Actito
Belgian omnichannel marketing automation from Louvain-la-Neuve with ISO 27001 certification and consent management
Quick Overview
| Company | Actito S.A. |
|---|---|
| Category | Marketing Automation Software |
| Headquarters | Louvain-la-Neuve, Belgium |
| EU Presence | EU (Belgium) |
| Open Source | No |
| Compliance | ISO 27001 (as stated by the vendor), GDPR and NIS 2 compliance |
| Pricing | Two plans, no prices published (demo on request). Standard: up to 100k active profiles, 10 seats, email, SMS, RCS and WhatsApp, journey builder, A/B testing. Advanced: up to 500k active profiles, unlimited seats, all channels plus ads, wallet and in-app, predictive scores, AI content generation. |
| Replaces | Salesforce Marketing Cloud, Adobe Campaign |
Detailed Review
Actito is a Belgian customer engagement platform from Actito S.A. in Louvain-la-Neuve (VAT BE 0471 860 557). The privacy policy describes the company as governed by Belgian law, and the homepage states an ISO 27001-certified SaaS solution with GDPR and NIS 2 compliance, which is a stronger compliance statement than most tools in this category make. NIS 2 is the EU directive on network and information security, so that claim matters most to regulated and essential-service sectors.
The product covers a flexible data model, audience building, a journey builder with frequency capping, A/B testing and consent management, and sends over email, SMS, RCS and WhatsApp. The Advanced plan adds predictive scores, AI content and campaign generation, wallet passes, in-app messaging and Meta and Google Ads audiences. It is closer to an enterprise suite than to Brevo or e-goi. The AI features and predictive scores are limited to Advanced, so Standard is a channel and journey tool first.
The pricing page lists two plans by active profiles (up to 100k and up to 500k) and seats, but no amounts, so budgeting needs a demo. It is not the choice for a small team that wants a free tier, and the vendor pages we read did not state a hosting region. Next to Splio it is more channel-neutral, and next to Evalanche it is less transparent on price.
What Actito does well
- ISO 27001-certified SaaS, stated on the homepage
- Consent and privacy management is part of the platform
- Email, SMS, RCS and WhatsApp journeys with frequency capping
- Belgian company under Belgian law
- Plans are scoped by active profiles and seats, not emails sent
Where Actito falls short
- No prices published, a demo is required
- No free tier or self-serve trial on the pricing page
- Hosting region not stated on the pages read
- Enterprise scope is overkill for very small teams
Standout feature. The most compliance-forward platform in the list, pairing ISO 27001 and NIS 2 statements with built-in consent management.
Pros and Cons
Pros
- ISO 27001-certified SaaS, stated on the homepage
- Consent and privacy management is part of the platform
- Email, SMS, RCS and WhatsApp journeys with frequency capping
- Belgian company under Belgian law
- Plans are scoped by active profiles and seats, not emails sent
Cons
- No prices published, a demo is required
- No free tier or self-serve trial on the pricing page
- Hosting region not stated on the pages read
- Enterprise scope is overkill for very small teams
Alternatives to Actito
Frequently Asked Questions
What is Actito?
Actito is a Belgian customer engagement platform from Actito S.A. in Louvain-la-Neuve (VAT BE 0471 860 557). The privacy policy describes the company as governed by Belgian law, and the homepage states an ISO 27001-certified SaaS solution with GDPR and NIS 2 compliance, which is a stronger compliance statement than most tools in this category make. NIS 2 is the EU directive on network and information security, so that claim matters most to regulated and essential-service sectors.
Where is Actito based?
Actito operates from Louvain-la-Neuve, Belgium, which places it under EU (Belgium). Compliance: ISO 27001 (as stated by the vendor), GDPR and NIS 2 compliance.
What does Actito cost?
Two plans, no prices published (demo on request). Standard: up to 100k active profiles, 10 seats, email, SMS, RCS and WhatsApp, journey builder, A/B testing. Advanced: up to 500k active profiles, unlimited seats, all channels plus ads, wallet and in-app, predictive scores, AI content generation..
Who is Actito best for?
Mid-size and enterprise brands in Benelux and France. The most compliance-forward platform in the list, pairing ISO 27001 and NIS 2 statements with built-in consent management.
What are the drawbacks of Actito?
No prices published, a demo is required. No free tier or self-serve trial on the pricing page. Hosting region not stated on the pages read. Enterprise scope is overkill for very small teams.
Is Actito a good alternative to Salesforce Marketing Cloud?
Actito is built as a European alternative to Salesforce Marketing Cloud: Belgian omnichannel marketing automation from Louvain-la-Neuve with ISO 27001 certification and consent management. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does Actito compare to other Marketing Automation Software?
Actito is one of several European Marketing Automation Software we cover. It is most often compared with Salesforce Marketing Cloud, Adobe Campaign.