Inmovilla
The most widely used agency CRM in Spain, part of the Idealista group, with wide portal distribution
Quick Overview
| Company | Inmovilla |
|---|---|
| Category | Real Estate CRM |
| Headquarters | Spain |
| Founded | Not stated by the vendor |
| EU Presence | EU (Spain) |
| Open Source | Not stated; closed-source SaaS |
| Compliance | GDPR-compliant, EU (Spanish) data hosting |
| Pricing | Per user/month, quoted; modules extra |
| Free Option | No free tier stated |
| Replaces | Follow Up Boss, BoldTrail, Lofty |
Detailed Review
Inmovilla is the most widely used estate-agency CRM in Spain. It is part of the Idealista group — Spain's dominant property portal — which means the same company that owns the portal most Spanish buyers search on also owns the CRM a large share of Spanish agencies run on.
That relationship guarantees deep, reliable Idealista integration, but it is also the clearest conflict of interest in this review: an agency evaluating Inmovilla should weigh being on portal-owned software the same way a German agency weighs onOffice's relationship to ImmoScout24's corporate family.
The product's strength beyond the portal feed is demand-matching: registered buyer criteria are automatically checked against the agency's current portfolio, which is a workflow Spanish agencies have come to rely on day to day. Distribution extends to a long list of Spanish and international portals beyond Idealista itself.
Pricing is quoted per user per month rather than published, and additional modules are priced on top of the base subscription, which several smaller agencies report makes the real total cost noticeably higher than the headline figure suggests. This review was not able to independently re-verify Inmovilla's exact registered office address this session — the vendor's legal-notice pages returned access errors during fact-checking — though its Spanish incorporation and market position are well established and corroborated by independent industry sources.
What Inmovilla does well
- The most widely used agency CRM in the Spanish market
- Automated demand-matching between registered buyers and current portfolio
- Wide distribution to Spanish and international portals beyond Idealista itself
- GDPR-compliant hosting within Spain
Where Inmovilla falls short
- Part of the Idealista group, meaning the dominant Spanish portal also owns a large share of the agency CRM market — a real conflict of interest to weigh
- Pricing is quoted only, and the total cost across add-on modules is often higher than the headline price suggests
- This review could not independently re-confirm the exact registered address this session due to access restrictions on the vendor's legal-notice pages
- Built specifically for the Spanish market
Standout feature. Demand-matching between registered buyers and portfolio listings that Spanish agencies rely on, plus distribution to a long list of Spanish and international portals.
Pros and Cons
Pros
- The most widely used agency CRM in the Spanish market
- Automated demand-matching between registered buyers and current portfolio
- Wide distribution to Spanish and international portals beyond Idealista itself
- GDPR-compliant hosting within Spain
Cons
- Part of the Idealista group, meaning the dominant Spanish portal also owns a large share of the agency CRM market — a real conflict of interest to weigh
- Pricing is quoted only, and the total cost across add-on modules is often higher than the headline price suggests
- This review could not independently re-confirm the exact registered address this session due to access restrictions on the vendor's legal-notice pages
- Built specifically for the Spanish market
Alternatives to Inmovilla
Frequently Asked Questions
What is Inmovilla?
Inmovilla is the most widely used real estate agency CRM in Spain, part of the Idealista group, with demand-matching and wide portal distribution.
Where is Inmovilla based?
Inmovilla is a Spanish company operating under EU (Spain) law; this review could not independently re-verify its exact registered office address this session due to access restrictions on the vendor's own legal-notice pages, though its Spanish incorporation is well established.
What does Inmovilla cost?
Priced per user per month, quoted on request, with additional modules priced separately on top of the base subscription.
Who is Inmovilla best for?
Demand-matching between registered buyers and portfolio listings that Spanish agencies rely on, plus distribution to a long list of Spanish and international portals.
Is Inmovilla a good alternative to Follow Up Boss, BoldTrail, Lofty?
Inmovilla is built as a European alternative to US-based real estate CRM tools like Follow Up Boss, BoldTrail, Lofty. It will not be a like-for-like feature match in every respect, so check the review above for where it genuinely differs before switching.
How does Inmovilla compare to other Real Estate CRM tools?
Inmovilla is one of several European Real Estate CRM tools covered on this site. See the full Real Estate CRM category page for how it ranks against its closest European competitors.