Swydo
Hilversum agency reporting platform that charges by data source and includes unlimited clients, users and white-labeling
Quick Overview
| Company | Swydo B.V. |
|---|---|
| Category | Marketing Reporting Software |
| Headquarters | Hilversum, Netherlands |
| Founded | 2011 |
| EU Presence | Yes - Netherlands (EU) |
| Data Location | Not stated on the pages checked |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | White-label reports and dashboards, 38+ integrations, AI report builder, goal tracking and alerts, data source health checks, client portals, custom domain |
| Pricing | EUR 69/month (EUR 62 billed annually) including 10 data sources, then EUR 4.50 per extra source |
| Best For | Small and mid-sized agencies reporting on many clients |
| Replaces | AgencyAnalytics, DashThis, Databox |
Detailed Review
Swydo charges by connected data source, not by client. Connecting ten clients to both Google Ads and Facebook Ads counts as 20 data sources. Every plan includes unlimited clients, users, dashboards and reports, plus full white-labeling.
The company says it launched in 2011 as an agency and became a software business in 2013. Its privacy policy names Swydo B.V., Stationsplein 3, Hilversum, as the party behind the service, and its terms refer to the Dutch Civil Code.
Per-Source Pricing in Practice
The first 10 data sources are included in the EUR 69 monthly price (EUR 62 billed annually). Sources 11 to 100 cost EUR 4.50 each, 101 to 500 cost EUR 3.00 and above 500 EUR 2.00, with custom quotes beyond 1,000 sources.
This rewards agencies with many clients on few channels and penalises many channels per client.
Templates and Monitoring
Swydo lists pre-built templates for Google Ads, GA4 and Meta Ads, dynamic templates that update linked reports, goal tracking with email and Slack alerts, and automated data source health checks.
AI Report Builder
An AI builder edits reports from a text instruction and writes summaries for reports and scheduled emails. The integration count is 38+, lower than most tools in this category.
Limitations to Consider
Swydo lists 38+ integrations, fewer than Whatagraph or the 600+ of Funnel, so check that your niche platforms are covered. The pages checked do not state where data is hosted. Pricing per data source can climb for agencies that connect many channels per client.
Who Should Use Swydo
Agencies that report on many clients across a handful of mainstream platforms and want a Dutch vendor with predictable per-source pricing.
Pros and Cons
Pros
- Unlimited clients, users, dashboards and reports
- Per-source pricing from EUR 62 per month billed annually
- Full white-labeling and custom domain
- Goal tracking and data health checks
- Dutch company with a stated 2011 start
Cons
- 38+ integrations only
- Data hosting location not stated on pages checked
- Cost grows with channels per client
- Smaller feature set than data-layer tools
Alternatives to Swydo
Other European marketing reporting software worth comparing before you decide:
Whatagraph
Netherlands · Agency reporting with cross-channel data layer and AI agents
Supermetrics
Finland · Marketing data connectors into Sheets, Looker Studio and BI
Funnel
Sweden · Stockholm marketing data hub with a choice of EU data region
Adverity
Austria · Vienna marketing data integration for enterprise teams
See all European marketing reporting software or compare them directly against AgencyAnalytics on our alternatives page.
Frequently Asked Questions
By connected data source. The first 10 sources are included in EUR 69 per month (EUR 62 billed annually), then EUR 4.50 per source up to 100, with lower rates at higher volumes.
No. Its pricing page lists unlimited clients, users, dashboards and reports on the plan.
Its privacy policy names Swydo B.V. and its site lists an address at Stationsplein 3 in Hilversum, the Netherlands.