eCall
Swiss business messaging platform for SMS, WhatsApp and RCS, with data centres in Switzerland
Quick Overview
| Company | F24 Schweiz AG (eCall) |
|---|---|
| Category | SMS Marketing Software |
| Headquarters | Wollerau, Switzerland |
| Founded | Not stated |
| EU Presence | Yes - Switzerland (adequacy decision, outside the EEA) |
| Data Location | Redundant data centres in Switzerland |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | SMS gateway, web portal, standing orders, contact and group management, WhatsApp Business API, RCS, voice, email to SMS, Threema, virtual numbers, five interfaces |
| Pricing | Business (postpaid, per usage) and Prepaid (points) models; detailed price lists in CHF and EUR on the vendor site; start credit for testing |
| Best For | Swiss companies that want SMS and WhatsApp from a Swiss provider with data kept in Switzerland |
| Replaces | Attentive, Twilio |
Detailed Review
eCall is a Swiss business messaging platform operated by F24 Schweiz AG, Wollerau, whose imprint lists the Zefix company index and a German parent, F24 AG in Munich. The site says eCall was the first cloud service from Switzerland for sending and receiving SMS and that it has about 30 years of experience on the Swiss market.
Marketing is one use case among many on the site, which also covers appointment reminders, one-time codes, alerts and employee communication. Its SMS marketing page points to SMSup, a subsidiary in Fribourg, for building campaigns on an online platform.
Sending and scheduling
From the web portal you can send and receive SMS, manage contacts and groups, schedule messages and set up standing orders. The vendor's own tip is a free automated birthday SMS built as a standing order from the Send menu.
Business accounts add five interfaces at no connection fee: email, REST, HTTP/HTTPS, SMPP and a web service, plus prioritised sending, custom sender names and a monthly log.
Swiss hosting and compliance
eCall states that its data centres are redundant and located in Switzerland, that it holds ISO/IEC 27001 certification and that it complies with the GDPR and the Swiss data protection act. It also carries the swiss made software label through F24 Schweiz.
Channels
Besides SMS the platform handles WhatsApp Business API messages, RCS, voice, fax, email to SMS and push messages to Threema, which is relevant for Swiss audiences that use that messenger.
Limitations to Consider
eCall is a messaging platform first: the marketing-specific campaign builder is delivered through the separate SMSup service, and the pages we read show no storefront integration or automated cart flows. Prices sit in separate CHF and EUR price lists and a quote is needed for larger volumes. The site is written primarily in German, with English, French and Italian versions. For shop-focused SMS and email flows, see Omnisend.
Who Should Use eCall
Swiss businesses and agencies that want a Swiss contracting entity and Swiss data centres for SMS and WhatsApp communication.
Pros and Cons
Pros
- Data centres in Switzerland
- Standing orders for recurring texts
- Five interfaces including SMPP and REST
- Covers WhatsApp, RCS, voice and Threema
- ISO/IEC 27001 certified
Cons
- Campaign builder sits in the separate SMSup service
- No shop-platform flows confirmed
- Prices in separate price lists, quote for volume
- German-first site
Alternatives to eCall
Other European sms marketing software worth comparing before you decide:
Omnisend
Lithuania · Email and SMS automation built for online shops
Brevo
France · Email, SMS and WhatsApp in one workflow builder
smsmode
France · French messaging platform with a campaign web app and RCS
SMSAPI
Poland · Polish bulk SMS platform with pay-as-you-go pricing
See all European sms marketing software or compare them directly against Attentive on our alternatives page.
Frequently Asked Questions
F24 Schweiz AG in Wollerau, Switzerland, listed in the Zefix company index. Its imprint also names F24 AG in Munich as the group company.
The vendor states redundant data centres in Switzerland and describes the service as Swiss made.
Yes. The portal supports scheduled sends and standing orders, and the SMS marketing page refers to SMSup, its subsidiary in Fribourg, for campaign building.