P
EU
Estonia
Plausible
Lightweight, cookie-free analytics that respects privacy
European Alternatives to Google Analytics
Looking for a European alternative to Google Analytics? GA collects extensive user data, requires cookie consent banners, and has been declared illegal in several EU countries due to GDPR violations.
European analytics tools offer privacy-friendly tracking without cookies, making them compliant with GDPR and eliminating the need for consent banners.
5
Alternatives
100%
GDPR Compliant
Why Choose a European Alternative to Google Analytics?
GDPR Protection
Your data stays in Europe, protected by the world's strongest privacy laws.
EU Data Centers
Data processed and stored exclusively within the European Union.
No US Surveillance
Free from CLOUD Act and other US data access laws.
Quality Alternatives
Comparable features with European quality and support.
Best European Alternatives to Google Analytics
We've curated the best privacy-focused alternatives from European companies. Each alternative has been evaluated for features, privacy, and GDPR compliance.
Key features to look for:
No cookies required
GDPR compliant
Real-time stats
Lightweight script
Data ownership
F
EU
Canada/EU
Fathom
Simple, privacy-focused website analytics
M
EU
New Zealand/EU
Matomo
Full-featured analytics with data ownership
P
EU
Germany
Pirsch
Cookie-free analytics made in Germany
S
EU
Netherlands
Simple Analytics
Privacy-first analytics without tracking
Frequently Asked Questions
Plausible is widely considered the best European alternative to Google Analytics. Based in Estonia, it offers lightweight, cookie-free analytics that respects privacy. Other excellent options include Fathom and Matomo.
Yes, all European alternatives listed on this page are fully GDPR compliant. They process and store data within the European Union, following strict privacy regulations that protect your personal information.
European alternatives offer better data privacy under GDPR, data stored exclusively in EU data centers, no exposure to US surveillance laws like the CLOUD Act, and support for European digital sovereignty. They're ideal for businesses handling sensitive data and privacy-conscious individuals.
Explore More European Alternatives
Discover privacy-focused European alternatives to other popular US tech services.