Dreamdata
Copenhagen-based B2B attribution platform that ties ad touches and site visits to accounts and CRM deals, with a free plan
Quick Overview
| Company | Dreamdata.io ApS |
|---|---|
| Category | Marketing Attribution Software |
| Headquarters | Copenhagen, Denmark |
| Founded | Not stated |
| EU Presence | Yes - Denmark (EU) |
| Data Location | EU data centres on Google Cloud Platform |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Customer journey timelines, performance attribution, revenue analytics, company identification, audience builder, ad platform activation, data warehouse export, AI analytics agent |
| Pricing | Free plan at $0/month; Attribution and Activation on custom pricing |
| Best For | B2B marketing teams measuring pipeline and revenue by account |
| Replaces | HockeyStack, Bizible-style B2B attribution |
Detailed Review
Dreamdata is built for B2B sales cycles, where a deal involves several people and months of touchpoints. It groups every activity by account, ties it to revenue and shows the journey as a timeline, with reports on ROI and ROAS.
The privacy policy names Dreamdata.io ApS, Kalvebod Brygge 39 in Copenhagen (CVR 39855224), as the controller for account holders and states that customer data is stored in EU data centres. The policy also names a US entity, Dreamdata Inc., which participates in the EU-US Data Privacy Framework.
Account-Based Journeys
The product assigns known, anonymous and cookieless touchpoints to companies and shows them as one timeline. Stage models define the touchpoints, pipeline and revenue rules, and the vendor says AI answers follow those rules instead of redefining them.
Free Plan and Paid Tiers
The free plan includes B2B web analytics, company identification, engagement scoring, an ad spend report and Slack or Teams notifications, with limits of 5 seats, 2 months of user history and 3 stage models. Advanced attribution and activation are quoted individually, and the pricing page describes a guided free trial.
Data Platform and Activation
The activation add-on syncs audiences to ad platforms and notifies sales about engaged accounts. A data warehouse add-on exports the account-based model, and an MCP server connects Claude or other LLM clients to the reports.
Limitations to Consider
Dreamdata is a B2B tool, so a consumer ecommerce shop gets little from account-based journeys and is better served by Klar. Full attribution is quoted on request with no public prices, and the free plan keeps only 2 months of history. The privacy policy names a US affiliate (Dreamdata Inc.) and the contact section lists a New York office, which is worth checking in a vendor review.
Who Should Use Dreamdata
B2B marketing and revenue operations teams in Europe that want attribution tied to CRM deals and are comfortable with a Danish vendor that has a US affiliate.
Pros and Cons
Pros
- Account-level journeys tied to CRM revenue
- Free plan with real analytics
- Data stored in EU data centres
- SOC 2 Type II and DPO stated
- Warehouse export and MCP access
Cons
- B2B focus only
- Custom pricing for paid tiers
- Free plan keeps 2 months of history
- US affiliate named in the privacy policy
Alternatives to Dreamdata
Other European marketing attribution software worth comparing before you decide:
Klar
Germany · Multi-touch attribution and profit reporting for ecommerce brands
Funnel
Sweden · Marketing data hub with MMM, MTA and incrementality testing
Sellforte
Finland · Incrementality testing and marketing mix modelling for large media budgets
Eulerian
France · Attribution, analytics and audience activation hosted in France
See all European marketing attribution software or compare them directly against HockeyStack on our alternatives page.
Frequently Asked Questions
The contracting and controller entity named in its privacy policy is Dreamdata.io ApS in Copenhagen. The policy also names a US entity, Dreamdata Inc., and the site lists a New York office.
Yes. The free plan costs $0 per month and includes web analytics, company identification and engagement scoring, within limits of 5 seats and 2 months of user history.
The security page states that data is stored in data centres within the European Union on Google Cloud Platform and is transferred elsewhere only at the customer's request.