European SMS Marketing Software

#1 Omnisend

Vilnius, Lithuania Founded 2014 Free plan (500 emails, 250 contacts, 500 web push notifications/month, no card); Standard from $11.20/month; Pro from $41.30/month, both with unlimited web push; Custom pricing above 150,000 contacts Demo on request

Best for: Online shops that want cart-recovery texts, email and web push in one Lithuanian platform

• Operating company. Omnisend UAB (legal entity code 302530363)
• Jurisdiction. EU (Lithuania)
• Where the data sits. Google Cloud Platform; no region named in the Data Processing Agreement
• Source code. Closed source
• Replaces. Klaviyo, Mailchimp, PushEngage

Omnisend is the one tool in this ranking designed around a webshop rather than around a message pipe. SMS arrives as a channel inside the same automation builder as email and web push, connected through the Shopify, WooCommerce, BigCommerce or Shoplazza integration, and the category page lists cart recovery by SMS, quiet hours and frequency caps. Against Attentive, which is also built for shops, that makes it the closest like-for-like in structure.

The company is Omnisend UAB in Vilnius, legal entity code 302530363, and the product began in 2014 as Soundest, an email tool, before the 2017 rebrand as SMS and push were added. A permanent free plan and paid tiers from $11.20 a month are published, and the vendor states SMS from $0.007 per message. The gaps are disclosure ones: Google Cloud Platform is named but no region, and no security certification is claimed on the public site.

Standout feature. Omnisend puts SMS, email and web push in one store-connected flow with a published free plan, which no gateway-style tool here does.

#2 Brevo

Paris, France Founded 2012 Free tier / From €19/month Demo on request

Best for: SMBs needing multi-channel marketing

• Operating company. Brevo
• Jurisdiction. EU (France)
• Source code. Closed source
• Replaces. Mailchimp, HubSpot

Brevo, the Paris company formerly called Sendinblue, uses SMS as one step inside a wider workflow. Its tool page describes a cart sequence that starts with an email, adds an SMS two hours later if the mail was not opened, and sends a WhatsApp message the next day. For a business that wants SMS to respond to behaviour rather than to run as a separate blast, this is the clearest example in the list.

The founding year is 2012, the founder is named as Armand Thiberge, and the rebrand to Brevo happened in May 2023. The vendor claims more than 500,000 businesses use it. Pricing is by emails sent, so contacts are unlimited, with a free plan of 300 emails a day. Two cautions: SMS credits are bought per destination, and the site's own pages quote different entry prices for paid plans, so confirm the figure on the live pricing page.

Standout feature. Brevo lets one workflow mix email, SMS and WhatsApp steps and bills by emails sent, so the size of the contact list does not set the price.

#3 smsmode

Marseille, France Subscriptions Basic €9, Classic €69, Medium €159 and Premium €499 per month excl. VAT, with messages billed on consumption; prepaid packs from 1,000 SMS Demo on request

Best for: French and southern European senders that want a campaign web app, RCS and a named hosting location

• Operating company. Calade Technologies (smsmode)
• Jurisdiction. EU (France)
• Where the data sits. Two ISO 27001 certified data centres, Interxion MRS1 in Marseille and Scaleway DC4 in Paris, data stored in France; HDS-certified host as an option
• Source code. Closed source
• Replaces. Attentive, Postscript, Twilio

smsmode is the trading name of Calade Technologies, a French SARL in Marseille whose legal notice gives a SIRET number. Where Attentive sells a retention suite, smsmode sells a messaging platform with campaign screens: upload a list, personalise, send or schedule, and run RCS, WhatsApp Business or text-to-speech voice from the same account. Automatic workflow messages such as welcome texts and review requests are described too.

The strongest point is the hosting statement: two ISO 27001 certified data centres, Interxion MRS1 in Marseille and Scaleway DC4 in Paris, with an HDS-certified option for health data. Plugins cover HubSpot, Salesforce, Klaviyo and Zapier. The price is a subscription of €9, €69, €159 or €499 a month plus consumption, phone support only from the Classic plan, and RCS and WhatsApp cannot be bought prepaid.

Standout feature. smsmode names both of its French data centres and offers an HDS-certified host, a level of hosting detail few SMS vendors publish.

#4 SMSAPI

Gliwice, Poland Founded 2007 Pay as you go, no set-up fee and no contract, minimum payment €30, rates per destination country; free trial credit without a card Demo on request

Best for: Polish and central European senders that want pay-as-you-go bulk SMS without a contract

• Operating company. LINK Mobility Poland Sp. z o.o. (SMSAPI)
• Jurisdiction. EU (Poland)
• Where the data sits. Two redundant server centres, ATMAN and T-Mobile, more than 150 km apart; the safety page does not state the country
• Source code. Closed source
• Replaces. Attentive, Postscript, Twilio

SMSAPI is the SMS brand of LINK Mobility Poland in Gliwice, a subsidiary of a group listed on the Oslo Stock Exchange, which makes the contracting entity Polish and the group European. The product dates from 2007, when it grew out of a Polish ecommerce system, and it still reads like a gateway: customer portal, REST API, HLR number checks, short links with click analytics and sender names.

Two-way messaging works through receiving numbers in 9-digit or 4-5 digit format, while a text-based sender name cannot receive replies. Billing is pay as you go with a €30 minimum payment, no contract and no set-up fee, and the site says more than 200 systems are integrated. ISO 27001 is stated. The limits are the two server centres, ATMAN and T-Mobile, whose country is not given, and the lack of any email channel.

Standout feature. SMSAPI needs no contract and no set-up fee, only a €30 minimum payment, which makes it the lowest-commitment way to test European SMS here.

#5 Spryng

Amsterdam, Netherlands Founded 2006 Indicative €0.07 per SMS to the Netherlands and €0.069 to Belgium and Germany, purchases from 100 SMS, no start-up or monthly costs; volume prices on request Demo on request

Best for: Dutch and Belgian shops, healthcare and logistics senders that want SMS, WhatsApp and RCS from one Dutch provider

• Operating company. Spryng B.V.
• Jurisdiction. EU (Netherlands)
• Where the data sits. Private clouds inside the EU; the security page states the virtual private clouds are in Frankfurt
• Source code. Closed source
• Replaces. Attentive, Postscript, Twilio

Spryng started in 2006 selling appointment-reminder texts to hospitals, and that healthcare origin explains its security profile: ISO 27001 and NEN 7510, the Dutch health information standard. Spryng B.V. is the contracting entity in Amsterdam, and the terms place it in the Commify Group. Marketing is a newer layer, a Campaigns module for SMS, WhatsApp and RCS that the marketing page describes only briefly.

The security page states that its virtual private clouds are in Frankfurt and promises 99.9 percent uptime. Indicative prices are €0.07 per SMS to the Netherlands and €0.069 to Belgium and Germany, bought from 100 SMS with no monthly cost, and payment by iDEAL is possible. Support runs 24/7 in four languages. Elsewhere prices come by quote, the site is Dutch first, and there is no email channel in the account.

Standout feature. Spryng pairs a stated Frankfurt hosting location with the NEN 7510 healthcare standard, which suits senders of appointment and care messages.

#6 Esendex

Nottingham, United Kingdom Founded 2001 SMS plans: Starter £54/month (500 messages), Growth £143/month (2,500 messages), Enterprise £468/month (10,000 messages), all including API access; WhatsApp, RCS, voice and email quoted separately on request Demo on request

Best for: UK senders that want printed monthly SMS plans with API access included

• Operating company. Commify UK Limited (trading as Esendex)
• Jurisdiction. United Kingdom (adequacy decision, outside the EEA)
• Source code. Closed source
• Replaces. Twilio, Vonage

Esendex has run a messaging platform from Nottingham since 2001 and now trades under Commify UK Limited, registered in England and Wales under number 04217280. It is a British company, so it sits outside the EU and relies on the adequacy decision. The category page lists automation and surveys among its tools, and the vendor describes two-way messaging and one-time passcode support next to the sending.

What sets it apart from the other gateways is a printed price ladder: Starter at £54 a month for 500 messages, Growth at £143 for 2,500 and Enterprise at £468 for 10,000, each with API access. Past 10,000 messages, and for WhatsApp, RCS, voice and email, you ask for a quote. ISO 27001 is stated and a 7-day trial is offered. Being one brand of a multi-brand group means less product focus than a single-product vendor has.

Standout feature. Esendex prints three SMS tiers with API access in every one, so a UK sender can budget before contacting sales.

#7 GatewayAPI

Odense, Denmark Founded 2003 By default you pay only for the traffic you send, with no subscriptions or monthly fees (except in countries that require a short code). Prices are per operator in the chosen country, shown in EUR by default (DKK selectable for RCS). RCS from EUR 0.0410 per message. Email pricing is not shown on the pricing page. Creating an account is free. Exact per-country SMS rates are in a downloadable price list or on request. Demo on request

Best for: Developers and shops that want a Danish API with a separate EU-only setup and no subscription

• Operating company. ONLINECITY.IO ApS (CVR 27364276)
• Jurisdiction. EU (Denmark)
• Where the data sits. Two completely separated setups. The EU setup (gatewayapi.eu, chosen at signup) runs in a Hetzner Online GmbH data center in Germany, which the vendor says is EU-owned. The vendor also states that the global (.com) setup is hosted at Google Cloud data centers in Europe, and that the EU setup uses data centers in Denmark and Germany with ownership and routing kept in the EU; it describes both setups as ISAE 3000 and ISAE 3402 audited.
• Source code. Closed source
• Replaces. Twilio, Vonage, MessageBird

GatewayAPI is run by ONLINECITY.IO ApS in Odense, Denmark, CVR 27364276, and covers SMS, RCS business messages and email through one API, with HLR lookup, virtual numbers, short codes and keywords. The scope is narrower than a large CPaaS, since no voice, video or WhatsApp is listed. The category page names cart-recovery SMS as a use case, which it supports through the API rather than through a store plugin.

The distinguishing choice comes at signup. The gatewayapi.eu setup is separate and, according to the vendor, runs in a Hetzner data center in Germany owned by an EU company, while the .com setup runs on Google Cloud in Europe without that ownership and routing guarantee. Billing is for traffic only, per operator in the destination country, in euros; RCS starts at EUR 0.0410 per message. Country SMS prices come in a download or on request, and short codes cost extra.

Standout feature. GatewayAPI lets you choose at signup between two fully separated setups, one of them kept under EU ownership and routing.

#8 Textmagic

Romford, United Kingdom Prepaid credit, standard rate $0.049 per SMS (160 characters); $0.01 per SMS when routing through a connected CPaaS account (Twilio, Vonage, Sinch, Bandwidth); virtual numbers $10/number/month; credit bundles from 20 to 10,000 units Demo on request

Best for: Small teams that want prepaid business texting with a flat per-SMS rate and a shared inbox

• Operating company. Textmagic Limited
• Jurisdiction. United Kingdom (adequacy decision, outside the EEA)
• Source code. Closed source
• Replaces. Twilio SMS, EZ Texting

Textmagic is a British business-texting tool from Textmagic Limited in Romford, company number 05286521, and it behaves more like an SMS inbox with an API than like a marketing suite. Prepaid credit is the model: bundles from 20 to 10,000 units, a standard rate of $0.049 per SMS, and $0.01 per SMS when messages are routed through a connected Twilio, Vonage, Sinch or Bandwidth account underneath.

The category page credits it with automation flows and sender-ID and consent tools. Virtual numbers cost $10 a month, and two-way SMS sits alongside email and a live chat and social inbox. SOC 2 Type II is stated. Its US-style registration features, such as 10DLC, hint at an American focus, there is no RCS or voice API of its own, and as a UK company it sits outside the EU under an adequacy decision.

Standout feature. Textmagic can drop to $0.01 per SMS when it routes through a carrier account you already hold with a CPaaS vendor.

#9 Mitto

Zug, Switzerland Founded 2013 Pay-as-you-go per-message rates for SMS, WhatsApp, Viber and Voice via an online calculator (varies by country and currency); volume discounts and custom plans on request Demo on request

Best for: Swiss and international senders that want SMS, WhatsApp and Viber campaigns with failover and a per-country rate calculator

• Operating company. Mitto AG
• Jurisdiction. Switzerland (adequacy decision, outside the EEA)
• Source code. Closed source
• Replaces. Twilio, Sinch

Mitto AG in Zug has operated since 2013 as a Swiss communications platform. For marketing, the category page lists a no-code campaign creator, SMS failover and scheduling with statistics, with failover to SMS. Behind it sit SMS, WhatsApp Business, RCS, Viber, Telegram, Messenger, Instagram and voice behind one API, plus number lookup and identity verification.

Its pricing page carries a live calculator that shows per-message rates for SMS, WhatsApp, Viber and voice by country and currency without an account. RCS, large volumes and custom plans still go through a conversation. ISO 27001 is stated, no data residency location is published, and Switzerland sits outside the EU and EEA under an adequacy decision. The contact-centre and chatbot depth of larger CPaaS vendors is absent.

Standout feature. Mitto shows per-country rates for several channels in a public calculator, with no account needed.

#10 eCall

Wollerau, Switzerland Business (postpaid, per usage) and Prepaid (points) models; detailed price lists in CHF and EUR on the vendor site; start credit for testing Demo on request

Best for: Swiss companies that want SMS and WhatsApp from a Swiss provider with data kept in Switzerland

• Operating company. F24 Schweiz AG (eCall)
• Jurisdiction. Switzerland (adequacy decision, outside the EEA)
• Where the data sits. Redundant data centres in Switzerland
• Source code. Closed source
• Replaces. Attentive, Twilio

eCall is operated by F24 Schweiz AG in Wollerau, whose imprint lists the Zefix company index and names F24 AG in Munich as the German parent. The vendor says it was the first Swiss cloud service for sending and receiving SMS and claims about 30 years on the Swiss market. Marketing is one use among many next to reminders, codes and alerts, and campaign building is delegated to SMSup, a subsidiary in Fribourg.

In the portal you send, schedule and set up standing orders, and the vendor suggests a free automated birthday SMS as an example. Business accounts add five interfaces, including SMPP and REST, with prioritised sending and custom sender names. Besides SMS it handles WhatsApp Business, RCS, voice and Threema. Data centres in Switzerland and ISO/IEC 27001 are stated. Prices live in separate CHF and EUR lists, and the site is German first.

Standout feature. eCall reaches recipients through Threema as well as SMS and WhatsApp, which matters for Swiss audiences.

#11 seven (sms77)

Kiel, Germany Founded 2003 From €0.075/SMS Demo on request

Best for: Developers needing simple SMS integration

• Operating company. seven (sms77)
• Jurisdiction. EU (Germany)
• Source code. Closed source
• Replaces. Twilio SMS, Nexmo

seven, which traded as sms77 until the rebrand, is a German gateway founded in 2003 in Hamburg and now headquartered in Kiel. Against the platform tools on this list it is the plainest: a REST API, a web app, voice with text-to-speech, number lookup and validation before you pay to send, webhooks and a sandbox. The category page adds two-way SMS and email to SMS.

Published pricing starts at €0.075 per SMS, with volume discounts, and integrations include Zapier, Make and n8n. There is no WhatsApp, RCS or other messaging-app channel, no campaign tooling beyond the web app, and the focus is on Germany and the DACH region rather than worldwide delivery. The vendor offers data processing agreements, and a Kiel head office puts it under German law.

Standout feature. seven validates numbers through a lookup API before you send, which removes undeliverable messages from a large list.

#12 Sender.net

Vilnius, Lithuania Free Forever: 2,500 subscribers, 15,000 emails/month / Standard from $6.30/month (500 subscribers, billed annually) / Professional from $10.50/month / Enterprise on request Demo on request

Best for: Small senders on a tight budget that already use or want a free email platform and need occasional SMS

• Operating company. UAB Sender.lt
• Jurisdiction. EU (Lithuania)
• Source code. Closed source
• Replaces. Mailchimp, ConvertKit, ActiveCampaign

Sender.net is a Lithuanian email platform from UAB Sender.lt in Vilnius, and SMS is the weakest part of its profile. The site's own page says SMS is bundled into the paid tiers rather than sold separately, and the vendor's SMS guide is the evidence for it; we did not verify SMS pricing or country coverage. Treat it as an email tool that also texts, ranked last for that reason.

The case for it is the free tier. Free Forever covers 2,500 subscribers and 15,000 emails a month with the editor and automations, and paid plans start at $6.30 a month for Standard and $10.50 for Professional, quoted in dollars. WordPress, WooCommerce and Shopify integrations are built in. The entity name appears only on the legal pages, and the depth of features trails Brevo at the top end.

Standout feature. Sender.net gives 2,500 subscribers a free plan with automations, a free list five times the size of the 500-subscriber free tier of MailerLite, cited on its tool page.