Best European Alternatives to Drift

Why people leave Drift

This page is shorter on persuasion than the others in this section, because the decision has largely been made for you. Drift no longer exists as a product you can buy. Type drift.com into a browser and you are forwarded to Salesloft, and the page you land on says, in as many words, that the company has transitioned from Drift to 1Mind. What survives of Drift in Salesloft's navigation is a login link for existing accounts.

Salesloft, Inc. acquired Drift in February 2024 from Atlanta, and in August 2025 agreed to merge with Clari. Nothing about that sequence is unusual for enterprise software, and all of it points the same way: the conversational marketing product you bought is now a feature inside a revenue platform whose roadmap is written by somebody else.

Then there is the security history, which is the part that moved a lot of accounts before the branding did. In August 2025 attackers took OAuth tokens and API keys through Drift, and used them to reach services including Google Workspace, AWS, VPNs and Snowflake environments. More than seven hundred organisations were potentially affected. Salesforce disabled all Drift integrations as a precaution, and Salesloft told customers to revoke and rotate every API key they had issued.

• The owner has already replaced it Salesloft's chat agent page states that it has transitioned from Drift to 1Mind. That is not a rumour from a forum, it is the vendor's own marketing copy, and it is the clearest signal a software company ever gives. Drift's website is a redirect, its pricing page is a redirect, and its remaining presence is an authentication endpoint for customers who have not moved yet.
• A chat widget turned out to be a key ring The August 2025 incident is worth understanding rather than just noting, because the lesson applies to whatever you choose next. What was stolen was not chat transcripts but the tokens Drift held for other systems on its customers' behalf — the CRM, the warehouse, the cloud account. A conversational tool sitting on your website accumulates credentials to everything it integrates with, and that makes it a target out of all proportion to the data it holds itself.
• No published price, no published product Drift never published pricing and now does not publish anything at all. For a buyer that is an unusual position: you cannot compare what you are paying against a list, you cannot model what next year looks like, and the account manager you negotiate with works for a company that has announced a merger. Every European tool on this page publishes its rates on a public page.
• The category moved underneath it Drift's original idea — replace the lead form with a conversation, route the good ones to a salesperson while they are still on the page — was genuinely influential, and it is now a feature in a dozen products rather than a product. What replaced it at Salesloft is an AI agent feeding a predictive revenue system. If what you wanted was a chat widget that captures and qualifies visitors, you are being carried towards something much larger than that.

What you have to replace, not just match

Be precise about what Drift did for you, because it straddled two categories and the European tools on this page only cover one of them cleanly.

The first half is the website conversation: a widget that greets a visitor, answers questions, qualifies them with a few rules, and hands off to a person or a calendar. Crisp, Userlike, Tidio and LiveChat all do this, and three of them publish a price you can read without a call.

The second half is the revenue machinery: account-based targeting, matching a visitor to a company record, routing to the right sales rep, and attributing pipeline to conversations. Nothing on this page does that, and pretending otherwise would waste a quarter of your time. If it is central to how you sell, plan for a chat tool plus your CRM plus a European scheduling tool, and accept that it will be three products rather than one.

The alternatives compared

How each alternative compares to Drift

What actually breaks when you switch

Revoking access is the first task, not the last. Drift held OAuth grants and API keys for whatever you connected it to, and cancelling a subscription does not invalidate them. Go through your CRM, your cloud provider and your data warehouse, remove the grants by hand, and rotate anything that was issued before August 2025 if it has not been rotated since.

Then find every script tag. Marketing sites accumulate landing pages, campaign microsites and old templates, and the widget that matters is the one on the page nobody remembers publishing. A leftover tag keeps loading a third-party script onto pages your customers still visit, long after the contract has ended.

Finally, split the requirements before you shortlist. Drift did conversation and revenue routing in one product, and the European options here do the first well and the second not at all. Decide who owns the second half — usually the CRM team — and get that agreed before you compare chat widgets, because that is the disagreement that stalls these projects.

Is Drift actually shut down, or just rebranded?

Existing accounts still log in, so nothing has gone dark. What has happened is that the product has stopped being sold and stopped being promoted. Salesloft's chat agent page describes the transition from Drift to 1Mind in the present tense, and Drift's own domain no longer serves a website — every path we checked, including the pricing page, forwards to Salesloft.

In practice that is the phase before an end-of-life notice rather than after it. Support continues, features do not, and the integrations you rely on get updated when someone remembers.

The sensible reading is that you have time to choose properly but not a reason to wait. Migrations done under a deadline set by a vendor are always worse than migrations done in a quiet quarter.

What exactly happened in the 2025 breach, and does it still matter?

Attackers obtained OAuth tokens and API keys held by Drift on behalf of its customers, and used them to reach connected services including Google Workspace, AWS, VPNs and Snowflake. Google's Threat Intelligence Group attributed the campaign to a group it tracks as UNC6395. Salesloft advised Drift customers to revoke and rotate their API keys, and Salesforce disabled every Drift integration on its platform as a precaution.

It matters now for two reasons. If you are still running Drift, any key issued before that period should already have been rotated, and it is worth confirming rather than assuming. And when you leave, the tokens do not expire because you cancelled — revoking them is a separate job that somebody has to actually do.

It also changes what you should ask a replacement vendor. Not "are you GDPR compliant", which everyone says yes to, but what access your integrations grant, how tokens are stored, and whether you can restrict access by IP and see it in an audit log.

Can a European tool do what Drift did for sales?

Partly, and being clear about the gap is more useful than a feature grid. The conversation itself — greeting visitors, answering questions, qualifying, handing off — is well covered by Crisp, Userlike, Tidio and LiveChat, and in some respects better covered than it was in Drift's later years.

What is not covered is the account-based layer: resolving an anonymous visitor to a company, scoring them against a target list, routing to the owning rep and attributing pipeline. That is CRM territory, and if it is the reason Drift was bought in your organisation then the honest answer is that you are replacing one product with two or three.

The upside is that the chat half becomes much cheaper and much more predictable. A published $95 a month workspace price against an unpublished enterprise contract is not a small difference.

We only ever used Drift as a chat widget. What now?

Then this is one of the easier migrations in this section, because a chat widget is a script tag and a set of canned responses rather than years of accumulated configuration.

Pick on price model and jurisdiction. Crisp is flat per workspace, LiveChat and Tidio are per agent and per module respectively, and Userlike is the one to choose if your industry is supervised. All four are inside the EU, so the transfer question that applies to an American vendor does not arise.

Do the removal properly, though. Take the old script tag out of every template, not just the home page, and revoke the integration tokens on the way out. A dormant widget that still holds credentials is exactly the shape of the problem that made Drift notorious.

Which one to pick

If your Drift was a widget that greeted visitors and passed the good ones on, Crisp is the shortest route back to working, at a published price that does not change when you add people for a campaign.

If you are here because of the 2025 incident rather than the rebranding, Userlike is the one whose controls answer the actual failure: restricted access, audit logs, redaction and retention you configure yourself.

If you sell online, Tidio replaces the conversation with something better than qualification, because answering the question is usually what the visitor wanted in the first place.

And if what you want most is a vendor that will still be selling the same product in five years, LiveChat has been doing exactly that since 2002. On a page about a product that was bought, absorbed and replaced inside two years, that is not a soft argument.