Sellforte
Finnish marketing measurement software built on incrementality testing, with attribution and marketing mix modelling for large media budgets
Quick Overview
| Company | Sellforte Solutions Oy |
|---|---|
| Category | Marketing Attribution Software |
| Headquarters | Espoo, Finland |
| Founded | Not stated |
| EU Presence | Yes - Finland (EU) |
| Data Location | Not stated on the pages checked |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Geo lift experiments, Meta conversion lift import, Bayesian synthetic control, incremental attribution (miROAS), marketing mix model, scenario planner, media plan, MCP connection to AI assistants |
| Pricing | Incrementality Testing from $1,900/month, Incremental Attribution $2,500, Full-Funnel MMM $4,500, Enterprise $8,500 (USD shown by default; EUR, GBP and AUD selectable; priced at an average monthly media spend of $300,000) |
| Best For | Ecommerce, DTC and retail brands with large media budgets that want causal measurement |
| Replaces | Triple Whale, Rockerbox |
Detailed Review
Sellforte starts from experiments. Its entry package runs geo lift tests and Bayesian synthetic control and reports incremental sales and iROAS, and the higher packages add incremental attribution at campaign and ad set level, a full marketing mix model and promotion analysis.
The terms name Sellforte Solutions Oy (Finnish Business ID 2832424-2) as the default contracting entity and are governed by Finnish law. The site lists the headquarters in Espoo, Finland, with offices in Dallas and Hamburg.
Experiments First
Geo lift experiments, Meta conversion lift imports and uploaded A/B test data are all supported. Results are shown with confidence intervals and R-squared, and an experiment library keeps earlier tests available as inputs for later models.
Incremental Attribution
The attribution package compares platform-reported results with incremental ones at campaign and ad set level and adds an incremental pixel. Sellforte nets out the sales that would have happened without the campaign, which separates its output from last-click reports.
Pricing Page
The pricing page publishes monthly prices per package with a selector for sales channels and currency. Every package states an average monthly media spend of $300,000, so the figures are a starting point and scope changes them.
Limitations to Consider
Sellforte prices start at $1,900 per month for a media spend of $300,000 a month, which excludes small shops, and the figures are shown in US dollars by default. The pages checked do not state a data hosting location, and a US office in Dallas is listed. It does not collect a journey-level view for B2B pipelines, where Dreamdata fits better.
Who Should Use Sellforte
Brands and retailers in Europe with large paid media budgets that want experiments and modelling to challenge platform-reported results.
Pros and Cons
Pros
- Experiment-based, causal measurement
- Prices published per package
- Marketing mix model and scenario planner
- Finnish entity and Finnish governing law
- MCP connection to AI assistants
Cons
- High entry price for small budgets
- USD shown by default
- Hosting location not stated
- US office listed
Alternatives to Sellforte
Other European marketing attribution software worth comparing before you decide:
Klar
Germany · Multi-touch attribution and profit reporting for ecommerce brands
Dreamdata
Denmark · B2B revenue attribution tied to accounts and CRM deals
Funnel
Sweden · Marketing data hub with MMM, MTA and incrementality testing
Eulerian
France · Attribution, analytics and audience activation hosted in France
See all European marketing attribution software or compare them directly against Triple Whale on our alternatives page.
Frequently Asked Questions
The pricing page lists Incrementality Testing from $1,900 per month, Incremental Attribution at $2,500, Full-Funnel MMM at $4,500 and Enterprise at $8,500, based on an average monthly media spend of $300,000.
The terms name Sellforte Solutions Oy of Finland by default, unless an order form specifies another Sellforte entity.
Yes, as Incremental Attribution at campaign and ad set level, which compares platform-reported results with incremental ones.