Plausible Analytics vs Simple Analytics
Plausible and Simple Analytics are both cookie-free, privacy-first web analytics tools from the EU. Plausible is incorporated in Estonia, prices by monthly pageviews and also offers a self-hosted open-source edition. Simple Analytics B.V. is based in Amsterdam, was founded in 2018 and sells a self-serve plan with a high pageview ceiling, a free plan with a badge, and an enterprise plan for running alongside GA4.
Choose Plausible Analytics if
you want pageview-based pricing that starts small, a self-hosted open-source option, and plans that add sites and team members as you grow.
Read the Plausible Analytics reviewChoose Simple Analytics if
you want one flat self-serve price with a large pageview allowance, a free plan for small sites, or an enterprise route to run alongside GA4.
Read the Simple Analytics reviewPlausible Analytics and Simple Analytics side by side
| Plausible Analytics | Simple Analytics | |
|---|---|---|
| Company | Plausible Insights OÜ | Simple Analytics B.V. |
| Headquarters | Tallinn, Estonia | Amsterdam, Netherlands |
| Founded | 2019 | 2018 |
| Jurisdiction | EU (Estonia) | EU (Netherlands) |
| Where the data sits | EU (Germany) | EU only (Netherlands) |
| Pricing | From about €9/month (cloud) / free self-hosted | From about €9/month (100K pageviews) |
| Entry-level list price (vendor site, checked 8 October 2026) | Starter: USD 9/month (USD 108/year) for up to 10,000 pageviews/month, 1 site | Self-Serve: EUR 20/month for up to 2.5M pageviews/month, 1 user (Free plan: 5 sites, 30 days history, badge) |
| Free tier or trial | 30-day free trial | Free trial |
| Certifications and checks | Open source (AGPL) | Tracking scripts open source |
| Source code | Open source | Closed source |
| Usually replaces | Google Analytics | Google Analytics |
| Position in our Web Analytics guide | #1 of 7 | #2 of 7 |
Both are listed in our European Web Analytics guide. The table is built from the same directory data as those entries, except the list price, which is quoted from each vendor's own pricing page (see Sources below); how we check it is described in the editorial process.
Where Plausible Analytics and Simple Analytics differ
Across the six points below, Plausible Analytics has the edge on 2 points, Simple Analytics on 2 points and 2 are a tie. A count like that is a summary, not a verdict: the point that matters to you may be the one the other product wins.
Entry price
Plausible's pricing page lists Starter at USD 9 a month (USD 108 a year) for up to 10,000 monthly pageviews and one site. Simple Analytics lists its Self-Serve plan at EUR 20 a month for up to 2.5 million pageviews a month. A tiny site pays less on Plausible; a busier one gets more headroom per euro on Simple Analytics.
No clear winner on this point.
Free option
Simple Analytics lists a Free plan with 5 websites, 30 days of history and fair-use unlimited pageviews, with a badge required after the 14-day trial. Plausible offers a 30-day free trial with no credit card and a self-hosted edition, but the pricing page lists no permanent hosted free plan.
Edge: Simple Analytics
Teams and sites
Plausible's Growth plan (USD 14) lists up to 3 sites and 3 team members, and Business (USD 19) up to 10 of each. Simple Analytics includes 1 user on Self-Serve and charges EUR 20 a month for each additional user. For a small team, Plausible's tiers are the cheaper way to add people.
Edge: Plausible Analytics
Self-hosting and openness
Plausible says it has a self-hosted, open-source option for users who want full control. The Simple Analytics pages we checked did not indicate that it is open source.
Edge: Plausible Analytics
EU hosting and privacy
Plausible says all visitor data is processed and stored in the EU on infrastructure owned by European companies, uses no cookies, and is incorporated in Estonia. Simple Analytics B.V. is based in Amsterdam, states it uses no cookies and describes European-owned servers in the EU. Both meet a European-only requirement as stated.
No clear winner on this point.
Large organisations
Simple Analytics offers an Enterprise plan with a 30-day proof of concept, designed to run alongside GA4, with API and BI access. Plausible's Enterprise plan lists SSO, a managed proxy, raw data exports and priority support. Simple Analytics is more explicit about the GA4 transition.
Edge: Simple Analytics
When neither Plausible Analytics nor Simple Analytics fits
If neither fits, compare the other tools in our web analytics guide, which lists European providers side by side with the same fact table.
Plausible Analytics vs Simple Analytics: questions
It depends on traffic. Plausible's Starter is USD 9 a month for up to 10,000 pageviews and one site. Simple Analytics' Self-Serve is EUR 20 a month for up to 2.5 million pageviews. Simple Analytics also has a free plan for up to 5 sites with a badge.
No. Plausible states it does not use cookies, browser cache or local storage and generates no persistent identifiers. Simple Analytics states it uses no cookies and collects no personal data.
Plausible's legal entity is incorporated in Estonia and it says visitor data is stored in the EU on infrastructure owned by European companies. Simple Analytics B.V. is in Amsterdam, the Netherlands, and describes European-owned servers in the EU.
Plausible says it offers a self-hosted, open-source option. The Simple Analytics pages we checked did not mention self-hosting or an open-source edition.
Sources
Facts, prices and plan details on this page were checked on the vendors' own websites on . Prices and plans change; the vendor's current page is authoritative.
- Plausible pricing: Starter, Growth, Business and Enterprise plans, site and member limits, 30-day trial, self-hosted open-source option, EU hosting (checked 8 October 2026)
- Plausible data policy: EU storage on European-owned infrastructure, Estonian legal entity, no cookies (checked 8 October 2026)
- Simple Analytics pricing: Self-Serve, Free and Enterprise plans, user and pageview limits, GA4 positioning (checked 8 October 2026)
- Simple Analytics about page: Simple Analytics B.V. in Amsterdam, founded 2018, EU servers, no cookies (checked 8 October 2026)