e-goi
Portuguese marketing automation with a genuine free tier to 5,001 contacts and full automation unlocked on the Pro plan
Quick Overview
| Company | E-goi |
|---|---|
| Category | Marketing Automation |
| Headquarters | Matosinhos, Portugal |
| Founded | Not stated precisely; the company markets itself as operating "20+ years" |
| EU Presence | EU (Portugal) |
| Open Source | No; closed-source SaaS |
| Compliance | GDPR-compliant |
| Pricing | Free plan; Base from €8.92/month, Pro from €33.79/month, Corporate from €100/month |
| Free Option | Free plan up to 5,001 contacts and 15,000 emails/month |
| Replaces | Mailchimp, ActiveCampaign, Klaviyo |
Detailed Review
e-goi is a Portuguese marketing platform headquartered in Matosinhos, on the outskirts of Porto, and the company describes itself as operating for over 20 years in the market.
The distinguishing feature against most of this category is the free plan: the "5001" tier covers up to 5,001 contacts and 15,000 emails a month at no cost, which is a genuinely usable free tier rather than a short trial — useful for a small business or a non-profit that wants to run real campaigns before committing to a subscription.
Paid tiers step up from there. Base, from €8.92 a month for 500 contacts, adds unlimited email and push sends, basic automation, landing pages, integrations, social scheduling and API access.
Pro, from €33.79 a month for 2,500 contacts, is where the product becomes a genuine marketing automation platform: full workflow automation, WhatsApp messaging, ecommerce features and AI tools all arrive at this tier.
Corporate, from €100 a month with customised limits, adds dedicated consulting, priority support, loyalty technology and enhanced security. A separate prepaid option, GoSend, bills by volume rather than a monthly fee — email packs from €6 per 10,000 sends and SMS from roughly €0.0166 per message — for a team that wants to pay only for what it sends rather than hold a subscription. Semiannual, annual and biennial billing carry discounts of 5%, 15% and 25% respectively.
The trade-off for that accessible entry point is that the marketing-automation part of "marketing automation" — real workflow building, WhatsApp and ecommerce triggers — sits behind the Pro tier rather than the free plan or Base. A team that only needs newsletters and basic automation can stay on the free plan or Base indefinitely; a team that wants the behavioral automation this category is named for needs to budget for Pro from the start.
What e-goi does well
- A genuinely usable free plan — 5,001 contacts and 15,000 emails a month at no cost, not a short trial
- Full marketing automation, WhatsApp and ecommerce features unlock at a published, moderate price point (Pro, from €33.79/month)
- A prepaid GoSend option for teams that would rather pay per send than hold a subscription
- Semiannual, annual and biennial billing discounts of up to 25% on top of the published monthly prices
Where e-goi falls short
- Real workflow automation, WhatsApp and ecommerce triggers are gated behind the Pro tier, not included on the free plan or Base
- The company does not state a specific founding year, only "20+ years" as a general claim
- A smaller vendor than Brevo or GetResponse, with a correspondingly smaller integration catalogue
Standout feature. The free plan itself: 5,001 contacts and 15,000 emails a month at €0, which is enough for a small organisation to run real campaigns before ever entering a card.
Pros and Cons
Pros
- A genuinely usable free plan — 5,001 contacts and 15,000 emails a month at no cost, not a short trial
- Full marketing automation, WhatsApp and ecommerce features unlock at a published, moderate price point (Pro, from €33.79/month)
- A prepaid GoSend option for teams that would rather pay per send than hold a subscription
- Semiannual, annual and biennial billing discounts of up to 25% on top of the published monthly prices
Cons
- Real workflow automation, WhatsApp and ecommerce triggers are gated behind the Pro tier, not included on the free plan or Base
- The company does not state a specific founding year, only "20+ years" as a general claim
- A smaller vendor than Brevo or GetResponse, with a correspondingly smaller integration catalogue
Alternatives to e-goi
Frequently Asked Questions
What is e-goi?
e-goi is portuguese marketing automation with a genuine free tier to 5,001 contacts and full automation unlocked on the Pro plan.
Where is e-goi based?
e-goi is headquartered at Av. Menéres, 840, 4450-190 Matosinhos, Portugal, which places it under EU (Portugal) law.
What does e-goi cost?
A free plan covers up to 5,001 contacts and 15,000 emails a month. Paid plans start at Base, €8.92/month for 500 contacts with basic automation, then Pro, €33.79/month for 2,500 contacts, which adds full marketing automation, WhatsApp and ecommerce features, and Corporate, from €100/month with custom limits and dedicated consulting. Prepaid GoSend packs bill separately, from €6 per 10,000 email sends.
Who is e-goi best for?
Small businesses and marketers who want to start on a genuinely free plan and grow into full multi-channel automation without switching vendors.
Is e-goi a good alternative to Mailchimp or Klaviyo?
e-goi is built as a European alternative to US-based marketing automation platforms like Mailchimp and Klaviyo. It will not be a like-for-like feature match in every respect, so check the review above for where it genuinely differs before switching.
How does e-goi compare to other Marketing Automation Software tools?
e-goi is one of several European marketing automation tools covered on this site. See the full Marketing Automation Software category page for how it ranks against its closest European competitors.