European Alternatives to Google Analytics
Looking for a European alternative to Google Analytics? GA collects extensive user data, requires cookie consent banners, and has been declared illegal in several EU countries due to GDPR violations.
European analytics tools offer privacy-friendly tracking without cookies, making them compliant with GDPR and eliminating the need for consent banners.
5 European Alternatives to Google Analytics
Fathom
Simple, privacy-focused website analytics
Plausible
Lightweight, cookie-free analytics that respects privacy
Matomo
Full-featured analytics with data ownership
Simple Analytics
Privacy-first analytics without tracking
Pirsch
Cookie-free analytics made in Germany
Frequently Asked Questions
Fathom is widely considered the best European alternative to Google Analytics. Based in Canada/EU, it offers simple, privacy-focused website analytics. Other excellent options include Plausible and Matomo.
Yes, all European alternatives listed on this page are fully GDPR compliant. They process and store data within the European Union, following strict privacy regulations that protect your personal information.
European alternatives offer better data privacy under GDPR, data stored exclusively in EU data centers, no exposure to US surveillance laws like the CLOUD Act, and support for European digital sovereignty. They're ideal for businesses handling sensitive data and privacy-conscious individuals.
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