Textmagic
UK business-texting platform and SMS API with a published per-message rate and prepaid credit
Quick Overview
| Company | Textmagic Limited |
|---|---|
| Category | Communication APIs |
| Headquarters | Romford, United Kingdom |
| EU Presence | United Kingdom (adequacy decision, outside the EU) |
| Open Source | No |
| Compliance | SOC 2 Type II, GDPR |
| Pricing | Prepaid credit, standard rate $0.049 per SMS (160 characters); $0.01 per SMS when routing through a connected CPaaS account (Twilio, Vonage, Sinch, Bandwidth); virtual numbers $10/number/month; credit bundles from 20 to 10,000 units |
| Free Option | Free test balance before buying credit |
| Replaces | Twilio SMS, EZ Texting |
Detailed Review
Textmagic is a UK business-texting platform built around an SMS API, with a prepaid model rather than a subscription: buy a credit bundle from 20 to 10,000 units and spend it down as messages send. The standard rate is $0.049 per SMS, published on the pricing page without a quote request, and it drops to $0.01 per SMS when routed through a connected account with Twilio, Vonage, Sinch or Bandwidth underneath.
Beyond the API, Textmagic covers the same ground as a small business texting tool rather than a full CPaaS: two-way SMS, email, a live chat and social inbox, virtual numbers at $10 a month, and the US 10DLC and sender-ID registration work that compliance-heavy markets require. That breadth makes it closer to Esendex or 46elks in shape than to Infobip — a messaging tool with an API attached, not a platform with messaging as one module.
Textmagic Limited is registered in England and Wales (company no. 05286521) from Romford, and states SOC 2 Type II certification and GDPR compliance alongside region-specific rules for the UK, US, Canada and Australia. A free test balance lets you trial sending before buying credit. The limits are the ones that come with the prepaid, SMS-first design: no RCS, no voice API of its own, and no omnichannel platform layer above the messaging.
What Textmagic does well
- Published flat rate: $0.049 per SMS, no quote needed
- Prepaid credit with no subscription commitment
- SOC 2 Type II certified
- Two-way SMS plus email and chat inbox
- Free test balance before buying credit
Where Textmagic falls short
- United Kingdom sits outside the EU (adequacy decision)
- No RCS or dedicated voice API
- No omnichannel or contact-centre platform layer
- US 10DLC/compliance features suggest a US-market bias
Standout feature. A flat $0.049-per-SMS rate on a prepaid balance — no subscription, no tier to pick, no call required.
Pros and Cons
Pros
- Published flat rate: $0.049 per SMS, no quote needed
- Prepaid credit with no subscription commitment
- SOC 2 Type II certified
- Two-way SMS plus email and chat inbox
- Free test balance before buying credit
Cons
- United Kingdom sits outside the EU (adequacy decision)
- No RCS or dedicated voice API
- No omnichannel or contact-centre platform layer
- US 10DLC/compliance features suggest a US-market bias
Alternatives to Textmagic
Frequently Asked Questions
What is Textmagic?
Textmagic is a UK business-texting platform built around an SMS API, with a prepaid model rather than a subscription: buy a credit bundle from 20 to 10,000 units and spend it down as messages send. The standard rate is $0.049 per SMS, published on the pricing page without a quote request, and it drops to $0.01 per SMS when routed through a connected account with Twilio, Vonage, Sinch or Bandwidth underneath.
Where is Textmagic based?
Textmagic operates from Romford, United Kingdom, which places it under United Kingdom (adequacy decision, outside the EU). Compliance: SOC 2 Type II, GDPR.
What does Textmagic cost?
Prepaid credit, standard rate $0.049 per SMS (160 characters); $0.01 per SMS when routing through a connected CPaaS account (Twilio, Vonage, Sinch, Bandwidth); virtual numbers $10/number/month; credit bundles from 20 to 10,000 units. Free test balance before buying credit.
Who is Textmagic best for?
Small teams wanting prepaid SMS with a simple published rate. A flat $0.049-per-SMS rate on a prepaid balance — no subscription, no tier to pick, no call required.
What are the drawbacks of Textmagic?
United Kingdom sits outside the EU (adequacy decision). No RCS or dedicated voice API. No omnichannel or contact-centre platform layer. US 10DLC/compliance features suggest a US-market bias.
Is Textmagic a good alternative to Twilio SMS?
Textmagic is built as a European alternative to Twilio SMS: UK business-texting platform and SMS API with a published per-message rate and prepaid credit. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does Textmagic compare to other Communication APIs?
Textmagic is one of several European Communication APIs we cover. It is most often compared with Twilio SMS, EZ Texting.