Eulerian
Paris-based marketing measurement platform covering attribution, analytics and audience activation, hosted in France, with a free Starter plan
Quick Overview
| Company | Eulerian Technologies SAS |
|---|---|
| Category | Marketing Attribution Software |
| Headquarters | Paris, France |
| Founded | Not stated |
| EU Presence | Yes - France (EU) |
| Data Location | France (vendor states Made and Hosted in France) |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | First-party collection, deterministic and statistical post-view attribution, single-touch and multi-touch models, data-driven attribution, marketing mix modelling, incrementality analysis, audience activation, 100+ connectors, MCP |
| Pricing | Starter free; Growth EUR 280/month or EUR 3,000/year; Scale EUR 720/month or EUR 8,000/year; Enterprise on request |
| Best For | Teams that want measurement and activation from a French vendor with hosting in France |
| Replaces | Triple Whale, Google Analytics for attribution |
Detailed Review
Eulerian combines data collection, attribution and activation in one platform and describes itself as a French technology that is made and hosted in France. Its home page lists first-party collection, server-to-server tags, attribution, marketing mix modelling and audience synchronisation to ad platforms.
The legal notice names Eulerian Technologies, a simplified joint stock company registered in the Paris Register of Commerce under 442 792 313, with its head office at 52 bis rue Ramponeau, 75020 Paris.
Plans From Free
The Starter plan is free for one site and one user, with three months of history, deterministic and statistical post-view attribution and synchronisation of budgets from Bing, Google, Meta, Pinterest, TikTok and Snapchat. Growth adds unlimited history and advanced analytics, and Scale adds CRM, segmentation and an unlimited API.
Attribution Depth on Enterprise
Customizable single-touch and multi-touch models, data-driven and augmented data-driven attribution, marketing mix modelling and incrementality analysis are listed under Enterprise. Smaller plans get a narrower set of models.
Activation and AI
Audience segments can be pushed to media partners, and an AI agent called LEO answers questions in natural language. An MCP server connects assistants such as Claude or ChatGPT to the data.
Limitations to Consider
Marketing mix modelling, incrementality analysis and the full attribution model range sit in the Enterprise tier, so Starter and Growth see a smaller set of methods. The free Starter plan is limited to one site, one user and three months of history. Documentation and parts of the site are French-first, and the pricing page was written for several privacy regimes, so check which contract terms apply. For a vendor that names its data region choices, see Funnel.
Who Should Use Eulerian
European marketing teams that want a single vendor for tracking, attribution and activation, hosted in France, and that can start on a free plan.
Pros and Cons
Pros
- Free Starter plan
- Published monthly and annual prices
- Hosted in France by vendor statement
- Attribution plus activation in one tool
- Names its Paris register entry
Cons
- MMM and incrementality only on Enterprise
- Starter is one site and one user
- Some content French-first
- Fewer English case studies
Alternatives to Eulerian
Other European marketing attribution software worth comparing before you decide:
Klar
Germany · Multi-touch attribution and profit reporting for ecommerce brands
Dreamdata
Denmark · B2B revenue attribution tied to accounts and CRM deals
Funnel
Sweden · Marketing data hub with MMM, MTA and incrementality testing
Sellforte
Finland · Incrementality testing and marketing mix modelling for large media budgets
See all European marketing attribution software or compare them directly against Triple Whale on our alternatives page.
Frequently Asked Questions
Yes. Starter is free and covers one site and one user, with three rolling months of history.
The vendor states that the platform is made and hosted in France, in its own sovereign cloud.
Growth is EUR 280 per month or EUR 3,000 per year and Scale is EUR 720 per month or EUR 8,000 per year. Enterprise is on request.