Mouseflow
Danish session replay and heatmaps, with friction detection and form analytics
Quick Overview
| Company | Mouseflow ApS |
|---|---|
| Category | Web Analytics |
| Headquarters | Copenhagen, Denmark |
| Founded | 2009 |
| EU Presence | EU (Denmark) |
| Data Location | EU customers: Belgium, on Google Cloud; customers in the Americas and Oceania: US (Iowa), on Google Cloud |
| Open Source | No |
| Pricing | Free (500 sessions/month) / Essential $25/month / Advanced $109/month / Premium $319/month / Enterprise custom; VAT not stated |
| Free Option | Free plan; 14-day free trial on paid plans |
| Replaces | Hotjar, FullStory, Microsoft Clarity |
Detailed Review
Mouseflow is a behaviour tool rather than a traffic counter: session replay, heatmaps, friction detection, form analytics and funnels, which is Hotjar, FullStory and Microsoft Clarity territory. Mouseflow ApS has run it from Copenhagen since 2009, and its terms are governed by Danish law with the courts of Copenhagen named as the venue — a long record for a category where most vendors are younger than the GDPR.
The European claim thins out underneath. Storage is Google Cloud, contracted through Google Cloud EMEA Limited: EU and other customers land in Belgium, customers in the Americas and Oceania in Iowa.
A Danish company on an American hyperscaler is not the same proposition as a Danish company on German or Danish hardware, and this directory weighs that difference, which is why Mouseflow sits at the bottom of the ranking despite its age and its EU jurisdiction. Mouseflow, Inc. in Texas is also on the sub-processor list, for support and development.
Pricing is public: free for 500 sessions a month, then $25 for Essential, $109 for Advanced and $319 for Premium, with Enterprise quoted; the page does not say whether VAT is added, and there is a 14-day trial on the paid plans. No independent certification is published, the product is not open source, and the company registration number and ownership structure are not stated on the site.
What Mouseflow does well
- Session replay, heatmaps, friction detection and form analytics in one product
- Danish company running since 2009, with terms under Danish law
- EU customer data stored in Belgium
- Free plan for 500 sessions a month, with prices published up to $319
- 14-day trial on the paid plans
Where Mouseflow falls short
- Storage is Google Cloud — a European company on American infrastructure
- A US affiliate in Texas is a sub-processor for support and development
- Not open source, and no independent certification such as ISO 27001
- Prices in US dollars with nothing said about VAT
- Company number and ownership structure are not published on the site
Standout feature. Danish jurisdiction with Google Cloud underneath: the letterhead is European, the hardware is not.
Pros and Cons
Pros
- Session replay, heatmaps, friction detection and form analytics in one product
- Danish company running since 2009, with terms under Danish law
- EU customer data stored in Belgium
- Free plan for 500 sessions a month, with prices published up to $319
- 14-day trial on the paid plans
Cons
- Storage is Google Cloud — a European company on American infrastructure
- A US affiliate in Texas is a sub-processor for support and development
- Not open source, and no independent certification such as ISO 27001
- Prices in US dollars with nothing said about VAT
- Company number and ownership structure are not published on the site
Alternatives to Mouseflow
Frequently Asked Questions
What is Mouseflow?
Mouseflow is a behaviour tool rather than a traffic counter: session replay, heatmaps, friction detection, form analytics and funnels, which is Hotjar, FullStory and Microsoft Clarity territory. Mouseflow ApS has run it from Copenhagen since 2009, and its terms are governed by Danish law with the courts of Copenhagen named as the venue — a long record for a category where most vendors are younger than the GDPR.
Where is Mouseflow based?
Mouseflow operates from Copenhagen, Denmark, which places it under EU (Denmark).
What does Mouseflow cost?
Free (500 sessions/month) / Essential $25/month / Advanced $109/month / Premium $319/month / Enterprise custom; VAT not stated. Free plan; 14-day free trial on paid plans.
Who is Mouseflow best for?
Teams that want session replay and form analytics from a Danish supplier. Danish jurisdiction with Google Cloud underneath: the letterhead is European, the hardware is not.
What are the drawbacks of Mouseflow?
Storage is Google Cloud — a European company on American infrastructure. A US affiliate in Texas is a sub-processor for support and development. Not open source, and no independent certification such as ISO 27001. Prices in US dollars with nothing said about VAT. Company number and ownership structure are not published on the site.
Is Mouseflow a good alternative to Hotjar?
Mouseflow is built as a European alternative to Hotjar: Danish session replay and heatmaps, with friction detection and form analytics. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does Mouseflow compare to other Web Analytics tools?
Mouseflow is one of several European Web Analytics tools we cover. It is most often compared with Hotjar, FullStory, Microsoft Clarity.