Best European Marketing Automation Software

#1 Brevo

Paris, France Free plan with unlimited contacts and 300 emails a day / paid plans from EUR 19 a month; pricing is based on emails sent rather than contacts stored Free plan with no time limit

Best for: SMBs wanting multi-channel automation without a contact-based bill

• Operating company. Brevo (formerly Sendinblue)
• Jurisdiction. EU (France)
• Where the data sits. European infrastructure, per the vendor
• Source code. Closed source
• Replaces. HubSpot Marketing Hub, ActiveCampaign, Klaviyo

Brevo, the Paris platform formerly called Sendinblue, rebranded in May 2023 as it grew from an email sender into a customer platform covering email, SMS, WhatsApp, CRM, automation and transactional email. The vendor says more than 500,000 businesses use it.

It is the broadest self-serve tool in this category and the one most likely to be a first purchase. It is the natural benchmark for the rest of this list, since most vendors below it are compared on what Brevo gives away for free.

The pricing model is the reason to look. Instead of charging by contacts stored, Brevo charges by emails sent, so you can keep unlimited contacts. The free plan allows 300 emails a day, and paid plans start at EUR 19 a month. A large list that you mail occasionally costs far less than at a per-contact vendor. The workflow builder combines email, SMS and WhatsApp in one flow, and a built-in deals pipeline hands leads to sales.

It is not the deepest platform. The CRM is lightweight, scoring and segmentation are less central than at SALESmanago, and enterprise needs such as multi-brand governance or loyalty sit with Actito or Splio.

Daily sending limits on the free plan matter for larger campaigns, and SMS and WhatsApp are charged per message on top of the plan. Teams that need predictive audiences, loyalty or multi-brand governance should look at the enterprise tools further down, and teams that need deep scoring at SALESmanago.

Standout feature. Email-based rather than contact-based pricing makes a large, rarely mailed list cheap, which no per-contact competitor matches.

#2 SALESmanago

Krakow, Poland Founded 2012 No published price list; an interactive calculator prices a plan by active contacts (from 3,000) plus monthly SMS volume, rising gradually for every additional 1,000 contacts. Billed monthly or on 1, 2 or 3-year terms in EUR, PLN or USD. AI usage metered separately: Starter included, Boost EUR 30 a month, Power EUR 99 a month, Flex custom. Free trial, no permanent free tier

Best for: Teams that want behavioural scoring as the engine of automation

• Operating company. Benhauer
• Jurisdiction. EU (Poland)
• Independent checks. GDPR-compliant per the vendor
• Source code. Closed source
• Replaces. HubSpot Marketing Hub, Klaviyo, ActiveCampaign

SALESmanago is built by Benhauer, a Polish company founded in 2012 and based in Krakow, and is now also marketed under the name Manago AI as the two brands transition. Where many marketing automation tools are an email sender with a workflow builder attached, it leans the other way: behavioural tracking, lead scoring and RFM-style segmentation sit at the centre, with email, SMS, web push and conversational AI as the channels it acts through.

Pricing is not a fixed tier list. An interactive calculator prices a plan by active contacts, starting at 3,000, plus monthly SMS volume, and the vendor says prices rise gradually for every additional 1,000 contacts.

Contracts can be monthly or one to three years, in EUR, PLN or USD, and unlimited email sending and 24/7 support are in the base platform. AI usage is metered separately in Starter, Boost (EUR 30) and Power (EUR 99) tiers, with loyalty and recommendation add-ons priced apart.

For a team that wants scoring and segmentation to drive campaigns, that depth is the point. For a team that wants a flat number for a budget line, the calculator needs effort, there is no permanent free tier, and the ongoing rebrand to Manago AI may cause some confusion when searching for it. Benchmark it against Brevo on your real contact count and message volume, since the two price in different ways and the cheaper one changes with list size.

Standout feature. Pricing that grows per 1,000 active contacts instead of jumping between bands comes closest to paying for exactly the list you have.

#3 GetResponse

Gdansk, Poland Founded 1998 Free plan for up to 500 contacts / paid plans from about EUR 15 a month; the Marketing Automation plan with visual workflows, webinars and advanced segmentation starts from about EUR 54 a month; pricing scales with list size Free plan with no time limit

Best for: Marketers who also run webinars and conversion funnels

• Operating company. GetResponse
• Jurisdiction. EU (Poland)
• Where the data sits. EU data centres, per the vendor
• Source code. Closed source
• Replaces. Mailchimp, ActiveCampaign, HubSpot

GetResponse was founded in 1998 and is headquartered in Gdansk, Poland, which makes it one of the longest-established email marketing platforms in Europe. The vendor says more than 400,000 customers in 183 countries use it. It has grown from an autoresponder into a suite with automation, landing pages, conversion funnels, a website builder, webinars, AI campaign generation and course hosting. The vendor content also states strong deliverability and built-in consent tools, though those are vendor claims.

The webinar platform is the differentiator. Live and on-demand webinars run inside the same account as the email lists, so registration, reminders and post-event segmentation need no connector, and it replaces a second subscription. The automation builder is visual, with conditions, branching and lead scoring. A free plan covers up to 500 contacts, paid plans start at about EUR 15 a month and the Marketing Automation plan at about EUR 54.

The cost is breadth. The suite is more to learn than a focused tool, pricing scales with list size, and the best features, webinars and workflows, sit in higher plans.

Its scoring is less central than at SALESmanago, and its enterprise governance is lighter than Actito. For a mid-sized marketing team that wants one vendor for campaigns and events it is a strong choice. It suits a team that already sells through webinars or courses and wants one vendor for all of it.

Standout feature. Webinars, funnels and landing pages in one subscription replace tools that other platforms leave you to connect yourself.

#4 Copernica

Amsterdam, Netherlands Marketing Suite from about EUR 99 a month, quoted on send volume; SMTPeter (transactional) and MailerQ (high-volume) are priced separately Demo on request, no self-serve trial

Best for: Mid-market teams wanting a database-driven journey suite

• Operating company. Copernica B.V.
• Jurisdiction. EU (Netherlands)
• Where the data sits. Infrastructure hosted exclusively in Europe, per the vendor
• Source code. Closed source
• Replaces. Mailchimp, HubSpot, Salesforce Marketing Cloud

Copernica is operated by Copernica B.V. in Amsterdam and positions itself as a full marketing suite rather than a newsletter tool. Email campaigns, SMS, web push, customer journey automation, website tracking and behaviour-triggered messaging sit in one system, with segmentation and personalisation across all of them, on top of a flexible multidimensional database. Because the database is multidimensional, related data such as orders or subscriptions can sit under a contact instead of being flattened into custom fields.

The vendor states that its infrastructure is hosted exclusively in Europe, which for a European team removes the transfer question. Pricing starts from about EUR 99 a month for the Marketing Suite, quoted on send volume rather than published in tiers, and a demo replaces a self-serve trial. Copernica also sells SMTPeter for transactional email and MailerQ for high-volume sending as separate products with their own prices.

That breadth suits a mid-market team running coordinated campaigns across channels, and it comes with a steeper learning curve than a dedicated sender such as Brevo or Mailjet. The entry price is higher than the free tiers at the top of this list, and the quote-based model means no number appears before a conversation. It is a sound choice for teams with a data-heavy model, but not a first tool.

Standout feature. A flexible customer database underneath email, SMS and journeys suits teams whose data does not fit a flat contact list.

#5 Mailjet

Paris, France Founded 2010 Free plan with 6,000 emails a month and a 200 a day cap / Essential from about EUR 15 a month / Premium about EUR 27 a month with automation, segmentation and collaboration; all plans include unlimited contacts Free plan with no time limit

Best for: Teams that want marketing and transactional email on one API

• Operating company. Mailjet (part of Sinch)
• Jurisdiction. EU (France)
• Where the data sits. European infrastructure, per the vendor
• Source code. Closed source
• Replaces. SendGrid, Mailchimp

Mailjet was founded in 2010 in Paris and is now part of Sinch, a Swedish communications company, while keeping its Paris headquarters and European infrastructure. It was built for both transactional and marketing email, and the vendor says it serves more than 100,000 customers in 150 countries. It is also the home of MJML, the open-source email markup language. That heritage makes it the best fit in this list for teams where developers and marketers share one email account.

The strengths are the API and the account structure. REST, SMTP relay and webhooks sit next to a drag-and-drop builder, and real-time collaboration lets several people edit a template together. Pricing is by email volume with unlimited contacts on every plan: the free plan allows 6,000 emails a month with a 200 a day cap, Essential is about EUR 15 and Premium about EUR 27 a month, which adds A/B testing, segmentation, automation and collaboration.

Automation is the weak spot. The builder handles welcome series, birthday emails and re-engagement with conditional logic, but it is basic next to Brevo, SALESmanago or Actito, and the vendor itself recommends supplementing it for advanced needs.

It suits developer-led teams and SaaS companies that mainly send email, not marketers who want multi-channel journeys. If your priority is a visual multi-channel journey with SMS and WhatsApp, Brevo or e-goi will serve you better, and Mailjet is the one to pick when email delivery is the product.

Standout feature. Real-time template collaboration and the MJML framework make it the developer-friendly choice for email-first teams.

#6 e-goi

Matosinhos, Portugal Free plan for up to 5,001 contacts and 15,000 emails a month / Base from EUR 8.92 a month / Pro from EUR 33.79 a month / Corporate from EUR 100 a month; prepaid GoSend packs from EUR 6 per 10,000 emails Free plan with no time limit

Best for: Small organisations wanting to start on a permanently free plan

• Operating company. E-goi
• Jurisdiction. EU (Portugal)
• Independent checks. GDPR-compliant per the vendor
• Source code. Closed source
• Replaces. Mailchimp, ActiveCampaign, Klaviyo

e-goi is a Portuguese marketing platform headquartered in Matosinhos, near Porto, and describes itself as operating for over 20 years. It does not state a precise founding year. The distinguishing feature against most of this category is the free plan, called the 5001 tier, which covers up to 5,001 contacts and 15,000 emails a month at no cost, a usable plan for a small business or non-profit rather than a short trial.

Paid tiers step up from there. Base starts at EUR 8.92 a month for 500 contacts and adds unlimited email and push sends, basic automation and landing pages. Pro, from EUR 33.79 for 2,500 contacts, is where full workflow automation, WhatsApp, ecommerce features and AI tools arrive. Corporate starts at EUR 100 a month. A prepaid GoSend option bills by volume, with email packs from EUR 6 per 10,000 sends.

The trade-off is that the automation this category is named for sits behind Pro, not on the free plan or Base. It is a smaller vendor than Brevo or GetResponse, with a smaller integration catalogue. For a team that needs newsletters and light automation it can stay on the free plan indefinitely, and for real behavioural automation it needs to budget for Pro from the start.

Standout feature. A free plan with 5,001 contacts and 15,000 emails a month is enough for real campaigns before any card is entered.

#7 Encharge

Sofia, Bulgaria Published plans priced by contact count; amounts not restated here Free trial, no permanent free tier

Best for: Small SaaS companies automating on product events and Stripe

• Operating company. Encharge
• Jurisdiction. EU (Bulgaria)
• Independent checks. GDPR-compliant per the vendor
• Source code. Closed source
• Replaces. Customer.io, ActiveCampaign, HubSpot Marketing Hub

Encharge is a Sofia-based marketing automation platform built for small software companies, sitting between a basic email tool and a heavier product such as Customer.io. Instead of building automation on email opens and clicks, it ingests product events through Segment or its own tracking snippet and reacts to Stripe billing events, so a flow can fire on a trial ending, a failed payment or a plan upgrade.

The visual flow builder is aimed at a founder or first marketing hire rather than an operations team: onboarding sequences, upgrade nudges and win-back flows can be built and branched without engineering help once event tracking is in place. Lead scoring is included, with syncs to HubSpot and Salesforce for teams that also run a sales process. Plans are published and priced by contact count, with a free trial.

The focus has a cost. Encharge is a small vendor, so its integration catalogue, documentation and deliverability tooling are lighter than the larger platforms here, and it covers email and light in-app messaging only, with no SMS or push channel. We could not read its legal pages from our environment, so check the contracting entity before signing. For a SaaS team it is a precise tool, for anyone else a narrow one.

Standout feature. Stripe billing events work as first-class triggers, so a flow can react to a failed payment without a hand-built webhook.

#8 Actito

Louvain-la-Neuve, Belgium Two plans, no prices published (demo on request). Standard: up to 100k active profiles, 10 seats, email, SMS, RCS and WhatsApp, journey builder, A/B testing. Advanced: up to 500k active profiles, unlimited seats, all channels plus ads, wallet and in-app, predictive scores, AI content generation.

Best for: Mid-size and enterprise brands in Benelux and France

• Operating company. Actito S.A.
• Jurisdiction. EU (Belgium)
• Independent checks. ISO 27001 (as stated by the vendor), GDPR and NIS 2 compliance
• Source code. Closed source
• Replaces. Salesforce Marketing Cloud, Adobe Campaign

Actito is a Belgian customer engagement platform from Actito S.A. in Louvain-la-Neuve (VAT BE 0471 860 557). The privacy policy describes the company as governed by Belgian law, and the homepage states an ISO 27001-certified SaaS solution with GDPR and NIS 2 compliance, which is a stronger compliance statement than most tools in this category make. NIS 2 is the EU directive on network and information security, so that claim matters most to regulated and essential-service sectors.

The product covers a flexible data model, audience building, a journey builder with frequency capping, A/B testing and consent management, and sends over email, SMS, RCS and WhatsApp. The Advanced plan adds predictive scores, AI content and campaign generation, wallet passes, in-app messaging and Meta and Google Ads audiences. It is closer to an enterprise suite than to Brevo or e-goi. The AI features and predictive scores are limited to Advanced, so Standard is a channel and journey tool first.

The pricing page lists two plans by active profiles (up to 100k and up to 500k) and seats, but no amounts, so budgeting needs a demo. It is not the choice for a small team that wants a free tier, and the vendor pages we read did not state a hosting region. Next to Splio it is more channel-neutral, and next to Evalanche it is less transparent on price.

Standout feature. The most compliance-forward platform in the list, pairing ISO 27001 and NIS 2 statements with built-in consent management.

#9 Webmecanik

Argonay (Annecy), France Founded 2006 Webmecanik Automation is billed by size of the contact database, with unlimited emails, landing pages and forms. Entreprise: EUR 450/month for 10,000 contacts. Premium: EUR 563/month for 10,000 contacts (custom objects, multi-domain, dedicated resources). Prices for larger databases are selectable on the pricing page. A separate Webmecanik CRM has a free plan (2 users, 1,000 contacts).

Best for: French SMEs wanting sovereign hosting and onboarding

• Operating company. Webmecanik SAS
• Jurisdiction. EU (France)
• Where the data sits. France (OVH), Switzerland, Canada, US or Australia on request
• Independent checks. EU-SCORE AA+ sovereignty rating (as stated by the vendor), Qualiopi training organisation
• Source code. Closed source
• Replaces. HubSpot Marketing Hub, ActiveCampaign

Webmecanik is a French marketing automation vendor, Webmecanik SAS of Argonay near Annecy (RCS Annecy 488 883 794, created in 2006 per the French company register). The homepage states that data is hosted exclusively in France, with Switzerland, Canada, the US and Australia on request, and the legal notice names OVH and Exoscale as hosts. It also states a Qualiopi certification as a training organisation, which matters because onboarding and training are part of what you buy.

Pricing is by size of the contact database. The pricing page shows Entreprise at EUR 450 a month and Premium at EUR 563 a month for 10,000 contacts, with unlimited emails, landing pages and forms, lead scoring and AI features. Because emails are not metered, it suits teams that send frequently to a modest list, the opposite of per-email models such as Brevo.

It leans on service: a dedicated customer success manager, training and French-language documentation. It is priced as a managed product, so there is no free automation tier like Brevo or e-goi, and it is strongest in France and French-speaking markets.

Its integration ecosystem is smaller than HubSpot, which it positions itself against. For a French SME that wants hosting in France and a vendor that trains the team, that service model is the point, whereas an English-language team may find it less natural.

Standout feature. Unmetered email sending with France-only hosting by default makes cost predictable for frequent senders with small lists.

#10 Splio

Paris, France Founded 2001 No public price list; pricing is quoted after a demo. Standard SaaS contract (CGV, DPA and SLA) is published as a PDF on the vendor site.

Best for: Retail and e-commerce brands with loyalty programmes

• Operating company. Splio SAS
• Jurisdiction. EU (France)
• Source code. Closed source
• Replaces. Salesforce Marketing Cloud, Braze

Splio is a Paris CRM and marketing automation vendor, Splio SAS (RCS Paris 434 533 071, created in 2001 per the French company register, share capital EUR 8,204,767). Its legal notice gives the Paris head office and names a French hosting company for the website. That registration date is verifiable, unlike the founding years of several vendors in this list.

The product combines campaign orchestration across channels, control of marketing pressure per channel, a customer data platform with RFM segmentation, a loyalty module and predictive audiences from Tinyclues AI. It is built for retail and consumer brands that want revenue-driven targeting rather than workflow building for B2B lead nurturing. The retail focus shows in the features: RFM segmentation, a loyalty module and marketing pressure control are the tools of a merchant managing contact frequency across a large customer base.

No prices are published, so you need a demo to see a number, and the vendor pages we read do not state a hosting region for customer data. It is a mid-market to enterprise tool, not a self-serve option, and it sits closer to SALESmanago than to Brevo. The standard SaaS contract, data processing agreement and SLA are published as a PDF, which is more openness than most quote-only vendors offer.

Standout feature. Predictive audience selection, marketing pressure control and a loyalty programme in one retail-focused platform.

#11 Evalanche

Starnberg, Germany Modular plans with published starting prices: Email Marketing from EUR 195/month, Email Automation from EUR 375/month, Marketing Automation from EUR 595/month, 360 Degree Platform from EUR 1,295/month; quote on request. Billed monthly with no minimum contract term. PowerSet Pro bundles from EUR 695/month, campaign setup EUR 4,950 per campaign (optional).

Best for: German-speaking mid-size firms with marketing and sales teams

• Operating company. SC-Networks GmbH
• Jurisdiction. EU (Germany)
• Independent checks. ISO 27001 (as stated by the vendor), GDPR compliant
• Source code. Closed source
• Replaces. HubSpot Marketing Hub, Adobe Marketo Engage

Evalanche is the marketing and sales automation suite of SC-Networks GmbH in Starnberg (HRB 146573 at Amtsgericht Munchen). The vendor describes itself as a German SaaS provider with more than 25 years of experience and states ISO 27001 certification and GDPR compliance on its homepage. SC-Networks is the legal entity, so contracts are made with it rather than with a brand called Evalanche, which is worth knowing when reading the order form.

The platform is sold in modules rather than as one bundle: email marketing, email automation, marketing automation with lead management, and a 360 degree platform. The pricing page publishes starting prices from EUR 195 up to EUR 1,295 a month, with monthly billing and no minimum contract term, which is unusual for a tool at this level. The modular structure lets a team start with email marketing at EUR 195 and add automation later, which keeps the first invoice small.

It covers multi-brand and multi-country setups, sales automation and CRM-integrated personalisation, and it targets the German-speaking Mittelstand. Campaign setup is optional paid work at EUR 4,950 per campaign, and the interface and community are primarily German, so it fits an English-only team less well. Next to Actito it is more transparent on price, and next to Webmecanik it offers sales automation as well.

Standout feature. One of few enterprise-capable suites here that publishes starting prices and drops the minimum contract term.