Landbot
Barcelona no-code chatbot builder for web, WhatsApp and Messenger, from HELLO UMI S.L. since 2015
Quick Overview
| Company | HELLO UMI, S.L. |
|---|---|
| Category | Chatbot & Conversational Marketing |
| Headquarters | Barcelona, Spain |
| Founded | 2015 |
| EU Presence | EU (Spain) |
| Open Source | Not stated; closed-source SaaS |
| Compliance | GDPR-compliant, SOC 2 certified |
| Pricing | Free tier; paid plans from €32/month |
| Free Option | Free plan (100 chats/month, 1 seat); 14-day trial on paid plans, no card required |
| Replaces | Drift, ManyChat, Chatfuel |
Detailed Review
Landbot is a Barcelona-built, chatbot-first conversational marketing tool, made by HELLO UMI, S.L. since 2015 — a decade of runway that is unusual in this category. Unlike a live-chat tool with a bot bolted on, Landbot's whole product is a visual, no-code flow builder for structured conversations between a bot and a visitor, deployed across a website widget, WhatsApp and Messenger from one design.
Pricing is published across five tiers: Free covers 100 chats a month for one seat; Starter is €32/month for 500 chats and 100 AI chats with two seats; Professional is €80/month for 2,500 chats, 300 AI chats, three seats and removes Landbot branding; Professional WhatsApp adds a WhatsApp number for €160/month; and Business starts from €400/month for custom volumes and five-plus seats.
Extra chats beyond a plan's allowance are billed at €0.05 each, and every paid plan includes a 14-day trial with no card required.
The flow builder supports conditional branching, A/B testing of different conversation paths, and a human-handoff point for when a bot conversation needs a person, alongside integrations into HubSpot, Salesforce and Pipedrive that push qualified leads straight into a CRM.
AI agents can also be grounded in a company's own knowledge base rather than running on scripted flows alone. The trade-off is that Landbot is not a helpdesk: there is no ticketing system and no call centre, so a support team that needs those will still need a second product alongside it.
What Landbot does well
- Chatbot-first product with a genuine visual, no-code flow designer, not a live-chat tool with a bot added on
- Ten years in operation as of 2025, unusual longevity for a chatbot-builder vendor
- Native CRM integrations (HubSpot, Salesforce, Pipedrive) built for pushing qualified leads out of a conversation
- Deploys the same designed flow across web, WhatsApp and Messenger
Where Landbot falls short
- No ticketing or call-centre module, so it is not a helpdesk replacement on its own
- WhatsApp deployment requires the separate Professional WhatsApp tier at €160/month
- Extra chats beyond a plan's monthly allowance are metered per conversation, which can make costs less predictable at scale than a flat per-seat plan
Standout feature. The visual flow builder itself: conditional branching and A/B testing let a marketing team design and iterate a lead-qualification conversation the way it would a landing page, without an engineer, then deploy the same flow to web, WhatsApp and Messenger at once.
Pros and Cons
Pros
- Chatbot-first product with a genuine visual, no-code flow designer, not a live-chat tool with a bot added on
- Ten years in operation as of 2025, unusual longevity for a chatbot-builder vendor
- Native CRM integrations (HubSpot, Salesforce, Pipedrive) built for pushing qualified leads out of a conversation
- Deploys the same designed flow across web, WhatsApp and Messenger
Cons
- No ticketing or call-centre module, so it is not a helpdesk replacement on its own
- WhatsApp deployment requires the separate Professional WhatsApp tier at €160/month
- Extra chats beyond a plan's monthly allowance are metered per conversation, which can make costs less predictable at scale than a flat per-seat plan
Alternatives to Landbot
Frequently Asked Questions
What is Landbot?
Landbot is a Barcelona-built no-code chatbot builder for web, WhatsApp and Messenger, made by HELLO UMI, S.L. since 2015.
Where is Landbot based?
Landbot is built and operated by HELLO UMI, S.L., registered in Barcelona, Spain, which places it under EU (Spain) law.
What does Landbot cost?
Free: 100 chats/month, 1 seat; Starter €32/month: 500 chats/month, 100 AI chats, 2 seats; Professional €80/month: 2,500 chats/month, 300 AI chats, 3 seats, removes branding; Professional WhatsApp €160/month adds one WhatsApp number; Business from €400/month for custom volumes and 5+ seats.
Who is Landbot best for?
A marketing or growth team that wants to design lead-qualification and conversion chatbot flows visually, without an engineer, across a website, WhatsApp and Messenger at once.
Is Landbot a good alternative to Drift or Intercom?
Landbot is built as a European alternative to US-based conversational marketing and chatbot tools. It is chatbot-first rather than a live-chat product with a bot bolted on, so check the review above for where it genuinely differs before switching.
How does Landbot compare to other Chatbot & Conversational Marketing tools?
Landbot is one of several European chatbot and conversational-marketing tools covered on this site. See the full Chatbot & Conversational Marketing category page for how it ranks against its closest European competitors.