smsmode
French messaging platform with a campaign web app, RCS and WhatsApp, and subscription plans from €9 a month
Quick Overview
| Company | Calade Technologies (smsmode) |
|---|---|
| Category | SMS Marketing Software |
| Headquarters | Marseille, France |
| Founded | Not stated |
| EU Presence | Yes - France (EU) |
| Data Location | Two ISO 27001 certified data centres, Interxion MRS1 in Marseille and Scaleway DC4 in Paris, data stored in France; HDS-certified host as an option |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | SMS campaigns, RCS, WhatsApp Business, text-to-speech voice, REST API, chatbot SMS, landing page editor, SMPP and SMTP, CRM plugins, automatic workflow messages |
| Pricing | Subscriptions Basic €9, Classic €69, Medium €159 and Premium €499 per month excl. VAT, with messages billed on consumption; prepaid packs from 1,000 SMS |
| Best For | French and southern European senders that want a campaign web app, RCS and a named hosting location |
| Replaces | Attentive, Postscript, Twilio |
Detailed Review
smsmode is the trading name of Calade Technologies, a French SARL registered in Marseille. Its legal notice gives the company, its Marseille address and its SIRET number, and the platform is sold as a French operator of business messaging for campaigns, notifications and one-time codes.
For marketing use, its SMS campaign page describes advertising sends to an opt-in list, loyalty messages and automatic workflow messages such as welcome texts, abandoned-cart reminders and review requests. It is closer to a messaging platform with campaign screens than to an ecommerce retention suite.
Campaigns, RCS and WhatsApp
The web app lets you upload a list, write the text with personalisation and send or schedule it, and the vendor compares its use to email marketing software. The same account can send RCS messages with images, carousels and buttons, WhatsApp Business messages and text-to-speech voice messages.
Plugins listed on the site include HubSpot, Salesforce, Oracle Eloqua, Selligent, Customer.io, Klaviyo, Zapier and Adobe Campaign, so a text can be triggered from a CRM or marketing automation tool you already run.
Hosting and certifications
The security page names the hosting: a redundant platform in two ISO 27001 certified data centres, Interxion in Marseille and Scaleway in Paris, with data stored encrypted on servers in France. An option isolates account data on an HDS-certified host, which matters for health-related messages.
The company holds ISO 27001 certification for its infrastructure and states that text content can be hashed and that the last four digits of recipient numbers can be truncated.
Pricing structure
Plans start with Basic at €9 a month for senders of about 500 messages or more, then Classic at €69, Medium at €159 and Premium at €499. Billing is based on consumption on top of the subscription, and prepaid packs are available for plain SMS. RCS, WhatsApp Business and Time2chat are not yet available as prepaid services.
Limitations to Consider
smsmode prices messages per destination and channel on top of the subscription, so the monthly fee alone does not give the cost of a campaign. Phone support starts at the Classic plan and the dedicated account manager at Medium. The pages we read do not describe storefront apps for shop platforms, so a shop owner should check the full plugin list. For an ecommerce suite with email and SMS in one flow, Omnisend is closer.
Who Should Use smsmode
French and Belgian senders, and teams on HubSpot or Salesforce, that want SMS and RCS campaigns from a provider with named French data centres.
Pros and Cons
Pros
- Names its data centres in Marseille and Paris
- Plans start at €9 a month
- Campaign web app plus REST API and SMPP
- RCS and WhatsApp Business in the same account
- Plugins for HubSpot, Salesforce and Klaviyo
Cons
- Messages are billed per destination on top of the subscription
- Phone support only from the Classic plan
- No storefront app confirmed on the pages we read
- RCS and WhatsApp not available as prepaid
Alternatives to smsmode
Other European sms marketing software worth comparing before you decide:
Omnisend
Lithuania · Email and SMS automation built for online shops
Brevo
France · Email, SMS and WhatsApp in one workflow builder
SMSAPI
Poland · Polish bulk SMS platform with pay-as-you-go pricing
Spryng
Netherlands · Dutch SMS, WhatsApp and RCS provider with a campaigns module
See all European sms marketing software or compare them directly against Attentive on our alternatives page.
Frequently Asked Questions
Its security page names two ISO 27001 certified data centres, Interxion MRS1 in Marseille and Scaleway DC4 in Paris, and says data is stored encrypted on servers in France. An HDS-certified host is available as an option.
Subscriptions run from Basic at €9 per month to Premium at €499 per month excluding VAT, with messages billed on consumption. Prepaid SMS packs from 1,000 messages are sold as well.
Yes, to opted-in contacts. Its campaign page notes that French marketing texts carry a STOP mention and fall under CNIL time restrictions, while transactional texts triggered by a customer action are exempt from those hours.