Best European Real Estate CRM

#1 FLOWFACT

Berlin, Germany Free Mini tier; Residential from about €79-87 per licence per month excl. VAT Free Mini tier with monthly cancellation

Best for: German agencies that want a free tier before paying

• Operating company. Propstack GmbH
• Jurisdiction. EU (Germany)
• Where the data sits. GDPR-compliant, EU (German) data hosting
• Source code. Closed source
• Replaces. Follow Up Boss, BoldTrail, Lofty

FLOWFACT is a Berlin agency CRM for German real estate professionals, legally operated by Propstack GmbH. It describes itself as a CRM for the essentials, and the pricing follows that idea.

FLOWFACT Mini is a free tier that can be cancelled monthly, and the Residential tier is priced at roughly €79 to €87 per licence per month excluding VAT. In a category where most vendors want a sales conversation before showing a number, a small agency can start at €0 and read a rate card. Nothing else in this list opens as cheaply, which is the main reason it holds the first position.

The second reason is the portal. Propstack GmbH sits in the same corporate group as ImmoScout24, so the integration with Germany's dominant listings portal is built in rather than bolted on.

For a German agency that is the feature that decides whether a CRM is usable at all. The same fact belongs on the other side of the ledger too: the vendor and the portal an agency depends on share a commercial interest, and that deserves weighing against an independent system such as FIO Systems before you commit.

Where FLOWFACT stops is geography and language. It is built for the German-speaking market, portal coverage thins out quickly elsewhere, and the interface and documentation assume German-language users.

An agency working in Austria or Switzerland should test the portal feeds it needs before committing, and one operating across several countries will probably run a second system. Compared with onOffice it is the lighter and cheaper starting point, while onOffice has the longer record across the wider DACH region. For a first CRM it is the lowest-risk way in.

Standout feature. A free Mini tier: one of the few real estate CRMs a small agency can start using at €0 before it ever talks to sales.

#2 Realworks

Amsterdam, Netherlands CRM Base €125/month; CRM Pro €190/month excl. VAT; add-on modules from roughly €15 to €50 a month

Best for: Dutch agencies that need Funda, Kadaster and NVM plumbing

• Operating company. Realworks B.V.
• Jurisdiction. EU (Netherlands)
• Where the data sits. GDPR-compliant, EU (Dutch) data hosting
• Source code. Closed source
• Replaces. Follow Up Boss, BoldTrail, Lofty

Realworks is the estate-agency system most Dutch agents already use, built by Realworks B.V. in Amsterdam.

Its integration with Funda, the Kadaster land registry and NVM paperwork is the reason: no foreign competitor replicates that plumbing, so for a Dutch agency the comparison with other systems is short. The product is built around how a Dutch agency has to work rather than adapted to it, which shows in how much of the daily routine is covered without custom setup. Outside the Netherlands it has little to offer, and it does not try to.

Pricing is published and itemised on the vendor's own site. CRM Base is €125 per month excluding VAT and CRM Pro is €190 per month excluding VAT, and a long list of add-on modules for NWWI valuation, workflow, invoicing, VoIP and new construction is billed separately from roughly €15 to €50 a month.

That makes the real cost predictable but tedious to add up: two agencies on the same base tier can pay quite different totals. Ask for the module list you actually need before comparing it with a flat-rate tool such as Apimo.

Realworks is owned by NVM, the trade association most of its customers belong to. That guarantees the product fits the way NVM members work, and it also limits outside competition: a buyer comparing systems is comparing against a product its own industry body controls.

It should not disqualify the tool, but it should be named. The other trade-off is scope. It is built specifically for the Dutch market, so a cross-border agency needs a second system for non-Dutch listings, and the module-based pricing makes that second bill easy to underestimate.

Standout feature. Deep integration with Funda, Kadaster and NVM paperwork: no non-Dutch system replicates this plumbing.

#3 Apimo

Cannes, France CRM AI €89/month; CRM AI+ €139/month; each connected portal needs its own separate contract

Best for: French agencies that want published AI-tier pricing

• Operating company. Apiwork SAS
• Jurisdiction. EU (France)
• Where the data sits. GDPR-compliant, EU (French) data hosting
• Source code. Closed source
• Replaces. Follow Up Boss, BoldTrail, Sierra Interactive

Apimo is built by Apiwork SAS, registered in Cannes under Cannes Commercial Register B 489 890 483. It is one of the few agency systems in this category that publishes its prices rather than quoting them.

CRM AI is €89 per month and covers the mobile app, the Apimarket inter-agency network, smart buyer-property matching and Clap.legal e-signed documents. CRM AI+ is €139 per month and adds an animated storefront tool, photo watermarking, 4K photo storage and AI-assisted home staging. Two tiers and two prices with no sales call is a rarity here, and for a French agency comparing systems it makes the first step easy.

Listing distribution covers SeLoger, Leboncoin and Bien'ici, with an inter-agency sharing network on top, and that is the part to read carefully.

Each connected portal still needs its own separate contract with the portal itself, so the €89 or €139 is the CRM rather than the whole bill. The agency website is a separate engagement and is not included either. Compared with Realworks or onOffice the total is easier to estimate up front, but it is still not the whole cost, and a buyer should add the portal contracts before calling it cheap.

Support and documentation assume a French-speaking user, which matters for the agents selling French or Spanish property abroad that Apimo also suits.

Its published pricing and AI-enabled tiers make it the clearest value comparison among the Romance-language markets, ahead of the quote-only WHISE and Inmovilla on transparency. It does not have FLOWFACT's free entry tier, though, so a one-person agency starts at €89 a month. The built-in e-signature is useful, and the AI home staging sits on the higher tier only.

Standout feature. Published, all-inclusive per-month pricing on two AI-enabled tiers, unusually transparent for a category where most vendors are quote-only.

#4 onOffice

Aachen, Germany Per user per month, quoted; one-off setup fee and 12-month term

Best for: DACH agencies that want the most widely used domestic system

• Operating company. onOffice GmbH
• Jurisdiction. EU (Germany)
• Where the data sits. GDPR-compliant, EU (German) data hosting
• Source code. Closed source
• Replaces. Follow Up Boss, BoldTrail, Lofty

onOffice GmbH is registered in Aachen and is one of the two or three systems a German, Austrian or Swiss agency is statistically most likely to be running already.

The reason is mature portal integration: ImmoScout24 and the wider DACH portal feeds work, which is the first thing a German-speaking agency tests. A system that many agencies already use also means you are likely to find colleagues, trainers and consultants who know it, and that familiarity is part of what a buyer pays for, quite apart from any individual feature.

Pricing is charged per user per month with a one-off setup fee and a required twelve-month contract term. The vendor does not publish an exact rate on its public site, so the structure is disclosed but the number needs a quote.

That is the market norm, and it still sets onOffice apart from FLOWFACT, which publishes a rate and lets a small agency leave monthly. The twelve-month term is a commitment worth weighing if the agency is small or its software needs are changing, since the cost of leaving early is part of the deal.

The interface is dense and, by modern SaaS standards, dated, and outside German-speaking markets portal coverage and support both thin out quickly. An agency used to a mobile-first tool such as SweepBright will find it heavy.

The trade is familiar: onOffice gives you the most proven DACH system and asks you to accept a dated interface and a contract term. For a German, Austrian or Swiss agency that values a domestic standard over an easy start, it is the safe default.

Standout feature. The system most German-speaking agencies end up on, with ImmoScout24 and the rest of the DACH portal feeds that simply work.

#5 WHISE

Belgium Per user per month, quoted

Best for: Belgian and French agencies that want to assemble their own stack

• Operating company. WHISE NV/SA
• Jurisdiction. EU (Belgium)
• Where the data sits. GDPR-compliant, EU (Belgian) data hosting
• Source code. Closed source
• Replaces. Follow Up Boss, BoldTrail, Lofty

WHISE (WHISE NV/SA, VAT BE 0471.483.940) is widely used across Belgian estate agencies, with a growing footprint in France, and connects to Immoweb, Belgium's dominant listings portal.

That combination, a registered Belgian company and the portal feed that matters most locally, is what most Belgian agencies need before anything else. It is a plain agency CRM at its core, aimed at agencies that want a stable base and prefer to choose the surrounding tools themselves rather than accept a vendor's bundle.

What sets it apart is an open API and a partner marketplace. Rather than building every adjacent feature itself, WHISE lets agencies add valuation tools, e-signature or marketing automation from third-party partners.

For an agency with specific preferences that is a real advantage, and it is the opposite of eGO Real Estate's bundle. The cost is that useful capability increasingly arrives as separate paid partner subscriptions, each with its own bill and support queue, so the monthly total grows in several places rather than one.

Pricing is quoted per user per month and there is no published rate card, so the entry price is unknown until a sales conversation. The product is built for the Belgian and French markets and does not try to cover further afield.

Against SweepBright, the other Belgian option, WHISE is the more configurable and SweepBright the faster to get running. A Belgian or French agency that already knows which tools it wants around the CRM will find the open API a better fit than a closed bundle.

Standout feature. An open API and partner marketplace let an agency add valuation, e-signing or marketing tools without waiting for WHISE to build them.

#6 SweepBright

Belgium Per user per month, tiered, quoted

Best for: Small agencies that list from the property itself

• Operating company. SweepBright
• Jurisdiction. EU (Belgium)
• Where the data sits. GDPR-compliant, EU (Belgian) data hosting
• Source code. Closed source
• Replaces. Follow Up Boss, Lofty, BoldTrail

SweepBright is a Belgian real estate agency CRM built mobile-first. The core workflow assumes an agent is standing in the property being listed, photographing and describing it on a phone, rather than typing it up later at a desk.

That design choice shapes everything: the system is quick to get running compared with the denser, older systems in this category, and a complete listing can be created from the property itself. For a small agency with agents who are rarely at their desks, that is a different proposition from an office-centred system such as onOffice.

It serves agencies mainly in Belgium, France and the Netherlands, with solid portal coverage in those three markets and patchier coverage further afield. A Belgian agency gets the Belgian portals it needs, and the French and Dutch coverage makes it usable for agencies working across those borders, which few tools in this list manage. That is a narrow strength, but it is a real one, and it sets SweepBright apart from the single-country products around it, including Realworks and Apimo.

The trade-off for mobile-first design is depth elsewhere. Lettings and ongoing property management are noticeably weaker than the sales-side listing workflow, and reporting for a multi-branch group is thin.

Pricing is per user per month, tiered, and quoted, so there is no published rate card to compare. A small sales-focused agency will rarely hit those limits, while an agency with a large lettings book or several branches will, and should look at WHISE before committing. Ask the vendor for the tier that matches your branch count.

Standout feature. Built so an agent can create a full listing standing in the property on a phone, the fastest system in this category to get running.

#7 Inmovilla

Spain Per user per month, quoted; modules extra

Best for: Spanish agencies that want automated buyer-portfolio matching

• Operating company. Inmovilla
• Jurisdiction. EU (Spain)
• Where the data sits. GDPR-compliant, EU (Spanish) data hosting
• Source code. Closed source
• Replaces. Follow Up Boss, BoldTrail, Lofty

Inmovilla is the most widely used estate-agency CRM in Spain and is part of the Idealista group, Spain's dominant property portal.

That relationship guarantees deep Idealista integration, which is exactly what a Spanish agency needs first, and it is also the clearest conflict of interest in this category. An agency evaluating Inmovilla should weigh being on portal-owned software much as a German agency weighs FLOWFACT's place in the ImmoScout24 group, and ask what the contract says about moving to another system.

Its strength is automated demand-matching between registered buyer criteria and the current portfolio, which is the daily work of a Spanish sales agency, plus distribution to a long list of Spanish and international portals beyond Idealista itself.

That wide reach is useful for an agency selling to foreign buyers. Pricing is per user per month, quoted, with modules extra, so the total across add-on modules often exceeds the headline price. Ask for the full module list early, because the number that matters is the one with everything switched on.

One caveat is specific to our own checking: the exact registered address of the operating company could not be independently re-verified, because the vendor's legal-notice pages were not accessible.

Its Spanish incorporation and market position are well established, and we say so, but a buyer should read the legal notice and ask for the contracting entity before signing. Next to eGO Real Estate across the border, Inmovilla is the bigger market standard and the less bundled product, and it will suit an agency that wants matching and reach rather than an included website.

Standout feature. Demand-matching between registered buyers and portfolio listings that Spanish agencies rely on, plus wide portal distribution.

#8 FIO Systems

Leipzig, Germany Quoted on request

Best for: German agencies that want an independent third option

• Operating company. FIO SYSTEMS AG
• Jurisdiction. EU (Germany)
• Where the data sits. GDPR-compliant, EU (German) data hosting
• Source code. Closed source
• Replaces. Follow Up Boss, BoldTrail, Sierra Interactive

FIO SYSTEMS AG is a real estate software company registered in Leipzig. Its core agency product, FIO Webmakler, covers the same ground as onOffice and FLOWFACT: property and contact management, portal publishing and agency workflow.

What it offers beyond that is FIO Leadfabrik, sold as a separate acquisition-focused add-on for agencies that want a dedicated tool for winning listings rather than only managing them. It is an established, independent German vendor with its own product line, which is a different proposition from the portal-group ties around FLOWFACT.

The honest difficulty is evidence. The vendor's public site carries no published rate card, and specific monthly pricing could not be sourced during fact-checking, so any price a buyer hears should be treated as unverified until a quote arrives.

The public profile and third-party review coverage are also smaller than for onOffice or FLOWFACT, which means fewer independent opinions to read before committing. That is a gap in what we can tell you, not a verdict on the product, and a reference call with a current customer would close part of it.

Direct vendor customer service and training are a listed strength, which may suit an agency that prefers a smaller supplier that answers the phone, and it is a point the larger vendors rarely lead with. The product is built for the German-speaking market only.

Between the three German systems here, FLOWFACT is the cheapest and clearest to start, onOffice the most widely used, and FIO the one to look at when independence from a large portal group and a dedicated acquisition tool matter more than a visible price. Request a written quote before comparing it with the others.

Standout feature. A German-built alternative to the Aachen and Berlin systems, with its own lead-acquisition add-on sold alongside the core CRM.

#9 eGO Real Estate

Portugal Tiered by property count, quoted

Best for: Small Portuguese agencies that want CRM and website in one bundle

• Operating company. Janela Digital
• Jurisdiction. EU (Portugal)
• Where the data sits. GDPR-compliant, EU (Portuguese) data hosting
• Source code. Closed source
• Replaces. Follow Up Boss, Lofty, BoldTrail

eGO Real Estate is a Portuguese agency CRM sold by Janela Digital and marketed as the most complete and most used real estate CRM in Portugal. That is the vendor's own claim and we have not been able to test it.

What is clearly true is the shape of the offer: it is one bundled package rather than a CRM alone. Property and contact management come with a hosted agency website, agency mailboxes, email marketing and listing distribution to portals, tiered by the number of properties managed.

For a small agency that wants one supplier, the bundle removes work. Onboarding, training and hosting are included rather than billed separately, and nothing has to be stitched together from several vendors.

Pricing is tiered by property count and quoted rather than published, so the entry price is unknown until you ask. Compared with WHISE and its open marketplace, this is the opposite philosophy: a closed, complete package instead of a plain core that you extend with partners, and which one suits depends on how many suppliers you want to manage.

The bundle is also the lock-in. Because the website and the CRM database live together, leaving the platform means rebuilding both at once, and an agency that already has a website it likes pays for one it will not use.

We also could not independently confirm the exact registered street address of Janela Digital during fact-checking, though its Portuguese incorporation is corroborated by its .pt domain structure and Portuguese contact number. Ask for the contracting entity and the exit terms before signing.

Standout feature. A single bundled package of CRM, hosted agency website, mailboxes, email marketing and portal distribution that saves a small agency separate setup work.

#10 Casasoft

Zurich, Switzerland CASAONE function package CHF 200 (Basic) or CHF 350 (Pro+) per month, plus a size tier by number of listings: up to 10 included, from CHF 10 / CHF 17.50 (11-50) up to CHF 200 / CHF 350 (more than 250); unlimited users and portal interfaces Free demo on request

Best for: Swiss agencies that want one system for listings and portals

• Operating company. Casasoft AG
• Jurisdiction. Switzerland (adequacy decision, outside the EU and EEA)
• Source code. Closed source
• Replaces. Follow Up Boss, BoldTrail, Lofty

Casasoft AG, registered in Zurich under UID CHE-112.947.444, makes CASAONE, an all-in-one marketing and CRM system for Swiss real estate professionals that it describes as developed in Switzerland for the Swiss market.

In the browser it covers property management with media and documents, exposés and flyers, publication to portals and the agency website, contact management, mail synchronisation, activity tracking and reporting. Support runs in German, French, Italian and English, which matters in a country where an agency in Lausanne and one in Zurich work in different languages.

Casasoft publishes its pricing, which is unusual in this list. A function package costs CHF 200 per month on Basic or CHF 350 on Pro+, and a size tier by number of listings is added on top: up to ten objects are included, then from CHF 10 (Basic) or CHF 17.50 (Pro+) for 11 to 50 objects, rising to CHF 200 or CHF 350 for more than 250.

Users and portal interfaces are unlimited with no extra fee, so the price follows the number of listings rather than the size of the team.

Two things belong in the comparison. Casasoft is a brand of SMG Swiss Marketplace Group, and its footer links to immoscout24.ch, so it sits next to a major portal in the way FLOWFACT and Inmovilla do.

And Switzerland is outside the EU and EEA, so the legal footing is Swiss data protection law with an EU adequacy decision. Where the data is hosted is not stated on the pages we read. For an agency in Switzerland, CASAONE is the Swiss-built option in this list.

Standout feature. Published Swiss-franc pricing with unlimited users and portal interfaces: the price follows the number of listings, not the size of the team.

#11 ASARI CRM

Warsaw, Poland Estate agency edition from 77 PLN net per user per 30 days; developer edition from 359 PLN per user per 30 days

Best for: Polish agencies and developers that want a CRM with a built-in MLS

• Operating company. ASARI sp. z o.o.
• Jurisdiction. EU (Poland)
• Source code. Closed source
• Replaces. Follow Up Boss, BoldTrail, Lofty

ASARI CRM is made by ASARI sp. z o.o. in Warsaw, which names itself as the data controller in its privacy policy.

It is a CRM platform with an edition for estate agencies and another for developers, plus a general business CRM, with an AI assistant called AIA on top. The agency edition covers unlimited listings and searches, export to portals and the ASGAL MLS, a system for sharing offers between agencies. Add-ons include ASARI Tracker for call monitoring with geolocation, ASARI WWW for property websites and a business mailbox integrated with the CRM.

Pricing is published in zloty: the agency edition starts from 77 PLN net per user per 30 days and the developer edition from 359 PLN per user per 30 days, shown as starting figures rather than a full rate card.

The 30-day billing period is worth noticing, since it differs from the calendar-month pricing of most tools here. Support is by telephone, email and remote session. Compared with Casasoft the pricing is per user instead of per listing, so a large team with a small portfolio pays more.

The honest limits are those of a national product. The site and its pricing pages are in Polish, so an English-speaking buyer will need a translator or a conversation, and we could not verify where data is hosted or what certifications ASARI holds, so those fields are blank rather than guessed.

For a Polish agency or developer it is the credible domestic system in this list, and the only one here from Poland. A cross-border agency should ask which Polish portals the export covers.

Standout feature. A Polish CRM with its own MLS for sharing offers between agencies, and separate editions for agencies and developers.

#12 Apex27

Essex, United Kingdom £35 per user per month excl. VAT, all features included, no minimum contract 30-day free trial, no card

Best for: UK estate agents that want one flat per-user price and no contract

• Operating company. Apex27 Limited
• Jurisdiction. United Kingdom (adequacy decision, outside the EEA)
• Where the data sits. Data centre in the United Kingdom
• Source code. Closed source
• Replaces. Follow Up Boss, BoldTrail, Sierra Interactive

Apex27 is a cloud-based estate agent CRM from Apex27 Limited, incorporated in May 2020 and registered at Companies House under number 12610245, with the team based in Essex.

It covers sales, lettings, land, commercial and auctions on one platform, with lead tracking, diary management, sales progression, reporting, call tracking and recording, client accounting and a customer portal. The same team built the agent marketing platform EzAdsPro through Drag and Drop Ltd, and it says Apex27 is privately funded rather than venture-backed.

Pricing is the clearest in this list: £35 per user per month excluding VAT, with every feature included, users added or removed at any time and no minimum contract.

There is a 30-day free trial with no card and access to all paid features. Compared with FLOWFACT it has no permanent free plan, but it also has no feature gating, so a team of five pays £175 a month for the whole product and can add or remove a seat when the team changes.

Hosting is stated to be in a data centre in the United Kingdom, and the site's terms are written for England. That puts it outside the EU and EEA, covered by an EU adequacy decision.

It is built for UK estate agencies and says its site is directed to people residing in England, so it is not a pan-European option. Within this list it is the only UK system, and for a UK agency the question is whether it covers the portals and accounting tools you use.

Standout feature. One public price, £35 per user per month with every feature and no minimum term, in a category where most vendors want a sales call first.