Every European real estate CRM tool reviewed
Berlin, Germany
Founded Not stated by the vendor
Free Mini tier; Residential from ~€79-87/month
Yes — FLOWFACT Mini, a genuinely free tier with monthly cancellation
Best for: German agencies that want a genuinely free entry tier before paying a modest, published price
FLOWFACT is a Berlin-headquartered agency CRM for German real estate professionals, legally operated by Propstack GmbH.
It positions itself as “CRM für das Wesentliche” — a CRM for the essentials — and that shows in the pricing: a genuinely free FLOWFACT Mini tier that can be cancelled monthly, and a FLOWFACT Residential tier priced at roughly €79 to €87 per licence per month excluding VAT. Because Propstack GmbH sits in the same corporate group as ImmoScout24, integration with Germany's dominant listings portal is built in rather than bolted on.
What FLOWFACT does well
- A genuinely free Mini tier with monthly cancellation — unusual in a category where most vendors are quote-only
- Published Residential pricing around €79-87/licence/month excl. VAT rather than a mandatory sales call
- Deep ImmoScout24 integration through parent company Propstack GmbH
Where FLOWFACT falls short
- Built for the German-speaking market; portal coverage thins out quickly elsewhere
- Part of the same corporate group as Propstack and, by extension, the dominant German portal
- Interface and documentation assume German-language users
Standout feature. A genuinely free Mini tier: in a category dominated by quote-only vendors, FLOWFACT is one of the few real estate CRMs a small agency can start using at €0 before ever talking to sales.
Amsterdam, Netherlands
Founded Not stated by the vendor
CRM Base €125/month; CRM Pro €190/month
No free tier stated
Best for: Dutch agencies that need native Funda, Kadaster and NVM-paperwork integration
Realworks is the estate-agency system most Dutch agents already use, built by Realworks B.V. in Amsterdam.
Its pricing is unusually granular and published on the vendor's own site: CRM Base runs €125 a month excluding VAT, CRM Pro is €190 a month excluding VAT, and a long list of add-on modules (NWWI valuation, workflow, invoicing, VoIP, new construction) are billed separately from roughly €15 to €50 a month.
It is owned by NVM, the trade association most of its customers belong to, which limits outside competition but also means the product is built exactly around how a Dutch agency has to work.
What Realworks does well
- Published, itemised pricing per module rather than a single opaque quote
- Native Funda, Kadaster and NVM-paperwork integration no foreign competitor replicates
- Used by the large majority of Dutch estate agencies
Where Realworks falls short
- Owned by NVM, the trade association most customers belong to, limiting outside competition
- The long list of separately priced add-on modules makes the real monthly cost hard to predict
- Built specifically for the Dutch market
Standout feature. Deep integration with Funda, the Dutch land registry (Kadaster) and NVM paperwork: no non-Dutch system replicates this plumbing.
Cannes, France
Founded Not stated by the vendor
CRM AI €89/month; CRM AI+ €139/month
No free tier stated
Best for: French agencies (and agents selling French or Spanish property abroad) that want published pricing
Apimo is built by Apiwork SAS, registered in Cannes, France. Pricing is published rather than quote-only, which is rare in this category: CRM AI is €89 a month and covers the mobile app, the Apimarket inter-agency network, smart buyer-property matching and Clap.legal e-signed documents; CRM AI+ is €139 a month and adds an animated storefront tool, photo watermarking, 4K photo storage and AI-assisted home staging.
Listing distribution covers SeLoger, Leboncoin and Bien'ici, though each portal still needs its own separate contract.
What Apimo does well
- Published, all-inclusive monthly pricing on two clearly defined tiers
- SeLoger, Leboncoin and Bien'ici portal feeds plus an inter-agency sharing network
- Built-in e-signature and AI-assisted home staging on the higher tier
Where Apimo falls short
- Each connected portal still needs its own separate contract with the portal itself
- Support and documentation assume a French-speaking user
- Agency website is a separate engagement, not included
Standout feature. Published, all-inclusive per-month pricing on two AI-enabled tiers, unusually transparent for a category where most vendors are quote-only.
Aachen, Germany
Founded Not stated by the vendor
Per user/month, quoted; setup fee + 12-month term
No free tier stated
Best for: DACH-region agencies that want the most widely used domestic system
onOffice GmbH is registered in Aachen, Germany, and is one of the two or three systems a German, Austrian or Swiss agency is statistically most likely to already be running, largely because its ImmoScout24 and wider DACH portal feeds are mature.
Pricing is charged per user per month with a one-off setup fee and a required twelve-month contract term; the vendor does not publish an exact rate on its public site. The interface is dense and, by modern SaaS standards, dated, and outside German-speaking markets portal coverage and support both thin out quickly.
What onOffice does well
- Mature ImmoScout24 and wider DACH portal integration
- One of the most widely used systems in the German-speaking market
- Pricing structure is at least disclosed even though the exact rate is quoted on request
Where onOffice falls short
- The interface is dense and dated compared with newer, mobile-first tools
- A setup fee and mandatory 12-month term reduce flexibility
- Outside German-speaking markets, portal coverage and support thin out quickly
Standout feature. The system most German-speaking agencies end up on, with ImmoScout24 and the rest of the DACH portal feeds that simply work.
Belgium
Founded Not stated by the vendor
Per user/month, quoted
No free tier stated
Best for: Belgian and French agencies that want to assemble their own stack of add-ons around a stable core
WHISE (WHISE NV/SA, VAT BE 0471.483.940) is widely used across Belgian estate agencies with a growing footprint in France, and connects to Immoweb, Belgium's dominant listings portal.
What sets it apart is an open API and partner marketplace: rather than building every adjacent feature itself, WHISE lets agencies add valuation tools, e-signature or marketing automation from third-party partners. That keeps the core deliberately plain, and useful capability increasingly arrives as separate paid partner subscriptions, each with its own bill and support queue.
What WHISE does well
- Open API and a partner marketplace of add-ons rather than a closed feature set
- Immoweb feed and broader Belgian/French portal coverage
- Widely used across Belgian agencies
Where WHISE falls short
- The core product is deliberately plain; real capability often means paying separate partner subscriptions
- Pricing is quoted only, with no published rate card
- Built for the Belgian and French markets
Standout feature. An open API and partner marketplace let an agency add valuation, e-signing or marketing tools without waiting for WHISE itself to build them.
Belgium
Founded Not stated by the vendor
Per user/month, tiered, quoted
No free tier stated
Best for: Small agencies in Belgium, France or the Netherlands wanting the fastest mobile-first setup
SweepBright is a Belgian real estate agency CRM built mobile-first: the core workflow assumes an agent is standing in the property being listed, photographing and describing it on a phone, rather than typing it up later at a desk.
It serves agencies primarily in Belgium, France and the Netherlands, with portal coverage solid in those three markets and patchy further afield. The trade-off for the mobile-first design is depth elsewhere: lettings and ongoing property management are noticeably weaker than the sales-side listing workflow, and reporting for a multi-branch group is thin.
What SweepBright does well
- Genuinely mobile-first: an agent can create a complete listing from the property itself
- Fast to set up compared with denser, older systems in this category
- Solid portal coverage in Belgium, France and the Netherlands
Where SweepBright falls short
- Lettings and ongoing property management are noticeably weaker than the sales side
- Reporting for a multi-branch agency group is thin
- Pricing is quoted only, with no published rate card
Standout feature. Built so an agent can create a full listing standing in the property itself on a phone — the fastest system in this category to get running.
Spain
Founded Not stated by the vendor
Per user/month, quoted; modules extra
No free tier stated
Best for: Spanish agencies that want automated buyer-portfolio matching and wide portal reach
Inmovilla is the most widely used estate-agency CRM in Spain, and part of the Idealista group — Spain's dominant property portal.
That relationship guarantees deep Idealista integration but is also the clearest conflict of interest in this category: an agency evaluating Inmovilla should weigh being on portal-owned software much as a German agency weighs onOffice's relationship to the ImmoScout24 corporate family.
Its strength is automated demand-matching between registered buyer criteria and current portfolio, and distribution to a long list of Spanish and international portals beyond Idealista itself. This review could not independently re-verify Inmovilla's exact registered address this session due to access restrictions on the vendor's legal-notice pages, though its Spanish incorporation and market position are well established.
What Inmovilla does well
- The most widely used agency CRM in the Spanish market
- Automated demand-matching between registered buyers and current portfolio
- Wide distribution to Spanish and international portals
Where Inmovilla falls short
- Part of the Idealista group — the dominant Spanish portal also owns a large share of the CRM market
- Pricing is quoted only; total cost across add-on modules often exceeds the headline price
- Exact registered address could not be independently re-verified this session
Standout feature. Demand-matching between registered buyers and portfolio listings that Spanish agencies rely on, plus wide portal distribution.
Leipzig, Germany
Founded Not stated by the vendor
Quoted on request
No free tier stated
Best for: German agencies wanting a third established domestic option beyond onOffice and FLOWFACT
FIO SYSTEMS AG is a real estate software company registered in Leipzig, Germany.
Its core agency product, FIO Webmakler, covers the same ground as onOffice and FLOWFACT — property and contact management, portal publishing and agency workflow — and it sells FIO Leadfabrik as a separate acquisition-focused add-on. The vendor's public site does not carry a published rate card, and this review was not able to independently source specific monthly pricing figures during fact-checking, so a prospective buyer should treat the exact cost as unverified until a quote is obtained directly.
What FIO Systems does well
- An established, independent German real estate software vendor with its own product line
- FIO Leadfabrik gives agencies a dedicated acquisition add-on alongside the core CRM
- Direct vendor customer service and training
Where FIO Systems falls short
- No published pricing; this review could not independently verify a specific rate
- Smaller public profile and less third-party review coverage than onOffice or FLOWFACT
- Built for the German-speaking market only
Standout feature. A German-built alternative to the Aachen- and Berlin-based agency systems, with its own lead-acquisition add-on sold alongside the core CRM.
Portugal
Founded Not stated by the vendor
Tiered by property count, quoted
No free tier stated
Best for: Small Portuguese (or Iberian) agencies wanting CRM and website bundled into one subscription
eGO Real Estate is a Portuguese real estate agency CRM sold by Janela Digital, marketed as the most complete and most used real estate CRM in Portugal.
It is sold as one bundled package rather than a CRM alone: property and contact management plus a hosted agency website, agency mailboxes, email marketing and listing distribution to portals, tiered by the number of properties managed.
The bundle is also the lock-in — because the website and CRM database live together, leaving the platform means rebuilding both at once. This review could not independently confirm eGO Real Estate's exact registered street address during fact-checking, though its Portuguese incorporation is corroborated by its .pt-first domain structure and Portuguese contact number.
What eGO Real Estate does well
- Bundles CRM, hosted agency website, mailboxes and email marketing into one subscription
- Positioned and marketed as the most-used real estate CRM in Portugal specifically
- Onboarding, training and hosting included rather than billed separately
Where eGO Real Estate falls short
- The website-plus-CRM bundle is also the lock-in when leaving the platform
- An agency that already has a website it likes still pays for one it will not use
- This review could not independently confirm the exact registered office address
Standout feature. A single bundled package — CRM, hosted agency website, mailboxes, email marketing and portal distribution — that saves a small agency separate setup work.
