Wizaly
Paris-based marketing attribution and analytics platform with algorithmic attribution, identity resolution and media mix modelling
Quick Overview
| Company | Wizaly SAS |
|---|---|
| Category | Marketing Attribution Software |
| Headquarters | Paris, France |
| Founded | 2015 |
| EU Presence | Yes - France (EU) |
| Data Location | Not stated on the pages checked |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Customer journey data centralisation, graph identity resolution, algorithmic multi-channel attribution, media mix modelling, privacy-compliant tracking, budget planning |
| Pricing | Pricing on request |
| Best For | Marketing teams that want attribution plus modelling with data science support |
| Replaces | Triple Whale, Northbeam |
Detailed Review
Wizaly was founded in 2015 and calls itself a marketing attribution and analytics platform. It centralises customer touchpoints, resolves identities across sources to avoid double counting, attributes credit with an algorithmic model and adds media mix modelling for budget allocation.
The terms of use name Wizaly SAS, 53 rue Nollet, 75017 Paris, as publisher, and state that French law applies with the Paris commercial court as venue. The investors page lists Innovacom, Ankaa Ventures, Galia and Lefonds.
Graph Identity Resolution
The identity module resolves data discrepancies and double counting between sources before attribution runs. Its stated aim is one view of the journey across channels, online and offline.
Algorithmic Attribution and Modelling
Multi-channel measurement uses algorithmic attribution to assign credit across all platforms and touchpoints, and media mix modelling estimates the best combination of channels. A free customised report reviews how accurate the current attribution strategy is.
Privacy-Compliant Tracking
The vendor offers campaign tracking and measurement in a cookieless environment. Support comes with a dedicated data science team according to the home page.
Limitations to Consider
Wizaly publishes no prices and no self-serve plan, so a demo is the first step. The pages checked do not state where data is hosted, and the site copy and case studies lean towards French enterprise accounts. It is a measurement layer, not a reporting suite, so teams that mainly need dashboards might prefer Funnel.
Who Should Use Wizaly
French and European marketing teams that want algorithmic attribution and media mix modelling with data science support from a Paris vendor.
Pros and Cons
Pros
- Algorithmic attribution and MMM in one platform
- Identity resolution before attribution
- Cookieless tracking option
- Dedicated data science support
- French entity with named address
Cons
- No published prices
- No self-serve plan
- Hosting location not stated
- Few English case studies
Alternatives to Wizaly
Other European marketing attribution software worth comparing before you decide:
Klar
Germany · Multi-touch attribution and profit reporting for ecommerce brands
Dreamdata
Denmark · B2B revenue attribution tied to accounts and CRM deals
Funnel
Sweden · Marketing data hub with MMM, MTA and incrementality testing
Sellforte
Finland · Incrementality testing and marketing mix modelling for large media budgets
See all European marketing attribution software or compare them directly against Triple Whale on our alternatives page.
Frequently Asked Questions
Yes. The terms of use name Wizaly SAS in Paris as publisher and state that French law governs.
No. The pricing is on request through a demo.
It offers multi-channel measurement with algorithmic attribution, media mix modelling and identity resolution across touchpoints.