etracker

etracker has been doing web analytics from Hamburg since 2000, which makes it older than most of the practices this category argues about, and its distinguishing capability answers the question every site owner eventually asks: can I measure anything without the banner?

Its cookieless tracking is designed to work without requiring consent, and that changes the numbers in a way that matters commercially. A site with a consent banner loses the visitors who decline — frequently a third or more — and every report after that is drawn from a self-selected sample. Measurement that needs no consent measures everyone, so the trend lines describe reality rather than the habits of people who click accept.

etracker GmbH reports more than 110,000 customers since 2000, with German hosting and GDPR compliance, and it is a fuller analytics product than the privacy-minimalist tools here — closer to what a marketing team expects, with segmentation and conversion analysis rather than a single page of counters. Pricing is by traffic volume and paid from the start: there is no free tier, which is the honest cost of a company funded by subscriptions rather than by data.

What etracker does well

• Cookieless tracking that works without a consent banner
• Measures every visitor rather than a self-selected sample
• Fuller marketing analytics than the minimalist tools here
• German hosting, operating since 2000
• 110,000+ customers as a track record

Where etracker falls short

• No free tier — paid from the start
• Pricing scales with traffic volume
• Interface denser than Plausible or Simple Analytics
• Documentation and support strongest in German

Standout feature. No consent banner means no self-selected sample — the numbers describe everyone who visited.