Klar
Munich-based attribution and insights platform for ecommerce brands, joining multi-touch attribution, profit reporting and retention analytics
Quick Overview
| Company | Klar Insights GmbH |
|---|---|
| Category | Marketing Attribution Software |
| Headquarters | Munich, Germany |
| Founded | Not stated |
| EU Presence | Yes - Germany (EU) |
| Data Location | Hosted in Europe (vendor statement) |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Multi-touch attribution, data-driven models, first-party tracking script, marketing mix model, geo-lift incrementality, profitability reporting, retention analytics, creative and influencer reports |
| Pricing | Core from EUR 200/month, Core + Attribution from EUR 400/month, priced by net revenue of the last 12 months; 14-day free trial |
| Best For | Ecommerce and DTC brands that want attribution and profit reporting in one tool |
| Replaces | Triple Whale, Northbeam |
Detailed Review
Klar sells attribution as one part of an ecommerce operating dashboard. The same account holds profitability reports with a P&L view, cohort and retention analysis, creative reports and influencer tracking, so attribution results can be read against margin instead of revenue alone.
The imprint names Klar Insights GmbH in Munich, and the vendor states that customer data is hosted in Europe and that it is ISO 27001-certified. Pricing is published and scales with the revenue of the brand rather than with seats.
Profit and Retention Reporting
Beyond attribution, Klar reports profitability across the margin structure, repurchase behaviour, customer lifetime value and order time lags. Creative reports carry attribution data, so a team can compare ads by contribution instead of platform-reported conversions.
Plans and Trial
Core covers profitability, retention and acquisition reporting. The attribution suite and the tracking pixel sit in Core + Attribution. Both plans include unlimited users and integrations, with no setup costs or long-term contracts according to the pricing page.
Limitations to Consider
Klar is built for ecommerce and DTC brands, and the pages checked describe no CRM-based attribution for B2B sales cycles, where Dreamdata fits better. Attribution, the pixel and the measurement suite require the higher plan, and the price depends on revenue, so growing brands move up a tier. Hosting is stated as Europe without a named country or provider.
Who Should Use Klar
European ecommerce and DTC brands that currently use a US attribution dashboard and want a German vendor with published prices and profit reporting next to attribution.
Pros and Cons
Pros
- Attribution, MMM and incrementality in one engine
- Profit and retention reporting in the same tool
- Published pricing with a 14-day trial
- Unlimited users and integrations
- German entity with hosting in Europe
Cons
- Aimed at ecommerce, not B2B pipelines
- Attribution needs the higher plan
- Price scales with revenue
- Hosting country not named
Alternatives to Klar
Other European marketing attribution software worth comparing before you decide:
Dreamdata
Denmark · B2B revenue attribution tied to accounts and CRM deals
Funnel
Sweden · Marketing data hub with MMM, MTA and incrementality testing
Sellforte
Finland · Incrementality testing and marketing mix modelling for large media budgets
Eulerian
France · Attribution, analytics and audience activation hosted in France
See all European marketing attribution software or compare them directly against Triple Whale on our alternatives page.
Frequently Asked Questions
Both target ecommerce brands and combine attribution with reporting. Klar contracts through Klar Insights GmbH in Munich and states that data is hosted in Europe.
The pricing page lists Core from EUR 200 per month and Core + Attribution from EUR 400 per month, based on the net revenue of the last 12 months, with unlimited users.
Yes. The platform lists a marketing mix model and geo-lift incrementality tests next to multi-touch attribution, combined in a unified measurement engine.