Nexoya
Zurich-based platform that attributes conversions by campaign and shifts cross-channel budgets every week
Quick Overview
| Company | Nexoya Ltd. |
|---|---|
| Category | Marketing Attribution Software |
| Headquarters | Zurich, Switzerland |
| Founded | Not stated |
| EU Presence | Yes - Switzerland (CH) |
| Data Location | Not stated on the pages checked |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Data aggregation, AI-based attribution, prediction, weekly budget optimisation, scenario simulation, sales uploads, monthly reviews with customer success |
| Pricing | Personalised estimate through an online form, depending on channels and ad spend; see website |
| Best For | Performance marketing teams running several ad channels that want weekly budget changes |
| Replaces | Triple Whale, Rockerbox |
Detailed Review
Nexoya says most teams optimise channels independently and nobody optimises the whole mix. It aggregates channel data, measures what each campaign and ad set contributed to revenue, predicts the outcome and reallocates budgets and bids across channels every week.
The imprint lists the Swiss headquarters as Nexoya Ltd. at Konradstrasse 32 in Zurich, with offices run by Nexoya GmbH in Berlin and Nexoya Ltd. in Milan. The site is branded Swiss made.
Attribution as the Base
Nexoya calls its attribution AI-powered and campaign-level, and the optimisation runs on that attribution. The site lists attribution as continuous, prediction as weekly and optimisation as weekly.
Scenario Simulation
A simulation module lets a team model budget and goal scenarios before moving spend, and an ROI simulator is offered on the site. The home page describes the process as AI-driven and human-controlled with expert-led activation.
Packages
Two packages are listed, Premium for channel and analytics-platform data and Premium Plus that adds sales uploads. Both include simulations, optimisation, automated budget changes and attribution, with monthly reviews with the customer success team.
Limitations to Consider
Nexoya publishes no fixed prices, only a form that returns a personalised estimate based on channels and ad spend, so plans cannot be compared up front. The vendor is Swiss, not an EU member, so GDPR transfers to and from Switzerland rely on adequacy arrangements. The pages checked do not state a data hosting location, and the weekly budget model is designed for paid channels, not for B2B pipelines (see Dreamdata).
Who Should Use Nexoya
Performance marketing teams in Switzerland and the EU that run many paid channels and want attribution that feeds weekly budget decisions.
Pros and Cons
Pros
- Attribution linked to budget optimisation
- Weekly automated budget changes
- Scenario simulation
- Swiss entity with EU offices
- Monthly reviews with customer success
Cons
- No fixed public prices
- Hosting location not stated
- Paid media focus
- Switzerland is outside the EU
Alternatives to Nexoya
Other European marketing attribution software worth comparing before you decide:
Klar
Germany · Multi-touch attribution and profit reporting for ecommerce brands
Dreamdata
Denmark · B2B revenue attribution tied to accounts and CRM deals
Funnel
Sweden · Marketing data hub with MMM, MTA and incrementality testing
Sellforte
Finland · Incrementality testing and marketing mix modelling for large media budgets
See all European marketing attribution software or compare them directly against Triple Whale on our alternatives page.
Frequently Asked Questions
The imprint lists Nexoya Ltd. at Konradstrasse 32, Zurich, with offices of Nexoya GmbH in Berlin and Nexoya Ltd. in Milan.
The site says it reallocates cross-channel budgets and bids weekly, based on its attribution.
Not as fixed figures. A form asks about channels, measurement and monthly ad spend and returns an indicative estimate.