FLOWFACT
Berlin-based real estate agency CRM with a genuine free tier and published pricing from €79/month, part of the Propstack group
Quick Overview
| Company | Propstack GmbH |
|---|---|
| Category | Real Estate CRM |
| Headquarters | Invalidenstraße 65, 10557 Berlin, Germany |
| Founded | Not stated by the vendor; FLOWFACT is a long-running German agency CRM brand now operated by Propstack GmbH |
| EU Presence | EU (Germany) |
| Open Source | Not stated; closed-source SaaS |
| Compliance | GDPR-compliant, EU (German) data hosting |
| Pricing | Free Mini tier; Residential from roughly €79-87/licence/month excl. VAT |
| Free Option | FLOWFACT Mini, a genuinely free tier with monthly cancellation |
| Replaces | Follow Up Boss, BoldTrail, Lofty |
Detailed Review
FLOWFACT is a Berlin-headquartered agency CRM for German real estate professionals, legally operated by Propstack GmbH at Invalidenstraße 65 in Berlin.
Propstack GmbH also owns and operates the Propstack product itself, so FLOWFACT and Propstack sit under one corporate roof; FLOWFACT is the more established, broadly used of the two brands and the one this review covers.
It positions itself as "CRM für das Wesentliche" — a CRM for the essentials — and that shows in the pricing: a genuinely free FLOWFACT Mini tier that can be cancelled monthly, and a FLOWFACT Residential tier priced at roughly €79 to €87 per licence per month excluding VAT depending on the rate card in force.
The product covers the core of an agency workflow: property and contact management, automated portal publishing, mobile access, and marketing tools for listing acquisition. Because Propstack GmbH sits in the same corporate group as ImmoScout24, integration with Germany's dominant listings portal is built in rather than bolted on, which matters more in the German market than almost any single CRM feature.
The trade-off is scope: FLOWFACT is built for the German-speaking market specifically, and an agency operating across several European countries will find portal coverage and support thin outside Germany, Austria and Switzerland. For a German agency that wants to start on a genuinely free tier and pay a modest, published amount as it grows, it is one of the more approachable entry points in this category.
What FLOWFACT does well
- A genuinely free Mini tier with monthly cancellation — unusual in a category where most vendors are quote-only
- Published Residential pricing around €79-87/licence/month excl. VAT rather than a mandatory sales call
- Deep ImmoScout24 integration through its parent company Propstack GmbH, part of the same corporate group as Germany's dominant portal
- GDPR-compliant hosting within Germany
Where FLOWFACT falls short
- Built for the German-speaking market; portal coverage and support thin out quickly outside Germany, Austria and Switzerland
- Now part of the same corporate group as onOffice's biggest domestic rival Propstack, and by extension the dominant German portal — worth weighing for agencies wary of portal-owned software
- Interface and documentation assume German-language users
Standout feature. A genuinely free Mini tier: in a category dominated by quote-only vendors, FLOWFACT is one of the few real estate CRMs a small agency can start using at €0 before ever talking to sales.
Pros and Cons
Pros
- A genuinely free Mini tier with monthly cancellation — unusual in a category where most vendors are quote-only
- Published Residential pricing around €79-87/licence/month excl. VAT rather than a mandatory sales call
- Deep ImmoScout24 integration through its parent company Propstack GmbH, part of the same corporate group as Germany's dominant portal
- GDPR-compliant hosting within Germany
Cons
- Built for the German-speaking market; portal coverage and support thin out quickly outside Germany, Austria and Switzerland
- Now part of the same corporate group as onOffice's biggest domestic rival Propstack, and by extension the dominant German portal — worth weighing for agencies wary of portal-owned software
- Interface and documentation assume German-language users
Alternatives to FLOWFACT
Frequently Asked Questions
What is FLOWFACT?
FLOWFACT is a Berlin-based real estate agency CRM with a genuine free tier and published pricing from around €79/month, operated by Propstack GmbH.
Where is FLOWFACT based?
FLOWFACT is operated by Propstack GmbH, based at Invalidenstraße 65, 10557 Berlin, Germany, which places it under EU (Germany) law.
What does FLOWFACT cost?
FLOWFACT Mini is a free tier with monthly cancellation; FLOWFACT Residential is priced at roughly €79-87 per licence per month excluding VAT, based on the vendor's own published rate card.
Who is FLOWFACT best for?
A solo German agent or a small agency that wants to start on a genuinely free tier and only pay once the business needs more than the basics, without negotiating a quote first.
Is FLOWFACT a good alternative to Follow Up Boss or BoldTrail?
FLOWFACT is built for the German agency market rather than the US MLS-driven model behind Follow Up Boss or BoldTrail, so it will not be a like-for-like feature match. Check the review above for where it genuinely differs before switching.
How does FLOWFACT compare to other Real Estate CRM tools?
FLOWFACT is one of several European real estate CRM tools covered on this site. See the full Real Estate CRM category page for how it ranks against its closest European competitors.