Whatagraph
Amsterdam-registered marketing reporting platform with a cross-channel data layer, white-label reports and AI agents
Quick Overview
| Company | Whatagraph B.V. |
|---|---|
| Category | Marketing Reporting Software |
| Headquarters | Amsterdam, Netherlands |
| Founded | Not stated |
| EU Presence | Yes - Netherlands (EU) |
| Data Location | Processed in the European Union (Google Cloud and Amazon Web Services) |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | White-label reports, cross-channel data blending, KPI overviews with alerts, IQ agents, scheduled PDF emails, BigQuery transfer, MCP connection |
| Pricing | Max from EUR 999/month billed annually; Prime on request |
| Best For | Agencies and in-house teams that want finished, branded reports from many sources |
| Replaces | AgencyAnalytics, Databox, DashThis |
Detailed Review
Whatagraph is built around one idea: connect every marketing source once, set metric, blend and currency rules on a shared data layer, then produce reports from it. Its pricing page lists unlimited users and unlimited reports on every plan, with a credit allowance (one credit per connected account) starting at 50.
The contracting party in its terms is Whatagraph B.V., registered at Herengracht 420 in Amsterdam, under Dutch law. The security page states that data is processed in the European Union on Google Cloud and Amazon Web Services.
A Data Layer Before the Report
Instead of a widget wired directly to one account, Whatagraph keeps pre-synced data in its own storage, with custom metrics, source groups and blends. A metric change made once applies to every report that uses it.
The platform lists 68 integrations on its integrations page, spread over paid advertising, SEO, social media, analytics and email marketing.
Agents for Building and Monitoring
Its IQ agents can draft a report from a prompt or an example, write commentary and check accounts on a schedule, posting findings to Slack or email. The vendor says every change is logged.
These features are positioned for agencies reporting monthly to many clients, and the output still needs a human review before it is sent.
White-Label and Delivery
Custom branding, linked report templates, version history and automated emails with PDF are included in the Max plan. A custom report domain and public API are Prime features, and the BigQuery transfer is an add-on.
Limitations to Consider
Whatagraph publishes one price point, Max from EUR 999 per month billed annually, which is well above per-client tools for a small agency; the Prime plan is quoted. A public API and a custom report domain need the Prime plan. Its terms and privacy policy name Google Cloud and Amazon Web Services as infrastructure providers. For data pipelines into Looker Studio or Sheets rather than finished reports, Supermetrics is the more direct fit.
Who Should Use Whatagraph
Agencies and multi-brand marketing teams that want white-label client reports from a Dutch contracting entity and can budget from EUR 999 per month.
Pros and Cons
Pros
- Unlimited users and reports on every plan
- Cross-channel data layer with blends and custom metrics
- White-label branding and scheduled PDF emails
- Terms under Dutch law, data processed in the EU
- IQ agents for building, commentary and monitoring
Cons
- Entry price of EUR 999 per month billed annually
- Public API and custom domain only on Prime
- Credit allowance starts at 50 connected accounts
- Runs on US-owned cloud providers (Google Cloud, AWS)
Alternatives to Whatagraph
Other European marketing reporting software worth comparing before you decide:
Supermetrics
Finland · Marketing data connectors into Sheets, Looker Studio and BI
Swydo
Netherlands · Agency reports priced by data source, with unlimited clients
Funnel
Sweden · Stockholm marketing data hub with a choice of EU data region
Adverity
Austria · Vienna marketing data integration for enterprise teams
See all European marketing reporting software or compare them directly against AgencyAnalytics on our alternatives page.
Frequently Asked Questions
Its terms name Whatagraph B.V., registered at Herengracht 420, 1017 BZ Amsterdam, and state that the agreement is governed by the laws of the Netherlands.
Its pricing page lists a Max plan from EUR 999 per month billed annually and a custom Prime plan. Both include unlimited users and reports, and a credit counts one connected data account.
Its security page says data is processed in the European Union, on Google Cloud Platform and Amazon Web Services, and that any transfer to a third country follows GDPR rules.