etracker
Hamburg analytics running since 2000, with cookieless tracking that needs no consent banner
Quick Overview
| Company | etracker GmbH |
|---|---|
| Category | Web Analytics |
| Headquarters | Hamburg, Germany |
| Founded | 2000 |
| EU Presence | EU (Germany) |
| Data Location | Germany |
| Open Source | No |
| Compliance | GDPR |
| Pricing | Paid plans by traffic volume |
| Free Option | Free trial |
| Replaces | Google Analytics |
Detailed Review
etracker has been doing web analytics from Hamburg since 2000, which makes it older than most of the practices this category argues about, and its distinguishing capability answers the question every site owner eventually asks: can I measure anything without the banner?
Its cookieless tracking is designed to work without requiring consent, and that changes the numbers in a way that matters commercially. A site with a consent banner loses the visitors who decline — frequently a third or more — and every report after that is drawn from a self-selected sample. Measurement that needs no consent measures everyone, so the trend lines describe reality rather than the habits of people who click accept.
etracker GmbH reports more than 110,000 customers since 2000, with German hosting and GDPR compliance, and it is a fuller analytics product than the privacy-minimalist tools here — closer to what a marketing team expects, with segmentation and conversion analysis rather than a single page of counters. Pricing is by traffic volume and paid from the start: there is no free tier, which is the honest cost of a company funded by subscriptions rather than by data.
What etracker does well
- Cookieless tracking that works without a consent banner
- Measures every visitor rather than a self-selected sample
- Fuller marketing analytics than the minimalist tools here
- German hosting, operating since 2000
- 110,000+ customers as a track record
Where etracker falls short
- No free tier — paid from the start
- Pricing scales with traffic volume
- Interface denser than Plausible or Simple Analytics
- Documentation and support strongest in German
Standout feature. No consent banner means no self-selected sample — the numbers describe everyone who visited.
Pros and Cons
Pros
- Cookieless tracking that works without a consent banner
- Measures every visitor rather than a self-selected sample
- Fuller marketing analytics than the minimalist tools here
- German hosting, operating since 2000
- 110,000+ customers as a track record
Cons
- No free tier — paid from the start
- Pricing scales with traffic volume
- Interface denser than Plausible or Simple Analytics
- Documentation and support strongest in German
Alternatives to etracker
Frequently Asked Questions
What is etracker?
etracker has been doing web analytics from Hamburg since 2000, which makes it older than most of the practices this category argues about, and its distinguishing capability answers the question every site owner eventually asks: can I measure anything without the banner?
Where is etracker based?
etracker operates from Hamburg, Germany, which places it under EU (Germany). Compliance: GDPR.
What does etracker cost?
Paid plans by traffic volume. Free trial.
Who is etracker best for?
German businesses that want full analytics without a consent banner. No consent banner means no self-selected sample — the numbers describe everyone who visited.
What are the drawbacks of etracker?
No free tier — paid from the start. Pricing scales with traffic volume. Interface denser than Plausible or Simple Analytics. Documentation and support strongest in German.
Is etracker a good alternative to Google Analytics?
etracker is built as a European alternative to Google Analytics: Hamburg analytics running since 2000, with cookieless tracking that needs no consent banner. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does etracker compare to other Web Analytics tools?
etracker is one of several European Web Analytics tools we cover.