European Alternatives to Gainsight
Looking for a European alternative to Gainsight? Gainsight, Inc. is a San Francisco company whose privacy policy says it maintains its primary data centers in the USA, and it does not publish list prices: the customer success tiers (Essentials and Enterprise) differ by included full users and customers per user, and pricing is by request.
The European tools below cover health scores, playbooks and renewals from vendors in Sweden, Romania, France and the Czech Republic, with British options, plus survey and onboarding tools for the feedback side.
How we rank these tools — 4-step process
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1
European ownership, verified
The company is headquartered and incorporated in the EU, EEA, the UK, Switzerland or Israel, and processes customer data in Europe or Israel. A US parent company disqualifies a tool from this page regardless of where its servers are.
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2
Category fit and hands-on review
What the tool actually does, who it suits, and where it falls short — checked against the vendor’s own documentation, changelog and pricing page rather than its marketing copy.
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3
Compliance and pricing check
GDPR posture, hosting location and the prices quoted on this page are verified against the vendor’s public pricing before publication, and re-checked when we revisit the category.
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Position on this page
Placement on this page can be paid, and that can affect which tools appear here and the order they appear in. It never buys a good review: a tool that fails the checks above is not here at any price, and payment does not change the shortcomings we write about. A vendor can ask us to correct a factual error — not to remove a criticism.
Vendors can pay for visibility on this page. It never changes what an entry says about a product, including the criticism, and we earn nothing when you click through to a vendor. Paid placement can affect which tools appear here and the order they appear in. Editorial policy
11 European Alternatives to Gainsight
Planhat
Customer success, CRM and services on one data model
Custify
Customer success platform with data stored in Germany
Skalin
AI health score and playbooks with public monthly pricing
Velaris
AI agents on a customer context graph for B2B SaaS
Customerscore.io
ML health scoring with ARR-based pricing and EU hosting
Hook
Agents for onboarding, churn risk and renewal prediction
Product Fruits
In-app onboarding, checklists and NPS for product adoption
Survicate
NPS, CSAT and in-app surveys with EU hosting on AWS
Customerly
AI support suite with live chat, NPS and CSAT surveys
Nicereply
CSAT, NPS and CES surveys inside helpdesks and CRMs
Feedier
Voice-of-customer platform that merges feedback sources
Key takeaways
- Gainsight, Inc. is a Delaware company in San Francisco, and its privacy policy says it maintains primary data centers in the USA and relies on the EU-U.S. Data Privacy Framework and Standard Contractual Clauses for European transfers.
- Gainsight sells Customer Success as Essentials and Enterprise tiers without published amounts: the tiers include 10 and 20 full users and 100 and 200 customers per user, and renewal forecasting is Enterprise only.
- Planhat (Sweden), Custify (Romania), Skalin (France) and Customerscore.io (Czech Republic) are EU-established customer success platforms, while Velaris and Hook are British and sit outside the EU.
- Skalin is the only European platform on this page with a stated monthly price for the base plan, EUR 569 a month billed annually with five CSM seats.
- Survicate, Nicereply, Feedier, Product Fruits and Customerly cover surveys, onboarding or support, not account management, so they replace parts of the Gainsight suite and not the platform.
Why people leave Gainsight
Gainsight is the product that defined the customer success platform, and its pricing page still reads like a suite catalogue: Customer Success in two tiers, Product Experience for in-app guides and analytics, Skilljar for customer education, and Customer Communities.
Inside the Customer Success product the tiers share health scorecards, playbooks and success plans, surveys, digital journeys and dashboards, and the higher tier adds renewal and expansion forecasting plus organisational mapping and sponsor tracking. Few European tools list that much in one place.
The contracting side is American. The privacy policy names Gainsight, Inc., a Delaware company at 350 Bay Street in San Francisco, as the controller, and states that it maintains primary data centers in the USA. Transfers from Europe rest on the EU-U.S. Data Privacy Framework, with Standard Contractual Clauses and the UK Addendum named as further mechanisms. The policy shows an update date of April 2026.
That is a lawful and documented arrangement, and many European companies run on it. Teams still start looking elsewhere when a data protection officer asks for a transfer assessment each year, when the quote arrives without an amount on it, or when a customer success team of eight discovers that the plan sized for it ships with seats it will not fill. This page checks which European tool fits which part of that suite.
- The data sits in the USA by default Gainsight's privacy policy says primary data centers are in the USA, and its European transfers rely on the Data Privacy Framework plus Standard Contractual Clauses. A company that holds your account data is subject to US legal process, including the CLOUD Act, wherever a particular server stands. For a buyer whose customers are banks, hospitals or public bodies, a Swedish, Czech or French contracting party removes a line from every security questionnaire.
- No price until you have talked to sales The pricing page shows Essentials and Enterprise for Customer Success and routes every product to "Request Pricing". What it does show is the shape of the licence: 10 included full users on Essentials and 20 on Enterprise, with 100 and 200 included customers per user, and unlimited viewers. Skalin publishes EUR 569 a month for five seats, and Customerscore.io states one fee based on ARR, so a budget can exist before a call.
- The tier decides which features you get Renewal and expansion forecasting, company news and organisational mapping with sponsor tracking appear only on Enterprise. A team that picks Essentials to control cost may discover that the forecasting its renewals manager wanted sits one tier up. Velaris includes health scores, surveys, playbooks and success plans in one licence, and Customerscore.io states that all platform features come with its ARR-based fee.
- The suite is sold in parts you may not need Product Experience, Skilljar and Customer Communities are separate products with their own pricing routes. A customer success team that bought Gainsight for scorecards and playbooks carries that catalogue in every renewal conversation. The European market splits the same ground into narrower tools, such as Survicate for surveys or Product Fruits for in-app onboarding, which you can buy one at a time.
What you have to replace, not just match
Begin with the core that every customer success team uses daily: a customer record that merges CRM, billing, product usage and support data; a health score; playbooks that create tasks when a score changes; and a renewal view.
Planhat, Custify, Skalin, Velaris, Customerscore.io and Hook all cover that core, in different ways. Planhat and Custify let the team define scores, Skalin and Customerscore.io calibrate a model on your own churn history, and Hook puts churn prediction into agents. Decide first whether your team wants to write scoring rules or to review a model's output.
Then list the modules outside that core. If you use Gainsight's surveys, the question is whether a platform survey is enough or whether you need a dedicated tool: Survicate handles NPS and CSAT across email, web and app, Nicereply attaches CSAT to helpdesk tickets, and Feedier merges feedback from many sources into one analysis.
If you use in-app guides from the Product Experience product, Product Fruits is the European option on this page. If you use the customer education or community products, nothing here replaces them, and that is a finding worth writing down before you sign a contract elsewhere.
Finally, count the integrations and the people. Gainsight licenses full users and viewers separately, and your internal map of who edits what has to survive the move. Velaris and Skalin both mention unlimited read-only or viewer users, so account executives and executives can look without a full seat. Rebuild the CRM sync, the usage data feed and the Slack alerts in the new tool before you retire any playbook, because each one will fire against the data you connect.
The alternatives compared
| Position | Tool | Headquarters | Pricing | Jurisdiction |
|---|---|---|---|---|
| #1 | Planhat | Stockholm, Sweden | Pricing on request; packages for CRM, customer success and PSA, with paid add-ons | EU (Sweden) |
| #2 | Custify | Bucharest, Romania | Not published; the pricing page describes flexible pricing and no setup fees | EU (Romania) |
| #3 | Skalin | Le Perreux-sur-Marne, France | Scale plan from EUR 569/month billed annually with 5 CSM seats; extra seats EUR 50/month each | EU (France) |
| #4 | Velaris | London, United Kingdom | Pricing on request; one licence covers 5 users with unlimited viewers, add-ons extra | United Kingdom (adequacy decision, outside the EEA) |
| #5 | Customerscore.io | Prstice (near Brno), Czech Republic | Tailored quote; one platform fee based on ARR, all features included | EU (Czech Republic) |
| #6 | Hook | London, United Kingdom | Pricing on request; the pricing page was not readable in the check | United Kingdom (adequacy decision, outside the EEA) |
| #7 | Product Fruits | Prague, Czech Republic | From USD 111 a month for 1,500 monthly active users, billed yearly, scaling through a published MAU slider | EU (Czech Republic) |
| #8 | Survicate | Warsaw, Poland | Growth from USD 114/month billed annually (250 responses/month); Pro USD 349 and Enterprise USD 569 listed; 10-day trial | EU (Poland) |
| #9 | Customerly | Dublin, Ireland | Core $19, Growth $69, Ultimate $99 per seat/month (10, 20 and 50 AI conversations included); further AI conversations $0.45 each; Aura AI agent alone $0.45 per AI conversation with no seats; prices shown in USD with a EUR switch | EU (Ireland) |
| #10 | Nicereply | Bratislava, Slovakia | Starter USD 59/month billed annually (100 responses); Essential USD 119; Growth USD 239; Business USD 359; monthly billing costs more; 14-day trial | EU (Slovakia) |
| #11 | Feedier | Lille, France | Standard, Advanced and Elite plans by scope; prices on request | EU (France) |
How each alternative compares to Gainsight
- Which law reaches it. EU (Sweden). Gainsight is run from the United States, so the CLOUD Act obliges the provider to hand over data on a valid order regardless of which country the servers are in.
- Where the data sits. Google Cloud Platform; region not stated on the pages checked.
- Source code. Closed source, as Gainsight is.
Best for: Larger SaaS teams that want success, renewals and services on one data model
Planhat is where a Gainsight team with a long list of modules finds the most overlap. Customer records, time-series usage data, workflow automation, tasks, NPS surveys and email and call intelligence share one model, and a CRM module and a services module run on the same records. The terms put the AI agent Pi in the hands of the customer as deployer under the EU AI Act, and the agent is described as rolling out in stages.
The contracting detail needs attention. Planhat AB in Stockholm is the controller named in the privacy policy and Swedish law applies by default, but the terms allow Planhat, Inc. as the party named on an order, in which case Delaware law applies. Pricing is on request, the security page names Google Cloud without a region, and the scope means a longer configuration project.
What Planhat does better than Gainsight
- Swedish controller entity and Swedish law by default instead of Delaware
- CRM and professional services modules on the same data model
- ISO 27001 certification stated on the security page
- Open API and an MCP server for AI tools
Where Planhat is a step down from Gainsight
- No published prices, the same as Gainsight
- US group company possible on the order form
- Fewer ready-made modules for education and communities
Standout against Gainsight. It is the only European platform here that lets a success manager and an account executive work in one CRM-backed record.
- Which law reaches it. EU (Romania). Gainsight is run from the United States, so the CLOUD Act obliges the provider to hand over data on a valid order regardless of which country the servers are in.
- Where the data sits. Data centres in Germany (vendor FAQ).
- Source code. Closed source, as Gainsight is.
Best for: Small and mid-size SaaS teams that want a vendor to run the onboarding with them
Custify trades Gainsight's breadth for a quicker start. Teams define health scores from usage, billing and survey data, add a manual CSM rating, and fire Slack or email alerts when something moves. A four-step onboarding led by Custify's own success team comes without setup fees, which matters when nobody in your company is a Gainsight administrator.
The Bucharest company contracts under its terms of service with a data processing agreement based on the EU standard contractual clauses, and its pricing page FAQ says customer data is stored in data centres in Germany. It publishes no prices, its AI agents are described mostly in marketing copy, and very large customer success organisations will find Planhat's data model deeper.
What Custify does better than Gainsight
- Customer data in German data centres, per the vendor FAQ
- No setup fees and onboarding by the vendor's own team
- Romanian contracting entity with a 99.95 percent availability target in the terms
- Lighter to administer than an enterprise suite
Where Custify is a step down from Gainsight
- No renewal forecasting view documented on the EP page
- Aimed at small and mid-size teams
- Founding year and ownership are not stated on the pages checked
Standout against Gainsight. It is the one platform here whose vendor runs the four-step setup for you and states no setup fee.
- Which law reaches it. EU (France). Gainsight is run from the United States, so the CLOUD Act obliges the provider to hand over data on a valid order regardless of which country the servers are in.
- Where the data sits. Hosting region not stated on the pages checked.
- Source code. Closed source, as Gainsight is.
Best for: Mid-market B2B SaaS teams that want a stated price and a self-calibrating score
Skalin answers the complaint about a quote without an amount: the Scale plan starts at EUR 569 a month billed annually, with five CSM seats, unlimited read-only licences and onboarding with a dedicated CSM, and each extra seat is EUR 50 a month. Its health score learns from churn patterns in your own data instead of thresholds you write, and the vendor says risk surfaces three to four weeks early, a figure that is its own.
Skalin SAS is registered in Creteil, and its terms name a DPO in France. The terms do not name a hosting region or provider, and say only that the platform runs on infrastructure Skalin chooses. There is no free trial, the Lead plan shows no price, and the client portal and expansion pipeline are add-ons priced on top of the base.
What Skalin does better than Gainsight
- Plan price published, so budgeting needs no sales call
- Unlimited read-only licences next to five included CSM seats
- Score calibrates on your own churn history without rule writing
- French SAS with a French DPO instead of a US controller
Where Skalin is a step down from Gainsight
- Hosting region and provider are not stated in the terms
- No free trial or free plan, only a demo
- Narrower integration list than Planhat
Standout against Gainsight. It is the only platform here that publishes a base price and a per-seat add-on price in euros.
- Which law reaches it. United Kingdom (adequacy decision, outside the EEA). Gainsight is run from the United States, so the CLOUD Act obliges the provider to hand over data on a valid order regardless of which country the servers are in.
- Where the data sits. Privacy policy: personal data stored within the UK and EEA unless transferred under stated safeguards.
- Source code. Closed source, as Gainsight is.
Best for: Mid-market and enterprise B2B SaaS teams that want agents watching the long tail of accounts
Velaris builds a context graph from CRM, product usage, support, calls and emails, and lets agents watch accounts, draft outreach and prepare daily briefings. For a Gainsight team with thousands of small accounts nobody has time to read, that pitch is specific. One licence covers five users with unlimited viewers and includes health scores, surveys, dashboards, playbooks and success plans.
Manantial Ltd, trading as Velaris, is incorporated in England and Wales, was founded in 2021 and defines its territory in the terms as the UK and EEA. That makes it European but not an EU member state vendor. No amounts are published, the hosting provider is not named, and the customer portal and shared inbox are separate products. The results depend on data quality and on a team willing to supervise agents.
What Velaris does better than Gainsight
- Licence that includes surveys, playbooks and success plans without tier gating
- Unlimited viewers beside five full users
- MCP connectors to Claude and ChatGPT
- Terms and processing addendum published, with a UK and EEA territory
Where Velaris is a step down from Gainsight
- Contract under English law, not an EU member state
- No published prices
- Customer portal and support tools are sold separately
Standout against Gainsight. It is the platform here that treats the whole account base as input for agents, not only the accounts a CSM has time to open.
- Which law reaches it. EU (Czech Republic). Gainsight is run from the United States, so the CLOUD Act obliges the provider to hand over data on a valid order regardless of which country the servers are in.
- Where the data sits. EU hosting (vendor statement).
- Source code. Closed source, as Gainsight is.
Best for: B2B SaaS teams that want an ML score and a fast switch timed to a renewal
Customerscore.io ranks accounts by revenue at stake every day. Its My Day view lists accounts with ARR at risk, upsell potential and upcoming renewals, and explains each score in plain language. The pricing page describes one platform fee based on ARR, with every feature, the AI agent and expert-led setup included, and the vendor says most teams run within one to three weeks.
The company is a Czech s.r.o. registered in Brno, with a company ID in its terms. It was founded in 2023 and states ISO 27001 certification from 2026 and EU hosting without naming the provider. Its short track record is the honest limit: it has less history than Planhat or Custify, shows no price, and is aimed only at B2B SaaS teams that own revenue.
What Customerscore.io does better than Gainsight
- One fee with all features, no tier-locked forecasting
- Setup stated at one to three weeks, with the vendor connecting your data
- Czech register data in the terms instead of a Delaware entity
- Version that runs inside HubSpot for teams that live there
Where Customerscore.io is a step down from Gainsight
- Founded in 2023, with a short public track record
- No amounts published
- Hosting provider and region not named
Standout against Gainsight. It prices by ARR and says it times the migration with your own renewal date.
- Which law reaches it. United Kingdom (adequacy decision, outside the EEA). Gainsight is run from the United States, so the CLOUD Act obliges the provider to hand over data on a valid order regardless of which country the servers are in.
- Where the data sits. Privacy notice: data may be stored outside the UK, for example in Ireland.
- Source code. Closed source, as Gainsight is.
Best for: Teams that would rather review machine-learned risk than maintain scoring rules
Hook replaces the part of Gainsight that needs the most administration, the scoring rules. Its Echo agent reads emails, meetings and support threads for churn risk, Activator plans onboarding toward milestones the team sets, and Persona CS prepares account managers for calls. The vendor quotes 85 percent accuracy for renewal prediction 180 days out in one customer example, which is a vendor figure and not an independent test.
Hook Technology Limited is registered in England and Wales and in the ICO register, and the security page states ISO 27001 and SOC 2 Type 2. English law governs the contract, the pricing page did not render in the check, and the privacy notice says data may be stored outside the UK, for example in Ireland. Teams that want to build their own rules will miss the configurability.
What Hook does better than Gainsight
- ISO 27001 and SOC 2 Type 2 stated on the security page
- Churn risk read from conversations, not only from usage fields
- Onboarding paths built from goals rather than fixed journeys
- Trust centre, terms and privacy notice published
Where Hook is a step down from Gainsight
- English law, so not an EU member state vendor
- No published prices
- Less configurable than a rule-based platform
Standout against Gainsight. It is the only tool here that sets onboarding by goals the team defines, with an agent choosing the path.
- Which law reaches it. EU (Czech Republic). Gainsight is run from the United States, so the CLOUD Act obliges the provider to hand over data on a valid order regardless of which country the servers are in.
- Where the data sits. EU data hosting according to the vendor; the provider and region are not named on the pages reviewed.
- Source code. Closed source, as Gainsight is.
Best for: SaaS teams that used Gainsight mainly to guide users inside the product
Product Fruits does not manage accounts. It is a no-code editor for flows, checklists, tours, hints and announcements inside your product, the work that Gainsight sells as Product Experience. The Prague company lists Starter from USD 111 a month for 1,500 monthly active users with a public slider, and a 14-day trial without a card, which is rare among adoption platforms.
It pairs with a customer success platform and does not replace one. Founded in 2019, it names Sanofi, Rakuten and Mango as customers, according to the vendor, and reports modest disclosed funding of about EUR 3.22 million. The EP page names no certification and no hosting provider, so check those before an enterprise rollout.
What Product Fruits does better than Gainsight
- Published usage-based price and a free trial
- Czech contracting entity, EU data hosting per the vendor
- Elvin AI assistant and MCP server access on every plan, per the vendor
Where Product Fruits is a step down from Gainsight
- No health scores, playbooks or renewals
- Prices in US dollars
- No certification list on the pages reviewed
Standout against Gainsight. It is the only tool here you can budget for with a slider and test without a card.
- Which law reaches it. EU (Poland). Gainsight is run from the United States, so the CLOUD Act obliges the provider to hand over data on a valid order regardless of which country the servers are in.
- Where the data sits. EU-hosted on AWS (vendor security page).
- Source code. Closed source, as Gainsight is.
Best for: Teams that need NPS, CSAT and in-app surveys feeding their customer success tool
Survicate takes over the survey work. Surveys run in email, on websites and in apps, targeting by attribute and event, and answers sync to other tools so that a low NPS score can create a task. Its Research Hub groups survey results, tickets and call recordings into themes. Pricing follows responses, not seats, and Growth includes 10 seats.
The Warsaw company, Survicate S.A., is in the National Court Register, and its security page states EU hosting on AWS and ISO/IEC 27001:2022. SOC 2 is still in progress, prices are in US dollars, and the bill rises with survey volume. It collects and analyses feedback but holds no account health or renewals, so Planhat or Custify still has to do that work.
What Survicate does better than Gainsight
- EU hosting on AWS and ISO/IEC 27001:2022 stated
- Surveys across email, web and app from one tool
- Published prices from USD 114 a month
- Feedback themes drawn from tickets and calls too
Where Survicate is a step down from Gainsight
- Not a customer success platform
- Cost rises with response volume
Standout against Gainsight. It groups survey answers, tickets and call recordings into one set of themes.
- Which law reaches it. EU (Ireland). Gainsight is run from the United States, so the CLOUD Act obliges the provider to hand over data on a valid order regardless of which country the servers are in.
- Where the data sits. AWS data centres in the EU; AI processing on Microsoft Azure OpenAI Service and Pinecone in the EU; Stripe (EU and US) and OneSignal push notifications (US) also process data.
- Source code. Closed source, as Gainsight is.
Best for: SaaS teams whose customer success work runs through chat and a help centre
Customerly is a support suite, not a Gainsight replacement. Its AI agent Aura answers from your help centre and escalates with context, and live chat, flows, NPS and CSAT surveys and mobile apps come in the same product. Seats cost $19, $69 and $99 a month with included AI conversations, and further ones cost $0.45 each.
The Irish company stores customer data in AWS data centres in the EU and lists AI processors in the EU, while Stripe and OneSignal also process data in the United States. Prices display in dollars with a euro switch, and the GDPR pages date from 2021, so request the current data processing agreement. Use it beside a success platform, not instead of one.
What Customerly does better than Gainsight
- Published seat and AI-conversation prices
- Customer data in EU AWS data centres, with a subprocessor list
- Chat, help centre and surveys in one suite
Where Customerly is a step down from Gainsight
- No health scores, playbooks or renewal management
- Stripe and OneSignal process some data in the United States
Standout against Gainsight. Aura can be bought alone at $0.45 per AI conversation with no seats.
- Which law reaches it. EU (Slovakia). Gainsight is run from the United States, so the CLOUD Act obliges the provider to hand over data on a valid order regardless of which country the servers are in.
- Where the data sits. Amazon Web Services; region not stated on the pages checked.
- Source code. Closed source, as Gainsight is.
Best for: Support-led teams on Zendesk, Front or Help Scout that need a satisfaction number
Nicereply does one thing: it asks customers for a rating at the moment of contact, in an email signature, after a ticket closes, on a link or as a pop-up. All plans include CSAT, CES and NPS, unlimited active surveys and feedback analytics. Prices follow responses, from 100 to 2,500 a month on four published plans, with a 20 percent discount for annual billing.
The Slovak company, Nice Reply, s.r.o., runs on AWS under its terms, and the region is not stated on the pages checked. It holds no account data, renewals or playbooks. In a Gainsight replacement it is the satisfaction signal that feeds a score somewhere else, for example in Planhat or Custify.
What Nicereply does better than Gainsight
- Surveys placed in signatures and ticket closures
- Four published plans with a 14-day trial
- Slovak register data in the terms
Where Nicereply is a step down from Gainsight
- Surveys only, no account management
- Prices in USD that rise with responses
Standout against Gainsight. It puts a one-click rating into an email signature.
- Which law reaches it. EU (France). Gainsight is run from the United States, so the CLOUD Act obliges the provider to hand over data on a valid order regardless of which country the servers are in.
- Where the data sits. Data processed in the EU (vendor pricing page).
- Source code. Closed source, as Gainsight is.
Best for: Multi-market organisations merging surveys, reviews and tickets into one analysis
Feedier suits the Gainsight buyer whose real need was customer feedback across business units. It connects surveys, e-reputation, social feedback and tickets with CRM and file data, analyses them with AI, and routes action plans. Plans differ by business units and feedback sources, include unlimited users and SSO, and add a project lead and training from the vendor.
The Lille company states ISO 27001:2022 and SOC 2, data processed in the EU and no AI training on customer data. The vendor's accuracy figures are its own. No prices are shown, the legal notice does not state the company form, and it has no health scores or renewal workflow, so it is a poor fit for a small team.
What Feedier does better than Gainsight
- Feedback sources merged into one analysis
- Delivery team included in every plan
- AI usage not metered, per the pricing page
Where Feedier is a step down from Gainsight
- Not a customer success platform
- No prices published and a scoped sale
Standout against Gainsight. It can sit above tools such as Medallia or Qualtrics and merge their output with other feedback.
What actually breaks when you switch
Plan the data first. Your health scores, success plans, playbook histories and survey results live in Gainsight, and a European tool will not import the logic. The inputs are what move: CRM records, billing data, product usage and support tickets.
Customerscore.io says it connects those sources directly instead of waiting for an export, and says it times the switch with your renewal. Whatever tool you choose, run the old and the new score side by side for a quarter, because a score that changes definition in the middle of a renewal cycle makes the numbers useless for the board.
Then deal with the contract and the people. Check the notice period and what happens to your data after termination, ask for an export of notes and timeline entries in a readable format, and note that licences are counted differently: Gainsight counts full users and viewers, Skalin counts CSM seats with unlimited read-only users, and Velaris counts five users with unlimited viewers.
Retrain the CSMs on the new playbook editor before you switch alerts on, since each Slack message that fires against partial data teaches the team to ignore alerts.
Is the Data Privacy Framework enough for Gainsight under GDPR?
Gainsight says it certifies to the EU-U.S. Data Privacy Framework and also uses the 2021 Standard Contractual Clauses and the UK Addendum, so a lawful transfer basis exists on paper. The framework rests on a European Commission adequacy decision, and buyers have lived through two earlier transfer regimes that were struck down. Many legal teams therefore keep a fallback assessment on file.
A European vendor does not make your own duties disappear: you still need a processing agreement and a record of the processors. What changes is the work behind the agreement. With a contracting party in Sweden, Romania, France or the Czech Republic, the transfer assessment and the dependence on a US adequacy decision drop out of the file, which is the practical argument for the tools on this page.
Which European platform matches Gainsight at enterprise scale?
Planhat is the nearest match for a large team, since it runs customer success, a CRM module and professional services on one data model and offers an open API. It is also the only platform here whose terms allow a US group company, Planhat, Inc., as the contracting party, so confirm on the order form that Planhat AB is named. Hosting is Google Cloud and the region is not stated.
Gainsight's enterprise tier has things no tool on this page lists, such as organisational mapping and sponsor tracking and a dedicated forecasting view. Planhat covers renewals, and Velaris lists success plans and a context graph, but ask each vendor for a demo with your own renewal data before you assume parity.
Which one to pick
If your team is large, runs renewals and services next to success work, and can live with a quote, start with Planhat and confirm that Planhat AB is on the order.
If you are a small team that wants a vendor to run the setup, pick Custify. If you need a number before a demo, pick Skalin. If you would rather see a model's output than write rules, compare Customerscore.io (Czech Republic, EU member state) with Hook and Velaris (both UK).
If you used only part of Gainsight, buy only that part. Survicate or Nicereply covers surveys, Product Fruits covers in-app guides, Customerly covers chat and a help centre, and Feedier covers multi-market feedback. Keep Gainsight a little longer if you depend on its education or community products, or on the Enterprise forecasting view, because no European tool on this page lists an equivalent for them.
Frequently Asked Questions
For a team that wants the whole job in one place, Planhat from Stockholm is the closest match, joining customer success, CRM and services on one data model. Custify from Bucharest suits small teams that want guided onboarding, Skalin from France publishes its price, and Customerscore.io from the Czech Republic prices by ARR. Velaris and Hook, both British, put AI agents on top of account data.
Its privacy policy says Gainsight maintains primary data centers in the USA and names no other data center locations. Transfers from Europe are covered by the EU-U.S. Data Privacy Framework and by Standard Contractual Clauses. Ask your account executive in writing whether an EU region exists for your product and tier, because the policy does not say.
The pricing page lists Customer Success as Essentials and Enterprise and offers "Request Pricing" instead of amounts. Essentials includes 10 full users and 100 customers per user, Enterprise 20 and 200, and viewer licences are unlimited on both. Product Experience, Skilljar and Customer Communities have their own pricing routes, so a quote for one product does not cover the others.
No. Survicate, Nicereply and Feedier collect and analyse customer feedback, but none of them holds renewals, account health or playbooks, and each of their EP pages says so. They work as a feed into a platform such as Planhat or Custify, or they replace only the survey module of Gainsight if surveys were all you used.
Velaris and Hook are incorporated in England and Wales, so contracts fall under English law and the UK is outside the EU. The UK holds a European Commission adequacy decision, which allows personal data to flow from the EEA, and Velaris states a UK and EEA territory. If your policy requires an EU member state vendor, choose Planhat, Custify, Skalin or Customerscore.io.
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