Odins
Fully managed Bayesian marketing mix modelling from Oslo, with human-reviewed monthly budget advice
Quick Overview
| Company | Odins.ai AS |
|---|---|
| Category | Marketing Attribution Software |
| Headquarters | Oslo, Norway |
| Founded | 2023 |
| EU Presence | Norway (EEA, EU GDPR applies) |
| Data Location | Google Cloud EU regions (vendor statement on its data page) |
| Open Source | No |
| Pricing | Odins is priced as a fixed annual subscription in two parts: the data platform (scope of data, number of markets and sources, offline media) and the models (one Bayesian model per market). No list prices are published; a price follows a 30-minute call and a written proposal. Standard terms are a 12-month subscription invoiced annually. Unlimited users, all integrations, monthly retraining, analyst review, a customer success manager and a quarterly strategy meeting are included. The price does not depend on media spend. The vendor says it fits marketing budgets from EUR 1M a year. |
| Free Option | Demo on request |
| Replaces | Meta Robyn, Google Meridian, in-house MMM |
Detailed Review
Odins is a managed marketing mix modelling service rather than a tracking tool. It connects spend from online and offline channels (TV, radio, out-of-home) with sales or revenue, builds a Bayesian model for each market, and delivers a monthly budget recommendation that an Odins analyst has reviewed before it goes out. A scenario planner lets finance and marketing test budget levels at any time, and results are available from Claude, ChatGPT or Copilot through its MCP server.
Odins.ai AS is registered in Brreg (organisation number 831 930 772) as a private limited company in Oslo, the same entity named in its terms and privacy policy, and it was founded in 2023. The vendor states that customer data is stored and processed in Google Cloud EU regions, that modelling data is aggregated and contains no personal data, and that customers own their data and get a final export on exit.
It sits last on this page because it is aimed at a narrower buyer than most tools here.
The vendor says it fits marketing budgets from EUR 1M a year, publishes no list price and sells a 12-month annual subscription after a sales call. Teams that want self-serve touchpoint attribution, as with Ruler Analytics or Tracklution, or a free tier, will find it a poor match. Against Sellforte or Nexoya it is a similar modelling approach with a heavier managed-service layer.
What Odins does well
- Bayesian MMM built and run by the vendor's team
- Offline media such as TV and radio included
- Unlimited users and all integrations in the price
- Customer owns data, with export on exit
- Norwegian entity with data in Google Cloud EU regions
Where Odins falls short
- No published pricing, quote after a call
- 12-month annual contract as standard
- Aimed at budgets from about EUR 1M a year
- No user-level attribution or self-serve tier
Standout feature. Odins is the only tool on this page where an analyst reviews every monthly budget recommendation before delivery.
Pros and Cons
Pros
- Bayesian MMM built and run by the vendor's team
- Offline media such as TV and radio included
- Unlimited users and all integrations in the price
- Customer owns data, with export on exit
- Norwegian entity with data in Google Cloud EU regions
Cons
- No published pricing, quote after a call
- 12-month annual contract as standard
- Aimed at budgets from about EUR 1M a year
- No user-level attribution or self-serve tier
Alternatives to Odins
Frequently Asked Questions
What is Odins?
Odins is a managed marketing mix modelling service rather than a tracking tool. It connects spend from online and offline channels (TV, radio, out-of-home) with sales or revenue, builds a Bayesian model for each market, and delivers a monthly budget recommendation that an Odins analyst has reviewed before it goes out. A scenario planner lets finance and marketing test budget levels at any time, and results are available from Claude, ChatGPT or Copilot through its MCP server.
Where is Odins based?
Odins operates from Oslo, Norway, which places it under Norway (EEA, EU GDPR applies).
What does Odins cost?
Odins is priced as a fixed annual subscription in two parts: the data platform (scope of data, number of markets and sources, offline media) and the models (one Bayesian model per market). No list prices are published; a price follows a 30-minute call and a written proposal.
Standard terms are a 12-month subscription invoiced annually. Unlimited users, all integrations, monthly retraining, analyst review, a customer success manager and a quarterly strategy meeting are included. The price does not depend on media spend. The vendor says it fits marketing budgets from EUR 1M a year.. Demo on request.
Who is Odins best for?
Larger brands wanting managed marketing mix modelling. Odins is the only tool on this page where an analyst reviews every monthly budget recommendation before delivery.
What are the drawbacks of Odins?
No published pricing, quote after a call. 12-month annual contract as standard. Aimed at budgets from about EUR 1M a year. No user-level attribution or self-serve tier.
Is Odins a good alternative to Meta Robyn?
Odins is built as a European alternative to Meta Robyn: Fully managed Bayesian marketing mix modelling from Oslo, with human-reviewed monthly budget advice. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does Odins compare to other Marketing Attribution Software?
Odins is one of several European Marketing Attribution Software we cover. It is most often compared with Meta Robyn, Google Meridian, in-house MMM.