies and needs no consent banner.
Public dashboards are the feature with no Google Analytics equivalent: you can share your traffic numbers openly with advertisers, investors or customers without granting account access, and full raw data export is available in several formats. Pricing starts around €9 per month for 100,000 pageviews. The limitation to weigh is openness — only the tracking scripts are open source, the application is proprietary, and there is no self-hosted option.
What Simple Analytics does well
- AI insights explain what changed in plain language
- Public dashboards share traffic without granting account access
- Tweet Viewer and Mini Websites are genuinely distinctive
- Dutch company, data held only in the Netherlands
- Full raw data export in several formats
Where Simple Analytics falls short
- No self-hosted option, and the application is proprietary
- No funnel, segmentation or cohort analysis
- Limited e-commerce tracking
- Not suitable for detailed user journey or attribution work
Standout feature. Public dashboards: Simple Analytics is the only tool here that lets you show your numbers to an advertiser or investor without handing over an account.
Germany
Founded 2021
From about €4/month (10k pageviews)
30-day free trial
Best for: Website owners and agencies wanting the cheapest full-featured plan
Pirsch is the best-priced serious option in this category, and the pricing model is as notable as the price. From about €4 per month for 10,000 pageviews, every plan includes unlimited websites, unlimited team members and every feature — no gating by tier, which is what makes Pirsch the obvious choice for an agency managing many client sites rather than one large one. A 30-day trial covers evaluation and custom enterprise pricing exists for high-traffic sites.
Pirsch is built by Emvi Software GmbH in Germany with servers in Germany, giving intra-EEA processing, and is open source under AGPL v3 with a self-hosting option.
The cookie-free mechanism is worth understanding: Pirsch generates a daily hash from the visitor's IP address, User-Agent and a salt to recognise a unique visitor within one day, and regenerates that hash daily — so nobody can be tracked across days or identified at all. Because there is no consent banner, Pirsch captures 100% of traffic. The trade-off is direct: multi-day individual journeys are impossible by design, and there are no heatmaps, session recordings or A/B testing.
What Pirsch does well
- From about €4/month, the cheapest paid option here
- Unlimited websites, team members and features on every plan
- Open source under AGPL v3 with self-hosting available
- German company and German servers, intra-EEA processing
- Daily-rotating hash: no cross-day tracking is even possible
Where Pirsch falls short
- No multi-day user journey analysis, by design
- No heatmaps, session recordings or A/B testing
- Smaller ecosystem than Plausible
- Younger product, launched 2021
Standout feature. No feature gating at any price: Pirsch is the only tool here where the €4 plan and the enterprise plan differ only in how many pageviews they cover.
Germany
Founded 2020
Free forever, funded by donations
Free
Best for: Personal projects, blogs and small sites that need basic analytics free
Counter.dev is free forever and means it. There is no premium tier, no usage limit and no hidden cost: the project is funded by donations and maintained as a passion project under an MIT licence, which is a materially different arrangement from a freemium plan designed to become inadequate. For a blog, a student project, an open-source site or anything without a budget line for analytics, that removes the decision entirely.
Counter.dev is built and hosted in Germany with EU data centres, sets no cookies and collects no personal data, so no consent banner is required. The dashboard is deliberately minimal: pageviews, visitors, referrers, countries, browsers and screen sizes, and nothing else. The script is lightweight.
What you are trading is depth — no goals or custom events comparable to Plausible or Pirsch, no AI insights, no public dashboards, and being a donation-funded independent project it carries a different continuity risk from a company with paying customers. For a small site that is a fair exchange; for a business it is not.
What Counter.dev does well
- Genuinely free forever, with no usage limits or premium tier
- MIT licensed and fully open source
- German-hosted, cookie-free, no consent banner needed
- Minimal lightweight script
- Ideal for blogs, hobby projects and open-source sites
Where Counter.dev falls short
- Very basic metrics — no goals or custom events
- Donation-funded independent project, so continuity is less assured
- No AI insights, public dashboards or advanced reporting
- Not suitable for a business that needs to act on the numbers
Standout feature. Free with no ceiling: Counter.dev is the only tool in this category with no paid tier at all, so it never becomes deliberately inadequate as your traffic grows.
Wroclaw, Poland
Founded 2013
Free core plan / paid plans on request
Free core plan
Best for: Enterprises and public bodies that need depth without Google
Piwik PRO is the option in this category built for organisations that need the analytical depth of Google Analytics 360 rather than a clean dashboard of pageviews. It is a suite rather than a single tool: analytics, a tag manager, a customer data platform and a consent manager, which together cover work that otherwise requires three vendors and an integration between each pair.
The consent manager sitting in the same product as the analytics is more useful than it sounds. Consent state and measurement are normally handled by different systems that have to agree, and the gap between them is where most compliance failures actually live — a banner that says one thing while a tag fires anyway. One vendor holding both removes the seam.
Piwik PRO S.A. operates from Wroclaw, founded in 2013, with data centres exclusively in the EU and no US transfers for EU-hosted customers — which is why its customers skew towards public administration, healthcare and finance, where that is a procurement requirement rather than a preference. There is a free core plan with paid plans quoted. The trade-off against the lightweight tools here is complexity: this is an enterprise analytics suite and it asks for the attention one deserves.
What Piwik PRO does well
- Analytics, tag manager, CDP and consent manager in one suite
- Consent and measurement handled by the same vendor
- EU-only data centres with no US transfers
- Depth comparable to enterprise analytics platforms
- Free core plan available
Where Piwik PRO falls short
- Enterprise complexity next to the lightweight tools here
- Paid plans quoted rather than published
- More product than a small site needs
- Not open source
Standout feature. Consent and measurement in one product — closing the gap where analytics compliance actually fails.
Hamburg, Germany
Founded 2000
Paid plans by traffic volume
Free trial
Best for: German businesses that want full analytics without a consent banner
etracker has been doing web analytics from Hamburg since 2000, which makes it older than most of the practices this category argues about, and its distinguishing capability answers the question every site owner eventually asks: can I measure anything without the banner?
Its cookieless tracking is designed to work without requiring consent, and that changes the numbers in a way that matters commercially. A site with a consent banner loses the visitors who decline — frequently a third or more — and every report after that is drawn from a self-selected sample. Measurement that needs no consent measures everyone, so the trend lines describe reality rather than the habits of people who click accept.
etracker GmbH reports more than 110,000 customers since 2000, with German hosting and GDPR compliance, and it is a fuller analytics product than the privacy-minimalist tools here — closer to what a marketing team expects, with segmentation and conversion analysis rather than a single page of counters. Pricing is by traffic volume and paid from the start: there is no free tier, which is the honest cost of a company funded by subscriptions rather than by data.
What etracker does well
- Cookieless tracking that works without a consent banner
- Measures every visitor rather than a self-selected sample
- Fuller marketing analytics than the minimalist tools here
- German hosting, operating since 2000
- 110,000+ customers as a track record
Where etracker falls short
- No free tier — paid from the start
- Pricing scales with traffic volume
- Interface denser than Plausible or Simple Analytics
- Documentation and support strongest in German
Standout feature. No consent banner means no self-selected sample — the numbers describe everyone who visited.
Germany
Paid plans from a monthly subscription
Free trial
Best for: Sites wanting privacy-first analytics with real configurability
Wide Angle Analytics sits between the deliberately minimal tools in this category and the enterprise suites, which is where a lot of sites actually are: past a single page of counters, well short of a customer data platform.
Its design principle is that data belongs to the site that collected it. There is no cross-site profiling and no shared identity graph, so the analytics for your site derive from your visitors and are not pooled to enrich anyone else's picture of them — which is the practice that makes large analytics networks a privacy problem quite apart from where they store things.
It is a German company with EU hosting under GDPR, priced as a straightforward monthly subscription rather than by quote. The honest position: it is a smaller product than Piwik PRO and a younger company than etracker, without their track record, and it is not open source, so its privacy claims are read in a policy rather than in code. What it offers is a middle ground this category otherwise leaves surprisingly empty.
What Wide Angle Analytics does well
- No cross-site profiling or shared identity graph
- More configurable than the minimalist tools here
- German company with EU hosting under GDPR
- Straightforward monthly subscription pricing
- Fills a middle ground the category otherwise lacks
Where Wide Angle Analytics falls short
- Smaller product than Piwik PRO
- Shorter track record than etracker
- Not open source
- No free tier
Standout feature. Your visitors are not pooled into anyone else's profile — the part that storage location alone does not fix.
Ottobrunn (Munich), Germany
Founded 2015
Free / Starter $2.99/month / Basic $12.99/month / Advanced $24.99/month / Pro $39.99/month / Enterprise from $77.99/month; 20% off yearly; prices excl. VAT
Free plan
Best for: Teams that want statistics, session recordings and heatmaps from one German supplier
TWIPLA is the broadest product in this category that still keeps the whole chain inside Europe.
Visitor Analytics GmbH sells it from Ottobrunn, just outside Munich, and has been trading since 2015; the About page describes the company as independently owned and bootstrapped. One subscription covers visitor statistics, session recordings, heatmaps and on-site polls — the combination most sites otherwise assemble from Google Analytics and Hotjar. Tracking is cookieless, so the banner, and the visitors who decline it, never enter the numbers.
The infrastructure is named rather than implied, which is why TWIPLA is placed above Wide Angle Analytics here. The database runs at Hetzner in Germany.
The CDN nodes that take the first request sit at OVH in France and Hostinger in Lithuania and hold data for under a second before passing it on, and email runs through ALL-INKL.COM in Germany. Every sub-processor in the data processing agreement is European, with no American cloud anywhere in the chain — the distinction that separates a German company on German hardware from a German company renting from a US hyperscaler.
Pricing is published to the cent: free to start, then $2.99 a month for Starter, $12.99 for Basic, $24.99 for Advanced, $39.99 for Pro and from $77.99 for Enterprise, with 20% off annual billing and VAT added.
Two things are missing and both matter. TWIPLA publishes no independent certification such as ISO 27001, and the product is not open source, so its privacy design is read in a policy rather than in code.
The imprint also lists sister entities, among them Visitor Analytics LLC in Sheridan, Wyoming; the German GmbH is the controller and has existed since 2015, but the shareholder list is not free to inspect, so the group structure cannot be confirmed either way.
What TWIPLA does well
- Statistics, session recordings, heatmaps and polls in one subscription
- Database at Hetzner in Germany, with every sub-processor European
- CDN nodes at OVH in France and Hostinger in Lithuania rather than a US cloud
- Full price list published, from a free plan to $77.99/month Enterprise
- German GmbH trading since 2015, independently owned by its own account
Where TWIPLA falls short
- No independent certification such as ISO 27001 published
- Not open source, so the privacy design is a policy rather than code
- Prices in US dollars and excluding VAT
- A sister company in Wyoming sits in the imprint, and the shareholder list is not public
Standout feature. The sub-processor list reads Hetzner, OVH, Hostinger and ALL-INKL — a German vendor that is also on European hardware end to end.
Edinburgh, United Kingdom
Founded 2021
Standard €17/month / Plus €35/month / Enterprise custom, excl. VAT; Community Edition free to self-host
14-day free trial (payment method required); free self-hosted Community Edition
Best for: Teams wanting open-source analytics with session replays and error tracking on German servers
Swetrix puts cookieless statistics, session replays, funnels and error tracking in one product, and the error tracking is the unusual part: it takes over work that normally goes to Sentry as well as the work that goes to Google Analytics. The code is AGPL-3.0 on GitHub and a Community Edition is free to self-host, so the exit route is a licence rather than an export.
The company is Swetrix Ltd, registered at International House, 38 Thistle Street in Edinburgh under Companies House number SC797389. That registration dates from February 2024, but the product is older — the repository goes back to March 2021 and the footer reads 2021-2026 — which is why the founding year here is 2021. The analytics data is hosted at Hetzner in Germany.
The American footnotes belong in the open. Transactional and marketing email runs through AWS, error reports through Sentry, and the AI chat through OpenRouter, all US sub-processors, though none of them holds the analytics store. The UK itself sits outside the EEA on an adequacy decision. Standard costs €17 a month and Plus €35, with Enterprise quoted and VAT added where it applies; the 14-day trial asks for a payment method up front. No independent certification is published.
What Swetrix does well
- Open source under AGPL-3.0, with a Community Edition free to self-host
- Analytics data hosted at Hetzner in Germany
- Session replays, funnels and error tracking alongside the statistics
- Prices published at €17 and €35 a month
- Product running since 2021 by its own repository and footer
Where Swetrix falls short
- UK company, outside the EEA on an adequacy decision
- US sub-processors for email (AWS), error tracking (Sentry) and the AI chat (OpenRouter)
- The 14-day trial requires a payment method
- No independent certification such as ISO 27001 published
- The company itself was only registered in February 2024
Standout feature. Error tracking sits in the same product as the analytics, so one AGPL-licensed tool covers ground that usually needs both Google Analytics and Sentry.
Hergiswil, Switzerland
Essential CHF 59/month / Professional CHF 129/month / Enterprise from CHF 999/month; 17% off yearly; prices excl. VAT
No free trial; 30-day money-back guarantee
Best for: Swiss organisations that want Matomo run for them on Swiss hardware
Friendly Analytics is managed Matomo, sold by Friendly GmbH from Hergiswil in Nidwalden, registered in the Swiss business register under UID CHE-145.851.644. It is the fullest analytics suite in this category after Piwik PRO: tag manager, heatmaps, A/B testing and unlimited users, with Matomo's reporting depth underneath, but operated by the vendor rather than by you. It should not be confused with Friendly Captcha GmbH in Wörthsee, which is a different company.
The hosting is the reason to consider it. The privacy policy places the data in Switzerland with providers headquartered in Switzerland, and the analytics page names them: Infomaniak, Netstream and Hosttech. EU hosting or an on-premise install is available on request. The American sub-processors that appear in the privacy policy — Notion, Cloudflare, Stripe, Google Workspace, Zapier and Helpscout — cover help pages, billing and support rather than the analytics data itself.
The caveats are about proof and price. Switzerland sits outside the EEA and relies on an adequacy decision.
The ISO 27001 and ISO 9001 claim on friendly.ch is made in the context of the hosting partners, so it cannot be read as an independent audit of Friendly itself.
Friendly's own layer on top of Matomo is not published, so it is not listed here as open source, and the founding year appears neither on the site nor in the UID register. Pricing is public and steep: CHF 59 a month for Essential, CHF 129 for Professional and from CHF 999 for Enterprise, excluding VAT, with 17% off annual billing, no free trial and a 30-day money-back guarantee instead.
What Friendly Analytics does well
- Matomo's depth — tag manager, heatmaps, A/B testing — without running it yourself
- Analytics data hosted in Switzerland at Infomaniak, Netstream and Hosttech
- EU hosting or an on-premise install available on request
- US sub-processors limited to help pages, billing and support
- Prices published: CHF 59, CHF 129 and from CHF 999 a month
Where Friendly Analytics falls short
- Switzerland is outside the EEA and rests on an adequacy decision
- The ISO 27001 and 9001 claim is stated in the context of its hosting partners, not clearly of Friendly itself
- Friendly's own layer over Matomo is not published, so it is not open source here
- No free trial, only a 30-day money-back guarantee
- The most expensive entry in this category, starting at CHF 59 a month
Standout feature. Swiss data on providers that are themselves Swiss-headquartered — vendor, hosting company and hardware in one jurisdiction.
Copenhagen, Denmark
Founded 2009
Free (500 sessions/month) / Essential $25/month / Advanced $109/month / Premium $319/month / Enterprise custom; VAT not stated
Free plan; 14-day free trial on paid plans
Best for: Teams that want session replay and form analytics from a Danish supplier
Mouseflow is a behaviour tool rather than a traffic counter: session replay, heatmaps, friction detection, form analytics and funnels, which is Hotjar, FullStory and Microsoft Clarity territory. Mouseflow ApS has run it from Copenhagen since 2009, and its terms are governed by Danish law with the courts of Copenhagen named as the venue — a long record for a category where most vendors are younger than the GDPR.
The European claim thins out underneath. Storage is Google Cloud, contracted through Google Cloud EMEA Limited: EU and other customers land in Belgium, customers in the Americas and Oceania in Iowa.
A Danish company on an American hyperscaler is not the same proposition as a Danish company on German or Danish hardware, and this directory weighs that difference, which is why Mouseflow sits at the bottom of the ranking despite its age and its EU jurisdiction. Mouseflow, Inc. in Texas is also on the sub-processor list, for support and development.
Pricing is public: free for 500 sessions a month, then $25 for Essential, $109 for Advanced and $319 for Premium, with Enterprise quoted; the page does not say whether VAT is added, and there is a 14-day trial on the paid plans. No independent certification is published, the product is not open source, and the company registration number and ownership structure are not stated on the site.
What Mouseflow does well
- Session replay, heatmaps, friction detection and form analytics in one product
- Danish company running since 2009, with terms under Danish law
- EU customer data stored in Belgium
- Free plan for 500 sessions a month, with prices published up to $319
- 14-day trial on the paid plans
Where Mouseflow falls short
- Storage is Google Cloud — a European company on American infrastructure
- A US affiliate in Texas is a sub-processor for support and development
- Not open source, and no independent certification such as ISO 27001
- Prices in US dollars with nothing said about VAT
- Company number and ownership structure are not published on the site
Standout feature. Danish jurisdiction with Google Cloud underneath: the letterhead is European, the hardware is not.
Nijmegen, Netherlands
Free plugin / Pro €59/year (1 site), €99/year (5 sites), €249/year (25 sites); VAT not stated
Free plugin; 30-day refund on Pro
Best for: WordPress sites that want visitor data never to leave their own server
Koko Analytics answers the residency question by deleting it. It is a WordPress plugin from ibericode BV in Nijmegen that counts visits inside your own database: no external service receives the data, no cookies are needed, and there is no dashboard hosted by anyone else. Every other tool in this directory asks you to pick a processor and trust it; Koko Analytics has no processor to pick.
That also fixes the limits. The plugin measures the WordPress site it is installed on and nothing else, and the server it runs on is yours to keep fast, patched and backed up — the work a hosted vendor would otherwise be doing for you. ibericode is a Dutch private company registered with the Chamber of Commerce under number 65413741, with VAT number NL856102337B01 and an address at St.
Jacobslaan 51 in Nijmegen. It says it started in 2010, but neither the site nor the repository states when the plugin itself began; the GitHub repository goes back to October 2019.
The code is open under GPL-3.0 on ibericode's own GitHub, so the claim that nothing is sent to a third party is verifiable rather than promised.
The plugin is free; Pro costs €59 a year for one site, €99 for five and €249 for twenty-five, with a 30-day refund instead of a trial and no statement about VAT on the pricing page. There is no independent certification, which for software that never phones home is a smaller gap than usual — there is no third party left to audit.
What Koko Analytics does well
- Data stays in your own WordPress database, with no third-party service involved
- No cookies, so no consent banner
- Open source under GPL-3.0, so the no-external-services claim is checkable
- Dutch company, ibericode BV in Nijmegen, KvK 65413741
- Free plugin, with Pro published at €59 a year for one site
Where Koko Analytics falls short
- WordPress only — no use to a site built on anything else
- Your own server carries the storage, the backups and the uptime
- No independent certification such as ISO 27001
- Neither the plugin's founding year nor the VAT treatment of Pro is published
Standout feature. Nothing leaves your server, so there is no data residency question to answer and no sub-processor list to read.
