Every European chatbot & conversational-marketing tool reviewed
Barcelona, Spain
Founded 2015
Free tier; paid plans from €32/month
Free tier available
Best for: A marketing team designing lead-qualification bot flows without an engineer
Landbot is a Barcelona-built, chatbot-first conversational marketing tool, made by HELLO UMI, S.L. since 2015. Rather than a live-chat tool with a bot bolted on, its entire product is a visual, no-code flow builder for structured bot conversations, deployed across a website widget, WhatsApp and Messenger from one design, with A/B testing, conditional branching and native pushes of qualified leads into HubSpot, Salesforce or Pipedrive.
Pricing runs Free (100 chats/month, 1 seat), Starter at €32/month (500 chats, 100 AI chats, 2 seats), Professional at €80/month (2,500 chats, 300 AI chats, 3 seats, removes branding), Professional WhatsApp at €160/month, and Business from €400/month for custom volumes. There is no ticketing or call-centre module, so a support team will still need a second product alongside it — the trade-off for being the most dedicated marketing-bot builder on this page.
Galatina (Lecce), Italy
Founded Not stated by the vendor
From €124/month billed annually
No self-serve free tier
Best for: A technical team that wants to self-host its chatbot and conversation data
Tiledesk pairs a visual Design Studio flow builder with a genuine self-hosting option, rare among chatbot-builder products and relevant to a European buyer who wants conversation and lead data to stay on infrastructure it controls. The Design Studio builds AI agents for specific roles — sales, support, onboarding — with explicit AI-driven lead qualification and routing, deployed across web, WhatsApp, Messenger, SMS, email and voice.
Pro is €149/month (€124/month billed annually) for 3 users and 3,000 conversations/month; Business is €499/month (€416/month annually) for 5 users and 5,000 conversations; Enterprise is custom-priced and unlimited. There is no self-serve free tier for commercial use, only free access for qualifying open source projects through an application process.
Nantes, France
Founded Not stated by the vendor
Free tier (2 agents); paid from $45/month
Free tier available
Best for: A small team wanting a chatbot builder bundled with a shared inbox
Crisp bundles a shared team inbox with a visual, AI-powered chatbot builder for automation flows across channels, conditional logic and keyword-based triggers. Proactive chat messages engage visitors automatically on behaviour, and custom input fields collect structured lead data inside the conversation itself — separate from ordinary support chat. The Plus plan adds a fully autonomous AI agent that can handle a conversation end to end.
Pricing runs Free ($0, 2 agents), Mini ($45/month, 4 agents), Essentials ($95/month, 10 agents) and Plus ($295/month, 20+ agents), each with an AI credit allowance that scales with the tier.
Wrocław, Poland
Founded Not stated by the vendor
From $19/month billed annually
No permanent free tier
Best for: A team that wants a mature live-chat product plus an optional dedicated bot builder
LiveChat's marketing-facing layer sits on top of a mature support-chat core: proactive chats and recurring or one-time campaigns engage visitors on specific pages, and pre-chat surveys gather visitor information before a conversation starts. For a dedicated bot builder, the same company (Text S.A.) sells ChatBot.com as a separate product, alongside a built-in Text AI Agent aimed at turning service conversations into revenue.
Annual billing runs Starter $19/month, Team $49/user/month and Business $79/user/month, with Enterprise quoted; monthly billing is higher across the board.
Cologne, Germany
Founded Not stated by the vendor
Free tier; paid plans from €105/month
Free tier available
Best for: German-speaking companies wanting AI Agent automation and WhatsApp Campaigns
Userlike has been rebranded Lime Connect (ex Userlike) after an acquisition by Lime Technologies, though the operating entity remains the same German GmbH (HRB 73211, Cologne). The Connect AI Agent add-on (€99/month) claims up to 90% resolution; a no-code Workflows builder (€50/month for 1,000 runs) automates multi-step sequences; and GDPR-compliant WhatsApp Campaigns (€20/month plus Meta's own fees) push proactive marketing messages.
The core plan is Free (1 seat, 1 channel, 200 conversations) or Pro at €105/month (€87/month billed annually, minimum 3 seats, unlimited channels and conversations, 10 WhatsApp numbers), with Enterprise quoted.
Utrecht, Netherlands
Founded Not stated by the vendor
From €299/month billed annually
No free tier
Best for: Teams whose marketing bot needs to live primarily on WhatsApp
Trengo was built around the WhatsApp Business API from the start, and its AI Journeys feature automates multi-step conversations and workflows across channels rather than a single scripted reply. A broadcasting add-on sends proactive campaigns via messaging platforms, and a dedicated "Trengo for Sales" module adds automated lead-qualification specifically for revenue teams, on top of the shared-inbox core.
Boost is €299/month billed annually (€349/month monthly) for 10 users and 6,000 conversations/year; Pro is €499/month annually (€599/month monthly) for 20 users and 18,000 conversations/year; Enterprise is custom-priced.
Brno, Czech Republic
Founded Not stated by the vendor
Free tier; paid plans from $17/month
Free tier available
Best for: Ecommerce stores wanting an autonomous AI shopping-assistant bot
Smartsupp's conversational-marketing case rests on Mira, an autonomous AI shopping-assistant agent (from $16/month) that operates 24/7 without a human, learns a store's product catalogue — up to 30,000 items, per the vendor — for recommendations and upsell, and claims to resolve up to 80% of inquiries independently before escalating. It leans more toward automated ecommerce support than a dedicated lead-qualification bot builder like Landbot or Tiledesk.
Plans run Free ($0, 1 operator, 25 conversations/month), Solo ($17/month), Plus ($25/month), Expert ($83/month) and Enterprise ($280+/month), each adding more AI reply assists on top of the Mira add-on.
Slovakia
Founded Not stated by the vendor
From $15/agent/month billed annually
No free tier (30-day trial)
Best for: A support team that wants proactive bot triggers inside a full helpdesk
LiveAgent is first a helpdesk — ticketing, live chat and a call centre together — with a conversational-marketing layer on top rather than as the whole product: proactive chat invitations trigger on visitor behaviour, and a 24/7 AI support agent answers routine questions with human handoff.
It has no visual flow designer for lead-qualification sequences the way Landbot or Tiledesk do, so it suits a team that wants a bot trigger bundled inside broader helpdesk software rather than a dedicated marketing-bot product.
Pricing is per agent, billed annually: Small Business $15, Medium Business $29, Large Business $49, Enterprise $69 (monthly billing runs higher), with a 30-day free trial and no permanent free tier.
Oslo, Norway
Founded 2016
Quoted per organisation, session-based
No published free tier
Best for: A multilingual retailer or marketplace running high-volume conversational commerce
Kindly is a Norwegian AI chatbot built around a visual, no-code dialogue builder with the widest language coverage of any tool in this category — more than 100 languages out of the box — deployed across chat, voice, in-app and WhatsApp from one design. Real-time personalisation draws on connected CRM, helpdesk and order-management data, aimed squarely at high-volume conversational commerce rather than a handful of daily conversations.
Pricing is session-based on an annual commitment and is not published anywhere on the vendor's site; every plan requires a sales conversation. That, combined with a clear enterprise-scale positioning, is why it sits at the bottom of this ranking despite genuinely strong language and integration depth.
