GetResponse

GetResponse is a comprehensive email marketing and marketing automation platform founded in 1998 and headquartered in Gdansk, Poland. With over 25 years in the industry, GetResponse is one of the longest-established email marketing platforms in Europe, having grown from a simple autoresponder tool into a full-featured marketing suite used by more than 400,000 customers in 183 countries. As a Polish company operating under EU jurisdiction, GetResponse offers a genuine European alternative to US-dominated marketing platforms like Mailchimp, HubSpot, and ActiveCampaign.

What sets GetResponse apart from many competitors is its uniquely broad feature set. While most email marketing platforms focus solely on email, GetResponse has expanded into webinars, conversion funnels, landing pages, website building, ecommerce integration, and most recently, AI-powered content creation and online course hosting. This all-in-one approach makes it particularly attractive for small and medium-sized businesses that want to consolidate their marketing stack into a single European platform rather than juggling multiple US-based tools.

Email Marketing Core Features

At its foundation, GetResponse provides robust email marketing capabilities including a drag-and-drop email builder, extensive template library, A/B testing, time-based and action-based autoresponders, and detailed analytics. The email builder supports responsive design, dynamic content, and personalization tokens, allowing marketers to create professional campaigns without coding knowledge. Email deliverability rates are consistently strong, with GetResponse maintaining an industry-leading infrastructure that ensures messages reach inboxes rather than spam folders.

The platform includes advanced segmentation capabilities that allow marketers to create targeted audiences based on subscriber behavior, demographics, engagement levels, and custom fields. Combined with automation triggers, this enables sophisticated campaigns like win-back sequences for inactive subscribers, personalized product recommendations, and behavior-based upselling funnels. For ecommerce businesses, GetResponse integrates with Shopify, WooCommerce, Magento, and other platforms to enable abandoned cart recovery, post-purchase follow-ups, and product-specific campaigns.

Marketing Automation

GetResponse's marketing automation builder is one of its strongest features. The visual workflow editor allows marketers to create complex automation sequences using a drag-and-drop interface with conditions, actions, and filters. Automation triggers include email opens, link clicks, purchases, page visits, tag assignments, and custom events. Workflows can branch based on conditions, enabling truly personalized customer journeys that adapt to individual behavior.

The automation engine supports lead scoring, which assigns point values to subscriber actions and enables teams to identify their most engaged contacts. When leads reach specific score thresholds, automated actions can be triggered, such as sending a sales-qualified lead notification, assigning a CRM tag, or moving the contact to a specialized nurture sequence. This level of automation sophistication is comparable to enterprise platforms that cost significantly more.

Webinar Platform

GetResponse's integrated webinar platform is a unique differentiator that no other major email marketing competitor offers natively. The webinar feature supports live webinars, on-demand replays, and paid webinar events with up to 1,000 attendees depending on the plan. Webinars include screen sharing, interactive polls, chat, whiteboard tools, and call-to-action buttons. The deep integration between webinars and email marketing enables powerful workflows such as automated registration confirmations, reminder sequences, post-webinar follow-ups, and attendee-specific segmentation.

For businesses that use webinars as a marketing or education channel, this integration eliminates the need for separate webinar tools like Zoom Webinars or GoTo Webinar, along with the complex Zapier workflows typically required to connect them to email marketing. Having webinar data natively available in the same platform as email marketing enables seamless attendee tracking and engagement-based automation.

Landing Pages and Conversion Funnels

GetResponse includes a landing page builder with over 200 mobile-responsive templates. Pages can be published on GetResponse-hosted URLs or custom domains, and include built-in features like countdown timers, payment forms, webinar registration, and lead capture forms. The landing page builder integrates with analytics and automation, so landing page visitors can be automatically added to specific email sequences based on their actions.

The conversion funnel feature provides pre-built templates for common marketing workflows including lead magnet funnels, sales funnels, webinar funnels, and list-building funnels. These funnels combine landing pages, email sequences, payment processing, and follow-up automation into cohesive workflows that can be set up quickly. While not as flexible as dedicated funnel builders, they provide a practical solution for businesses that want straightforward conversion optimization without additional tools.

AI-Powered Features

GetResponse has invested significantly in AI capabilities, introducing an AI Campaign Generator that can create complete email campaigns including subject lines, body copy, and design layouts based on industry, goals, and audience descriptions. The AI assistant helps overcome writer's block and speeds up campaign creation for marketers who produce high volumes of content. AI-powered subject line recommendations, send time optimization, and product recommendations further enhance campaign performance through machine learning analysis of subscriber data.

The platform has also introduced AI-powered course creation tools, allowing businesses to build and sell online courses directly within GetResponse. This positions the platform as a content monetization tool in addition to a marketing platform, expanding its appeal for creators, educators, and coaches who want to combine email marketing with course delivery.

Website Builder

GetResponse includes an AI-assisted website builder that allows users to create complete websites without coding. While not as powerful as dedicated website platforms like WordPress or Webflow, it provides a convenient option for small businesses that want to manage their website and email marketing from a single platform. The builder includes templates, drag-and-drop editing, SEO settings, and integration with GetResponse's other features.

GDPR Compliance and European Data Protection

As a Polish company, GetResponse operates natively under EU data protection laws. The platform includes built-in GDPR compliance features such as consent management, data processing agreements, subscriber data export and deletion tools, and configurable consent checkboxes for forms and landing pages. GetResponse processes data within EU data centers and provides the documentation needed for data protection impact assessments. For European businesses, this native GDPR compliance eliminates the uncertainties associated with US-based platforms where data may be subject to CLOUD Act access.

Pricing Structure

GetResponse offers a free tier with limited features for up to 500 contacts, making it accessible for beginners. The paid Email Marketing plan starts from EUR 16 per month for up to 1,000 contacts and includes unlimited emails, autoresponders, landing pages, and website builder access. The Marketing Automation plan, which adds the visual workflow builder, webinars, and advanced segmentation, starts from EUR 54 per month. Higher-tier Ecommerce Marketing and MAX plans add ecommerce features, transactional emails, and dedicated support. Pricing scales with contact list size, with annual billing offering significant discounts.

Comparison with Mailchimp and ActiveCampaign

Compared to Mailchimp, GetResponse offers more advanced automation, integrated webinars, and better value at higher contact counts. Mailchimp's pricing has increased substantially in recent years, and its automation capabilities remain more basic than GetResponse's. Compared to ActiveCampaign, GetResponse offers a broader feature set with webinars, conversion funnels, and website building included, though ActiveCampaign's CRM integration and deliverability reputation are slightly stronger. For European businesses prioritizing GDPR compliance and data sovereignty, GetResponse's Polish headquarters give it a clear advantage over both US-based competitors.

Integrations and API

GetResponse integrates with over 100 third-party services including Shopify, WooCommerce, WordPress, Salesforce, HubSpot CRM, Zapier, and major social media advertising platforms. A comprehensive REST API enables custom integrations for organizations with specific requirements. The API supports contact management, campaign creation, automation triggers, and analytics access, providing flexibility for developers building custom marketing workflows.