SALESmanago

Polish behavioral marketing automation: lead scoring, RFM segmentation and a contact-based pricing calculator

Quick Overview

CompanyBenhauer
CategoryMarketing Automation
HeadquartersKraków, Poland
Founded2012 (as Benhauer)
EU PresenceEU (Poland)
Open SourceNo; closed-source SaaS
ComplianceGDPR-compliant
PricingNo published price list; interactive calculator by active contacts
Free OptionFree trial; no permanent free tier
ReplacesHubSpot Marketing Hub, Klaviyo, ActiveCampaign

Detailed Review

SALESmanago is built by Benhauer, a Polish company founded in 2012 and based in Kraków, and the product is now also marketed under the name Manago AI as the two brands transition.

Where a lot of "marketing automation" tools are really an email sender with a workflow builder attached, SALESmanago leans the other way: behavioral tracking, lead scoring and RFM-style customer segmentation (recency, frequency, monetary value) sit at the center, with email, SMS, web push and conversational AI as the channels it acts through rather than the product itself.

Pricing is not published as a fixed tier list. Instead, an interactive calculator prices a plan by active contacts, starting at 3,000, plus monthly SMS volume, and the site states that "pricing increases gradually for every additional 1,000 active contacts" rather than jumping between broad bands — useful for a company that does not want to overshoot into the next tier over a small list increase.

Contracts can be billed monthly or on 1, 2 or 3-year terms, in EUR, PLN or USD. Unlimited email sending, omnichannel engagement and 24/7 support are included in the base platform across every size of account.

AI usage is metered separately from the core platform: a free Starter allowance is included with every license, and heavier use steps up through paid Boost (EUR 30/month) and Power (EUR 99/month) tiers, with a custom-priced Flex tier above that.

Optional add-ons for loyalty programs, product recommendations, web engagement and a mobile app are priced apart from the base plan too.

For a marketing team that wants scoring and segmentation to be the actual engine of its campaigns, rather than a feature added on top of an email tool, that depth is the reason to look at it; for a team that just wants a flat, publishable number to put in a budget line, the calculator-based model takes more effort to pin down.

What SALESmanago does well

  • Behavioral lead scoring and RFM-style segmentation as the core of the product, not a bolt-on to an email tool
  • Contact-based pricing that scales gradually per 1,000 contacts rather than jumping between a handful of broad tiers
  • Omnichannel by default: email, SMS, web push and conversational AI included in every plan
  • Unlimited email sending and 24/7 support included in the base platform at every size

Where SALESmanago falls short

  • No published price list — every number comes from an interactive calculator rather than a page you can screenshot and compare later
  • No permanent free tier, only a free trial or a demo
  • AI usage is metered in its own Starter/Boost/Power/Flex tiers on top of the base subscription, so heavy AI use adds a second bill
  • The ongoing rebrand from SALESmanago to Manago AI may cause short-term confusion for buyers checking which name to search for

Standout feature. Pricing that scales per 1,000 active contacts instead of jumping between a handful of fixed bands — the closest thing in this category to paying for exactly the size list you have.

Pros and Cons

Pros

  • Behavioral lead scoring and RFM-style segmentation as the core of the product, not a bolt-on to an email tool
  • Contact-based pricing that scales gradually per 1,000 contacts rather than jumping between a handful of broad tiers
  • Omnichannel by default: email, SMS, web push and conversational AI included in every plan
  • Unlimited email sending and 24/7 support included in the base platform at every size

Cons

  • No published price list — every number comes from an interactive calculator rather than a page you can screenshot and compare later
  • No permanent free tier, only a free trial or a demo
  • AI usage is metered in its own Starter/Boost/Power/Flex tiers on top of the base subscription, so heavy AI use adds a second bill
  • The ongoing rebrand from SALESmanago to Manago AI may cause short-term confusion for buyers checking which name to search for

Alternatives to SALESmanago

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Frequently Asked Questions

What is SALESmanago?

SALESmanago is polish behavioral marketing automation with lead scoring, RFM segmentation and a contact-based pricing calculator, built by Benhauer and now also marketed under the name Manago AI.

Where is SALESmanago based?

SALESmanago is built and operated by Benhauer, a company based in Kraków, Poland, which places it under EU (Poland) law.

What does SALESmanago cost?

There is no published price list. An interactive calculator prices plans by active contacts, starting at 3,000, and monthly SMS volume, on monthly, 1-year, 2-year or 3-year terms in EUR, PLN or USD. AI usage sits on top as a separate metered tier: Starter is free, Boost is €30/month, Power is €99/month, and Flex is custom-priced.

Who is SALESmanago best for?

Teams that want behavioral lead scoring and RFM-style customer segmentation as the core of their automation, not just a workflow builder bolted onto an email tool.

Is SALESmanago a good alternative to HubSpot or Klaviyo?

SALESmanago is built as a European alternative to US-based marketing automation platforms like HubSpot Marketing Hub and Klaviyo. It will not be a like-for-like feature match in every respect, so check the review above for where it genuinely differs before switching.

How does SALESmanago compare to other Marketing Automation Software tools?

SALESmanago is one of several European marketing automation tools covered on this site. See the full Marketing Automation Software category page for how it ranks against its closest European competitors.

Who worked on this review

Three people touch every tool page: one writes it, a second edits it, and a third checks the compliance and pricing claims against the vendor's own documentation.

Daniel Brandt
Written by

Daniel Brandt

Privacy & Compliance Researcher · Berlin, Germany

Checks the compliance claims: where the company is established, where the data sits, and what the DPA actually says.

Sebastiaan Smits
Edited by

Sebastiaan Smits

Founder & Editor · Netherlands

Selects the tools, writes the reviews, and checks where each company is actually established.

Marta Kowalczyk
Fact-checked by

Marta Kowalczyk

Senior Analyst, Infrastructure & Developer Tools · Warsaw, Poland

Covers hosting, developer tooling and the practical side of moving workloads to European providers.

Read our editorial process for how we source, verify and update these pages — and how we keep affiliate income separate from what we recommend.

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