Mailcoach
Belgian email platform for campaigns, automations and transactional mail, billed per sent email, not per contact
Quick Overview
| Company | Spatie BV |
|---|---|
| Category | Newsletter and Publishing Platforms |
| Headquarters | Antwerp, Belgium |
| EU Presence | EU (Belgium) |
| Open Source | No |
| Pricing | From €9.99 per month with 2,000 emails included. Beyond that you pay per email sent, or send through your own provider. Unlimited contacts, lists and automations are in the base price. Prices exclude VAT. A self-hosted version is also offered. Source: mailcoach.app/pricing, checked 13 November 2026. |
| Free Option | 14-day free trial, no credit card required |
| Replaces | Mailchimp, MailerLite, ActiveCampaign |
Detailed Review
Mailcoach is an email platform from the Belgian software company Spatie, covering campaigns, automations and transactional mail in one product. Its pricing page starts at €9.99 a month with 2,000 emails included and then charges per email sent, with unlimited contacts, lists and automations in the base price, all excluding VAT.
That is a different model from MailerLite, Brevo or GetResponse on this page, where the bill is usually tied to the size of the subscriber list. For a large list that is mailed rarely, billing per send can be cheaper, and the pricing page itself compares the product with Mailchimp, MailerLite and ActiveCampaign.
The contracting entity is Spatie BV, with its registered office in Antwerp and a Belgian enterprise number, as named in the terms of service.
The privacy policy names the Belgian data protection authority as the complaint body and says European suppliers are used where possible, with safeguards concluded where a non-European supplier is involved. A self-hosted version is also offered, which Ghost does on this page as well, although the Mailcoach site describes its version as aimed at Laravel applications, so it suits developers more than marketers.
Mailcoach sits last on the page for reasons visible in the facts we could check. The pages opened do not state where the hosted service runs, and the subprocessor list is on a separate page that was not opened.
Extra emails are billed on top of the base price, so a heavy sender needs to work out the monthly total. It also has a smaller footprint in this comparison than Brevo or CleverReach, which are established names with wider feature sets. A 14-day trial needs no credit card.
What Mailcoach does well
- Billed per sent email, not per contact
- Unlimited contacts, lists and automations in the base price
- Campaigns, automations and transactional email in one product
- Belgian company with the Belgian data protection authority named in the privacy policy
- 14-day free trial without a credit card
Where Mailcoach falls short
- Extra emails are billed on top of the base price, and prices exclude VAT
- The self-hosted version is described as aimed at Laravel applications
- Hosting location is not stated on the pages checked
- Smaller than Brevo or CleverReach, with a narrower public track record in this list
Standout feature. It is the one platform here that prices by emails sent while keeping contacts, lists and automations unlimited.
Pros and Cons
Pros
- Billed per sent email, not per contact
- Unlimited contacts, lists and automations in the base price
- Campaigns, automations and transactional email in one product
- Belgian company with the Belgian data protection authority named in the privacy policy
- 14-day free trial without a credit card
Cons
- Extra emails are billed on top of the base price, and prices exclude VAT
- The self-hosted version is described as aimed at Laravel applications
- Hosting location is not stated on the pages checked
- Smaller than Brevo or CleverReach, with a narrower public track record in this list
Alternatives to Mailcoach
Frequently Asked Questions
What is Mailcoach?
Mailcoach is an email platform from the Belgian software company Spatie, covering campaigns, automations and transactional mail in one product. Its pricing page starts at €9.99 a month with 2,000 emails included and then charges per email sent, with unlimited contacts, lists and automations in the base price, all excluding VAT.
That is a different model from MailerLite, Brevo or GetResponse on this page, where the bill is usually tied to the size of the subscriber list. For a large list that is mailed rarely, billing per send can be cheaper, and the pricing page itself compares the product with Mailchimp, MailerLite and ActiveCampaign.
Where is Mailcoach based?
Mailcoach operates from Antwerp, Belgium, which places it under EU (Belgium).
What does Mailcoach cost?
From €9.99 per month with 2,000 emails included. Beyond that you pay per email sent, or send through your own provider. Unlimited contacts, lists and automations are in the base price. Prices exclude VAT. A self-hosted version is also offered. Source: mailcoach.app/pricing, checked 13 November 2026.. 14-day free trial, no credit card required.
Who is Mailcoach best for?
Senders who want billing per email, not per contact. It is the one platform here that prices by emails sent while keeping contacts, lists and automations unlimited.
What are the drawbacks of Mailcoach?
Extra emails are billed on top of the base price, and prices exclude VAT. The self-hosted version is described as aimed at Laravel applications. Hosting location is not stated on the pages checked. Smaller than Brevo or CleverReach, with a narrower public track record in this list.
Is Mailcoach a good alternative to Mailchimp?
Mailcoach is built as a European alternative to Mailchimp: Belgian email platform for campaigns, automations and transactional mail, billed per sent email, not per contact. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does Mailcoach compare to other Newsletter and Publishing Platforms?
Mailcoach is one of several European Newsletter and Publishing Platforms we cover. It is most often compared with Mailchimp, MailerLite, ActiveCampaign.