Fospha
London measurement system for brands with high ad spend, combining media mix attribution, marketing mix modelling and incrementality tests
Quick Overview
| Company | Fospha Limited |
|---|---|
| Category | Marketing Attribution Software |
| Headquarters | London, United Kingdom |
| Founded | Not stated |
| EU Presence | Yes - United Kingdom (UK) |
| Data Location | Not stated on the pages checked |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Media Mix Attribution at ad level, marketing mix modelling, geo incrementality tests, Halo total commerce measurement, brand impact (beta), budget planner (beta), AI and automation |
| Pricing | Quoted after a demo; Lite, Pro and Enterprise tiers per suite |
| Best For | Retail and DTC brands spending over $150k a month on advertising |
| Replaces | Triple Whale, Northbeam |
Detailed Review
Fospha describes its product as a measurement system with four suites: Media Mix Attribution, Marketing Mix Modeling, Incrementality Testing and AI and Automation. Every customer starts with Media Mix Attribution, a daily model that credits sales across channels, marketplaces and campaigns down to ad and creative level.
The privacy policy names Fospha Limited, Scale Space, 58 Wood Lane, London as controller, and the website notice is issued by Fosjento Holdings Ltd under English jurisdiction. The pricing page states that the platform is built for brands spending over $150k a month on advertising.
Daily Attribution and Halo
The core model runs daily and the Halo suite extends it to total commerce measurement across DTC, Amazon and TikTok Shop. Brand Impact and the Budget Planner are labelled beta on the site.
Incrementality Tests Run by Fospha
Incrementality Testing is delivered as GeoLift tests designed and run by the vendor's marketing science team. Results calibrate the forecasts and the model, which gives brands an experiment to set against the attributed numbers.
Tiers and Pricing
Each suite comes in Lite, Pro and Enterprise tiers. The pricing page publishes no figures and asks for a demo, so budget planning starts with a sales call.
Limitations to Consider
Fospha publishes no prices and positions the platform for brands above $150k of monthly ad spend, so smaller shops should look at Klar or Littledata. The pages checked do not state where data is hosted, and the customer contract is not public, so the contracting entity for the service was not verified beyond the privacy policy and website notice.
Who Should Use Fospha
UK and European retail and DTC brands with large paid media budgets that want an outside team to run attribution, modelling and incrementality tests.
Pros and Cons
Pros
- Attribution, MMM and incrementality in one system
- Ad and creative-level credit
- Marketplace and TikTok Shop coverage
- Tests designed by the vendor's team
- UK company with named address
Cons
- No published prices
- Built for high ad spend
- Data location not stated
- Brand Impact and Budget Planner still beta
Alternatives to Fospha
Other European marketing attribution software worth comparing before you decide:
Klar
Germany · Multi-touch attribution and profit reporting for ecommerce brands
Dreamdata
Denmark · B2B revenue attribution tied to accounts and CRM deals
Funnel
Sweden · Marketing data hub with MMM, MTA and incrementality testing
Sellforte
Finland · Incrementality testing and marketing mix modelling for large media budgets
See all European marketing attribution software or compare them directly against Triple Whale on our alternatives page.
Frequently Asked Questions
The pricing page states that the platform is built for brands spending over $150k a month on advertising, mainly retail and DTC brands.
No. The pricing page describes three tiers per suite and asks visitors to book a demo.
Yes. It offers GeoLift tests designed and run by its marketing science team, and the results feed its forecasts and model.