Flexmail

Flexmail is a Belgian email marketing platform built around a straightforward promise: unlimited sending, transparent per-tier pricing, and GDPR handling backed by an ISO 27701 certificate rather than just a policy statement.

The drag-and-drop builder covers newsletters and campaigns, and a marketing CRM layer adds dynamic segmentation so a list can be targeted by behaviour rather than a static tag. Automation scenarios trigger on subscriber actions, and forms and surveys support conditional logic for collecting the data those scenarios need. For a Benelux business that wants an email tool built close to home, Flexmail is a straightforward fit.

Flexmail nv is based in Genk and prices by contact volume rather than emails sent: Start covers 1,000 contacts and one user from €15 a month on an annual plan, Essential adds automation scenarios and ten users from €31, and Pro adds A/B testing, dynamic content and a survey builder from €70, with an unlimited-user Premium tier quoted on request.

A free trial is available. What Flexmail does not offer is a paid-membership or newsletter-monetisation layer — like the other email marketing tools in this category, it sends the newsletter rather than selling it, and its transactional email API is priced separately.

What Flexmail does well

• ISO 27701-certified GDPR handling, not just a policy statement
• Transparent per-tier pricing published in full
• Marketing CRM with dynamic segmentation included
• Automation scenarios trigger on subscriber behaviour
• Free trial available

Where Flexmail falls short

• No paid memberships or paywall — sends newsletters, does not sell them
• Priced per contact, so list growth raises the bill
• Premium tier and its unlimited API access are quote-only
• Smaller ecosystem than Brevo or GetResponse

Standout feature. ISO 27701-certified consent handling: Flexmail is the only platform here with an independently audited certificate rather than a self-declared GDPR policy.