Ruler Analytics
Liverpool marketing attribution platform tying leads, calls and CRM revenue back to the channels that drove them
Quick Overview
| Company | Ruler Analytics Limited |
|---|---|
| Category | Marketing Attribution Software |
| Headquarters | Liverpool, United Kingdom |
| Founded | Not stated |
| EU Presence | Yes - United Kingdom (non-EU, eligible) |
| Data Location | Not stated on the pages checked |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Multi-touch attribution, data-driven and impression attribution, CRM revenue, offline conversions, budget scenario planner, ROI and ROAS reporting, AI agent |
| Pricing | Small up to 10k visits: EUR 344/month (EUR 309 billed annually); Medium up to 50k visits: EUR 575/month (EUR 517 annually); larger tiers listed |
| Best For | Marketing teams that need revenue-level attribution for leads and calls |
| Replaces | Attribution add-ons of reporting tools, GA4 last-click reports |
Detailed Review
Ruler Analytics focuses on one question: which marketing activity produced revenue. It uses first-party tracking, multi-touch attribution and CRM data, and adds offline conversions and a budget scenario planner. Reporting here means ROI and ROAS views rather than white-label client decks.
The privacy policy names Ruler Analytics Limited, registered number 09691646, with a registered office at the Royal Liver Building, Liverpool, and the site terms are subject to the laws of England and Wales.
Pricing by Site Traffic
Plans scale by monthly visits: Small up to 10k visits from EUR 344 per month (EUR 309 annually), Medium up to 50k from EUR 575 (EUR 517 annually). Annual billing saves 10%, with agency partner rates available.
Beyond Last Click
Higher tiers add advanced segmentation and data-driven and impression attribution, aimed at teams that outgrow GA4 last-click views.
Offline and CRM Revenue
Ruler says it brings offline touchpoints and CRM revenue into the same view and can send offline revenue back to ad platforms.
Limitations to Consider
Ruler is an attribution platform, not a general reporting tool: it will not pull in dozens of ad platforms for client dashboards the way Whatagraph or Swydo do. Pricing scales with site visits, so high-traffic sites pay more. The UK is outside the EU, and the pages checked do not state a data hosting location. Its privacy policy page still carries 2018 update text.
Who Should Use Ruler Analytics
Lead-generation and B2B marketers who need to connect ad spend to CRM revenue and want a UK vendor.
Pros and Cons
Pros
- Multi-touch and data-driven attribution
- Offline conversions and CRM revenue
- Published prices in EUR, GBP and USD
- UK company with register number
- Agency partner rates available
Cons
- Attribution focus, not full reporting
- Price scales with site visits
- Hosting location not stated on pages checked
- Entry price from EUR 309 per month
Alternatives to Ruler Analytics
Other European marketing attribution software worth comparing before you decide:
Klar
Germany · Multi-touch attribution and profit reporting for ecommerce brands
Dreamdata
Denmark · B2B revenue attribution tied to accounts and CRM deals
Funnel
Sweden · Marketing data hub with MMM, MTA and incrementality testing
Sellforte
Finland · Incrementality testing and marketing mix modelling for large media budgets
See all European marketing attribution software or compare them directly against Attribution add-ons of reporting tools on our alternatives page.
Frequently Asked Questions
Attribution: which channels, campaigns and content produced leads and revenue, using multi-touch attribution, CRM revenue and offline conversions, with ROI and ROAS views.
By monthly site visits. Small, up to 10k visits, is from EUR 344 per month, or EUR 309 billed annually. Medium, up to 50k visits, is from EUR 575 monthly.
Its privacy policy names Ruler Analytics Limited, registered number 09691646, with its registered office in Liverpool, England.