European Alternatives to Google Analytics

Looking for a European alternative to Google Analytics? GA collects extensive user data, requires cookie consent banners, and has been declared illegal in several EU countries due to GDPR violations.

European analytics tools offer privacy-friendly tracking without cookies, making them compliant with GDPR and eliminating the need for consent banners.

Written by Ingrid Halvorsen Edited by Marta Kowalczyk Fact-checked by Daniel Brandt

Published Last reviewed How we review

3 Alternatives
100% GDPR Compliant

3 European Alternatives to Google Analytics

Plausible

Lightweight, cookie-free analytics that respects privacy

9.0
Estonia
Learn more Visit website

Simple Analytics

Privacy-first analytics without tracking

8.9
Netherlands
Learn more Visit website

Pirsch

Cookie-free analytics made in Germany

8.7
Germany
Learn more Visit website

Frequently Asked Questions

Fathom is widely considered the best European alternative to Google Analytics. Based in Canada/EU, it offers simple, privacy-focused website analytics. Other excellent options include Plausible and Matomo.

Yes, all European alternatives listed on this page are fully GDPR compliant. They process and store data within the European Union, following strict privacy regulations that protect your personal information.

European alternatives offer better data privacy under GDPR, data stored exclusively in EU data centers, no exposure to US surveillance laws like the CLOUD Act, and support for European digital sovereignty. They're ideal for businesses handling sensitive data and privacy-conscious individuals.

Who worked on this review

Three people touch every comparison page: one writes it, a second edits it, and a third checks the compliance and pricing claims against the vendor's own documentation.

Ingrid Halvorsen
Written by

Ingrid Halvorsen

Managing Editor · Oslo, Norway

Runs the review process and decides when a page is ready to publish or needs another pass.

Marta Kowalczyk
Edited by

Marta Kowalczyk

Senior Analyst, Infrastructure & Developer Tools · Warsaw, Poland

Covers hosting, developer tooling and the practical side of moving workloads to European providers.

Daniel Brandt
Fact-checked by

Daniel Brandt

Privacy & Compliance Researcher · Berlin, Germany

Checks the compliance claims: where the company is established, where the data sits, and what the DPA actually says.

Read our editorial process for how we source, verify and update these pages — and how we keep affiliate income separate from what we recommend.

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