Every European CRM tool reviewed
Tallinn, Estonia
Founded 2010
From about €14/user/month (annual)
Free trial available
Best for: Small and mid-sized sales teams that need a pipeline, not a platform
Pipedrive is the European CRM that small sales teams are still using in month three, and that is the whole case for it. Pipedrive requires every deal to carry a scheduled next step, and the interface leads with today's activities rather than a dashboard of aggregate metrics.
That single constraint removes the most common failure in small-team selling, which is an opportunity going quietly cold because nobody owned the follow-up. The reporting a manager gets is trustworthy as a side effect of reps finding the tool useful, not as a separate discipline imposed on them.
Pipedrive was founded in Tallinn in 2010 and operates as Pipedrive OU with EU data centres, so contact data stays with an EU-established processor and no Data Privacy Framework check is needed.
Workflow automation covers the repetitive work — creating follow-up activities, moving deals between stages, sending templated emails — and more than 400 integrations plus an open API connect Pipedrive to the rest of the stack. Pricing starts around €14 per user per month on an annual commitment and rises toward €99 for enterprise tiers.
What Pipedrive does well
- Reps actually use it, so data stays current
- Activity-based model prevents cold deals
- Strong automation and 400+ integrations
- EU hosting and Estonian company
- Fast to set up without consultants
Where Pipedrive falls short
- Sales only; marketing and service are extra
- Costs climb as you add capability
- Limited depth for very large organisations
Standout feature. The mandatory next activity: Pipedrive is the only CRM in this category that refuses to let a deal sit without a scheduled action, which is why its pipeline data stays worth reading.
Louvain-la-Neuve, Belgium
Founded 2005
Community free / Enterprise from about €25/user/month
Free plan and trial
Best for: SMEs that want one integrated system rather than a dozen subscriptions
Odoo is the only tool in this category that a company can run entirely on its own hardware, and the only one where the CRM is a single application among more than eighty.
In Odoo a quote becomes a sales order, which reserves inventory, triggers a manufacturing order, generates an invoice and books the revenue — with no integrations involved, because all of it is the same database. Companies running four or five separate SaaS products spend continuous effort keeping them consistent, and Odoo removes that category of work rather than automating it.
Odoo SA was founded in Louvain-la-Neuve, Belgium in 2005. The Community Edition is open source under LGPLv3, covers a substantial part of the functionality and can run on your own infrastructure or any European provider, which is a materially different proposition for public-sector bodies, cooperatives and companies with sovereignty requirements.
Odoo Enterprise starts around €25 per user per month with every application included rather than priced per module, and a large European partner ecosystem provides implementation support and thousands of community modules.
What Odoo does well
- 80+ applications sharing one database
- Community Edition free and self-hostable
- All apps included in per-user pricing
- Large European partner ecosystem
- Belgian company, EU jurisdiction
Where Odoo falls short
- Individual apps less deep than specialists
- Implementation is a real project
- Customisation complicates upgrades
Standout feature. Full self-hosting under an open licence: Odoo is the only CRM in this category where a company can hold both the software and the data without a vendor in between.
Oslo, Norway
Founded 1990
From about €45/user/month by module
Demo on request
Best for: European mid-market companies needing sales, marketing and service in one CRM
SuperOffice treats the GDPR as a product feature rather than a compliance statement, and that is the sharpest reason to choose it. Every contact in SuperOffice carries its consent basis and the record of where that consent came from. Retention policies expire data automatically.
Erasure removes a person across deals, activities and documents rather than only from the contact list, and subject access export produces everything held about one individual in a single operation. Most CRMs claim GDPR compliance in the sense that using them can be compliant; SuperOffice ships the mechanisms that make it operational.
SuperOffice AS was founded in Oslo in 1990, which makes it by three decades the longest-running vendor in this category, and it operates from European data centres with an on-premise option.
Norway is in the EEA and fully inside the GDPR, though outside the EU itself — a distinction that matters for some public procurement rules and not at all for data protection. Sales pipeline, marketing automation and a service desk with ticketing sit in one system, so support history is visible to sales and campaign engagement is visible to service. Pricing starts around €45 per user per month by module.
What SuperOffice does well
- GDPR consent, retention and erasure built in
- Sales, marketing and service in one system
- European data centres, on-premise available
- Norwegian vendor, EEA jurisdiction
- Three decades of continuity
Where SuperOffice falls short
- More expensive than small-team CRMs
- Dated interface
- Smaller integration ecosystem
Standout feature. Cross-record erasure: SuperOffice removes a person from deals, activities and documents in one action, which turns a GDPR erasure request from a project into a click.
Ghent, Belgium
Founded 2012
From about €50/month (Focus) / €66/month (Orbit)
Free trial available
Best for: European SMBs seeking all-in-one business management
Teamleader is built for the service company whose expensive problem is the handover after the sale, not the sale itself.
In Teamleader a quotation goes out from a template, the client accepts it online with a legally binding digital signature, the accepted quote converts to a project with tasks and a budget, the team logs hours against it, and the invoice is generated from those hours. For a consultancy, agency, IT service provider or trades business, that chain is the entire administrative day, and Teamleader collapses it into one system instead of four.
Teamleader NV was founded in Ghent in 2012 and sells two products: Focus for general small businesses, and Orbit for agencies and professional service firms that need resource planning, capacity dashboards and real-time project profitability.
Teamleader handles VAT according to the rules of each supported country, which matters for a European company invoicing across borders, and integrates with local accounting platforms including Exact, Yuki, Octopus and Billit rather than only the international ones. Pricing starts around €50 per month for Focus and €66 for Orbit.
What Teamleader does well
- Quote, project, time tracking and invoice in one chain
- Cross-border European VAT handled natively
- Integrates with local European accounting platforms
- Orbit adds capacity planning and project profitability
- Belgian company, EU jurisdiction
Where Teamleader falls short
- Project management is lighter than a dedicated tool
- Priced per plan, so small teams pay a floor
- CRM depth below a sales-first tool like Pipedrive
Standout feature. Online quote acceptance with a binding signature that converts straight into a project: Teamleader is the only tool here where the customer's click is what creates the work.
Brussels, Belgium
Founded 2005
From about €40/user/month; enterprise on request
Demo on request
Best for: European mid-market and enterprise needing a CRM shaped to their process
Efficy is the CRM in this category for organisations whose process does not look like a B2B sales pipeline.
Custom entities, custom fields, custom relationships, custom screens and custom automation rules mean the data model can be built around members, connections, cases or applications rather than deals with a close date. That is why Efficy turns up in associations managing members, utilities managing connections and public bodies managing cases — organisations for which a standard CRM is not slightly wrong but structurally wrong.
Efficy SA was founded in Brussels in 2005 and offers EU data centre hosting or on-premise deployment, with multi-language interfaces, country-specific configurations and local support across several European markets.
Local presence matters more in this category than feature lists do, because CRM projects succeed or fail on implementation quality. The approach is closer to Salesforce's configurable model than to a fixed-process CRM, at a considerably lower total cost and with European hosting. Pricing starts around €40 per user per month, with enterprise deployments quoted.
What Efficy does well
- Deeply configurable data model and workflows
- Multi-country and multi-language
- EU hosting and on-premise option
- Local presence across several markets
- Cheaper than Salesforce for similar flexibility
Where Efficy falls short
- Requires an implementation project
- Not self-serve; consultancy needed
- Interface functional rather than modern
Standout feature. A data model built from scratch per customer: Efficy is the only CRM here that can model members, cases or connections as first-class objects instead of forcing them into a deal.
Marburg, Germany
Founded 2008
From about €39/user/month by edition
Free trial available
Best for: German SMEs, especially trading and manufacturing businesses
weclapp connects the CRM to the warehouse, and for a trading or manufacturing business that connection is the product. A salesperson working in weclapp sees real availability, real lead times and real margin while quoting.
The order reserves stock, triggers purchasing where the stock is short, feeds a production order where the item is made, and produces the invoice — one record chain rather than four systems kept in sync by hand. Multi-warehouse handling with batch and serial number tracking covers what an actual product business needs, and bills of material with production orders and capacity planning suit small manufacturers for whom a full manufacturing ERP would be disproportionate.
weclapp SE was founded in Marburg in 2008 and hosts in Germany.
DATEV export, German VAT handling and GoBD compliance are native rather than adapted, which is the same reason German buyers prefer a German accounting package over an international one that treats Germany as one market among many. Pricing starts around €39 per user per month depending on edition. The trade-off is scope: weclapp is a German product for German businesses, and its compliance work and integrations do not transfer well outside the DACH region.
What weclapp does well
- CRM connected to real inventory and production
- German hosting and DATEV export
- Manufacturing with BOM and capacity planning
- One system instead of three
- GoBD compliant
Where weclapp falls short
- Germany-focused
- Modules less deep than specialists
- No self-hosting; configuration effort required
Standout feature. Quoting against live stock: weclapp is the only CRM in this category where the price a salesperson gives is checked against actual inventory and margin at the moment it is given.
Cologne, Germany
Founded 2010
Free for 3 users / from about €18/month
Free tier, no time limit
Best for: Small teams, agencies and associations that need shared contact history
CentralStationCRM is deliberately the smallest product in this category, and that is the entire design. Contacts, companies, notes, tasks and simple deal tracking — every interaction recorded against the contact so anyone on the team can pick up a conversation someone else started.
New staff are productive within a day because there is almost nothing to learn. For agencies, associations, craft businesses and professional practices, that covers what they genuinely need from a CRM, and every previous attempt at a bigger one was abandoned for exactly the reason this one avoids.
CentralStationCRM is operated by 42he GmbH in Cologne, founded in 2010, with data hosted in Germany and German-language support.
Up to three users can use it free with no time limit, which removes the decision entirely for a small business testing whether a CRM helps at all; beyond that it costs around €18 per month. The ceiling is real and deliberate: no marketing automation, no meaningful pipeline forecasting, limited reporting and a small integration set. A growing sales team will outgrow CentralStationCRM and should plan to move to Pipedrive when forecasting becomes a question someone asks.
What CentralStationCRM does well
- Genuinely simple; adopted in a day
- Free for up to three users
- German servers and German support
- No feature bloat to configure
- Very low ongoing cost
Where CentralStationCRM falls short
- No marketing automation or forecasting
- Limited reporting and integrations
- Growing sales teams will outgrow it
Standout feature. A free tier with no time limit and no user-count countdown: CentralStationCRM is the only CRM here that a three-person team can run permanently without paying.
Antwerp, Belgium
Founded 2014
Growth €29 / Pro €49 / Enterprise €99 per user/month billed annually (€39 / €64 / €124 monthly); Enterprise minimum 5 users
30-day free trial, no credit card
Best for: Small B2B teams whose salespeople will not type anything into a CRM
Salesflare starts from the assumption that data entry will not happen and builds the CRM around that. Email, calendar and phone activity are read automatically and attached to the right contact and account, so the pipeline populates itself from work that was going to happen anyway.
It sits inside Gmail, Outlook and LinkedIn rather than asking a salesperson to switch windows. Where Pipedrive enforces discipline by requiring a next activity, Salesflare removes the need for it — a different bet on the same failure, and a better one for a team that has already abandoned one CRM.
Salesflare BV is at Delacenseriestraat 14 in Antwerp, a Besloten Vennootschap since March 2023 and registered in the KBO since 16 October 2014; the terms still carry the older BVBA name and Rijnkaai address.
Pricing is published in full: Growth at €29, Pro at €49 and Enterprise at €99 per user per month billed annually, or €39, €64 and €124 monthly, with Enterprise requiring at least five users. The trial runs thirty days with no credit card, tied with Raynet for the longest in this category.
The residency answer is specific and half-satisfying. Salesflare's own help centre puts customer data on Google Cloud servers in St. Ghislain, Belgium — a real place, named, in the EU.
The supplier is American, which is the same shape as noCRM's AWS arrangement, and there is no published sub-processor list for the application: the DPA is available on request, and the iubenda privacy policy that does name US services covers the website rather than the product. Salesflare publishes no certification of its own.
What Salesflare does well
- Fills itself from email, calendar and phone, so the pipeline stays current without typing
- Works inside Gmail, Outlook and LinkedIn
- Customer data in St. Ghislain, Belgium, named in the vendor's own help centre
- Full price list published, from €29 per user per month annually
- Thirty-day trial with no credit card
Where Salesflare falls short
- Runs on Google Cloud, an American supplier, even though the region is Belgian
- No published sub-processor list for the application; the DPA is on request
- No certification of its own published
- Enterprise requires a minimum of five users
- Sales only, and aimed at small B2B teams rather than complex organisations
Standout feature. Automatic capture as the default: Salesflare is the only CRM here that treats an empty field as its own problem rather than the salesperson's.
Hem, France
Founded 2008
15-day free trial without a card; 30 days when payment details are added
Best for: Small sales teams that want a lead list with a next action, not a CRM to configure
noCRM.io is a lead-management tool that refuses to be a CRM, and the name is the product specification.
Every lead carries a next action with a date, and a lead without one is flagged rather than quietly ignored — the same discipline Pipedrive imposes on deals, applied to a simpler object and with far less around it. There are no custom objects, no marketing automation and no service desk to grow into. For a small sales team that abandoned a bigger CRM because nobody kept it current, that constraint is the entire proposition.
The publisher is Positive Group Sales Solutions SAS at 3 avenue Antoine Pinay in Hem, registered at RCS Lille Métropole and created in May 2008, with GROUPE POSITIVE — also in Hem — as its president and, in noCRM's own sub-processor list, its parent company.
ISO 27001 is stated for Positive on nocrm.io, which is one more independent check than most entries in this category offer. The sub-processor list dated 30 April 2026 puts hosting with Amazon Web Services EMEA SARL in Paris and Ireland. The trial is fifteen days without a card, or thirty when payment details are added.
Two caveats belong in the decision. The hosting is European in location but American in supplier, which is a weaker position than Axonaut's and no different in kind from Salesflare's.
And the prices are not in the page: the pricing page ships placeholder markup and fills the amounts in the browser, and the help centre names none either, so a buyer has to load the page to find out what it costs. What the help centre does say is that French VAT at 20% is added unless a valid EU VAT number is supplied, so whatever appears is exclusive of VAT.
What noCRM.io does well
- Every lead carries a dated next action, which is what keeps the list honest
- ISO 27001 stated for Positive, the parent company
- Sub-processor list published and dated, naming AWS Paris and Ireland
- French company in Hem, registered at RCS Lille Métropole since 2008
- Fifteen-day trial without a card, thirty with payment details
Where noCRM.io falls short
- No prices in the pricing page source, so the cost cannot be checked without loading it
- Hosted on Amazon Web Services, an American supplier, though in Paris and Ireland
- Other sub-processors include Sentry, which processes in the United States
- Lead management only: no marketing automation, no service desk, little to configure
Standout feature. A published, dated sub-processor list: noCRM.io names AWS EMEA SARL and its other processors in a document with a version date, which most CRMs in this category keep behind a request form.
Stirling, Scotland, United Kingdom
Founded 2024
Free to self-host (no per-user licence) / managed hosting from £130/month billed annually for up to 10 users (£143 monthly) / support from £1,200/year
Free, self-hosted
Best for: Organisations that want to own the CRM outright and have the people to run it
SuiteCRM is the second CRM in this directory that can be run entirely on hardware you control, and unlike Odoo it is a CRM rather than a suite with a CRM in it.
The code is AGPLv3 on GitHub, there is no per-user licence, and a company that self-hosts pays for servers and administrators instead of subscriptions. For a public body, a membership organisation or any buyer whose objection to SaaS is structural rather than financial, that is the strongest form of the guarantee the rest of this category offers by contract.
The jurisdiction is the reason SuiteCRM sits at the bottom of this list rather than near the top. SuiteCRM Ltd is at 73 Stirling Business Centre, Wellgreen Place, Stirling, incorporated at Companies House on 27 September 2024 with a British individual as the person with significant control and no parent company.
The United Kingdom sits outside the EEA and relies on an adequacy decision, which is a political instrument that has to be renewed rather than a permanent state. The older SALESAGILITY LIMITED, incorporated in 2009, is in liquidation, so 2024 dates the current company and not the software, whose own start year suitecrm.com does not give.
The managed option is where the sovereignty argument can quietly reverse. SuiteCRM Hosted runs on AWS virtual private clouds in a region of the customer's choice, described as including Europe and the USA, or in SuiteCRM's own private cloud in Scotland — so the buyer who wants the Scottish hardware has to ask for it specifically.
Managed hosting starts at £130 per month billed annually for up to ten users, £143 monthly, with support from £1,200 a year. ISO 9001 and ISO 27001 appear as the vendor's own statement, without a certificate to inspect.
What SuiteCRM does well
- Open source under AGPLv3, with the code on GitHub
- Free to self-host, with no per-user licence at any scale
- Managed hosting available in SuiteCRM's own private cloud in Scotland
- Prices published: from £130 per month for up to ten users, support from £1,200 a year
- No parent company; the person with significant control is an individual
Where SuiteCRM falls short
- United Kingdom, outside the EEA and dependent on an adequacy decision
- Managed hosting can be placed in the USA, so the region has to be specified
- ISO 9001 and ISO 27001 are stated by SuiteCRM, not evidenced by a published certificate
- The current company dates from 2024 and the predecessor SalesAgility is in liquidation
- Self-hosting moves upgrades, backups and security patching onto your own team
Standout feature. No per-user licence at any size: SuiteCRM is the only CRM here where adding the hundredth user costs exactly what adding the second one did, which is nothing.
Balma (Toulouse), France
Founded 2015
€97/month excl. VAT including one user, plus €29.99/month per extra user, no commitment; discounts for 1- to 3-year prepayment
15-day free trial
Best for: French small businesses that want the CRM, the quotes and the invoices in one subscription
Axonaut is the only CRM in this category that names the machines its customer data sits on. The privacy policy lists OVH and Hetzner, with data centres in the Paris region and in Germany — two European hosting companies rather than a European region of an American one.
For a buyer whose reason for shortlisting European software is the ownership of the infrastructure and not only the jurisdiction of the contract, that is a different answer from every other entry here, and it is the reason Axonaut is worth reading about before the two sales CRMs that follow it.
The product itself is an all-in-one for a small French company: CRM and pipeline, quotes that become invoices, email and SMS campaigns, expenses and a business account provided through Swan.
Axonaut is published by DIGITICA SAS, capital €62,897, at 12 rue Louis Renault in Balma outside Toulouse, registered at RCS Toulouse and created in January 2015. Pricing is a flat €97 per month excluding VAT with one user included, plus €29.99 per month for each additional user, with no commitment and discounts for paying one to three years up front. The trial runs fifteen days.
The flat base is the thing to work out before buying. A one-person business pays €97 a month where Salesflare would cost €29 and CentralStationCRM nothing, and the arithmetic only turns in Axonaut's favour once the invoicing and campaign tools replace subscriptions that are being paid separately.
There is no published certification: OVH and Hetzner hold their own, but Axonaut states none of its own, so the hosting claim rests on the vendor's privacy policy rather than on an audit of Axonaut.
What Axonaut does well
- Hosted at OVH in the Paris region and Hetzner in Germany, both named
- CRM, quotes, invoices and campaigns in one subscription
- French company, RCS Toulouse, created in 2015
- Price published in full, including the per-user increment
- No commitment, with discounts for prepayment
Where Axonaut falls short
- No certification of its own published
- €97 per month before the second user, so a solo business pays a floor
- Email and payments use US sub-processors including Sendgrid, Customer.io, Mailchannels and Stripe
- Built around French invoicing practice and sold mainly in France
Standout feature. Named European hosts: Axonaut is the only CRM in this directory whose own documents put the data at OVH and Hetzner rather than in an unnamed "EU region".
Ostrava, Czech Republic
Founded 2004
Start €16, Professional €33, Ultimate €41 per user/month billed annually, excl. VAT (€18/€39/€49 monthly); Enterprise pricing on request
30-day free trial, no credit card required
Best for: Small sales teams in Czech-speaking markets
Raynet CRM is a general-purpose sales CRM from RAYNET s.r.o. in Ostrava, in the same segment as Pipedrive and HubSpot's Sales Hub: contacts, deals, a pipeline and a calendar, with a Start plan capped at three users so a very small team can try it without any negotiation.
What sets it apart in this category is that every price is on the page: Start at €16, Professional at €33 and Ultimate at €41 per user per month billed annually, excluding VAT, with Enterprise quoted separately — a level of transparency several entries in this grid, including Odoo Enterprise and SuperOffice, do not offer at the entry tier.
RAYNET s.r.o. has been registered in the Czech Commercial Register since October 2004, at the Regional Court in Ostrava, under Czech law.
The product runs on Amazon Web Services, though Raynet's own privacy policy does not name a specific AWS region, which is one step behind Axonaut's named Paris and German data centres or Salesflare's named Belgian one.
Above the Start plan, Raynet adds automations for routine tasks, a built-in AI assistant it calls Raynet AI, and — on the Ultimate plan — single sign-on through Microsoft Entra ID and a separate sandbox environment for testing changes before they reach the live pipeline.
The trial runs thirty days with no credit card required, tied with Salesflare for the longest free look in this category, and there is no published certification to weigh against SuperOffice's or noCRM's stated ISO 27001.
For a Czech, Slovak or nearby team that wants a conventional sales pipeline with published prices and no procurement back-and-forth, Raynet is a reasonable, unglamorous choice: it does not out-automate Salesflare, out-configure Efficy or undercut CentralStationCRM on price, and it earns its place on price transparency rather than on doing anything nobody else here does.
What Raynet CRM does well
- Full price list published for every tier, including VAT status
- 30-day free trial, no credit card required
- Start plan open to teams of up to three users
- Built-in AI assistant and automations included from Professional
- SSO via Microsoft Entra ID and a sandbox on the Ultimate plan
Where Raynet CRM falls short
- No AWS region named, unlike Axonaut's or Salesflare's named locations
- No certification of its own published
- Product and support are oriented mainly to Czech and Slovak markets
- Enterprise pricing not published; quote only
Standout feature. Full, VAT-labelled pricing on every tier from a Czech vendor whose legal entity has been registered in Ostrava since 2004.
