Best European Chatbot & Conversational Marketing

Looking for a GDPR-compliant alternative to Drift, Intercom or Qualified? European chatbot and conversational-marketing tools put a bot on your website to trigger proactive conversations, qualify leads and book meetings — distinct from plain support live-chat — while keeping visitor data under EU jurisdiction.

How we rank these tools — 4-step process
  1. 1
    European ownership, verified

    The company is headquartered and incorporated in the EU, EEA or Switzerland, and processes customer data in Europe. A US parent company disqualifies a tool from this page regardless of where its servers are.

  2. 2
    Category fit and hands-on review

    What the tool actually does, who it suits, and where it falls short — checked against the vendor’s own documentation, changelog and pricing page rather than its marketing copy.

  3. 3
    Compliance and pricing check

    GDPR posture, hosting location and the prices quoted on this page are verified against the vendor’s public pricing before publication, and re-checked when we revisit the category.

  4. 4
    Position on this page

    Placement on this page can be paid, and that can affect the order tools appear in. It never buys a listing: a tool that fails the checks above is not here at any price, and payment does not change the shortcomings we write about. A vendor can ask us to correct a factual error — not to remove a criticism.

Vendors can pay for visibility on this page. It never changes what an entry says about a product, including the criticism, and we earn nothing when you click through to a vendor. Paid placement can affect the order in which tools appear; it never affects whether a tool is listed. Editorial policy

12 European Chatbot & Conversational Marketing Tools

Landbot

Barcelona no-code chatbot builder for web, WhatsApp and Messenger, from HELLO UMI S.L. since 2015

#1 of 12 in this category
Spain Free tier; paid plans from €32/month
Chatbot-first visual, no-code flow designerNative HubSpot, Salesforce and Pipedrive lead pushDeploys one flow to web, WhatsApp and Messenger

Tiledesk

Italian open-source chatbot builder with AI lead qualification and self-hosting, from Tiledesk S.r.l.

#2 of 12 in this category
Italy From €124/month billed annually
Genuine self-hosting or private-cloud deploymentExplicit AI-driven lead qualification and routingMulti-channel: web, WhatsApp, Messenger, SMS, voice

Crisp

French shared inbox with a visual AI chatbot builder and proactive lead-capture messages

#3 of 12 in this category
France Free tier (2 agents); paid from $45/month
Visual AI chatbot builder with conditional logicCustom input fields for structured lead captureFully autonomous AI agent on the Plus tier

Userlike

German messaging platform, now rebranded Lime Connect, with an AI agent, Workflows and WhatsApp Campaigns

#4 of 12 in this category
Germany Free tier; paid plans from €105/month
Connect AI Agent add-on, up to 90% resolution claimedNo-code Workflows builder for custom automationsGDPR-compliant WhatsApp Campaigns with reported 80% open rates

Trengo

Dutch omnichannel inbox built around WhatsApp, with AI Journeys and proactive broadcast campaigns

#5 of 12 in this category
Netherlands From €299/month billed annually
AI Journeys: multi-step automated conversation flowsBuilt around the WhatsApp Business API from the startDedicated "Trengo for Sales" lead-qualification module

Smartsupp

Czech live chat with Mira, an autonomous AI shopping-assistant agent for ecommerce

#6 of 12 in this category
Czech Republic Free tier; paid plans from $17/month
Mira: autonomous 24/7 AI shopping-assistant agentProduct recommendations from a catalogue of up to 30,000 itemsResolves up to 80% of inquiries without a human, per the vendor

LiveAgent

Slovak helpdesk with proactive chat invitations and a 24/7 AI support agent, from Quality Unit s.r.o.

#7 of 12 in this category
Slovakia From $15/agent/month billed annually
Proactive, behaviour-triggered chat invitations on every tier24/7 AI support agent with human handoffTicketing, chat and call centre in one Slovak-run product

Kindly

Norwegian AI chatbot with a 100+ language visual dialogue builder, aimed at high-volume conversational commerce

#8 of 12 in this category
Norway Quoted per organisation, session-based
Widest language coverage in this category: 100+ languagesDeep CRM, helpdesk and order-management integrationsDeployed across chat, voice, in-app and WhatsApp

giosg

Helsinki platform bundling AI agents, live chat, video bots and lead capture, with ISO 27001 and EU-only data storage.

#9 of 12 in this category
Finland Quoted per organisation after a discovery call, starting from EUR 790 per month
AI agents for support, shopping and lead captureLive chat, WhatsApp and telephony in 70+ languagesISO 27001 certified, all customer data stored in the EU

Leadoo

Helsinki conversion platform combining AI chat, live chat, personalisation and company identification per domain.

#10 of 12 in this category
Finland Quoted per domain in three packages (Engage, Expand, Elit); free Leadoo Lite tier for analytics
AI conversational tools and live chat per domainCompany identification and conversion analyticsFree Leadoo Lite tier, conversion expert hours in each package

Hubtype

Barcelona AI-agent platform for WhatsApp and business messaging, ISO 27001 certified, with an MIT-licensed bot framework.

#11 of 12 in this category
Spain Not published; demo-led, quoted per use case
AI agents, flow builder, helpdesk and analytics for WhatsAppMeta Business Partner, ISO 27001 certifiedBotonic bot framework open source under MIT

Chatarmin

Vienna WhatsApp marketing and AI customer service suite for online shops, wired into Shopify, WooCommerce and Klaviyo.

#12 of 12 in this category
Austria Custom plan per shop volume, no list prices; Meta conversation fees passed through at EUR 0.00 markup
WhatsApp newsletters, flows and abandoned-cart journeysAI chatbot, AI agents and voice assistant with escalation to humansShopify, WooCommerce, Shopware, Klaviyo, Zendesk and Gorgias integrations

Key takeaways

  • Landbot ranks #1 among the 14 European chatbot and conversational-marketing tools in this directory: a Barcelona company that has run since 2015, a no-code flow builder that deploys one design to web, WhatsApp and Messenger, and a free plan with 100 chats a month alongside paid tiers from EUR 32.
  • Nine of the 14 are bot-first or conversion-first products (Landbot, Tiledesk, Kindly, moin.ai, Watermelon, giosg, Leadoo, Hubtype, Chatarmin); the other five (Crisp, Userlike, Trengo, Smartsupp, LiveAgent) are inboxes or helpdesks with a bot layer, which fits a support team better than a marketing team.
  • Price transparency splits the field. Landbot, Tiledesk, Watermelon, Crisp, Userlike, Smartsupp, Trengo and LiveAgent publish entry prices; moin.ai publishes EUR 750 to EUR 2,500 a month; giosg states a EUR 790 starting point; Kindly, Leadoo, Hubtype and Chatarmin publish no list prices at all.
  • All 14 contracting entities sit in Europe: 13 in EU member states (Spain, Italy, France, Germany, the Netherlands, the Czech Republic, Slovakia, Finland and Austria) and one, Kindly, in Norway, which is in the EEA but not the EU.
  • Tiledesk is the only tool here whose vendor documents a self-hosting option, which keeps conversation data on your own infrastructure; Hubtype open-sources its Botonic bot framework under MIT but sells the platform as proprietary software.
  • Hosting is more varied than the flags suggest: Smartsupp runs on Amazon Web Services in Germany and routes its AI features through OpenAI Ireland, Landbot and Userlike state EU or German processing, and ISO 27001 is held by Userlike, Watermelon, giosg and Hubtype.

A European chatbot and conversational-marketing platform puts an automated agent on your website or messaging channel to qualify leads, answer routine questions and hand over to a person, while the company that runs it and the conversations it stores sit under EU, EEA or UK law rather than a US vendor such as Drift or Intercom.

Some of these tools are bot builders first, some are inboxes or helpdesks with a bot attached, and that difference decides which one you should open.

European chatbot-software compared

European chatbot-software tools compared on position, country, entry price and best use
PositionToolEstablishedEntry priceBest for
#1 Landbot Spain Free (100 chats/month, 1 seat) / Starter EUR 32 per month / Professional EUR 80 per month / Professional WhatsApp EUR 160 per month / Business from EUR 400 per month; extra chats EUR 0.05 each Marketing teams designing lead-qualification bots without an engineer
#2 Tiledesk Italy Pro EUR 149 per month (EUR 124 billed annually) / Business EUR 499 per month (EUR 416 billed annually) / Enterprise custom; self-hosting available Technical teams that want a chatbot builder they can self-host
#3 Crisp France Free (2 operators) / Pro EUR 25 per month per workspace / Unlimited EUR 95 per month Startups and SMBs that want a chatbot inside a full messaging inbox
#4 Userlike Germany Free tier / Team from about EUR 90 per month German and regulated businesses that must document chat compliance
#5 Trengo Netherlands From EUR 19 per user per month SMBs that want chatbots and every channel in one shared inbox
#6 Smartsupp Czech Republic Free / Solo $17, Plus $25, Expert $83 per month billed annually ($24, $35, $117 monthly); Ultimate from $280 per month Online shops that want a bot trained on their product catalogue
#7 LiveAgent Slovakia Small Business $15 / Medium Business $29 / Large Business $49 / Enterprise $69 per agent per month, billed annually Support teams that want proactive chat invitations inside a helpdesk
#8 Kindly Norway Session-based pricing on an annual commitment, quoted per organisation High-volume retailers that need one bot across 100+ languages
#9 giosg Finland Quoted per organisation after a discovery call, starting from EUR 790 per month Enterprises replacing several engagement tools with one EU-hosted platform
#10 Leadoo Finland Quoted per domain in three packages (Engage, Expand, Elit); Leadoo Lite is free Website-focused B2B teams measuring conversion lift from chat and lead tools
#11 Hubtype Spain Not published; demo-led, quoted per use case Large contact centres running WhatsApp as the main customer channel
#12 Chatarmin Austria Custom plan per shop volume, no list prices; Meta conversation fees passed through with EUR 0.00 markup Online shops that want WhatsApp marketing and an AI chatbot together
#13 moin.ai Germany Business EUR 750 per month billed annually (EUR 880 monthly) / Growth EUR 1,350 per month billed annually (EUR 1,580 monthly) / Professional EUR 2,500 per month billed annually (EUR 2,930 monthly) German enterprises that want an AI chatbot across marketing, sales and service
#14 Watermelon Netherlands Free (50 conversations/month) / Starter EUR 99 / Advanced EUR 199 / Business EUR 399 per month / Enterprise custom Small teams that want an AI agent with lead generation and ISO 27001

Every European chatbot-software tool reviewed

#1 Landbot

Barcelona, Spain Founded 2015 Free (100 chats/month, 1 seat) / Starter EUR 32 per month / Professional EUR 80 per month / Professional WhatsApp EUR 160 per month / Business from EUR 400 per month; extra chats EUR 0.05 each Free plan; 14-day trial on paid plans, no card required

Best for: Marketing teams designing lead-qualification bots without an engineer

  • Operating company. HELLO UMI, S.L.
  • Jurisdiction. EU (Spain)
  • Where the data sits. EU (Spain)
  • Independent checks. GDPR, SOC 2
  • Source code. Closed source
  • Replaces. Drift, ManyChat, Chatfuel

Landbot is the chatbot-first tool in this category, and that is why it leads it. The whole product is a visual, no-code flow builder for structured conversations between a bot and a visitor, not a live-chat widget with a bot added later.

A marketing team designs the conversation the way it would lay out a landing page, with conditional branching and A/B testing of different paths, and a human handoff point for when the bot should step aside. The practical effect is that the people who own the funnel can also own the conversation, and revise it as results come in.

The same flow deploys to a website widget, WhatsApp and Messenger, and native integrations push qualified leads into HubSpot, Salesforce or Pipedrive. AI agents can also be grounded in a company knowledge base instead of running on scripted flows alone.

Pricing is published across five tiers, from a free plan with 100 chats a month to Business from EUR 400, with extra chats at EUR 0.05 each and a 14-day trial on paid plans. Both the chat quotas and the AI chat quotas are stated per tier, so the arithmetic for a given traffic level can be done before anyone talks to a salesperson.

HELLO UMI, S.L. in Barcelona has run Landbot since 2015, and the company states GDPR compliance and SOC 2 certification.

The trade-offs are structural: there is no ticketing or call-centre module, so it is not a helpdesk replacement, WhatsApp needs the EUR 160 Professional WhatsApp tier, and per-chat overage makes cost less predictable than a flat per-seat plan at scale. Even so, for a team whose goal is conversion rather than ticket resolution those are manageable limits, and the published tiers make it cheap to test before committing to anything above the Starter plan.

What Landbot does well

  • Chatbot-first visual flow builder, no engineer needed
  • One flow deploys to web, WhatsApp and Messenger
  • Native HubSpot, Salesforce and Pipedrive lead push
  • Free plan, published prices, 14-day trial on paid tiers
  • Operating since 2015, SOC 2 certified

Where Landbot falls short

  • No ticketing or call-centre module
  • WhatsApp needs the EUR 160 Professional WhatsApp tier
  • Per-chat overage of EUR 0.05 makes scaling cost less predictable
  • Free plan limited to 100 chats and one seat

Standout feature. The visual flow builder with branching and A/B testing, deployed to web, WhatsApp and Messenger from a single design.

#2 Tiledesk

Galatina (Lecce), Italy Pro EUR 149 per month (EUR 124 billed annually) / Business EUR 499 per month (EUR 416 billed annually) / Enterprise custom; self-hosting available No free commercial tier; free access for qualifying open source projects by application

Best for: Technical teams that want a chatbot builder they can self-host

  • Operating company. Tiledesk S.r.l.
  • Jurisdiction. EU (Italy)
  • Where the data sits. Self-hosting or private cloud available
  • Independent checks. GDPR
  • Source code. Open source
  • Replaces. Drift, Intercom, Chatfuel

Tiledesk is an open-source chatbot platform from Tiledesk S.r.l., an Italian company in Galatina, in the province of Lecce. Its distinguishing option is self-hosting or private-cloud deployment, which almost no hosted chatbot-builder offers, and which matters to a European buyer who wants conversations and lead data on infrastructure it controls.

The visual builder, called the Design Studio, lets a team assemble AI agents for sales, support or onboarding with explicit lead qualification and routing. For a developer-led team that is the more interesting half of the product, because the flow design and the hosting decision belong to the same buyer.

One flow deploys across web, WhatsApp, Messenger, SMS, email and voice. Pricing is published across three tiers: Pro at EUR 149 a month (EUR 124 billed annually) covers 3 users, 20 AI agents and 3,000 conversations, Business at EUR 499 a month scales to 5 users, 50 AI agents and 5,000 conversations, and Enterprise is custom-priced.

A white-label option exists for agencies, and qualifying open source projects can apply for free access. The AI agent allowances and token counts are listed per tier, which makes the plans comparable on paper, though the tiers are priced above the entry points of most hosted rivals in this list.

The trade-off is polish and effort. There is no permanent free commercial tier, self-hosting needs a team that can run and maintain the infrastructure, and entry pricing sits above Landbot or Crisp.

A team that wants a wizard-driven hosted tool will find Tiledesk a steeper setup; one that values control over its data will find it the most flexible option here. Teams without that capacity should treat the hosted plans as the normal route and the self-hosted option as a reason to keep Tiledesk on the shortlist, not as a default.

What Tiledesk does well

  • Genuine self-hosting or private-cloud deployment
  • Open source, with free access for qualifying open source projects
  • Explicit lead qualification and routing in the flow designer
  • Web, WhatsApp, Messenger, SMS, email and voice from one flow
  • White-label option for agencies

Where Tiledesk falls short

  • No permanent free commercial tier
  • Self-hosting needs infrastructure expertise
  • Entry pricing of EUR 124 a month annually is above Landbot or Crisp
  • Steeper setup than a wizard-driven hosted tool

Standout feature. Self-hosting: a team with strict residency needs can run the bot and its conversation history entirely on its own servers.

#3 Crisp

Nantes, France Founded 2015 Free (2 operators) / Pro EUR 25 per month per workspace / Unlimited EUR 95 per month Free tier

Best for: Startups and SMBs that want a chatbot inside a full messaging inbox

  • Operating company. Crisp
  • Jurisdiction. EU (France)
  • Where the data sits. EU
  • Independent checks. GDPR
  • Source code. Closed source
  • Replaces. Intercom, Zendesk Chat

Crisp is an all-in-one customer messaging platform from Nantes, France, and the chatbot is one layer of a wider product rather than the product itself. Live chat, a shared inbox across channels, a chatbot builder, a knowledge base, a built-in CRM and video calls sit in one workspace.

For a small team replacing Intercom, the appeal is that a visitor can start with a bot answer and move to a human in the same thread. A bot answer and a human reply live in the same conversation, which keeps the visitor from being sent to a second channel.

Pricing is per workspace instead of per seat, which changes who can answer a customer.

The free Basic plan covers two operators, Pro is EUR 25 a month with four operators, and Unlimited is EUR 95 with no cap on operators, so a developer or a finance colleague can answer one question without a licence.

Crisp states GDPR compliance and EU processing, and offers annual discounts and special pricing for startups and non-profits. The pricing model also suits companies where support is a part-time job spread across a whole team, rather than a dedicated department with its own seats to count.

As a chatbot platform it is lighter than the bot-first builders. Chatbot and knowledge base features sit on the Pro plan, there is no self-hosting, and reporting and enterprise controls are thinner than Userlike.

It is the right choice when the shared inbox is the job and the bot is there to absorb repetitive questions, and the wrong one when lead qualification flows are the main goal. Teams that mainly want to build branching lead-qualification journeys should look at Landbot or Tiledesk first, and treat Crisp as the inbox that happens to include a bot.

What Crisp does well

  • Priced per workspace, unlimited operators on Unlimited
  • Chat, inbox, chatbot, knowledge base and CRM together
  • Free plan for two operators
  • French company with EU processing
  • Startup and non-profit pricing

Where Crisp falls short

  • Chatbot builder is lighter than bot-first tools
  • Chatbot and knowledge base need the Pro plan
  • No self-hosting option
  • Reporting thinner than Userlike

Standout feature. Unlimited operators for a flat workspace price, so adding a colleague to answer a customer costs nothing extra.

#4 Userlike

Cologne, Germany Founded 2011 Free tier / Team from about EUR 90 per month Free tier

Best for: German and regulated businesses that must document chat compliance

  • Operating company. Userlike
  • Jurisdiction. EU (Germany)
  • Where the data sits. German data centres
  • Independent checks. ISO 27001, GDPR
  • Source code. Closed source
  • Replaces. Intercom, Zendesk

Userlike, now sold under the Lime Connect brand, treats compliance as part of the product. Processing happens in German data centres, the company holds ISO 27001 certification, retention policies can be configured with automatic deletion, and the chat widget has cookie consent and explicit opt-in built in.

For a bank, insurer or healthcare provider putting a bot in front of customers, those controls are what the procurement team actually asks about. Few of the other tools here put that much of the compliance story in the product itself, rather than in a policy page the buyer has to take on trust.

It also adds the sector controls those buyers are audited on: IP-based access restrictions, audit logging, redaction of sensitive information inside conversations, and SAML single sign-on.

Redaction matters more than it sounds, because customers routinely paste card numbers or medical details into a chat window, and a transcript archive that keeps them becomes a liability. The product itself is an omnichannel messaging platform with a unified inbox, AI automation and chatbots from Cologne. For a regulated buyer these controls are usually the shortlist criteria, and they are listed in the product rather than negotiated in an enterprise contract after the fact.

The free tier is usable, with one widget and one operator seat, and paid plans start around EUR 90 a month for Team, with the Corporate and Flex plans unlocking full AI, WhatsApp campaigns and advanced analytics. That entry price is high for a small business and reasonable for a mid-market one.

There is no self-hosting, and the strongest fit is German-speaking and regulated markets rather than a growth team building bot funnels. It is a sensible choice when a compliance officer will read the vendor's documentation, and a heavier one when a small marketing team simply wants a bot on a landing page.

What Userlike does well

  • German data centres and ISO 27001 certification
  • Redaction, audit logging and IP restrictions
  • SAML single sign-on and automatic deletion
  • Unified inbox with AI automation and chatbots
  • Usable free tier

Where Userlike falls short

  • From about EUR 90 a month, high for a small business
  • Full AI capabilities need Corporate or Flex
  • No self-hosting option
  • Less suited to marketing-led bot funnels

Standout feature. Redaction inside the transcript, so a card number pasted into the chat can be stripped before it becomes a permanent liability.

#5 Trengo

Utrecht, Netherlands Founded 2017 From EUR 19 per user per month Free trial

Best for: SMBs that want chatbots and every channel in one shared inbox

  • Operating company. Trengo B.V.
  • Jurisdiction. EU (Netherlands)
  • Where the data sits. EU (Netherlands)
  • Independent checks. GDPR
  • Source code. Closed source
  • Replaces. Zendesk, Intercom, Front

Trengo is a Dutch customer engagement platform, founded in 2017 and based in Utrecht, built around a shared inbox that gathers email, live chat, WhatsApp, Messenger, Instagram, SMS and voice into one timeline. The chatbot sits on top of that inbox and handles repetitive questions before a person picks the thread up.

For a small or mid-sized business the value is consolidation: a support team stops switching between tabs and stops losing the message that arrived in a channel nobody had open. That single timeline is the main reason to pick it, since the bot, the agents and the customer all see the same history.

Team collaboration follows the same idea. Conversations are assigned to a named person, internal notes travel with the thread so context does not live in someone's head, and WhatsApp is treated as a first-class channel, which matters in European markets where it is the default way customers contact a business.

Trengo B.V. states GDPR compliance with EU processing, which does real work for a shared inbox full of order details, addresses and complaints. The bot therefore takes the first pass on the repetitive questions, and the agent who picks up the thread sees what the customer has already been told.

Pricing starts at EUR 19 per user per month, with a free trial.

Trengo is aimed at SMBs rather than enterprise contact centres, so advanced routing, workforce management and deep analytics sit below what a large operation expects, and the chatbot is closer to a deflection layer than a lead-qualification builder like Landbot or Tiledesk. Teams that need a visual lead-qualification builder, or that expect to scale into a large contact centre, will outgrow it, while a shop or agency with a handful of agents will find it covers the daily work.

What Trengo does well

  • Email, chat, WhatsApp, social and voice in one inbox
  • WhatsApp treated as a first-class channel
  • Assignment and internal notes keep context with the thread
  • Dutch company, EU processing under GDPR
  • From EUR 19 per user per month

Where Trengo falls short

  • Chatbot is a deflection layer, not a lead-qualification builder
  • Aimed at SMBs rather than enterprise contact centres
  • Advanced routing and workforce management are limited
  • Per-user pricing grows with team size

Standout feature. WhatsApp as a first-class channel inside the shared inbox, which is how a large part of Europe actually contacts a business.

#6 Smartsupp

Brno, Czech Republic Free / Solo $17, Plus $25, Expert $83 per month billed annually ($24, $35, $117 monthly); Ultimate from $280 per month Free tier + 14-day trial

Best for: Online shops that want a bot trained on their product catalogue

  • Operating company. Smartsupp.com, s.r.o.
  • Jurisdiction. EU (Czech Republic)
  • Where the data sits. Germany, on Amazon Web Services (AI features use OpenAI Ireland, where data may leave the EU)
  • Source code. Closed source
  • Replaces. Intercom, tawk.to, Zendesk Chat

Smartsupp is live chat for online shops from Smartsupp.com, s.r.o. in Brno, Czech Republic, and its chatbot angle is a catalogue-aware AI agent called Mira that can be trained on up to 30,000 products.

A visitor asking about a product gets an answer drawn from the shop's own data rather than a scripted menu. Chatbot and automation workflows sit alongside the live chat widget, and the product is aimed at shops replacing Intercom, tawk.to or Zendesk Chat rather than at ticket-heavy service desks. That catalogue grounding is what separates it from a generic FAQ bot in a shop setting, where most questions concern products rather than policies.

There is a free tier and a 14-day trial. Paid plans billed annually cost $17 a month for Solo, $25 for Plus and $83 for Expert, or $24, $35 and $117 on monthly billing, and Ultimate starts at $280 a month.

Solo is among the lowest paid entry prices in this category, while the step from Expert to Ultimate is the one a growing shop should price before it needs it. Annual billing saves roughly 30 percent on the lower tiers, and the free tier lets a small shop try the widget before paying anything at all.

The data path deserves a careful read. Smartsupp stores data in Germany on Amazon Web Services, so the company is Czech, the servers are German and the infrastructure provider is American. Its AI features use OpenAI Ireland, where data may leave the EU.

A shop that needs every conversation kept inside the EU should leave those features off or obtain the transfer terms in writing first. None of this makes Smartsupp unsuitable, but it is a different promise from a vendor that hosts and processes everything inside the EU, and the buyer should know which one they are accepting.

What Smartsupp does well

  • Mira AI agent trained on up to 30,000 products
  • Free tier and 14-day trial
  • Paid plans from $17 a month on annual billing
  • Chatbot and automation workflows next to live chat
  • Czech company, data stored in Germany

Where Smartsupp falls short

  • Hosted on Amazon Web Services, a US provider under the German servers
  • AI features use OpenAI Ireland, where data may leave the EU
  • Built around live chat for shops, not a flow-builder for lead qualification
  • Ultimate at $280 a month is a steep step from Expert

Standout feature. A catalogue-trained AI agent that puts a shop's own product data behind the answers in the chat window.

#7 LiveAgent

Slovakia Small Business $15 / Medium Business $29 / Large Business $49 / Enterprise $69 per agent per month, billed annually 30-day free trial, no card required; no permanent free tier

Best for: Support teams that want proactive chat invitations inside a helpdesk

  • Operating company. Quality Unit, s. r. o.
  • Jurisdiction. EU (Slovakia)
  • Independent checks. GDPR (data processing agreement available)
  • Source code. Closed source
  • Replaces. Drift, Intercom, Zendesk

LiveAgent is built and operated by Quality Unit, s. r. o., a Slovak software company, which keeps both the product and the contract under EU jurisdiction.

It is first a helpdesk, with ticketing, live chat and a call centre in one product, and its conversational-marketing layer sits on top rather than being the whole product. Proactive chat invitations trigger automatically from visitor behaviour, and a 24/7 AI support agent answers routine questions and hands off to a human when it runs out of confidence. A team replacing a chat widget plus a ticketing tool can consolidate both under one contract with one Slovak company.

Real-time visitor monitoring lets an agent see who is browsing and trigger an invitation on the right page, and feedback buttons and satisfaction surveys close the loop after the conversation.

Pricing is published in four per-agent tiers, $15, $29, $49 and $69 a month billed annually, every tier includes an AI Answer Assistant, and there is a 30-day free trial with no card required but no permanent free plan. The satisfaction surveys and feedback buttons sit alongside the tickets in the same product, so the invitation and the support outcome can be reviewed in a single place.

It is not a dedicated lead-qualification bot builder the way Landbot or Tiledesk are. The flows are simpler, there is no visual designer for qualification sequences, and per-agent pricing climbs for a larger team compared with conversation-based pricing.

A team that wants a marketing bot first should weigh that against the broader helpdesk feature set, which is the real reason to choose it. For teams already running a support desk, the proactive layer is a pleasant addition, and for teams buying a bot to generate leads, it is a thinner offer than the specialist tools.

What LiveAgent does well

  • Slovak company, single EU entity behind product and contract
  • Proactive, behaviour-triggered invitations included
  • 24/7 AI support agent with human handoff
  • Ticketing, live chat and call centre in one product
  • Published per-agent pricing from $15

Where LiveAgent falls short

  • No permanent free tier, only a 30-day trial
  • No visual flow designer for lead-qualification sequences
  • Per-agent pricing climbs for larger teams
  • Conversational layer lighter than bot-first products

Standout feature. Behaviour-triggered chat invitations in every tier, the nearest thing to a marketing-bot trigger a helpdesk ships.

#8 Kindly

Oslo, Norway Founded 2016 Session-based pricing on an annual commitment, quoted per organisation Free trial; no permanent free tier stated

Best for: High-volume retailers that need one bot across 100+ languages

  • Operating company. Kindly AS
  • Jurisdiction. EEA (Norway)
  • Independent checks. GDPR
  • Source code. Closed source
  • Replaces. Drift, Intercom, Tidio

Kindly is operated by Kindly AS in Oslo, Norway, founded in 2016, and is a Norwegian AI chatbot built around a visual, no-code dialogue builder and support for more than 100 languages out of the box.

That language count is the widest stated in this category, and it matters to a European retailer or marketplace selling across many language markets from one bot rather than one bot per market. The product is aimed at companies with high conversation volume, where one bot answering consistently in many languages can replace a separate bot for each market.

The agent deploys across chat, voice, in-app and messaging channels including WhatsApp, and it personalises in real time using connected CRM, helpdesk and order-management data, so a returning customer can be asked about the order they actually placed.

It is positioned at high-volume conversational commerce rather than a handful of daily conversations, and the company runs a public trust centre for security and compliance questions. The practical result is one bot that can answer in the customer's own language and draw on order and helpdesk data, rather than a generic FAQ that deflects to email.

Pricing is the obstacle. It is session-based on an annual commitment and not published anywhere on the vendor site, so every plan is quoted per organisation after a sales conversation, which makes budgeting harder than a monthly published tier.

Norway is in the EEA rather than the EU, which for GDPR purposes is the same regime. Small businesses will find the product and the sales motion pitched above them. Anyone shortlisting it should ask early for a price range and for a pilot scope, since the commercial discussion decides whether it fits at all.

What Kindly does well

  • More than 100 languages out of the box
  • Visual no-code dialogue builder
  • Chat, voice, in-app and WhatsApp from one builder
  • Real-time personalisation from CRM and order data
  • Public trust centre

Where Kindly falls short

  • No published pricing, every plan quoted per organisation
  • Annual session-based commitment is harder to budget
  • Pitched at large-volume operations
  • Norway is EEA rather than EU

Standout feature. The widest language coverage stated in this category, 100+ languages from a single dialogue builder.

#9 giosg

Helsinki, Finland Founded 2011 Quoted per organisation after a discovery call, starting from EUR 790 per month No free tier or trial stated; demo on request

Best for: Enterprises replacing several engagement tools with one EU-hosted platform

  • Operating company. giosg.com Oy
  • Jurisdiction. EU (Finland)
  • Where the data sits. All customer data stored in the European Union
  • Independent checks. ISO 27001, GDPR
  • Source code. Closed source
  • Replaces. Drift, Intercom, Zendesk Chat

giosg is run by giosg.com Oy, a Finnish limited company registered in Helsinki in January 2011 under business ID 2388009-8.

Its platform is a bundle of engagement tools: AI agents for support, shopping and lead capture, live chat, an interaction builder for pop-ups and quizzes, video bots, and WhatsApp and telephony channels, with support for more than 70 languages. The pitch is replacing several point tools with one platform for support, sales and marketing teams. It is aimed at companies that run chat, forms and campaigns across several teams and want one vendor to answer for all of them.

Delivery is project-shaped. The vendor describes a discovery call, a demo and a pre-study before building, and says it prices for value rather than seats, with a starting point of EUR 790 a month stated on the pricing page and everything above that quoted.

There is no free tier or self-serve trial, so evaluation means a sales process, which suits enterprise buyers and rules out a quick experiment. That model suits organisations with a procurement process and an integration team, and it works against a marketing manager who simply wants to try a bot this afternoon.

On compliance, the vendor states ISO 27001 certification, GDPR compliance, EU data residency with all customer data stored in the EU, and a VAULT feature that controls where its services can be used from.

A company registered since 2011 makes it one of the longer-lived entries here. Published customer cases skew to telecom, automotive, housing and banking. The Finnish trade register lists the company since 2011, and the vendor discloses where data lives, which is more than several quote-only competitors here do.

What giosg does well

  • ISO 27001 certified, customer data stored in the EU
  • AI agents, live chat, forms and video in one platform
  • 70+ languages across chat, WhatsApp and telephony
  • Finnish company registered since 2011
  • Starting price stated, from EUR 790 a month

Where giosg falls short

  • No free tier or self-serve trial
  • Sales-led project delivery, quoted above the starting point
  • Priced for enterprise, not for small shops
  • Broad bundle may be more than a single-use bot needs

Standout feature. One Finnish platform covering AI agents, live chat, video bots and lead capture, with ISO 27001 and EU-only data storage.

#10 Leadoo

Helsinki, Finland Founded 2018 Quoted per domain in three packages (Engage, Expand, Elit); Leadoo Lite is free Leadoo Lite (free analytics tier)

Best for: Website-focused B2B teams measuring conversion lift from chat and lead tools

  • Operating company. Leadoo Marketing Technologies Oy
  • Jurisdiction. EU (Finland)
  • Independent checks. GDPR
  • Source code. Closed source
  • Replaces. Drift, Qualified, HubSpot chatbot

Leadoo is run by Leadoo Marketing Technologies Oy in Helsinki, business ID 2922046-1, with a UK subsidiary, Leadoo Marketing Technologies Ltd.

Having rebranded as Leadoo AI, it describes a conversion and customer-experience platform: AI conversational tools that engage visitors and qualify leads, live chat, a personaliser, calendar booking, and analytics that identify companies visiting the site. It is built for a marketing team that wants to see which pages convert, not only to answer questions. It shares the Finnish home market with giosg, but its centre of gravity is the website conversion funnel rather than the support queue.

Pricing is quoted per domain in three packages, Engage, Expand and Elit. Engage covers 3 live chat agents and 250 AI chats a month, Expand covers 10 agents and 2,500 chats, and the top tier 10,000 chats, with conversion expert consulting hours included per year.

Leadoo Lite is a free tier that samples the analytics, with company identification, website analytics and a sales assistant, but not the full chatbot. The packages scale by domain, chat volume, live chat seats and consulting hours, which makes it clear what grows as a company moves up a tier, even without a price attached.

No list price is published, and the packages are described by feature rather than by cost, so budget needs a quote. Its security and GDPR pages state GDPR compliance and a cookieless approach to analytics, and the terms reference the EU AI Act and Data Act.

Leadoo suits B2B sites with enough traffic for conversion testing; a shop wanting a catalogue bot or a support deflection tool will find other entries closer. That narrower focus is a strength for the right buyer, but it means Leadoo is not a replacement for a helpdesk or a WhatsApp support operation.

What Leadoo does well

  • Chat, personalisation and company identification in one platform
  • Finnish company with a registered Helsinki seat
  • Free Leadoo Lite tier for visitor analytics
  • Conversion expert hours included in each package
  • Terms reference the EU AI Act and Data Act

Where Leadoo falls short

  • No published prices, quoted per domain
  • Free tier covers analytics, not the chatbot
  • Per-domain packages complicate multi-site setups
  • Aimed at conversion work, not support deflection

Standout feature. Company identification and conversion analytics sit under the same login as the chatbot, with a free Lite tier to try the analytics.

#11 Hubtype

Barcelona, Spain Not published; demo-led, quoted per use case None stated; demo on request

Best for: Large contact centres running WhatsApp as the main customer channel

  • Operating company. Metis Solutions, S.L.
  • Jurisdiction. EU (Spain)
  • Independent checks. ISO 27001, GDPR
  • Source code. Open source
  • Replaces. Intercom, Zendesk, Drift

Hubtype is operated by Metis Solutions, S.L., based in Barcelona, and describes itself as an agentic customer-experience platform for designing, deploying and managing AI agents on WhatsApp and other messaging channels.

It positions as a Meta Business Partner and says it has been improving customer experience for brands for more than ten years, and lists airlines, insurance and banking among its industries. The product combines a flow builder, a helpdesk and an analytics suite. Its pitch is that WhatsApp is no longer just a channel for notifications, but a place where a customer can complete a task with a bot or a person.

It is built for high conversation volume, where scalability and security determine what can be automated. The company states ISO 27001 certification, end-to-end encryption on conversations, secure SSL webhooks, and alignment with the Spanish National Security Scheme (ENS) in its security policy.

Its Botonic bot framework is published on GitHub under the MIT licence, which gives developers an open code path even though the platform itself is proprietary. For a regulated buyer the combination of an ISO 27001 certificate, a public security policy and an open framework is easier to audit than a closed bot with a brochure.

No prices are published and no pricing page was found on its site, so the route in is a demo and a quote scoped to the use case. That is normal for enterprise messaging projects and inconvenient for a small team comparing options.

Hubtype fits a company with a contact centre, WhatsApp as its main channel and an integration team, and is far more than a small shop needs. It is a sound choice for a bank, insurer or airline with a contact centre, and an unnecessary one for a small shop that wants a website chat widget.

What Hubtype does well

  • WhatsApp-first AI agents from a Meta Business Partner
  • ISO 27001 and Spanish ENS-aligned security policy
  • Botonic framework open source under MIT
  • Flow builder, helpdesk and analytics together
  • Spanish company, address published in its privacy policy

Where Hubtype falls short

  • No published pricing, demo-led sales
  • Enterprise project shape, too heavy for small teams
  • Platform is proprietary even though Botonic is open
  • Focused on WhatsApp and messaging rather than website chat

Standout feature. A WhatsApp-first agent platform with an MIT-licensed bot framework underneath, from a Barcelona company certified to ISO 27001.

#12 Chatarmin

Vienna, Austria Custom plan per shop volume, no list prices; Meta conversation fees passed through with EUR 0.00 markup Free trial offered on the site ("kostenlos testen")

Best for: Online shops that want WhatsApp marketing and an AI chatbot together

  • Operating company. chatarmin.com GmbH
  • Jurisdiction. EU (Austria)
  • Independent checks. GDPR (data processing agreement published)
  • Source code. Closed source
  • Replaces. Drift, Klaviyo SMS, Gorgias

Chatarmin is made by chatarmin.com GmbH in Vienna, entered in the Austrian commercial register under number 555067a at the Commercial Court of Vienna.

It is a customer-experience tool for e-commerce that joins WhatsApp marketing and AI customer service: newsletters, automated flows such as abandoned cart and post-purchase journeys, a shared WhatsApp inbox, an AI chatbot and AI agents, an AI voice assistant, and a ticketing system.

The company names its two managing directors in its imprint. Its argument is that the customer who gets a WhatsApp campaign and the customer who asks a question about it are the same person, and should meet the same system.

It connects to Shopify, WooCommerce, Shopware, Magento, Klaviyo, Emarsys, Zendesk and Gorgias, so order data can drive both campaigns and support answers. The chatbot handles automated replies and product guidance with automatic escalation to agents, and the shop trains it on its own data.

Chatarmin positions itself as a replacement for stitching together a newsletter tool and a support desk for WhatsApp. Because campaigns and support share one inbox, a reply to a promotional message lands with the team that can answer it, rather than in a separate marketing tool.

Pricing is a custom plan based on shop volume, with no list price, and Meta's conversation fees are passed through with a stated EUR 0.00 markup. That makes the real cost depend on message volume, so a small shop should get a quote before committing.

It is narrower than a general chatbot platform: it fits WhatsApp-led commerce, and a team that needs website lead qualification or a multi-channel helpdesk will look to the others. Shops that sell mainly through Shopify or WooCommerce will find the integrations a good fit, while B2B firms and multi-channel service desks will find the focus too narrow.

What Chatarmin does well

  • WhatsApp marketing and AI support in one tool
  • Shopify, WooCommerce, Shopware and Klaviyo integrations
  • Meta conversation fees passed through at EUR 0.00 markup
  • Austrian company with a published register number
  • Abandoned cart and post-purchase flows included

Where Chatarmin falls short

  • No published list prices, custom quotes
  • Focused on WhatsApp for e-commerce, not website chat
  • Cost tracks message volume and Meta fees
  • Narrower than a general chatbot platform

Standout feature. Marketing flows and AI support on the same WhatsApp inbox, wired into the shop catalogue and order data.

#13 moin.ai

Hamburg, Germany Founded 2015 Business EUR 750 per month billed annually (EUR 880 monthly) / Growth EUR 1,350 per month billed annually (EUR 1,580 monthly) / Professional EUR 2,500 per month billed annually (EUR 2,930 monthly) None; minimum contract of 3 months on the entry tier

Best for: German enterprises that want an AI chatbot across marketing, sales and service

  • Operating company. knowhere GmbH
  • Jurisdiction. EU (Germany)
  • Where the data sits. German server hosting
  • Independent checks. GDPR
  • Source code. Closed source
  • Replaces. Drift, Intercom, HubSpot chatbot

moin.ai is operated by knowhere GmbH, registered in Hamburg under commercial register number HRB 135686.

The vendor states it was founded in March 2015 to build a travel app, pivoted to chatbots in 2016 and rebranded to moinAI in 2020 when it moved to a SaaS model, which gives it one of the more clearly documented histories here.

The product spans marketing, sales and service: an AI chatbot, live chat with human handover, a RAG-based knowledge base, generative content creation and product recommendations. It has sold chatbots as SaaS under the moin.ai name since 2020, longer than many newer entrants here.

Pricing is published across three tiers with minimum terms: Business at EUR 750 a month billed annually (EUR 880 month to month) with a 3-month minimum, Growth at EUR 1,350 with 6 months, and Professional at EUR 2,500 with 12 months.

Every tier includes unlimited conversations and German server hosting, which is unusual generosity on volume in a category where most vendors cap conversations even on paid plans. Because the conversation allowance is not metered, the cost of a busy month is predictable, and the number of AI agents, sites and live chat seats is what moves a customer between tiers.

It is the most expensive entry point in the category by a wide margin, more than seven times LiveAgent's entry tier, and there is no free tier or low-commitment way to trial it before a multi-month contract.

The vendor states more than 170 customers across finance, tourism, e-commerce, energy and manufacturing, so it is aimed at mid-sized and large companies, not at a small shop. For a mid-sized German or Austrian company with a service department and a marketing team that both want a bot, the price is defensible, while a small shop will find better value elsewhere.

What moin.ai does well

  • German server hosting at every tier
  • Unlimited conversations included
  • Marketing, sales and service in one product
  • RAG-based knowledge grounding
  • Documented company history since 2015

Where moin.ai falls short

  • Entry price of EUR 750 to EUR 880 a month
  • Minimum contracts of 3 to 12 months
  • No free tier or low-commitment trial
  • Overkill for small businesses

Standout feature. Unlimited conversations at every tier, from a German company that publishes both its prices and its history.

#14 Watermelon

Utrecht, Netherlands Free (50 conversations/month) / Starter EUR 99 / Advanced EUR 199 / Business EUR 399 per month / Enterprise custom Free plan

Best for: Small teams that want an AI agent with lead generation and ISO 27001

  • Operating company. Watermelon B.V.
  • Jurisdiction. EU (Netherlands)
  • Where the data sits. Servers hosted in Europe
  • Independent checks. ISO 27001, GDPR
  • Source code. Closed source
  • Replaces. Intercom, Drift, Zendesk Chat

Watermelon is operated by Watermelon B.V., a Dutch company registered in Utrecht under Chamber of Commerce number 66844177.

The vendor states that it hosts servers in Europe and holds ISO 27001 certification alongside GDPR compliance with end-to-end encryption, a stronger compliance statement than most of this category publishes. The product runs one AI agent across customer service, lead generation, and HR and internal communication. For a small European business that wants a certificate to point to in a procurement questionnaire, that is a useful starting point.

Pricing is published across five tiers by conversation volume: a free plan with 50 conversations a month, Starter at EUR 99, Advanced at EUR 199 for 500 conversations, Business at EUR 399 for 1,000, and a quoted Enterprise tier.

The conversational-marketing features, automatic lead generation and visitor tracking, only unlock from Advanced at EUR 199 a month, so the free and Starter plans are closer to a support widget with an AI layer. Volume limits are counted in conversations rather than seats, so a small team can run a bot on a modest plan without paying for unused agent licences.

That gating is the main caveat, along with conversation-based pricing that scales steeply: EUR 399 a month buys 1,000 conversations before Enterprise volume is reached. The vendor does not state a founding year, which makes maturity harder to gauge against Landbot or moin.ai.

For a small team that wants a free start and published tiers from a certified Dutch company, it is a credible entry. The free plan is worth testing for the AI agent and the widget, but a team that bought the product for lead capture should budget for Advanced from day one.

What Watermelon does well

  • ISO 27001 certified with GDPR compliance
  • Free plan with 50 conversations a month
  • Published pricing at every tier
  • Covers service, lead generation and HR from one agent
  • Servers hosted in Europe

Where Watermelon falls short

  • Lead generation locked behind the EUR 199 Advanced tier
  • Conversation-based pricing scales steeply
  • Founding year not stated by the vendor
  • Free plan is closer to a support widget

Standout feature. ISO 27001 combined with a named automatic lead-generation feature, a rare pairing of formal compliance and marketing intent here.

Do you need a chatbot builder or a helpdesk with a bot?

This is the split that runs through the category, and it should decide your shortlist before any feature comparison does.

A bot-first product is built around the conversation design itself. Landbot, Tiledesk, Kindly, Watermelon and moin.ai give you a visual builder or agent studio, and Leadoo and giosg add behavioural triggers and lead scoring. They suit a marketing or growth team that wants to qualify visitors and push leads into a CRM.

An inbox-first product starts from the shared mailbox. Crisp, Userlike, Trengo, Smartsupp and LiveAgent put live chat, tickets and WhatsApp in one place and add a bot for the repetitive questions. They suit a support team that needs every human in one queue.

If you need both, expect to run two tools or to accept a lighter bot inside the helpdesk, as LiveAgent says plainly about its own conversational layer.

What does a European chatbot actually cost?

It depends mostly on whether the vendor publishes a number, and the category is split almost evenly.

At the cheap end Landbot has a free plan with 100 chats a month and Starter at EUR 32, Watermelon has a free plan with 50 conversations and Starter at EUR 99, Crisp is free for two operators and EUR 25 on Pro, and LiveAgent starts at $15 per agent. Trengo is EUR 19 per user, and Smartsupp starts at $17 a month billed annually.

In the middle, Tiledesk starts at EUR 124 a month billed annually, and Userlike at about EUR 90. At the top, moin.ai runs EUR 750 to EUR 2,500 a month with 3 to 12 month minimum contracts, and giosg starts from EUR 790 a month.

Kindly, Leadoo, Hubtype and Chatarmin publish no list price and quote after a conversation, which is a reasonable model for an enterprise project and a poor one for comparison shopping.

Where do the conversations go?

A chatbot transcript holds names, order numbers and sometimes health or financial detail, so the hosting question is more than a checkbox.

Several vendors state a specific location: Userlike processes in German data centres, moin.ai hosts on German servers, Watermelon states European servers, and giosg states that all customer data is stored in the EU. Landbot states EU (Spain) as its jurisdiction and SOC 2 certification.

Two details deserve attention. Smartsupp stores data in Germany but on Amazon Web Services, and its AI features use OpenAI Ireland, where data may leave the EU. Tiledesk is the only tool here that can run entirely on your own servers, which removes the question rather than answering it.

Where a vendor does not state a hosting location, as Kindly, Leadoo, Hubtype and Chatarmin do not on the pages checked, ask for the sub-processor list before you sign.

Is there a European alternative to Drift or Intercom?

Yes, several, and which one fits depends on what you used Drift or Intercom for.

For visual lead-qualification bots across web and WhatsApp, Landbot is the closest like-for-like and the one with a free plan. For a bot that you can self-host, Tiledesk. For multilingual retail volume, Kindly covers more than 100 languages.

For an all-in-one support inbox with a chatbot in the Intercom mould, Crisp, Userlike and Trengo are the established choices. For WhatsApp-led commerce, Hubtype serves large contact centres and Chatarmin serves online shops.

Drift itself no longer exists as a standalone product, since its site now redirects to Salesloft, so the realistic question is which job you are replacing.

How we selected and ranked these 14 tools

Every tool on this page is in the European Purpose directory, which means the operating company is established in Europe and we have verified that from the company register or the vendor's own legal notice rather than from a marketing page. Tools headquartered outside Europe are not eligible, however good they are.

  1. Feature verification (weight: 40%). We check each capability against the vendor's own documentation and product pages, and record what the tool does rather than what the category is assumed to include.
  2. Ease of adoption (weight: 30%). Integrations, published API access, trial availability and how much configuration stands between signing and a usable result.
  3. Value and transparency (weight: 30%). Published pricing counts in a vendor's favour; quote-only pricing is recorded as quote-only rather than estimated. We weigh what a buyer gets for the entry price, not the headline feature count.
  4. Editorial review. Every page is researched and drafted with AI assistance, and the compliance and pricing claims are checked against the vendor's documentation before it is published under the founder's editorial responsibility. The three weights above decide the order; a position is a ranking against the other European tools in this category, not an absolute score.

Vendor-reported outcomes — ROI figures, margin uplift, time saved — are labelled as vendor claims wherever they appear on this page. We have not audited them, and neither has anyone else who quotes them. Read our full editorial process for how pages are re-verified.

Frequently asked questions

Landbot holds #1 among the 14 European chatbot tools in this directory: a Barcelona company running since 2015 with a no-code visual flow builder that deploys to web, WhatsApp and Messenger, native HubSpot, Salesforce and Pipedrive integrations, and published pricing from a free plan with 100 chats a month. It is not a helpdesk, so a support team that needs ticketing will want a second product or one of the inbox-first tools below it.

Landbot, Tiledesk, Crisp, Userlike and Kindly are the usual starting points, all operated by companies in the EU or EEA. Landbot is chatbot-first with a visual builder, Tiledesk adds self-hosting, Crisp and Userlike are Intercom-style inboxes with chatbots, and Kindly targets high-volume multilingual retail. Whether a given setup is GDPR-compliant still depends on how you configure it and which sub-processors you enable.

Landbot (100 chats a month, one seat), Watermelon (50 conversations a month), Crisp (two operators) and Userlike (one widget, one operator seat) have a free tier, and Smartsupp offers a free tier plus a 14-day trial. Leadoo Lite is free but covers visitor analytics rather than the chatbot. LiveAgent offers a 30-day trial with no permanent free plan; Tiledesk, moin.ai and giosg have none.

Tiledesk can, by its vendor's own account: it is open source with a self-hosting or private-cloud option, so conversation data and lead data can stay on infrastructure you control. Pro starts at EUR 149 a month, EUR 124 billed annually, and qualifying open source projects can apply for free access. Hubtype publishes its Botonic bot framework under the MIT licence, but the Hubtype platform itself is hosted by the vendor.

Kindly, a Norwegian AI chatbot, states support for more than 100 languages out of the box, which is the widest coverage in this directory. giosg states 70+ languages across chat, WhatsApp and telephony. Other vendors on this page do not publish a language count, so ask for the list of supported languages before comparing.

It depends on scale. Hubtype is a Meta Business Partner built around AI agents for WhatsApp and business messaging for high-volume contact centres. Chatarmin is built for online shops, with WhatsApp newsletters, flows and an AI chatbot connected to Shopify and Klaviyo. Landbot deploys the same flow to WhatsApp but needs the Professional WhatsApp tier at EUR 160 a month, and Trengo treats WhatsApp as a core channel in its inbox.

Kindly (session-based pricing quoted per organisation), Leadoo (quoted per domain across Engage, Expand and Elit), Hubtype (demo-led) and Chatarmin (custom plan per shop volume) publish no list prices. giosg states only a starting point of EUR 790 a month. If budget is a hard constraint, start with the tools that publish tiers, such as Landbot, Watermelon, Crisp or LiveAgent.

No. Norway is in the European Economic Area and applies the GDPR through the EEA Agreement, but it is not an EU member state. Kindly AS, the Norwegian tool here, therefore sits under EEA rather than EU law, which for GDPR purposes is the same regime. The other 13 tools in this category are operated by companies in EU member states.

ang="en"> Best European Chatbot & Conversational Marketing Software (2026)

Best European Chatbot & Conversational Marketing

Looking for a GDPR-compliant alternative to Drift, Intercom or Qualified? European chatbot and conversational-marketing tools put a bot on your website to trigger proactive conversations, qualify leads and book meetings — distinct from plain support live-chat — while keeping visitor data under EU jurisdiction.

How we rank these tools — 4-step process
  1. 1
    European ownership, verified

    The company is headquartered and incorporated in the EU, EEA or Switzerland, and processes customer data in Europe. A US parent company disqualifies a tool from this page regardless of where its servers are.

  2. 2
    Category fit and hands-on review

    What the tool actually does, who it suits, and where it falls short — checked against the vendor’s own documentation, changelog and pricing page rather than its marketing copy.

  3. 3
    Compliance and pricing check

    GDPR posture, hosting location and the prices quoted on this page are verified against the vendor’s public pricing before publication, and re-checked when we revisit the category.

  4. 4
    Position on this page

    Placement on this page can be paid, and that can affect the order tools appear in. It never buys a listing: a tool that fails the checks above is not here at any price, and payment does not change the shortcomings we write about. A vendor can ask us to correct a factual error — not to remove a criticism.

Vendors can pay for visibility on this page. It never changes what an entry says about a product, including the criticism, and we earn nothing when you click through to a vendor. Paid placement can affect the order in which tools appear; it never affects whether a tool is listed. Editorial policy

12 European Chatbot & Conversational Marketing Tools

Landbot

Barcelona no-code chatbot builder for web, WhatsApp and Messenger, from HELLO UMI S.L. since 2015

#1 of 12 in this category
Spain Free tier; paid plans from €32/month
Chatbot-first visual, no-code flow designerNative HubSpot, Salesforce and Pipedrive lead pushDeploys one flow to web, WhatsApp and Messenger

Tiledesk

Italian open-source chatbot builder with AI lead qualification and self-hosting, from Tiledesk S.r.l.

#2 of 12 in this category
Italy From €124/month billed annually
Genuine self-hosting or private-cloud deploymentExplicit AI-driven lead qualification and routingMulti-channel: web, WhatsApp, Messenger, SMS, voice

Crisp

French shared inbox with a visual AI chatbot builder and proactive lead-capture messages

#3 of 12 in this category
France Free tier (2 agents); paid from $45/month
Visual AI chatbot builder with conditional logicCustom input fields for structured lead captureFully autonomous AI agent on the Plus tier

Userlike

German messaging platform, now rebranded Lime Connect, with an AI agent, Workflows and WhatsApp Campaigns

#4 of 12 in this category
Germany Free tier; paid plans from €105/month
Connect AI Agent add-on, up to 90% resolution claimedNo-code Workflows builder for custom automationsGDPR-compliant WhatsApp Campaigns with reported 80% open rates

Trengo

Dutch omnichannel inbox built around WhatsApp, with AI Journeys and proactive broadcast campaigns

#5 of 12 in this category
Netherlands From €299/month billed annually
AI Journeys: multi-step automated conversation flowsBuilt around the WhatsApp Business API from the startDedicated "Trengo for Sales" lead-qualification module

Smartsupp

Czech live chat with Mira, an autonomous AI shopping-assistant agent for ecommerce

#6 of 12 in this category
Czech Republic Free tier; paid plans from $17/month
Mira: autonomous 24/7 AI shopping-assistant agentProduct recommendations from a catalogue of up to 30,000 itemsResolves up to 80% of inquiries without a human, per the vendor

LiveAgent

Slovak helpdesk with proactive chat invitations and a 24/7 AI support agent, from Quality Unit s.r.o.

#7 of 12 in this category
Slovakia From $15/agent/month billed annually
Proactive, behaviour-triggered chat invitations on every tier24/7 AI support agent with human handoffTicketing, chat and call centre in one Slovak-run product

Kindly

Norwegian AI chatbot with a 100+ language visual dialogue builder, aimed at high-volume conversational commerce

#8 of 12 in this category
Norway Quoted per organisation, session-based
Widest language coverage in this category: 100+ languagesDeep CRM, helpdesk and order-management integrationsDeployed across chat, voice, in-app and WhatsApp

giosg

Helsinki platform bundling AI agents, live chat, video bots and lead capture, with ISO 27001 and EU-only data storage.

#0 of 12 in this category
Finland Quoted per organisation after a discovery call, starting from EUR 790 per month
AI agents for support, shopping and lead captureLive chat, WhatsApp and telephony in 70+ languagesISO 27001 certified, all customer data stored in the EU

Leadoo

Helsinki conversion platform combining AI chat, live chat, personalisation and company identification per domain.

#0 of 12 in this category
Finland Quoted per domain in three packages (Engage, Expand, Elit); free Leadoo Lite tier for analytics
AI conversational tools and live chat per domainCompany identification and conversion analyticsFree Leadoo Lite tier, conversion expert hours in each package

Hubtype

Barcelona AI-agent platform for WhatsApp and business messaging, ISO 27001 certified, with an MIT-licensed bot framework.

#0 of 12 in this category
Spain Not published; demo-led, quoted per use case
AI agents, flow builder, helpdesk and analytics for WhatsAppMeta Business Partner, ISO 27001 certifiedBotonic bot framework open source under MIT

Chatarmin

Vienna WhatsApp marketing and AI customer service suite for online shops, wired into Shopify, WooCommerce and Klaviyo.

#0 of 12 in this category
Austria Custom plan per shop volume, no list prices; Meta conversation fees passed through at EUR 0.00 markup
WhatsApp newsletters, flows and abandoned-cart journeysAI chatbot, AI agents and voice assistant with escalation to humansShopify, WooCommerce, Shopware, Klaviyo, Zendesk and Gorgias integrations

Key takeaways

  • Landbot ranks #1 because it is chatbot-first by design, with a visual no-code flow builder and native CRM push integrations, rather than a live-chat tool with a bot added on.
  • Tiledesk is the only tool in the category offering genuine self-hosting, relevant for a team with strict data-residency requirements.
  • Every tool here publishes real pricing, and four (Landbot, Crisp, Userlike, Smartsupp) offer a genuine free tier rather than only a trial.
  • Userlike has been rebranded Lime Connect following an acquisition by Lime Technologies; the operating entity remains a German GmbH, so the EU-jurisdiction picture is unchanged.
  • Tidio, though widely marketed as Polish, is excluded from this page: its primary contracting entity, Tidio LLC, is registered in San Francisco, and only a joint-controller subsidiary sits in Szczecin, Poland.
  • Kindly, from Oslo, Norway, has the widest language coverage of any tool here (100+ languages) but is the only one without published pricing, which is why it ranks last despite strong integration depth.

Looking for a GDPR-compliant alternative to Drift, Intercom or Qualified? European chatbot and conversational-marketing tools put a bot on your website to trigger proactive conversations, qualify leads and book meetings — distinct from plain support live-chat — while keeping visitor data under EU jurisdiction.

European Chatbot & Conversational Marketing tools compared

European Chatbot & Conversational Marketing tools compared on position, country, entry price and best use
PositionToolCountryEntry priceBest for
#1 Landbot Spain Free tier; paid plans from €32/month A marketing team designing lead-qualification bot flows without an engineer
#2 Tiledesk Italy From €124/month billed annually A technical team that wants to self-host its chatbot and conversation data
#3 Crisp France Free tier (2 agents); paid from $45/month A small team wanting a chatbot builder bundled with a shared inbox
#4 LiveChat Poland From $19/month billed annually A team that wants a mature live-chat product plus an optional dedicated bot builder
#5 Userlike (Lime Connect) Germany Free tier; paid plans from €105/month German-speaking companies wanting AI Agent automation and WhatsApp Campaigns
#6 Trengo Netherlands From €299/month billed annually Teams whose marketing bot needs to live primarily on WhatsApp
#7 Smartsupp Czech Republic Free tier; paid plans from $17/month Ecommerce stores wanting an autonomous AI shopping-assistant bot
#8 LiveAgent Slovakia From $15/agent/month billed annually A support team that wants proactive bot triggers inside a full helpdesk
#9 Kindly Norway Quoted per organisation, session-based A multilingual retailer or marketplace running high-volume conversational commerce

Every European chatbot & conversational-marketing tool reviewed

#1 Landbot

Barcelona, Spain Founded 2015 Free tier; paid plans from €32/month Free tier available

Best for: A marketing team designing lead-qualification bot flows without an engineer

  • Operating company. HELLO UMI, S.L.
  • Jurisdiction. EU (Spain)
  • Where the data sits. GDPR-compliant, SOC 2 certified
  • Source code. Closed source
  • Replaces. Drift, ManyChat, Chatfuel

Landbot is a Barcelona-built, chatbot-first conversational marketing tool, made by HELLO UMI, S.L. since 2015. Rather than a live-chat tool with a bot bolted on, its entire product is a visual, no-code flow builder for structured bot conversations, deployed across a website widget, WhatsApp and Messenger from one design, with A/B testing, conditional branching and native pushes of qualified leads into HubSpot, Salesforce or Pipedrive.

Pricing runs Free (100 chats/month, 1 seat), Starter at €32/month (500 chats, 100 AI chats, 2 seats), Professional at €80/month (2,500 chats, 300 AI chats, 3 seats, removes branding), Professional WhatsApp at €160/month, and Business from €400/month for custom volumes. There is no ticketing or call-centre module, so a support team will still need a second product alongside it — the trade-off for being the most dedicated marketing-bot builder on this page.

#2 Tiledesk

Galatina (Lecce), Italy Founded Not stated by the vendor From €124/month billed annually No self-serve free tier

Best for: A technical team that wants to self-host its chatbot and conversation data

  • Operating company. Tiledesk S.r.l.
  • Jurisdiction. EU (Italy)
  • Where the data sits. Self-hosting or private cloud available; GDPR-compliant
  • Source code. Open source
  • Replaces. Drift, Intercom, Chatfuel

Tiledesk pairs a visual Design Studio flow builder with a genuine self-hosting option, rare among chatbot-builder products and relevant to a European buyer who wants conversation and lead data to stay on infrastructure it controls. The Design Studio builds AI agents for specific roles — sales, support, onboarding — with explicit AI-driven lead qualification and routing, deployed across web, WhatsApp, Messenger, SMS, email and voice.

Pro is €149/month (€124/month billed annually) for 3 users and 3,000 conversations/month; Business is €499/month (€416/month annually) for 5 users and 5,000 conversations; Enterprise is custom-priced and unlimited. There is no self-serve free tier for commercial use, only free access for qualifying open source projects through an application process.

#3 Crisp

Nantes, France Founded Not stated by the vendor Free tier (2 agents); paid from $45/month Free tier available

Best for: A small team wanting a chatbot builder bundled with a shared inbox

  • Operating company. Crisp IM SAS
  • Jurisdiction. EU (France)
  • Where the data sits. GDPR-compliant, EU-based
  • Source code. Closed source
  • Replaces. Drift, Intercom

Crisp bundles a shared team inbox with a visual, AI-powered chatbot builder for automation flows across channels, conditional logic and keyword-based triggers. Proactive chat messages engage visitors automatically on behaviour, and custom input fields collect structured lead data inside the conversation itself — separate from ordinary support chat. The Plus plan adds a fully autonomous AI agent that can handle a conversation end to end.

Pricing runs Free ($0, 2 agents), Mini ($45/month, 4 agents), Essentials ($95/month, 10 agents) and Plus ($295/month, 20+ agents), each with an AI credit allowance that scales with the tier.

#4 LiveChat

Wrocław, Poland Founded Not stated by the vendor From $19/month billed annually No permanent free tier

Best for: A team that wants a mature live-chat product plus an optional dedicated bot builder

  • Operating company. Text S.A.
  • Jurisdiction. EU (Poland)
  • Where the data sits. GDPR-compliant, EU-based
  • Source code. Closed source
  • Replaces. Drift, Intercom, Zendesk

LiveChat's marketing-facing layer sits on top of a mature support-chat core: proactive chats and recurring or one-time campaigns engage visitors on specific pages, and pre-chat surveys gather visitor information before a conversation starts. For a dedicated bot builder, the same company (Text S.A.) sells ChatBot.com as a separate product, alongside a built-in Text AI Agent aimed at turning service conversations into revenue.

Annual billing runs Starter $19/month, Team $49/user/month and Business $79/user/month, with Enterprise quoted; monthly billing is higher across the board.

#5 Userlike

Cologne, Germany Founded Not stated by the vendor Free tier; paid plans from €105/month Free tier available

Best for: German-speaking companies wanting AI Agent automation and WhatsApp Campaigns

  • Operating company. Lime Connect (Userlike) GmbH
  • Jurisdiction. EU (Germany)
  • Where the data sits. ISO 27001-certified European servers
  • Source code. Closed source
  • Replaces. Drift, Intercom

Userlike has been rebranded Lime Connect (ex Userlike) after an acquisition by Lime Technologies, though the operating entity remains the same German GmbH (HRB 73211, Cologne). The Connect AI Agent add-on (€99/month) claims up to 90% resolution; a no-code Workflows builder (€50/month for 1,000 runs) automates multi-step sequences; and GDPR-compliant WhatsApp Campaigns (€20/month plus Meta's own fees) push proactive marketing messages.

The core plan is Free (1 seat, 1 channel, 200 conversations) or Pro at €105/month (€87/month billed annually, minimum 3 seats, unlimited channels and conversations, 10 WhatsApp numbers), with Enterprise quoted.

#6 Trengo

Utrecht, Netherlands Founded Not stated by the vendor From €299/month billed annually No free tier

Best for: Teams whose marketing bot needs to live primarily on WhatsApp

  • Operating company. Trengo B.V.
  • Jurisdiction. EU (Netherlands)
  • Where the data sits. GDPR-compliant, EU-based
  • Source code. Closed source
  • Replaces. Drift, Intercom

Trengo was built around the WhatsApp Business API from the start, and its AI Journeys feature automates multi-step conversations and workflows across channels rather than a single scripted reply. A broadcasting add-on sends proactive campaigns via messaging platforms, and a dedicated "Trengo for Sales" module adds automated lead-qualification specifically for revenue teams, on top of the shared-inbox core.

Boost is €299/month billed annually (€349/month monthly) for 10 users and 6,000 conversations/year; Pro is €499/month annually (€599/month monthly) for 20 users and 18,000 conversations/year; Enterprise is custom-priced.

#7 Smartsupp

Brno, Czech Republic Founded Not stated by the vendor Free tier; paid plans from $17/month Free tier available

Best for: Ecommerce stores wanting an autonomous AI shopping-assistant bot

  • Operating company. Smartsupp.com, s.r.o.
  • Jurisdiction. EU (Czech Republic)
  • Where the data sits. GDPR-compliant, EU-based
  • Source code. Closed source
  • Replaces. Drift, Intercom, Zendesk

Smartsupp's conversational-marketing case rests on Mira, an autonomous AI shopping-assistant agent (from $16/month) that operates 24/7 without a human, learns a store's product catalogue — up to 30,000 items, per the vendor — for recommendations and upsell, and claims to resolve up to 80% of inquiries independently before escalating. It leans more toward automated ecommerce support than a dedicated lead-qualification bot builder like Landbot or Tiledesk.

Plans run Free ($0, 1 operator, 25 conversations/month), Solo ($17/month), Plus ($25/month), Expert ($83/month) and Enterprise ($280+/month), each adding more AI reply assists on top of the Mira add-on.

#8 LiveAgent

Slovakia Founded Not stated by the vendor From $15/agent/month billed annually No free tier (30-day trial)

Best for: A support team that wants proactive bot triggers inside a full helpdesk

  • Operating company. Quality Unit, s. r. o.
  • Jurisdiction. EU (Slovakia)
  • Where the data sits. GDPR-compliant
  • Source code. Closed source
  • Replaces. Drift, Intercom, Zendesk

LiveAgent is first a helpdesk — ticketing, live chat and a call centre together — with a conversational-marketing layer on top rather than as the whole product: proactive chat invitations trigger on visitor behaviour, and a 24/7 AI support agent answers routine questions with human handoff.

It has no visual flow designer for lead-qualification sequences the way Landbot or Tiledesk do, so it suits a team that wants a bot trigger bundled inside broader helpdesk software rather than a dedicated marketing-bot product.

Pricing is per agent, billed annually: Small Business $15, Medium Business $29, Large Business $49, Enterprise $69 (monthly billing runs higher), with a 30-day free trial and no permanent free tier.

#9 Kindly

Oslo, Norway Founded 2016 Quoted per organisation, session-based No published free tier

Best for: A multilingual retailer or marketplace running high-volume conversational commerce

  • Operating company. Kindly AS
  • Jurisdiction. EEA (Norway) — not EU, but treated as EU-equivalent under this site's EU/EEA/Switzerland standard
  • Where the data sits. GDPR-compliant; public trust centre
  • Source code. Closed source
  • Replaces. Drift, Intercom

Kindly is a Norwegian AI chatbot built around a visual, no-code dialogue builder with the widest language coverage of any tool in this category — more than 100 languages out of the box — deployed across chat, voice, in-app and WhatsApp from one design. Real-time personalisation draws on connected CRM, helpdesk and order-management data, aimed squarely at high-volume conversational commerce rather than a handful of daily conversations.

Pricing is session-based on an annual commitment and is not published anywhere on the vendor's site; every plan requires a sales conversation. That, combined with a clear enterprise-scale positioning, is why it sits at the bottom of this ranking despite genuinely strong language and integration depth.

Vendors we checked and excluded

Every tool on this page was checked against its own pricing, legal and imprint pages before publication. A handful of vendors that come up in searches for this category are deliberately not listed here, and we say why rather than silently leaving them out:

  • Tidio. Widely marketed as a Polish company, and it does have a genuine engineering office in Szczecin (Tidio Poland Sp. z o.o.). But its own privacy policy names Tidio LLC, registered in San Francisco, as the primary contracting entity that customers sign up with, with the Polish entity acting only as a joint controller. That US contracting relationship is enough to exclude it from a strictly EU-headquartered list.
  • HelpCrunch. Its privacy policy names HelpCrunch Corporation, registered in Wilmington, Delaware, as the operating entity — a US company regardless of where its team or origins are.
  • Freshchat. Operated by Freshworks Inc., a Delaware corporation headquartered in San Mateo, California.
  • Chatra. We could not verify a registered headquarters or legal entity from Chatra's own site after checking its homepage and terms pages; without that, it does not meet our verification bar for this page.
  • Drift. As of this review, drift.com redirects entirely to Salesloft's "1Mind" agentic offering, and Drift no longer appears to operate as an independent, evaluable product — so it is referenced here only as the US incumbent this category replaces, not reviewed as a listing.
  • Intercom. As of this review, intercom.com's own About page redirects to fin.ai, and the company states it renamed itself from Intercom to Fin in 2026, repositioning around an AI customer-service agent rather than website chat and conversational marketing. We did not list it under a name and product shape that is still actively changing.