LiveAgent

LiveAgent is built and operated by Quality Unit, s. r. o., a Slovak software company, which puts it under EU jurisdiction end to end.

The product is first a helpdesk — ticketing, live chat and a call centre live under one roof — and its conversational-marketing layer sits on top rather than being the whole product: proactive chat invitations trigger automatically based on visitor behaviour, and a 24/7 AI support agent answers routine questions and hands off to a human when it runs out of confidence.

Pricing is published and split into four agent-based tiers: Small Business at $15/agent/month, Medium Business at $29, Large Business at $49 and Enterprise at $69, all billed annually (monthly billing runs higher). Every tier ships an AI Answer Assistant that drafts replies from past tickets, and the self-learning knowledge base turns resolved tickets into searchable articles over time. A 30-day free trial with no card required is available at every tier, though there is no permanent free plan.

Where LiveAgent earns its place in a conversational-marketing shortlist is the proactive layer: real-time visitor monitoring lets an agent see who is browsing and trigger an invitation at the right page, and feedback buttons and satisfaction surveys close the loop after the conversation.

It is not a dedicated lead-qualification chatbot builder the way Landbot or Tiledesk are — the flows are simpler and the product's centre of gravity stays on ticketing — so a team that wants a marketing-bot-first tool should weigh that trade-off against LiveAgent's broader helpdesk feature set.

What LiveAgent does well

• Slovak-run end to end, with a single EU entity behind both the product and the contract
• Proactive, behaviour-triggered chat invitations included rather than sold as a separate add-on
• A 24/7 AI support agent with human handoff, plus an AI Answer Assistant for agents
• Ticketing, live chat and a call centre in one product, useful for a team that wants fewer vendors

Where LiveAgent falls short

• No permanent free tier, only a 30-day trial
• The conversational-marketing layer is lighter than a dedicated chatbot-builder product, with no visual flow designer for lead-qualification sequences
• Pricing is per agent, which climbs quickly for a larger support team compared with conversation-based pricing

Standout feature. Proactive, behaviour-triggered chat invitations built into every tier: a visitor's page and browsing pattern can start a conversation automatically, which is the closest thing to a marketing-bot trigger LiveAgent ships without buying a separate product.