Apex27
Cloud estate agent CRM for UK sales and lettings with one flat per-user price and no contract
Quick Overview
| Company | Apex27 Limited |
|---|---|
| Category | Real Estate CRM |
| Headquarters | Essex, United Kingdom |
| EU Presence | United Kingdom (adequacy decision, outside the EEA) |
| Data Location | Data centre in the United Kingdom |
| Open Source | No |
| Pricing | £35 per user per month excl. VAT, all features included, no minimum contract |
| Free Option | 30-day free trial, no card |
| Replaces | Follow Up Boss, BoldTrail, Sierra Interactive |
Detailed Review
Apex27 is a cloud-based estate agent CRM from Apex27 Limited, incorporated in May 2020 and registered at Companies House under number 12610245, with the team based in Essex.
It covers sales, lettings, land, commercial and auctions on one platform, with lead tracking, diary management, sales progression, reporting, call tracking and recording, client accounting and a customer portal. The same team built the agent marketing platform EzAdsPro through Drag and Drop Ltd, and it says Apex27 is privately funded rather than venture-backed.
Pricing is the clearest in this list: £35 per user per month excluding VAT, with every feature included, users added or removed at any time and no minimum contract.
There is a 30-day free trial with no card and access to all paid features. Compared with FLOWFACT it has no permanent free plan, but it also has no feature gating, so a team of five pays £175 a month for the whole product and can add or remove a seat when the team changes.
Hosting is stated to be in a data centre in the United Kingdom, and the site's terms are written for England. That puts it outside the EU and EEA, covered by an EU adequacy decision.
It is built for UK estate agencies and says its site is directed to people residing in England, so it is not a pan-European option. Within this list it is the only UK system, and for a UK agency the question is whether it covers the portals and accounting tools you use.
What Apex27 does well
- Flat £35 per user per month excluding VAT with all features included
- No minimum contract; users added and removed at any time
- 30-day free trial with no card and access to all features
- Hosted in a data centre in the United Kingdom
- Sales, lettings, land, commercial and auctions on one platform
Where Apex27 falls short
- UK company, outside the EU and EEA
- Built for UK agencies, not a pan-European option
- No permanent free tier
- Company incorporated in 2020, so a short register history
Standout feature. One public price, £35 per user per month with every feature and no minimum term, in a category where most vendors want a sales call first.
Pros and Cons
Pros
- Flat £35 per user per month excluding VAT with all features included
- No minimum contract; users added and removed at any time
- 30-day free trial with no card and access to all features
- Hosted in a data centre in the United Kingdom
- Sales, lettings, land, commercial and auctions on one platform
Cons
- UK company, outside the EU and EEA
- Built for UK agencies, not a pan-European option
- No permanent free tier
- Company incorporated in 2020, so a short register history
Alternatives to Apex27
Frequently Asked Questions
What is Apex27?
Apex27 is a cloud-based estate agent CRM from Apex27 Limited, incorporated in May 2020 and registered at Companies House under number 12610245, with the team based in Essex.
It covers sales, lettings, land, commercial and auctions on one platform, with lead tracking, diary management, sales progression, reporting, call tracking and recording, client accounting and a customer portal. The same team built the agent marketing platform EzAdsPro through Drag and Drop Ltd, and it says Apex27 is privately funded rather than venture-backed.
Where is Apex27 based?
Apex27 operates from Essex, United Kingdom, which places it under United Kingdom (adequacy decision, outside the EEA).
What does Apex27 cost?
£35 per user per month excl. VAT, all features included, no minimum contract. 30-day free trial, no card.
Who is Apex27 best for?
UK estate agents that want one flat per-user price and no contract. One public price, £35 per user per month with every feature and no minimum term, in a category where most vendors want a sales call first.
What are the drawbacks of Apex27?
UK company, outside the EU and EEA. Built for UK agencies, not a pan-European option. No permanent free tier. Company incorporated in 2020, so a short register history.
Is Apex27 a good alternative to Follow Up Boss?
Apex27 is built as a European alternative to Follow Up Boss: Cloud estate agent CRM for UK sales and lettings with one flat per-user price and no contract. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does Apex27 compare to other Real Estate CRM tools?
Apex27 is one of several European Real Estate CRM tools we cover. It is most often compared with Follow Up Boss, BoldTrail, Sierra Interactive.