Zuko
Manchester form analytics that shows which field makes people quit, with a session replay add-on for watching the failed attempts
Quick Overview
| Company | Formisimo Ltd (trading as Zuko Analytics) |
|---|---|
| Category | Heatmap and Session Replay Software |
| Headquarters | Manchester, United Kingdom |
| Founded | Not stated |
| EU Presence | Yes - United Kingdom |
| Data Location | AWS servers in the Republic of Ireland, per the privacy notice |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Form tracking, field-level abandonment data, form sessions, session replay add-on, AI summaries of abandonment, Shopify checkout app, agency reporting |
| Pricing | From €65 a month for up to 5,000 form sessions (also shown in GBP and USD); replay add-on from €30 a month |
| Best For | Teams whose main conversion problem is a long form or a checkout |
| Replaces | FullStory, Google Analytics form tracking |
Detailed Review
Zuko looks at one thing: why people abandon forms. Instead of tagging each field by hand, you install two tags and the tool records interactions per field, so a team sees which question people skip, correct or leave on. The home page says it works with Jotform, Shopify, HubSpot, Magento, Pardot, WordPress and BigCommerce forms.
The privacy notice names Formisimo Ltd, registered in England (number 08859680), with an office at 5 Piccadilly Place, Manchester. It states hosting on Amazon Web Services, with all data on AWS servers stored in the Republic of Ireland.
Field-Level Data
Zuko reports on form sessions, not page views. Plans are priced by form sessions per month, with unlimited trackable forms and unlimited users on every plan, and the 5,000-session plan has basic reports while higher plans add implementation support and every report.
The home page also lists AI summaries of when, where and why visitors abandon forms, and a form health check.
Session Replay Add-On
Replay is an optional add-on on every plan (€30 extra on the 5,000-session plan), and the product page frames it as watching real form journeys to see what blocks completion. It records form journeys, not a whole-site heatmap.
There is no click or scroll heatmap in the material checked, so it complements rather than replaces a general heatmap tool.
Pricing and Support
Pricing can be shown in pounds, dollars or euros, monthly or yearly. In the euro view the monthly price is €65, €125, €315 and €630 for 5,000, 10,000, 25,000 and 50,000 form sessions, and a yearly toggle shows lower figures.
Customer quotes on the site stress personal support and strategy check-ins.
Limitations to Consider
Zuko is not a general heatmap tool: the material checked shows no click, scroll or attention maps, and replay is a paid add-on limited to form journeys. Pricing is metered by form sessions, so a busy checkout moves up the tiers quickly (€630 a month at 50,000 sessions). Formisimo Ltd is a UK company, which means UK rather than EU law governs its privacy notice.
Who Should Use Zuko
Conversion teams in insurance, finance, lead generation and ecommerce whose pain point is a form or checkout, and who already have another tool for page-level heatmaps.
Pros and Cons
Pros
- Field-level abandonment data
- Unlimited forms and users on every plan
- Replay add-on for form journeys
- Data stored on AWS in Ireland
- Prices in euros, pounds or dollars
Cons
- No heatmaps in the material checked
- Replay costs extra
- Priced by form sessions
- UK entity, UK data protection law
Alternatives to Zuko
Other European heatmap and session replay software worth comparing before you decide:
Mouseflow
Denmark · Danish session replay and heatmaps with friction detection
Contentsquare
France · Paris experience analytics that now includes Hotjar
TWIPLA
Germany · Cookieless analytics with heatmaps and session recordings
OpenReplay
France · Open-source session replay you can run on your own servers
See all European heatmap and session replay software or compare them directly against FullStory on our alternatives page.
Frequently Asked Questions
The pages checked list form tracking, session replay and a Shopify checkout app but no heatmaps. For click or scroll maps, pair it with a general tool such as Mouseflow or Contentsquare.
The euro view of the pricing page starts at €65 a month for up to 5,000 form sessions and rises to €630 a month at 50,000. Session replay is an add-on, €30 a month on the smallest plan.
The privacy notice says hosting is on Amazon Web Services and that all data on AWS servers is stored in the Republic of Ireland.