Splio

Splio is a Paris CRM and marketing automation vendor, Splio SAS (RCS Paris 434 533 071, created in 2001 per the French company register, share capital EUR 8,204,767). Its legal notice gives the Paris head office and names a French hosting company for the website. That registration date is verifiable, unlike the founding years of several vendors in this list.

The product combines campaign orchestration across channels, control of marketing pressure per channel, a customer data platform with RFM segmentation, a loyalty module and predictive audiences from Tinyclues AI. It is built for retail and consumer brands that want revenue-driven targeting rather than workflow building for B2B lead nurturing. The retail focus shows in the features: RFM segmentation, a loyalty module and marketing pressure control are the tools of a merchant managing contact frequency across a large customer base.

No prices are published, so you need a demo to see a number, and the vendor pages we read do not state a hosting region for customer data. It is a mid-market to enterprise tool, not a self-serve option, and it sits closer to SALESmanago than to Brevo. The standard SaaS contract, data processing agreement and SLA are published as a PDF, which is more openness than most quote-only vendors offer.

What Splio does well

• Predictive audiences and recommendation inside campaigns
• Loyalty programme and CDP in the same platform
• Control of marketing pressure per channel and per day
• French company registered in Paris since 2001
• Standard SaaS contract, DPA and SLA are published

Where Splio falls short

• No public prices, a demo is required
• Customer data hosting region not stated on the pages read
• Aimed at retail, less so at B2B lead management
• No free tier or self-serve onboarding

Standout feature. Predictive audience selection, marketing pressure control and a loyalty programme in one retail-focused platform.