European Alternatives to FullStory
Looking for a European alternative to FullStory? Its terms are a contract with Fullstory, Inc., a Delaware corporation, governed by Delaware law with disputes heard in Wilmington, and its privacy policy says data may be transferred outside the EEA and the UK, although a US or EU data center can be chosen when you contract.
Paid plans (Business, Advanced, Enterprise) are quoted after a demo request, while the free plan covers 30,000 sessions a month for up to 10 users (pricing page, 23 October 2026).
The European tools below record the same behaviour (replays, click and scroll heatmaps, funnels), but are sold by entities in France, Denmark, Germany, Poland, Slovakia or the UK, and several publish prices that FullStory does not.
How we rank these tools — 4-step process
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1
European ownership, verified
The company is headquartered and incorporated in the EU, EEA, the UK, Switzerland or Israel, and processes customer data in Europe or Israel. A US parent company disqualifies a tool from this page regardless of where its servers are.
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2
Category fit and hands-on review
What the tool actually does, who it suits, and where it falls short — checked against the vendor’s own documentation, changelog and pricing page rather than its marketing copy.
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3
Compliance and pricing check
GDPR posture, hosting location and the prices quoted on this page are verified against the vendor’s public pricing before publication, and re-checked when we revisit the category.
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Position on this page
Placement on this page can be paid, and that can affect which tools appear here and the order they appear in. It never buys a good review: a tool that fails the checks above is not here at any price, and payment does not change the shortcomings we write about. A vendor can ask us to correct a factual error — not to remove a criticism.
Vendors can pay for visibility on this page. It never changes what an entry says about a product, including the criticism, and we earn nothing when you click through to a vendor. Paid placement can affect which tools appear here and the order they appear in. Editorial policy
10 European Alternatives to FullStory
Mouseflow
Danish session replay and heatmaps with friction detection
Contentsquare
Paris experience analytics that now includes Hotjar
TWIPLA
Cookieless analytics with heatmaps and session recordings
OpenReplay
Open-source session replay you can run on your own servers
LiveSession
Wroclaw replay, heatmaps and funnels with a 1,000-session free plan
UXtweak
UX research suite with a session recording and heatmap tool
CUX
Behaviour analytics with a named analyst on paid plans
Mirage Analytics
French cookie-free analytics with replay and heatmaps, from €19
etracker
Consent-free German analytics with a scrollmap on Pro
Zuko
Form abandonment analytics with an optional replay add-on
Key takeaways
- FullStory's terms are a contract with Fullstory, Inc., a Delaware corporation, under Delaware law with disputes heard in Wilmington.
- Its privacy policy says data may be transferred outside the EEA and the UK, and a US or EU data centre can be chosen when you contract.
- FullStory publishes a free plan (30,000 sessions a month, up to 10 users) but quotes Business, Advanced and Enterprise only after a demo request.
- Contentsquare (France) and Mouseflow (Denmark) both publish a free plan, and OpenReplay (France) is the one tool here with an open-source edition (AGPLv3) that runs on your own servers.
- Zuko (UK) and etracker (Germany) do not replace FullStory as a whole: Zuko covers form abandonment and etracker is a cookieless analytics suite.
Why people leave FullStory
FullStory sells digital experience analytics: session replay, click and scroll heatmaps, funnels, journeys and retention reports built on data it captures automatically from your site or app. Its pricing page groups the product into Business, Advanced and Enterprise plans, with add-ons for mobile, multi-organisation management, in-app guides and surveys, and an AI layer called StoryAI. A buyer who compares it with a plain heatmap tool is comparing a platform with a feature.
The contract is where European buyers pause. FullStory's terms are with Fullstory, Inc., a Delaware corporation, governed by Delaware law, with disputes heard in Wilmington. The privacy policy says personal data may be transferred outside the EEA and the UK, although a US or an EU data centre can be chosen when you contract. For a tool that rebuilds individual visits, including what people typed unless it is masked, the signatory and the storage region are not details.
Price is the second reason people search. Only the free plan has a number on the pricing page: 30,000 sessions a month for up to 10 users. Every paid plan is quoted after a demo request, so a team cannot compare it against a competitor's list price without first talking to sales. Several of the European tools below publish theirs.
- A US contracting party and a Delaware forum The agreement is with Fullstory, Inc. under Delaware law, with Wilmington as the place for disputes. A European company on this list signs under French, Danish, German, Polish or Slovak law (the UK entity under English law) and answers to a supervisory authority in its own region. For session recordings of EU visitors, a US parent also brings the CLOUD Act into the risk assessment, whichever data centre holds the files.
- Transfers outside the EEA are allowed by default The privacy policy states that data may be transferred outside the EEA and the UK. Choosing an EU data centre at contracting narrows that, but it is a negotiated option, not the starting position. Mirage Analytics (hosted at Scaleway in France) and CUX (data centres in Frankfurt, Warsaw, Roubaix and Strasbourg) name their locations on public pages instead.
- Paid prices are hidden behind a demo Business, Advanced and Enterprise are all quoted on request, and the add-ons (Mobile, Multi-Org Management, Guides and Surveys, StoryAI) are listed without prices. LiveSession shows $54 and $83 a month, Contentsquare shows $39, TWIPLA starts at $2.99, and Mirage Analytics at €19. You still need a quote from FullStory to see whether it sits above or below them.
- Platform breadth you may not use The feature table runs from heatmaps and replay to retention analysis, metric alerts, a consent API, server-side event capture and data-quality monitoring. A marketing team that opens replays twice a week pays, through the quote, for a platform sized for data teams. A tool with a free plan or a small entry price lets you test whether replay changes your decisions before you commit.
What you have to replace, not just match
Start by listing what your teams really do inside FullStory. The replay library and heatmaps are the easy part: every tool on this page records visits and draws click or scroll maps. The harder part is what sits behind them.
FullStory's pricing page lists retroactive data history and an AI-driven capture mode, which means analysts can define a funnel or an event after the fact and still have the data. Check whether your alternative needs events defined in advance, and how much of your current dashboard work depends on looking back.
Then look at the connections. FullStory lists webhooks, data export, a consent API and an element API, plus integrations with other tools. A European replacement will have its own integration list, and some of your pipelines (a warehouse export, a support-desk link, an alert into a chat tool) have to be rebuilt against it. Co-browsing, which lets support staff join a live session, is a FullStory feature OpenReplay also sells; most of the others do not.
Finally, replace the privacy setup. Masking rules, excluded pages, consent handling and retention periods were configured for FullStory's scripts. Each European tool has different defaults, and a replay tool is only as private as its masking, so budget time to review recordings in the new tool before you trust it with live traffic.
The alternatives compared
| Position | Tool | Headquarters | Pricing | Jurisdiction |
|---|---|---|---|---|
| #1 | Mouseflow | Copenhagen, Denmark | Free (500 sessions/month) / Essential $25/month / Advanced $109/month / Premium $319/month / Enterprise custom; VAT not stated | EU (Denmark) |
| #2 | Contentsquare | Paris, France | Free plan (200k sessions a month); Growth from $39 a month billed yearly; Pro and Enterprise on request | EU (France) |
| #3 | TWIPLA | Ottobrunn (Munich), Germany | Free / Starter $2.99/month / Basic $12.99/month / Advanced $24.99/month / Pro $39.99/month / Enterprise from $77.99/month; 20% off yearly; prices excl. VAT | EU (Germany) |
| #4 | OpenReplay | France | Open-source edition free; Dedicated cloud from $199 a month (billed hourly); Serverless usage-based; Enterprise custom | EU (France) |
| #5 | LiveSession | Wroclaw, Poland | Free ($0, 1,000 sessions a month); Basic from $54 a month; Pro from $83 a month (both billed annually); Enterprise custom | EU (Poland) |
| #6 | UXtweak | Bratislava, Slovakia | Free plan listed; paid plan prices load client-side, see website | EU (Slovakia) |
| #7 | CUX | Wroclaw, Poland | Business+ from 290 EUR a month; Enterprise and Full-Service Analytics custom; free trial of Business+ | EU (Poland) |
| #8 | Mirage Analytics | Poitiers, France | 30-day trial with every feature, no card; plans from €19 a month excl. VAT, scaled by visits | EU (France) |
| #9 | etracker | Hamburg, Germany | Paid plans by traffic volume | EU (Germany) |
| #10 | Zuko | Manchester, United Kingdom | From €65 a month for up to 5,000 form sessions (also shown in GBP and USD); replay add-on from €30 a month | United Kingdom (adequacy decision, outside the EEA) |
How each alternative compares to FullStory
Best for: Marketing teams that want replay, heatmaps and form analytics at a price they can read
Mouseflow ApS has sold replay and heatmaps from Copenhagen since 2009, under Danish law with the courts of Copenhagen named in its terms. Against FullStory that means a European signatory and a list price: free for 500 sessions a month, then $25, $109 and $319 for Essential, Advanced and Premium, with Enterprise quoted. The paid plans come with a 14-day trial.
The product covers replay, heatmaps, friction detection, form analytics and funnels, which is the marketing and conversion side of FullStory. It does not claim FullStory's retroactive capture or data-science tooling, so analysts used to defining events after the fact will find it narrower.
What Mouseflow does better than FullStory
- Publishes every price up to Premium, where FullStory quotes all paid plans
- Signed under Danish law instead of Delaware law
- Form analytics sit in the same product, with a free plan to try it
Where Mouseflow is a step down from FullStory
- Storage is Google Cloud, in Belgium for EU customers
- A US affiliate in Texas is a sub-processor for support and development
- No independent certification is published
Standout against FullStory. A Danish contract with Belgian storage, which narrows the gap to FullStory in jurisdiction but not in hosting provider.
Best for: Teams that want a FullStory-sized platform with a contracting entity in Europe
Contentsquare is the nearest European match to FullStory in scope: heatmaps, replay, funnels, journey analysis, error and performance monitoring, surveys and AI summaries. For customers outside the Americas the contracting entity is Content Square SAS in Paris, or the UK, German, Italian or Spanish subsidiary where the customer is domiciled. EU pipelines run on AWS and Azure in Ireland.
The free plan allows up to 200,000 monthly sessions, and Growth starts at $39 a month billed yearly. Pro and Enterprise are quoted, so the final comparison with FullStory still needs a quote from both. The site states that Hotjar is now Contentsquare, which matters if your team still uses Hotjar logins.
What Contentsquare does better than FullStory
- Free plan sized at 200,000 sessions a month against FullStory's 30,000
- Named contracting entities per region, with France as the base
- Hotjar users can log in with the same credentials
- A published Growth price before any sales call
Where Contentsquare is a step down from FullStory
- Replay sampling: 5% on Free and 15% on Growth
- Customers in the Americas contract with a New York entity
- Pro and Enterprise prices are on request, like FullStory
Standout against FullStory. The only tool here that matches FullStory on platform breadth while keeping a Paris contract.
Best for: Site owners who want replay and heatmaps with analytics in one cheap subscription
TWIPLA, sold by Visitor Analytics GmbH from Ottobrunn near Munich, bundles visitor statistics, session recordings, heatmaps and polls. Where FullStory is a platform for behavioural analysis, TWIPLA is a whole-site tool for smaller teams, priced from a free plan through $2.99, $12.99, $24.99 and $39.99 a month to Enterprise from $77.99, excluding VAT.
The hosting chain is named: database at Hetzner in Germany, CDN nodes at OVH in France and Hostinger in Lithuania. Tracking is cookieless. What you give up is depth: there is no retroactive capture or journey analysis in the pages checked, and the product aims at site owners, not data teams.
What TWIPLA does better than FullStory
- Price: every tier from free to Enterprise is published, starting at $2.99
- Every sub-processor named in the data processing agreement is European
- Statistics and polls sit in the same subscription as replay
Where TWIPLA is a step down from FullStory
- No independent certification such as ISO 27001 is published
- Less behavioural analysis than FullStory's funnels and journeys
- A sister company in Wyoming appears in the imprint
Standout against FullStory. A German database on Hetzner with European CDN nodes, the cleanest hosting chain among the hosted tools here.
OpenReplay
French open-source replay with developer tools, closest to how engineers use FullStory
Best for: Engineering teams that debug with replay and want to keep recordings on their own servers
OpenReplay puts the replay next to console output, network activity and performance metrics, so a recording shows what the user did and what the application logged. That is the engineering use of FullStory. Funnels, journeys, heatmaps, co-browsing and a bug-report feature sit on the same recordings.
The cloud terms are with Asayer SAS under French law, with Paris courts. The open-source edition is AGPLv3 and runs on your own infrastructure, which removes the vendor's servers from the picture entirely. The Dedicated cloud starts at $199 a month with 50 regions on AWS, GCP or Azure, and a usage-based Serverless option exists.
What OpenReplay does better than FullStory
- Can run on your own servers, while the FullStory pages checked describe a hosted service
- Region choice across 50 regions on the Dedicated cloud
- AGPLv3 code you can inspect
- A published entry price for managed hosting
Where OpenReplay is a step down from FullStory
- Self-hosting means you run, patch and scale the stack
- Dedicated cloud at $199 a month is steep for a small marketing site
- The footer names Asayer, Inc. as trademark holder, so ask about the corporate link
Standout against FullStory. The only entry here where the replay stack can sit entirely on your own hardware.
Best for: SaaS and ecommerce teams that want FullStory-style replay without a sales call
LiveSession Sp. z o.o. of Wroclaw sells replay, heatmaps and clickmaps, funnels, segments and custom events. Pro adds developer tools, so recordings carry console logs and network requests, closing part of the gap with FullStory for engineers. Integrations include Intercom, Zendesk, Slack, Segment, Sentry and Shopify.
Prices are public: free for 1,000 sessions a month, Basic from $54 for 5,000 sessions, Pro from $83 for 10,000, Enterprise from 100,000 sessions, with annual billing. The company is in the Polish KRS register under number 0000753134. Hosting is Google Cloud, but the pages checked do not state a region.
What LiveSession does better than FullStory
- Paid plans carry a price, against FullStory's quote-only paid plans
- Developer tools included from Pro
- Recording rules can exclude sessions by URL or IP
Where LiveSession is a step down from FullStory
- Storage region is not stated, so EU residency has to be confirmed
- Free plan keeps data for one month
- Web only, with a narrower analytics layer than FullStory
Standout against FullStory. A published price ladder for session volumes that FullStory only discloses in a quote.
Best for: UX researchers who run usability tests and want live-site recordings beside them
UXtweak recording captures page views, clicks, mouse movement and scrolls, with playback that rebuilds the site rather than playing a video. It adds click, scroll and movement maps and more than 40 filters. Against FullStory it is a research toolkit first: card sorting, tree testing, surveys and moderated interviews sit in the same account.
The office is in Bratislava, and the privacy policy states that data is stored in AWS eu-west-1 in Ireland. A free plan is listed; paid prices load client-side, so none could be checked. The terms are a PDF that could not be read, so the contracting entity comes from the contact page.
What UXtweak does better than FullStory
- Usability tests, card sorts and interviews alongside recordings
- Data stored in Ireland, per the privacy policy
- Privacy controls including exclusion of subdomains and masking
Where UXtweak is a step down from FullStory
- Paid prices not visible on the pricing page
- No funnels or journey analysis in the pages checked
- Marketers wanting only heatmaps will pay for a wider suite
Standout against FullStory. Recording and usability testing in one account, which FullStory does not offer.
Best for: Mid-sized ecommerce, finance and insurance teams that want help reading the data
CUX Research Sp. z o. o. in Wroclaw (KRS 0000792391) combines recordings, heatmaps, waterfalls, goals and its own Experience Metrics, which flag rage clicks and chaotic movement automatically. Enterprise adds a dedicated digital experience analyst. FullStory sells software; CUX sells software and the person reading it.
Business+ costs 290 EUR a month, payable in EUR, USD or PLN, with a free trial and no permanent free plan. The security page names ISO 27001 data centres in Frankfurt, Warsaw, Roubaix and Strasbourg, which is a more specific residency statement than FullStory's choice of US or EU.
What CUX does better than FullStory
- Data centres named on a public security page
- An analyst included on paid plans
- Mobile app analytics next to web
Where CUX is a step down from FullStory
- 290 EUR a month is far above the self-serve tools here
- No free plan beyond the trial
- Plan detail is visible only once a trial is running
Standout against FullStory. Analyst support is part of the product, not an add-on you buy later.
Best for: Small sites that want analytics, replay and heatmaps in one French-hosted tool
Mirage Analytics from DPLIANCE SAS in Poitiers (trade register 853 089 142) puts a real-time dashboard, replay, click, movement and scroll heatmaps, goals, A/B tests and SEO data into one cookie-free tool. FullStory is a deeper behavioural platform; Mirage is a broader site tool where replay is one module.
The terms name Scaleway SAS in Paris as host, and the feature page says data is hosted in France with no transfers outside the EU. A 30-day trial opens every feature without a card, then plans start at €19 a month excluding VAT, scaled by visits, with no fixed term.
What Mirage Analytics does better than FullStory
- Entry price of €19 a month, shown on the product pages
- Single hosting country, France, at a French provider
- No cookie and no clear-text IP, per the privacy policy
- 30-day trial with all features and no card
Where Mirage Analytics is a step down from FullStory
- Plan tiers are visible only in the dashboard after the trial
- No free plan once the trial ends
- Replay is a module, not a research platform
Standout against FullStory. Replay, heatmaps, A/B tests and SEO data hosted at Scaleway for a price FullStory does not publish an equivalent of.
Best for: German businesses that want consent-free analytics and only light heatmap needs
etracker GmbH has run web analytics from Hamburg since 2000 and reports more than 110,000 customers. Its selling point against FullStory is measurement without a consent banner, so the numbers cover all visitors rather than those who clicked accept. The category page lists a scrollmap on the Pro plan.
Be clear about the trade: this is analytics with a heatmap feature, not session replay, so it does not replace FullStory's recordings. Pricing is by traffic volume with no free tier, and German hosting and documentation make it strongest for German-language teams.
What etracker does better than FullStory
- Cookieless tracking designed to work without a consent banner
- German hosting by a company operating since 2000
- A fuller marketing analytics layer than the minimalist tools
Where etracker is a step down from FullStory
- No session replay in the material checked
- No free tier, only a trial
- Interface and documentation lean German
Standout against FullStory. Measures everyone who visits, because it needs no consent banner.
Best for: Teams whose main conversion problem is a long form or checkout
Zuko, from Formisimo Ltd in Manchester (England, number 08859680), measures abandonment per form field and offers replay of failed form journeys as an add-on. Against FullStory it is a narrow tool: no click or scroll heatmaps were found in the material checked, and replay covers forms, not whole sites.
Plans start at €65 a month for 5,000 form sessions and reach €630 at 50,000, with the replay add-on from €30 a month. Data is stored on AWS in Ireland. Because Formisimo is a UK company, UK data protection law governs its privacy notice, not EU law.
What Zuko does better than FullStory
- Field-level abandonment data as the core of the product
- Unlimited forms and users on every plan
- Prices shown in euros, pounds or dollars
Where Zuko is a step down from FullStory
- No heatmaps in the material checked
- Replay costs extra and covers forms only
- Priced per form session, so a busy checkout moves up tiers fast
Standout against FullStory. Shows which form field people leave on, which a general replay tool makes you find by watching.
What actually breaks when you switch
The first break is history. Recordings in FullStory stay in FullStory, and the European tools cannot import them. Data export and webhooks help you move event and user data, but plan for a gap in replay history, and keep a FullStory seat on the lowest plan or the free tier for a month if the team needs to look back at an old issue.
The second is instrumentation. FullStory's capture is described as automatic and retroactive; most of the tools here need tags, events or goals set up for the questions you ask.
Allow time to recreate the three or four funnels your team reads weekly, and check masking on forms, search boxes and checkout fields before real traffic goes in. Check your FullStory contract end date as well, so the switch does not leave you paying for both longer than the overlap you planned.
Can I keep my FullStory data when I move to a European tool?
Not as replays. FullStory's pricing page lists data export and webhooks, so event and user data can usually be pulled out into your own storage, but recordings are rendered by FullStory's player and the European tools cannot import them. Plan the move as a clean start for replay and an export for the numbers you want to keep.
A practical order is to run the new tool next to FullStory for a few weeks on the same pages, export the funnel and segment definitions you rely on, and cancel only when your team has answered a real question in the new tool. Most of the tools here have a free plan or trial, so the overlap costs little.
Which tool is closest to FullStory for a product team?
OpenReplay and LiveSession are the nearest in intent. OpenReplay pairs replay with errors, network activity and performance metrics, adds funnels, journeys and heatmaps, and offers co-browsing. LiveSession adds developer tools (console and network logs) on its Pro plan, with funnels, segments and custom events.
Contentsquare is the nearest in scope. It sells heatmaps, replay, funnels, journey analysis, surveys and error monitoring, from a free plan to enterprise contracts, so a team used to FullStory's platform feel will recognise it. The catch is sampling on the lower plans, covered in the comparison below.
Which one to pick
If your team uses FullStory mainly for engineering debugging, test OpenReplay first and LiveSession second: both attach developer tools to the recording, and OpenReplay is the only option that can run on your own servers. If marketing and UX read the replays, Mouseflow and Contentsquare are the shortlist, with Contentsquare the choice when you want one platform and can live with sampling on the lower plans.
If recordings are only part of what you want to measure, TWIPLA or Mirage Analytics give you analytics and replay in one subscription at a low entry price, and etracker suits German businesses that mainly want consent-free measurement.
UXtweak fits research-led teams, CUX fits teams that want an analyst, and Zuko is worth adding next to a general tool when forms are the leak. Whichever you pick, start on the free plan or trial and compare it with FullStory on one real funnel.
Frequently Asked Questions
It depends on who uses it. For product and engineering teams, OpenReplay (France, self-hostable) and LiveSession (Poland, developer tools on Pro) are the closest. For marketing and UX teams, Mouseflow (Denmark) and Contentsquare (France) pair replay with heatmaps and both publish a free plan. For one-site owners who also want analytics, TWIPLA and Mirage Analytics fold replay into a wider tool.
FullStory describes privacy controls, a consent API and sensitive data excluded by default, and its privacy policy allows an EU data centre to be chosen at contracting. Whether it fits your obligations depends on your own setup and legal advice. The structural point is the contracting party: Fullstory, Inc. is a Delaware corporation, and the policy permits transfers outside the EEA and the UK.
Yes, several. FullStory's own free plan allows 30,000 sessions a month for up to 10 users. Contentsquare's free plan covers up to 200,000 monthly sessions (with 5% replay capture), LiveSession's free plan covers 1,000, Mouseflow's 500, and OpenReplay's open-source edition is free to run yourself. TWIPLA also lists a free plan.
One tool on this page can be self-hosted. OpenReplay's open-source edition is licensed under AGPLv3 and runs on your own infrastructure, while its Dedicated cloud offers a choice of 50 regions. The other tools are hosted services, with locations ranging from Scaleway in France (Mirage Analytics) to Google Cloud in Belgium (Mouseflow).
It depends on the tool and on what you record. Mirage Analytics says its measurement uses no cookie and meets the CNIL consent-exemption criteria, TWIPLA tracks without cookies and etracker is built to work without a consent banner. The vendors' statements concern their analytics, so replay of identifiable behaviour should still be reviewed with your data protection officer.
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European tools head to head
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