Tracklution
Finnish server-side tracking service that delivers accurate conversions to ad platforms, with an attribution engine on paid plans
Quick Overview
| Company | Tracklution Oy |
|---|---|
| Category | Marketing Attribution Software |
| Headquarters | Finland, Finland |
| Founded | Not stated |
| EU Presence | Yes - Finland (EU) |
| Data Location | AWS, primary data centres in Stockholm |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Server-side tracking, first-party mode, offline conversions, Meta and Google Ads connectors, event transformation, attribution engine, MCP access, agency multi-client manager |
| Pricing | Free 0 EUR/month (5k events); Grow EUR 39.20/month billed annually (50k events); Enterprise and Agency custom |
| Best For | Small advertisers and agencies fixing conversion data before attribution |
| Replaces | Google Tag Manager server containers, manual pixel setups |
Detailed Review
Tracklution is a tracking layer more than a full attribution suite. It captures events on the server, sends them to ad platforms and adds offline conversions from CRM, payment or backend systems, so the ad platforms and any attribution tool work on cleaner data.
The terms are issued by Tracklution Oy and refer to Finnish law. The security page states that the platform runs on AWS with primary data centres in Stockholm, and lists SOC 2 and ISO 27001 as certifications.
Free and Grow Plans
The free plan covers one website, 5,000 events a month, server-side tracking, Meta and Google Ads connectors and three months of retention. Grow costs EUR 39.20 per month billed annually for 50,000 events and adds all connectors, offline conversions, event transformation, the attribution engine and 12 months of retention.
Agency Use
The Agency plan adds a multi-client manager account, white label and event pooling. Enterprise adds single sign-on, a dedicated server and custom data location.
Role in an Attribution Stack
Better conversion signals improve both bidding and the attribution that sits on top. The home page claims an average of 34.2% conversions recovered, which is a vendor figure, not an independent test.
Limitations to Consider
Tracklution is mainly a tracking and conversion delivery service, and its attribution engine only appears on the Grow plan and above, so it does not offer the marketing mix modelling or incrementality testing of Sellforte or Funnel. The free plan caps at 5,000 events and three months of retention. The terms did not state a city for the company.
Who Should Use Tracklution
Small advertisers and agencies in Europe that first need accurate server-side conversions and a light attribution engine at a low entry price.
Pros and Cons
Pros
- Free plan available
- Grow plan from EUR 39.20 a month
- Stockholm hosting stated
- Offline conversion tracking
- Agency plan with multi-client manager
Cons
- Not a full attribution suite
- Attribution engine only on paid plans
- Free plan limited to 5k events
- No MMM or incrementality
Alternatives to Tracklution
Other European marketing attribution software worth comparing before you decide:
Klar
Germany · Multi-touch attribution and profit reporting for ecommerce brands
Dreamdata
Denmark · B2B revenue attribution tied to accounts and CRM deals
Funnel
Sweden · Marketing data hub with MMM, MTA and incrementality testing
Sellforte
Finland · Incrementality testing and marketing mix modelling for large media budgets
See all European marketing attribution software or compare them directly against Google Tag Manager server containers on our alternatives page.
Frequently Asked Questions
It is mainly server-side tracking. The pricing page lists an attribution engine from the Grow plan upwards.
The security page states AWS with primary data centres in Stockholm and additional data residency options on request.
Free for 5,000 events, Grow at EUR 39.20 per month billed annually for 50,000 events, and custom pricing for Enterprise and Agency.