Best European CPQ (Configure, Price, Quote) Software

CPQ turns a product with thousands of valid option combinations into a quote a salesperson cannot get wrong. The rules engine behind that is the real product, and someone inside your company has to own it after go-live.

Eleven of the twelve tools on this page are headquartered in the EU and one, Perspectix, in Switzerland, so the vendor, the support contract and (where stated) the hosting all sit under European jurisdiction — unlike Salesforce Revenue Cloud, Oracle CPQ or Tacton CPQ's US-linked ownership.

How we rank these tools — 4-step process
  1. 1
    European ownership, verified

    The company is headquartered and incorporated in the EU, EEA or Switzerland, and processes customer data in Europe. A US parent company disqualifies a tool from this page regardless of where its servers are.

  2. 2
    Category fit and hands-on review

    What the tool actually does, who it suits, and where it falls short — checked against the vendor’s own documentation, changelog and pricing page rather than its marketing copy.

  3. 3
    Compliance and pricing check

    GDPR posture, hosting location and the prices quoted on this page are verified against the vendor’s public pricing before publication, and re-checked when we revisit the category.

  4. 4
    Position on this page

    Placement on this page can be paid, and that can affect the order tools appear in. It never buys a listing: a tool that fails the checks above is not here at any price, and payment does not change the shortcomings we write about. A vendor can ask us to correct a factual error — not to remove a criticism.

Vendors can pay for visibility on this page. It never changes what an entry says about a product, including the criticism, and we earn nothing when you click through to a vendor. Paid placement can affect the order in which tools appear; it never affects whether a tool is listed. Editorial policy

12 European CPQ Tools

Elfsquad

Dutch CPQ with one fixed-fee licence, unlimited users, for manufacturers of configured products

#1 of 12 in this category
Netherlands One fixed licence fee, quoted per organisation, unlimited users
Fixed-fee pricing model with unlimited users — no per-s...Rules are maintained by business users rather than outs...EU footprint beyond the Drachten HQ: offices in Germany...

encoway CPQ

German CPQ, ISO 27001 certified, one rules model for the sales quote and the public web configurator

#2 of 12 in this category
Germany Quoted per organisation, modular licences
ISO 27001 certified, plus “Software Made in Germany” an...One rules engine serves both the sales quote and a publ...Modular licensing lets a buyer start with only the modu...

camos CPQ

German rules engine for machine and plant builders, used by Siemens Energy, Festo and ABB

#3 of 12 in this category
Germany Quoted per organisation, named-user licences
Deep variant and rules modelling built specifically for...camos CPQ Compact gives a lighter entry point aimed at ...Integrates into ERP, CRM, BI, PLM and CAD systems via t...

Configit Quote

Danish enterprise CPQ built on patented Virtual Tabulation, for automotive and industrial machinery

#4 of 12 in this category
Denmark Quoted per organisation, enterprise agreements
Virtual Tabulation® technology calculates every valid c...One configuration model shared by engineering, sales an...Certified, out-of-the-box SAP integration

Apparound

Italian Salesforce-native CPQ, recognised in the Gartner Magic Quadrant for CPQ eight years running

#5 of 12 in this category
Italy Quoted per organisation, annual subscription
Recognised in the Gartner Magic Quadrant for CPQ Applic...Native Salesforce integration with quote generation, e-...Serves six named verticals: Telco & Media, Energy & Uti...

Mercura

Danish CPQ with published per-user pricing, EU-only hosting and a public trust centre, for makers of configurable products

#6 of 12 in this category
Denmark From €40/user/month, minimum 5 users; implementation €0 to €100K+ by scope
Form and rule builder for product modellingPricing engine, PDF quotes and bill of materialsERP and CRM integrations plus a dealer platform

Combeenation

Austrian CPQ platform with a published licence floor and a 30-day free trial, for medium-sized manufacturers

#7 of 12 in this category
Austria From €697/month plus one-time implementation, scaled by modules
Configurator, price and quote management modulesDistributor, lead and contact management add-onsERP, CRM and PIM integrations

Hive CPQ

Ghent-based CPQ with ISO 27001, a German data centre and a free 30-day sandbox, for makers of configurable products

#8 of 12 in this category
Belgium Quoted per organisation; free 30-day sandbox trial
Low-code Design Studio for configuratorsMulti-level bill of materials and document generationB2B dealer portal, 3D visualisation and ERP/CRM links

SAE CPQ

Bavarian CPQ and variant-management platform for capital goods, with two-way SAP integration and ISO 27001

#9 of 12 in this category
Germany Quoted per organisation; not published
Variant management and CPQ on one platformTwo-way SAP ERP and S/4HANA interfaceInteractive 3D CPQ add-on

CAS Merlin CPQ

CPQ module from the Karlsruhe CRM maker CAS Software, hosted in Germany, with guided selling and a dealer module

#10 of 12 in this category
Germany Quoted per organisation; not published
M.Sales configurator and quotation moduleM.Customer guided selling and M.Sales ResellerFeasibility check and order costing

Perspectix

Swiss CPQ with a 3D product configurator for modular industrial systems, spun out of the University of Zurich

#11 of 12 in this category
Switzerland Quoted per organisation; not published
3D product configurator and layout planningWeb configurator and customer collaboration portalERP, CAD and CRM integration

Wabric

Estonian CPQ and PIM for manufacturers of engineered products, with CAD, BIM and PDF drawings generated from every configured quote

#12 of 12 in this category
Estonia Starter €490/month, Scale €790/month, Enterprise custom; 10% off billed annually; one-time setup fee
Configurator with auto-generated BOM and PDF quoteCAD, BIM and PDF drawings generated from each configura...PIM and partner portal; ERP links to SAP, Odoo, Dynamics

Key takeaways

  • Elfsquad ranks #1 among European CPQ platforms because it is the only tool here that sells a single fixed-fee licence with unlimited users, rather than pricing per seat.
  • Nine of the twelve tools in this category publish no exact prices and quote per organisation after a demo, which is standard practice across CPQ generally; Wabric (€490 and €790 per month for Starter and Scale), Combeenation (from €697 per month) and Mercura (from €40 per user per month, five users minimum) are the exceptions.
  • Third-party validation differs in kind: encoway CPQ carries ISO 27001 plus “Software Made in Germany” certification and Apparound eight consecutive years in the Gartner Magic Quadrant, while SAE CPQ (TÜV, ISO/IEC 27001:2022) and Hive CPQ (ISO 27001, audited by Kiwa) also state ISO 27001 certification on their own sites.
  • camos CPQ and Configit Quote sit at the high-complexity end of the category, built for mechanical/plant engineering and large automotive/industrial-machinery programmes respectively; SAE CPQ (two-way SAP interface) and Perspectix (3D layout planning) aim at the same capital-goods segment.
  • Only three of the twelve offer any kind of free trial: Hive CPQ (30 days, sandbox), Combeenation (30 days, platform) and Mercura (a trial button on its pricing page, length not stated). None states a permanent free tier.
  • Perspectix is Swiss, which is covered by an EU adequacy decision rather than by EU establishment, a distinction that matters for public-sector procurement rules, not for data protection. Tacton and Sofon Guided Selling are deliberately excluded: Tacton has been owned by the US private equity firm Rubicon Technology Partners since 2023, and Sofon by the American group Revalize since 2021.

CPQ turns a product with thousands of valid option combinations into a quote a salesperson cannot get wrong. The rules engine behind that is the real product, and someone inside your company has to own it after go-live.

Eleven of the twelve tools on this page are headquartered in the EU and one, Perspectix, in Switzerland, so the vendor, the support contract and (where stated) the hosting all sit under European jurisdiction, unlike Salesforce Revenue Cloud, Oracle CPQ or Tacton CPQ's US-linked ownership.

European CPQ compared

European CPQ tools compared on position, country, entry price and best use
PositionToolEstablishedEntry priceBest for
#1 Elfsquad Netherlands One fixed licence fee, quoted per organisation, unlimited users Manufacturers who want their own staff, not outside consultants, to maintain the configuration rules
#2 encoway CPQ Germany Quoted per organisation, modular licences Manufacturers who want one configuration model to drive both the internal sales quote and a public-facing web configurator
#3 camos CPQ Germany Quoted per organisation, named-user licences Mechanical and plant engineering firms with deep variant complexity that can staff a dedicated product modeller
#4 Configit Quote Denmark Quoted per organisation, enterprise agreements Large automotive, medical-device or industrial-machinery manufacturers running an engineering-led configuration programme
#5 Apparound Italy Quoted per organisation, annual subscription Sales teams already on Salesforce, in telco, energy/utilities, photovoltaic, software, manufacturing or retail, wanting fast digital proposals with e-signature
#6 Mercura Denmark From €40/user/month, minimum 5 users; implementation €0 to €100K+ by scope Manufacturers that want published per-user CPQ pricing
#7 Combeenation Austria From €697/month plus one-time implementation, scaled by modules; vendor examples run from about €800/month with €10,000 implementation to about €2,990/month with €70,000 Mid-sized manufacturers with in-house web developers
#8 Hive CPQ Belgium Quoted per organisation; no prices published Makers of doors, windows, HVAC and machines who want a trial first
#9 SAE CPQ Germany Quoted per organisation; no prices published SAP-centred capital-goods manufacturers with complex variants
#10 CAS Merlin CPQ Germany Quoted per organisation; no prices published Manufacturers wanting a German-hosted CPQ with dealer modules
#11 Perspectix Switzerland Quoted per organisation; no prices published Makers of modular industrial systems needing 3D layout planning
#12 Wabric Estonia Starter €490/month, Scale €790/month, Enterprise custom; 10% off billed annually; one-time setup fee Manufacturers of engineered-to-order building products (doors, windows, roofing, metal, prefab) that want every quote to produce production and CAD/BIM files

Every European CPQ tool reviewed

#1 Elfsquad

Drachten, Netherlands One fixed licence fee, quoted per organisation, unlimited users Not stated by the vendor; demo on request

Best for: Manufacturers who want their own staff, not outside consultants, to maintain the configuration rules

  • Operating company. Elfsquad
  • Jurisdiction. EU (Netherlands)
  • Where the data sits. Not stated by the vendor beyond standard EU data-protection references
  • Source code. Closed source
  • Replaces. Tacton CPQ, Experlogix CPQ, Oracle CPQ

Elfsquad is a cloud CPQ platform built in Drachten, in the north of the Netherlands, for manufacturers whose products are configured per order rather than picked from a fixed catalogue — machine builders, industrial equipment makers and similar made-to-order manufacturers. The company also runs offices in Eschborn/Frankfurt, Germany, and Gdańsk, Poland, alongside its Dutch headquarters.

The pricing model is the clearest thing that separates Elfsquad from the rest of this category: rather than a per-user subscription with escalating tiers, the vendor sells a single fixed-fee licence that covers both implementation and ongoing use, with unlimited users included at no extra cost. Optional add-ons — an online showroom, dealer management, a testing environment and advanced visualisation — are priced separately, and the actual fee itself is not published; it is quoted per organisation after a demo.

The product is designed so that the people who understand the product — sales engineers, product managers — can maintain the configuration rules themselves, without needing a specialised rules-engine consultant for every change. That lowers the ongoing cost of ownership compared with tools where rule changes go through a partner, but it also means Elfsquad is a smaller, younger company than category heavyweights like Tacton or Configit, with a thinner track record at very large enterprises.

What Elfsquad does well

  • Fixed-fee pricing model with unlimited users — no per-seat charges, unusual in this category
  • Rules are maintained by business users rather than outside consultants
  • EU footprint beyond the Drachten HQ: offices in Germany and Poland
  • Built specifically for manufacturers of configured, made-to-order products

Where Elfsquad falls short

  • The actual fixed fee is not published anywhere; still requires a sales conversation to get a number
  • Smaller company than Tacton or Configit, with fewer large-enterprise reference customers
  • ERP integrations reportedly need care during implementation
  • Not built for subscription or software quoting, only physical configured products

Standout feature. A single fixed-fee licence with unlimited users — unusual transparency in a category almost everyone else prices per seat.

#2 encoway CPQ

Bremen, Germany Founded 2000 Quoted per organisation, modular licences Not stated by the vendor; demo on request

Best for: Manufacturers who want one configuration model to drive both the internal sales quote and a public-facing web configurator

  • Operating company. encoway GmbH
  • Jurisdiction. EU (Germany)
  • Where the data sits. Not stated by the vendor
  • Independent checks. ISO 27001 certified; “Software Made in Germany” and “Certified Cloud Solution” marks
  • Source code. Closed source
  • Replaces. Tacton CPQ, Oracle CPQ, Salesforce Revenue Cloud

encoway CPQ is built by encoway GmbH, based in Bremen, Germany, and founded in 2000. The pitch is straightforward: one product-rules model feeds both the internal sales quote and a public web configurator on the manufacturer's own website, instead of two separate models that gradually drift apart as products change.

The company holds ISO 27001 certification and carries “Software Made in Germany” and “Certified Cloud Solution” marks, which is more formal compliance signalling than most CPQ vendors in this category publish. Licensing is modular, so a buyer can start with the sales-quote module and add the web configurator, or vice versa, rather than buying a fixed bundle. Reference customers named on the vendor's site include KHS Gruppe, Schmalz and Teckentrup, all German industrial manufacturers.

The trade-off is geography: encoway is a DACH product with DACH partners, built to integrate cleanly with SAP ERP, Salesforce or Microsoft Dynamics CRM. Outside German-speaking Europe, a buyer is likely to be an earlier reference than a well-trodden case study, and pricing is not published anywhere — budgeting starts with a sales call.

What encoway CPQ does well

  • ISO 27001 certified, plus “Software Made in Germany” and “Certified Cloud Solution” marks
  • One rules engine serves both the sales quote and a public web configurator, so the two never drift apart
  • Modular licensing lets a buyer start with only the modules it needs
  • 25 years in business (founded 2000), with reference customers including KHS Gruppe, Schmalz and Teckentrup

Where encoway CPQ falls short

  • No published pricing; every deal needs a sales conversation
  • Strongly DACH-oriented, with partner and support depth concentrated in German-speaking Europe
  • Built to integrate with SAP ERP, Salesforce or Microsoft Dynamics CRM, so it suits companies already running one of those

Standout feature. An ISO 27001-certified CPQ that feeds one rules model into both the internal quote tool and a customer-facing web configurator.

#3 camos CPQ

Stuttgart, Germany Quoted per organisation, named-user licences Not stated by the vendor; demo on request

Best for: Mechanical and plant engineering firms with deep variant complexity that can staff a dedicated product modeller

  • Operating company. camos Software und Beratung GmbH
  • Jurisdiction. EU (Germany)
  • Where the data sits. Not stated by the vendor
  • Source code. Closed source
  • Replaces. Tacton CPQ, encoway CPQ, in-house Excel-based quoting

camos CPQ is built by camos Software und Beratung GmbH, headquartered in Stuttgart, Germany, at the centre of the country's mechanical and plant engineering industry. The product carries variant depth that lighter CPQ tools give up on, which is why it turns up repeatedly inside large German machine and plant builders — the vendor names Siemens Energy, Festo, ABB, Liebherr and Kone as customers.

That depth has a price beyond the licence fee: the rules are built together with camos consultants in Stuttgart during a modelling project, and keeping them current afterwards needs a trained product modeller on the customer's own payroll rather than a business user making quick edits. camos CPQ Compact is positioned as a lighter entry point for mid-sized manufacturers that don't need the full depth.

Integration into existing ERP, CRM, BI, PLM and CAD systems runs through the camos Connect API.

Pricing is quoted per organisation on named-user licences, with no published number and no certifications (ISO, SOC 2 or similar) listed on the vendor's own site. Presence outside German-speaking Europe is thin — this is a DACH specialist first.

What camos CPQ does well

  • Deep variant and rules modelling built specifically for mechanical and plant engineering
  • camos CPQ Compact gives a lighter entry point aimed at mid-sized manufacturers
  • Integrates into ERP, CRM, BI, PLM and CAD systems via the camos Connect API
  • Long reference list among large DACH industrial manufacturers, including Siemens Energy, Festo, ABB, Liebherr and Kone

Where camos CPQ falls short

  • Rules are built with camos consultants; keeping them current needs a trained in-house product modeller
  • Very little presence outside German-speaking Europe
  • No published pricing, and no certifications listed on the vendor's own site

Standout feature. The configurator most often found inside German mechanical engineering firms, with reference customers including Siemens Energy, Festo, ABB, Liebherr and Kone.

#4 Configit Quote

Copenhagen, Denmark Founded 2000 Quoted per organisation, enterprise agreements Not stated by the vendor

Best for: Large automotive, medical-device or industrial-machinery manufacturers running an engineering-led configuration programme

  • Operating company. Configit A/S
  • Jurisdiction. EU (Denmark)
  • Where the data sits. Not stated by the vendor
  • Independent checks. No ISO or SOC certification stated by the vendor; certified out-of-the-box SAP integration
  • Source code. Closed source
  • Replaces. Tacton CPQ, Oracle CPQ, SAP CPQ

Configit Quote is built by Configit A/S, headquartered in Copenhagen, Denmark, and founded in 2000 by computer-science professor Henrik Reif Andersen, reportedly inspired by the 1996 Ariane 5 rocket failure. Its core technology, Virtual Tabulation®, pre-calculates every valid configuration of a product before it reaches manufacturing, rather than checking rules on the fly — the reasoning being that a configuration error should be impossible, not just unlikely.

That makes it a fit for large automotive, medical-device and industrial-machinery manufacturers that treat configuration as an engineering discipline shared across product development, sales and production, rather than a sales-department tool. The vendor holds a certified, out-of-the-box SAP integration and reports averaging 32% year-over-year growth since 2011; named customers include GEA Tuchenhagen.

Configit was acquired by Polaris Private Equity, a Copenhagen-based Nordic investment firm, in 2016 — so while the operating company remains Danish-headquartered and the ownership stays within Europe, it is no longer founder-controlled. International offices in the US, UK and Germany support delivery outside Denmark. Pricing is not published; this is a multi-year enterprise agreement, quoted per organisation.

What Configit Quote does well

  • Virtual Tabulation® technology calculates every valid configuration in advance, ruling out unbuildable orders
  • One configuration model shared by engineering, sales and manufacturing, not a sales-only add-on
  • Certified, out-of-the-box SAP integration
  • 25 years of focus on complex configuration (founded 2000); the vendor reports 32% average year-over-year growth since 2011

Where Configit Quote falls short

  • Owned by Polaris Private Equity (a Danish/Nordic private equity firm) since 2016, so despite the Copenhagen HQ, majority ownership sits with an investment firm rather than the founders
  • This is an enterprise engineering programme, not something a sales director buys off a price list
  • No published pricing; multi-year enterprise agreements are the norm
  • International offices in the US, UK and Germany mean delivery work is not purely Danish

Standout feature. Virtual Tabulation®, patented technology that pre-calculates every valid configuration before a product is manufactured, so engineering, sales and production share exactly one model.

#5 Apparound

Pisa, Italy Founded 2008 Quoted per organisation, annual subscription Not stated by the vendor; demo on request

Best for: Sales teams already on Salesforce, in telco, energy/utilities, photovoltaic, software, manufacturing or retail, wanting fast digital proposals with e-signature

  • Operating company. Apparound S.p.A.
  • Jurisdiction. EU (Italy)
  • Where the data sits. Not stated by the vendor beyond standard EU data-protection references
  • Source code. Closed source
  • Replaces. Salesforce Revenue Cloud, DealHub, PROS Smart CPQ

Apparound is built by Apparound S.p.A., headquartered in Pisa, Italy, and founded in 2008. It is one of the few tools in this category with sustained, independent third-party recognition: Gartner has placed it in the Magic Quadrant for CPQ Application Suites every year since 2018, a run the vendor reports continuing through 2026.

The product is Salesforce-native, generating quotes, applying product rules, price lists and discounts automatically, and producing a digital proposal with e-signature and contract creation built into the same flow. The vendor states its customers produce over 1 million error-free quotations a year across the platform. Named verticals are Telco & Media, Energy & Utilities, Photovoltaic, Software & Services, Manufacturing and Retail — a broader spread than the manufacturing-only focus of most other tools in this category.

Ownership remains substantially Italian: founder CEO Gianluca Cagiano continues to lead the company, and Fondo Italiano d'Investimento, an Italian investment fund, acquired a minority stake of roughly €9 million in January 2022. Apparound also runs an office in the United States alongside its Pisa headquarters. Pricing is not published; it is an annual subscription quoted per organisation, and the product's value case is strongest for a buyer already committed to Salesforce.

What Apparound does well

  • Recognised in the Gartner Magic Quadrant for CPQ Application Suites for eight consecutive years
  • Native Salesforce integration with quote generation, e-signature and contract creation in one flow
  • Serves six named verticals: Telco & Media, Energy & Utilities, Photovoltaic, Software & Services, Manufacturing, Retail
  • Founded 2008 and majority Italian-owned; minority stake held by Fondo Italiano d'Investimento (Italian investment fund) since 2022

Where Apparound falls short

  • No published pricing; annual subscription quoted per organisation
  • A US office alongside the Pisa HQ means it is not a purely domestic-only operation, though ownership remains Italian
  • Built around Salesforce; less compelling for a buyer outside a Salesforce estate

Standout feature. A native Salesforce CPQ recognised in Gartner's Magic Quadrant every year since 2018, producing over 1 million quotes a year across its customer base.

#6 Mercura

Aarhus, Denmark Founded 2016 From €40/user/month, minimum 5 users; implementation €0 to €100K+ by scope Free trial offered on the pricing page; length not stated

Best for: Manufacturers that want published per-user CPQ pricing

  • Operating company. Mercura ApS (Danish CVR no. 37609110)
  • Jurisdiction. EU (Denmark)
  • Where the data sits. EU only: Hetzner in Germany (Nuremberg, Falkenstein) and Finland (Helsinki), asset storage on AWS in Frankfurt and Ireland
  • Independent checks. Hosted on ISO 27001-certified infrastructure; Mercura describes its own practices as ISO 27001-informed and states no certificate of its own
  • Source code. Closed source
  • Replaces. Tacton CPQ, SAP CPQ, Salesforce Revenue Cloud

Mercura is built by Mercura ApS, a Danish private limited company in the Danish CVR register under number 37609110, with its seat in Aarhus and a start date of 13 April 2016. It also lists a regional hub in Barcelona.

The product is a CPQ platform for manufacturers of configurable products: a form builder defines product specifications, a rule builder holds the valid combinations and pricing logic, and the same model drives a front-end configurator, personalised PDF quotes and a bill of materials. The case pages name Lindab, Migatronic, AC Hydraulic and Audi.

The pricing page is concrete. Licensing starts at €40 per user per month with a minimum of five users, and the vendor shows discounts for teams of 10 and 50 or more.

Implementation is shown separately in three bands: self-guided at €0, workshop-based at €1K to €10K, and complex enterprise rollouts at €40K to €100K+. The homepage promises zero implementation fees, which only matches the self-guided band, so a buyer should budget from the pricing page and not from the homepage.

Mercura publishes more about its hosting than most vendors here. The trust centre names Hetzner in Germany and Finland for the application and AWS S3 in Frankfurt and Ireland for assets, and states that all customer data is processed and stored within the EU.

SaaS terms, a data processing agreement, an SLA and a subprocessor list are public. The company describes its own practices as ISO 27001-informed and relies on certified data centres rather than stating a certificate of its own, and it is a younger vendor than Configit, camos or encoway.

What Mercura does well

  • Publishes a per-user list price, unusual in a category where most vendors quote only after a demo
  • Names its hosting providers and regions and states that all customer data stays in the EU
  • Public trust centre with SaaS terms, DPA, SLA and subprocessor list
  • Implementation cost shown by rollout approach, from €0 self-guided to €40K to €100K+ for complex enterprise rollouts
  • Danish company confirmed in the CVR register, with CVR number and address on its own pages

Where Mercura falls short

  • The homepage claims zero implementation fees while the pricing page shows €1K to €10K and €40K to €100K+ bands for guided and enterprise rollouts
  • No ISO 27001 certificate of its own is stated, only ISO 27001-informed practices on certified hosting
  • Asset storage runs on AWS, a US-owned provider, even though the regions are in the EU
  • A shorter track record than the enterprise specialists; the vendor cites seven-plus years

Standout feature. A per-user list price with implementation cost split into self-guided, workshop and enterprise bands, so a buyer can size a budget before booking a demo.

#7 Combeenation

Neufelden, Austria Founded 2009 From €697/month plus one-time implementation, scaled by modules; vendor examples run from about €800/month with €10,000 implementation to about €2,990/month with €70,000 30-day free trial of the platform, no payment method needed

Best for: Mid-sized manufacturers with in-house web developers

  • Operating company. Combeenation GmbH (Austrian Firmenbuch no. 328875 s, Landesgericht Linz)
  • Jurisdiction. EU (Austria)
  • Where the data sits. European data centres in Amsterdam, on Microsoft Azure
  • Source code. Closed source
  • Replaces. Tacton CPQ, Experlogix CPQ, Excel-based configurators

Combeenation GmbH is registered in Austria (Firmenbuch no. 328875 s, Landesgericht Linz) with its seat in Neufelden, Upper Austria.

The imprint names Walter Burgstaller as managing director and Klaus Pilsl as founder, and the pricing page states a founding year of 2009. The product is a cloud configurator management system sold as CPQ: configurator, price management and quote management modules, with distributor management, lead management and contact management as supplementary modules. Named customers include KEBA Industrial Automation, Schrack Technik and AV Stumpfl.

Pricing is published as a floor and as examples. The licence starts at €697 per month, depending on modules, plus a one-time implementation fee.

The vendor's own anonymised examples run from about €800 per month with implementation from €10,000, through about €1,600 per month with €30,000, to about €2,990 per month with €70,000 for a machine builder using every module. It states that it does not charge high per-user licences, and a 30-day free trial of the platform is available without a payment method.

The platform runs on Microsoft Azure with data stored in European data centres in Amsterdam, per the vendor FAQ, and integrates with ERP systems such as Microsoft Dynamics 365, SAP and Oracle, with PIM and e-commerce systems. One caveat shapes who it suits: the vendor says that building configurators on the self-serve platform currently needs web or JavaScript developers, so the free trial is a developer trial rather than a business-user tool.

What Combeenation does well

  • Publishes a licence floor (from €697 per month) and three worked price examples including implementation fees
  • Austrian company with its Firmenbuch number and court named in the imprint
  • Configurator, pricing and quoting plus distributor, lead and contact management in one platform
  • 30-day free trial of the platform without a payment method
  • States where data sits: European data centres in Amsterdam

Where Combeenation falls short

  • Building configurators on the self-serve platform needs web or JavaScript developers, per the vendor's own FAQ
  • Runs on Microsoft Azure, so the infrastructure provider is US-owned even though the data centres are in Europe
  • Implementation in the vendor's own examples runs from about €10,000 to €70,000 on top of the monthly licence
  • No ISO 27001 or comparable certificate found on the pages we reviewed

Standout feature. A published monthly licence floor and three anonymised price examples with implementation costs, rare among quote-only CPQ vendors.

#8 Hive CPQ

Ghent, Belgium Founded 2017 Quoted per organisation; no prices published Free 30-day trial with a sandbox environment and Hive Academy training

Best for: Makers of doors, windows, HVAC and machines who want a trial first

  • Operating company. Hive CPQ (Belgian public limited company, enterprise no. BE0677.439.585)
  • Jurisdiction. EU (Belgium)
  • Where the data sits. All data in the vendor's data centre in Germany
  • Independent checks. ISO 27001 (audited yearly by Kiwa, recertified every three years, per the vendor's trust centre)
  • Source code. Closed source
  • Replaces. Tacton CPQ, Experlogix CPQ, Salesforce Revenue Cloud

Hive CPQ is listed in the Belgian Crossroads Bank for Enterprises under enterprise number 0677.439.585, as a public limited company at Kleindokkaai 17 in Ghent, active since 21 June 2017.

The founder's story dates the first prototype to 2003, written for a door manufacturer's sales team, and the platform to 2017. The product covers a configurator, an advanced pricing engine, multi-level bill of materials and document generation, 3D visualisation, a product store, spare parts, a B2B dealer portal and a B2C configurator. Industry pages cover doors and windows, industrial doors, HVAC, machines, outdoors and vehicles.

On the build side, configurators are made in the low-code Hive Design Studio, which the vendor says needs no coding and can be done by the customer, by Hive's CPQ engineers or as a hybrid. Hive AI, which the vendor calls the first AI tool that helps build configurators inside a CPQ platform, an API and an MCP connection sit alongside ERP, CRM and PIM integrations. Once a sales quote is finalised, a complete multi-level bill of materials is generated.

The trust centre is specific. Hive states ISO 27001 certification audited yearly by Kiwa and recertified every three years, with the certificate and a data processing agreement available to download, and says all data sits in its data centre in Germany.

Nothing about price is public: there is no pricing page, and cost comes through a demo or the free 30-day trial, which includes a sandbox environment and Hive Academy training. Outcomes quoted on the site, such as one customer receiving seven times more orders with the same team, are vendor claims.

What Hive CPQ does well

  • Belgian company confirmed in the KBO register, with the enterprise number in its privacy policy
  • ISO 27001 attributed to the auditor Kiwa, with certificate and DPA downloadable from the trust centre
  • Free 30-day trial with a dedicated sandbox and academy training, uncommon in CPQ
  • Low-code Design Studio lets a customer build and maintain configurators itself or with Hive's engineers
  • States that all data is stored in its data centre in Germany

Where Hive CPQ falls short

  • No pricing page or price anywhere; cost only comes through a demo or trial conversation
  • Shareholders and ownership are not published on the site or in the register extract we read
  • Customer outcomes such as seven times more orders are vendor-reported and unaudited
  • Hive AI and the MCP connection are new and marketed as a world first, which we could not verify

Standout feature. A free 30-day sandbox with academy training and a low-code Design Studio, so a team can build a first configurator before signing anything.

#9 SAE CPQ

Weng, Germany Founded 2000 Quoted per organisation; no prices published Appointment and demo on request

Best for: SAP-centred capital-goods manufacturers with complex variants

  • Operating company. SAE Applications for Digitalization GmbH (HR Landshut, B/5140), majority-owned by Xait since May 2026
  • Jurisdiction. EU (Germany)
  • Where the data sits. Private or public cloud; region not stated
  • Independent checks. ISO/IEC 27001:2022 (TÜV) and the BITMi “Software Made in Germany” seal, shown on SAE's certifications page
  • Source code. Closed source
  • Replaces. Tacton CPQ, SAP CPQ, Excel-based quoting

SAE CPQ is built by SAE Applications for Digitalization GmbH, whose imprint names Weng in Bavaria, the register court Landshut, register number B/5140 and managing director Susanne Henkel.

In May 2026 Xait, a document and proposal software group headquartered in Stavanger, Norway and backed by the Dutch investor Main Capital Partners, announced a majority stake, and the imprint now reads "an Xait company". Ownership therefore stays inside the EEA. SAE says it started as an SAP consultancy, built variant management first, then a CPQ and then a web platform, and dates its pioneering work in variant management and CPQ to 2000.

The product targets capital-goods makers whose offers need a guaranteed buildable configuration: technically valid configurations, automatic parts lists, configuration-dependent pricing and approval workflows, plus an interactive 3D CPQ add-on. The distinctive part is SAP. A bidirectional interface cockpit exchanges data with SAP ERP and S/4HANA, and existing SAP LO-VC or AVC variant configurations can be imported with their rule sets and master data. The platform also exposes APIs for ERP, CRM, PLM, PIM and CAD systems.

SAE's certifications page shows ISO/IEC 27001:2022 under a TÜV certificate and the BITMi "Software Made in Germany" seal. No price is published and the route in is an appointment. Customers use the software "in private or public clouds" without a stated region, and claims such as a 100% success rate or use in over 100 countries are the vendor's own and could not be checked.

What SAE CPQ does well

  • Registered German company with register court and number in its imprint, and a public press release for the Xait acquisition
  • Two-way SAP interface that imports existing LO-VC and AVC configurations with their rule sets
  • ISO/IEC 27001:2022 certification and the Software Made in Germany seal on its own certifications page
  • Variant management and CPQ on one platform, so portfolio clean-up and quoting share a product model
  • Interactive 3D CPQ add-on for configuring products in 3D

Where SAE CPQ falls short

  • No pricing published; the only route in is booking an appointment
  • Hosting region is not stated; customers use private or public clouds
  • Control passed to Xait in May 2026, a group with offices in the United States, so the ownership picture is new
  • Claims such as a 100% success rate and use in over 100 countries are vendor statements we could not verify

Standout feature. Imports existing SAP LO-VC and AVC variant configurations with their rule sets and exchanges quote data with SAP in both directions through its own interface cockpit.

#10 CAS Merlin CPQ

Karlsruhe, Germany Founded 1986 Quoted per organisation; no prices published Consultation and demo appointment on request

Best for: Manufacturers wanting a German-hosted CPQ with dealer modules

  • Operating company. CAS Software AG (HRB 108751, Amtsgericht Mannheim)
  • Jurisdiction. EU (Germany)
  • Where the data sits. “Hosted in Germany” seal stated by the vendor
  • Independent checks. “Made in Germany”, “Hosted in Germany” and fair.digital seals, as stated by the vendor; no audit certificate named on the CPQ page
  • Source code. Closed source
  • Replaces. Tacton CPQ, SAP CPQ, Excel-based quoting

CAS Merlin CPQ is a product of CAS Software AG in Karlsruhe, whose legal notice gives the German commercial register number HRB 108751 at Amtsgericht Mannheim and names Martin Hubschneider as CEO.

The company says he has led it since its founding in 1986. CAS is best known as a CRM vendor, and its pages call it the German market leader for CRM in small and mid-sized enterprises, so Merlin is the CPQ line of a company whose headline product is CAS genesisWorld.

The CPQ is built on a base module, M.Sales, which covers configuration, price calculation and quotation documents. M.Customer adds guided selling and visualisation for end customers before the first sales contact, and M.Sales Reseller links dealers into the same process.

The vendor describes an integrated feasibility check that compares the set of rules with the quote configuration, order costing that shows purchase prices, sales prices and margins, and its Augmented Intelligence Assistants. Reference customers on the product page include MAN Truck & Bus, Jungheinrich and Essemtec.

On trust, the product page shows "Made in Germany" and "Hosted in Germany" seals and the fair.digital award, all stated by the vendor; it names no audit certificate such as ISO 27001 for the CPQ. No price is published and the route in is a consultation or demo appointment. The public page describes modules and benefits more than the rule-modelling method or APIs, so that detail arrives via brochure or demo.

What CAS Merlin CPQ does well

  • German AG with register number, court and managing board named in the legal notice
  • "Hosted in Germany" seal and fair.digital award stated on the product page
  • Modular: M.Sales for quoting, M.Customer for guided selling, M.Sales Reseller for dealer channels
  • Feasibility check against the rule set and order costing that shows purchase prices, sales prices and margins
  • Reference customers named on the product page include MAN Truck & Bus, Jungheinrich and Essemtec

Where CAS Merlin CPQ falls short

  • No pricing published; the product page offers a consultation or demo appointment only
  • CAS Software is first a CRM vendor, so CPQ is a smaller part of a company whose headline product is CAS genesisWorld
  • Seals are stated by the vendor; no independent audit certificate such as ISO 27001 is named for the CPQ
  • Little public detail on the rule-modelling method or APIs; that comes through a brochure or demo

Standout feature. Separate modules for end-customer guided selling (M.Customer) and dealer channels (M.Sales Reseller) built on the same M.Sales quoting module.

#11 Perspectix

Zürich, Switzerland Founded 1996 Quoted per organisation; no prices published Not stated; contact the vendor

Best for: Makers of modular industrial systems needing 3D layout planning

  • Operating company. Perspectix AG (Swiss UID CHE-108.467.106)
  • Jurisdiction. Switzerland (adequacy decision, outside the EEA)
  • Source code. Closed source
  • Replaces. Tacton CPQ, SAP CPQ, in-house Excel-based quoting

Perspectix AG is listed as an existing company in the Swiss commercial register Zefix under UID CHE-108.467.106, with its seat in Zürich; the imprint gives Hardturmstrasse 253 and names André Kälin as managing director.

The company says it was spun out of the University of Zurich in 1996 and sells two product lines: P'X Industry Solution for CPQ and a retail management suite for store and space planning. Switzerland sits outside the EU and EEA, covered by an adequacy decision, which makes Perspectix the one non-EU vendor in this category.

The CPQ product is built around a rule-based 3D product configurator. Components come from CAD-based catalogues, are parametrised and governed by rule sets and technical calculations, and are composed top-down or bottom-up with layout planning.

A multi-BOM approach generates parallel bills of materials for engineering, sales and production. Quotes come out with 3D views, 2D views, bills of materials, technical calculations and prices, and a web configurator and customer collaboration portal share the same data basis. Reference customers named on the site include Bosch Rexroth, Viessmann Group and USM.

The product is sold as a project-based industrial system, with a desktop application for inside sales, a mobile application for field staff and a central server. No price, trial or hosting region is published, and the company names no certification. The main site is in German with an English version, and the retail line means CPQ is one of two focuses.

What Perspectix does well

  • Swiss company confirmed as existing in the Zefix register (CHE-108.467.106), matching its imprint
  • 3D configurator that builds product systems from CAD-based catalogues with rules and technical calculations
  • Multi-BOM management produces parallel bills of materials for engineering, sales and production
  • One data basis shared by desktop, mobile and web configurators, so web enquiries open directly in the sales tool
  • Reference customers named on the site include Bosch Rexroth and Viessmann Group

Where Perspectix falls short

  • Switzerland is outside the EU and EEA (adequacy decision), making it the only non-EU vendor in this category
  • No pricing, trial or hosting information published
  • Delivered as an industrial system with desktop, mobile and web clients rather than a self-serve SaaS
  • A retail management line shares the company, so CPQ is one of two focuses

Standout feature. Rule-based 3D configuration and layout planning of modular industrial product systems, producing quotes with 3D views, bills of materials and technical calculations.

#12 Wabric

Rakvere, Estonia Starter €490/month, Scale €790/month, Enterprise custom; 10% off billed annually; one-time setup fee No free tier or trial stated; free scoping call and demo

Best for: Manufacturers of engineered-to-order building products (doors, windows, roofing, metal, prefab) that want every quote to produce production and CAD/BIM files

  • Operating company. Wenture OÜ, Estonian registry code 16195906
  • Jurisdiction. EU (Estonia)
  • Where the data sits. Not stated by the vendor
  • Independent checks. ISO 27001 system certification badge (bm certification) shown on wenture.io; scope not stated
  • Replaces. Tacton CPQ, Akeneo

Wabric is built by Wenture OÜ, a private limited company with its registered address in Rakvere, Estonia, listed in the Estonian commercial register since 30 March 2021. Wenture is also a software consultancy for the construction sector, and describes Wabric as the product it packaged after repeatedly building configurators for clients. The company states 10+ years of CPQ and PIM experience and 200+ implementations; those are vendor claims we have not audited.

A customer's configuration becomes a priced quote, an itemised PDF, an automatically generated bill of materials, production drawings and an IFC object for Revit and Archicad. Around that sit a PIM with EU Digital Product Passports, a partner portal for distributors, a webshop and ERP links to SAP, Odoo, Microsoft Dynamics, Scoro and Directo. CAD and BIM export (DXF, IFC, RVT or STEP) is an Enterprise feature.

It is one of three tools on this page that publish prices (with Combeenation and Mercura) and the only one with named plans, with a one-time setup fee agreed as a fixed number before signing and monthly rolling contracts after an initial 12-month term. Starter is limited to a public B2C configurator with a PDF inquiry and bill of materials, so most buyers will need Scale or Enterprise. The vendor does not state where the platform is hosted.

What Wabric does well

  • Publishes list prices for Starter and Scale (€490 and €790 per month); only Combeenation and Mercura also publish prices among the tools here
  • One configuration produces the quote, bill of materials, production drawings and an IFC object for Revit and Archicad
  • Includes a full PIM, partner portal and Digital Product Passports alongside CPQ, with ERP links to SAP, Odoo and Microsoft Dynamics
  • Estonian company confirmed in the national commercial register; catalogue can be exported at any time, per the vendor

Where Wabric falls short

  • CAD and BIM export is Enterprise only, with each extra format at €150 per month
  • Every plan needs a one-time setup fee, and the amount is only given after a scoping call
  • The vendor does not state where data is hosted, and the scope of the ISO 27001 badge on wenture.io is not stated
  • No free tier or self-serve trial is stated; a free scoping call and demo come first

Standout feature. Every configuration produces a priced quote, a bill of materials, production drawings and an IFC object for Revit and Archicad from one set of product rules.

Published pricing or a sales call?

Nine of the twelve tools in this category are quote-only. Wabric, Combeenation and Mercura are the exceptions: Wabric publishes Starter (€490 per month) and Scale (€790 per month) and leaves only Enterprise and a one-time setup fee to a scoping call, Combeenation publishes a licence floor of €697 per month plus implementation examples, and Mercura publishes €40 per user per month with a five-user minimum and implementation bands from €0 to €100K+.

Among the quote-only tools, what differs is the shape of the eventual quote. Elfsquad is the outlier worth noting: a single fixed licence fee covering implementation and unlimited users, rather than the per-seat or named-user pricing that encoway CPQ, camos CPQ, Configit Quote and Apparound all use.

That makes Elfsquad easier to budget for once you have a number, but no easier to get that number in the first place: nine of the twelve vendors put a demo or sales conversation between a visitor and any price at all, and even Wabric's setup fee is only quoted after a call. Implementation is the bigger swing: the vendors that publish it range from €0 for a self-guided Mercura rollout to about €70,000 in Combeenation's own machine-builder example.

What actually differs between these tools?

Beyond pricing structure, the real differentiators are industry depth, certification and who maintains the rules after go-live.

Elfsquad and encoway CPQ both let business users maintain configuration rules without a specialist; camos CPQ and Configit Quote both assume a dedicated in-house modeller or engineering team will own the rules long-term. Hive CPQ and Mercura sell low-code builders aimed at the customer's own team (the Hive Design Studio, the Mercura form and rule builder), while Combeenation's self-serve platform currently needs web or JavaScript developers, per its own FAQ.

ISO 27001 appears on the vendor's own pages for encoway CPQ, SAE CPQ and Hive CPQ (Mercura states ISO 27001-certified hosting rather than a certificate of its own, and Wabric's parent company shows an ISO 27001 badge on wenture.io without stating its scope). encoway CPQ also feeds both the internal sales quote and a public-facing web configurator from one rules model.

Apparound is the only one built natively around Salesforce, and the only one with sustained Gartner Magic Quadrant recognition. SAE CPQ is the one built around SAP, importing existing SAP LO-VC and AVC configurations. Wabric is the only one that bundles a PIM and partner portal with the configurator and generates CAD and BIM files from each quote, aimed at building-product manufacturers, and Perspectix is the one centred on 3D layout planning of modular industrial systems.

Configit Quote's Virtual Tabulation® is the most rigorous approach to guaranteeing a configuration is buildable before it reaches production, which is also why it is priced and sold as an enterprise engineering programme rather than a sales tool.

Does company ownership matter for a CPQ vendor?

It matters more here than the addresses alone suggest. A CPQ rules engine becomes deeply embedded in a manufacturer's product and sales process, so a change of ownership, especially one that moves control outside Europe, is a real risk to weigh, not just a data-residency footnote.

Sofon Guided Selling is the clearest case in this category: a Dutch product with two decades of machine-builder quotations behind it, but owned by the American group Revalize since 2021. Tacton, the Swedish market leader, has been owned by the US private equity firm Rubicon Technology Partners since 2023. Neither appears on this page.

Configit A/S, Apparound S.p.A. and SAE CPQ changed hands more recently, to Polaris Private Equity (Danish), Fondo Italiano d'Investimento (Italian) and Xait (Stavanger, Norway, backed by the Dutch investor Main Capital Partners) respectively, and in each case ownership stayed within Europe, which is why they remain eligible here. Ownership of privately held vendors is not always public, so for the others we rely on the company register and the vendor's own legal notice.

How we selected and ranked these 12 tools

Every tool on this page is in the European Purpose directory, which means the operating company is established in Europe and we have verified that from the company register or the vendor's own legal notice rather than from a marketing page. Tools headquartered outside Europe are not eligible, however good they are.

  1. Feature verification (weight: 40%). We check each capability against the vendor's own documentation and product pages, and record what the tool does rather than what the category is assumed to include.
  2. Ease of adoption (weight: 30%). Integrations, published API access, trial availability and how much configuration stands between signing and a usable result.
  3. Value and transparency (weight: 30%). Published pricing counts in a vendor's favour; quote-only pricing is recorded as quote-only rather than estimated. We weigh what a buyer gets for the entry price, not the headline feature count.
  4. Editorial review. Every page is researched and drafted with AI assistance, and the compliance and pricing claims are checked against the vendor's documentation before it is published under the founder's editorial responsibility. The three weights above decide the order; a position is a ranking against the other European tools in this category, not an absolute score.

Vendor-reported outcomes — ROI figures, margin uplift, time saved — are labelled as vendor claims wherever they appear on this page. We have not audited them, and neither has anyone else who quotes them. Read our full editorial process for how pages are re-verified.

Frequently asked questions

Elfsquad ranks #1 in this directory because it is the only tool in the category that sells a single fixed-fee licence with unlimited users rather than per-seat pricing, and because its rules are built to be maintained by the manufacturer's own staff rather than outside consultants.

The right answer still depends on the job: encoway CPQ for ISO 27001 certification and a shared model between the sales quote and a public web configurator, camos CPQ for deep variant complexity in mechanical and plant engineering, Configit Quote for large automotive or industrial-machinery programmes, Apparound for a Salesforce-native tool with sustained Gartner Magic Quadrant recognition, Mercura or Combeenation for published prices, Hive CPQ for a free trial first, SAE CPQ for SAP-centred manufacturers, and Wabric for building-product manufacturers who want published prices and CAD/BIM files from every quote.

All twelve tools in this category are built as European alternatives to Salesforce Revenue Cloud, Oracle CPQ and Tacton CPQ. Nine of the twelve publish no exact pricing and are quoted per organisation after a sales conversation or demo, which is standard for this category; Wabric, Combeenation and Mercura are the exceptions and publish prices.

Nine of the twelve tools here publish no list prices, which is normal for CPQ: implementation is usually a modelling project, not a self-serve signup.

Mercura publishes €40 per user per month with a five-user minimum and implementation from €0 (self-guided) to €40K to €100K+ (complex enterprise rollouts).

Combeenation publishes a licence from €697 per month plus implementation, with its own examples running from about €10,000 to €70,000. Wabric charges €490 per month (Starter) and €790 per month (Scale), plus a one-time setup fee agreed after a scoping call. Elfsquad is worth noting on structure rather than number: it sells a single fixed licence fee with unlimited users included. Budgeting for the other eight starts with a demo and a scoped quote.

No. None of the twelve European CPQ vendors covered here states a permanent free tier. Three offer a free trial: Hive CPQ for 30 days with a sandbox environment, Combeenation for 30 days on its platform without a payment method (building configurators needs web or JavaScript skills), and Mercura through a trial button on its pricing page without a stated length. The other nine require a demo, scoping call or sales conversation before a prospective buyer can use the product.

Apparound, from Pisa, Italy, is the only tool in this category with sustained analyst recognition stated on its own site: it has appeared in the Gartner Magic Quadrant for CPQ Application Suites every year since 2018.

Formal certifications are a different kind of validation: encoway CPQ states ISO 27001, “Software Made in Germany” and “Certified Cloud Solution”, SAE CPQ states ISO/IEC 27001:2022 under a TÜV certificate and the Software Made in Germany seal, and Hive CPQ states ISO 27001 audited by Kiwa.

camos CPQ and Configit Quote are both built for the high end of configuration complexity. camos is the configurator most often found inside German mechanical and plant engineering firms (Siemens Energy, Festo, ABB, Liebherr and Kone are named customers), while Configit Quote uses patented Virtual Tabulation® technology to pre-calculate every valid configuration before manufacturing, aimed at large automotive and industrial-machinery programmes.

SAE CPQ and Perspectix address the same capital-goods segment: SAE with variant management and a two-way SAP interface, Perspectix with rule-based 3D configuration and layout planning.

Four of the twelve say something on their own pages. Mercura names Hetzner in Germany and Finland and AWS in Frankfurt and Ireland, and states that all customer data stays in the EU.

Combeenation says its platform runs on Microsoft Azure in European data centres in Amsterdam. Hive CPQ says all data sits in its data centre in Germany. CAS Merlin CPQ shows a “Hosted in Germany” seal without naming a provider. The other eight do not state a hosting region on the pages we reviewed.

No. All twelve are headquartered in Europe, eleven in the EU and Perspectix in Switzerland, and none shows a non-European owner on its own pages or in the registers we checked.

Configit A/S (Copenhagen) has been owned by Polaris Private Equity, a Danish/Nordic investment firm, since 2016, Apparound S.p.A.

(Pisa) took a minority investment from the Italian fund Fondo Italiano d'Investimento in 2022, and SAE (Weng, Germany) was majority-acquired in May 2026 by Xait of Stavanger, Norway, which is backed by the Dutch investor Main Capital Partners.

Those changes of ownership all stayed within Europe. This is a genuine dividing line in the wider CPQ market: Sofon Guided Selling is excluded because it has been owned by the American group Revalize since 2021, and Tacton because of its Rubicon Technology Partners ownership.

Not on this list?

If you build a European CPQ tool that belongs here, tell us about it. Every suggestion is checked against the same criteria as the tools above: European ownership and hosting, a real product, and pricing we can verify. A listing is editorial, and we say so on this page where placement is paid.

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