SMSAPI
Polish bulk SMS platform with a web portal, an API, short links and pay-as-you-go pricing
Quick Overview
| Company | LINK Mobility Poland Sp. z o.o. (SMSAPI) |
|---|---|
| Category | SMS Marketing Software |
| Headquarters | Gliwice, Poland |
| Founded | 2007 |
| EU Presence | Yes - Poland (EU) |
| Data Location | Two redundant server centres, ATMAN and T-Mobile, more than 150 km apart; the safety page does not state the country |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Bulk SMS, customer portal, REST API, sender names, short links, two-way SMS, personalisation, HLR lookup, SMS authenticator, RCS, integrations |
| Pricing | Pay as you go, no set-up fee and no contract, minimum payment €30, rates per destination country; free trial credit without a card |
| Best For | Polish and central European senders that want pay-as-you-go bulk SMS without a contract |
| Replaces | Attentive, Postscript, Twilio |
Detailed Review
SMSAPI is a brand of LINK Mobility Poland sp. z o.o., based in Gliwice and registered in the Polish National Court Register. The parent, LINK Mobility Group, is listed on the Oslo Stock Exchange, so the contracting entity is Polish and the group is European.
The product began in 2007 as part of a Polish ecommerce system and became a standalone SMS gateway. Its marketing page covers consent, personalisation, sender names and short links, and ties SMS campaigns to ecommerce, CRM and marketing automation integrations.
Campaign tools
From the customer portal you can send bulk SMS, receive replies, check numbers in the HLR database and use dynamic parameters to add a name or product category to each text. Sender names replace the number so recipients see the brand, though they cannot reply to a text-based sender.
Shortened links save characters and add click analytics, and receiving numbers allow two-way messaging for surveys, orders and appointments.
Consent and compliance
SMSAPI states that recipients must consent to data processing for marketing purposes and links a GDPR consent template for SMS marketing. The company holds an ISO 27001 certificate and its safety page describes 24/7 monitoring by a team in Gliwice.
Pricing and integrations
Pricing is pay as you go with a published per-country price list, a minimum payment of €30, no set-up fee and no contract. A business test account includes free SMS, and the site says more than 200 systems are integrated, with an API for the rest.
Limitations to Consider
SMSAPI is a gateway with campaign screens, not a retention suite: there is no email channel, no storefront-native flow builder and no audience model beyond lists and groups that the pages describe. Prices are listed per destination country, so you need the list for your markets to estimate a budget. The safety page names the two server centres but not their country. For email and SMS in one tool, Omnisend or Brevo fit better.
Who Should Use SMSAPI
Senders who already hold their audience in a shop or CRM and want a Polish SMS provider with pay-as-you-go rates and published per-country prices.
Pros and Cons
Pros
- No contract and no set-up fee
- Free test SMS without a card
- Short links with click analytics
- Two-way SMS with receiving numbers
- ISO 27001 certificate
Cons
- No email channel in the same account
- Server centre country not stated on the safety page
- Prices differ by destination, so budgets need the list
- Retention flows depend on external integrations
Alternatives to SMSAPI
Other European sms marketing software worth comparing before you decide:
Omnisend
Lithuania · Email and SMS automation built for online shops
Brevo
France · Email, SMS and WhatsApp in one workflow builder
smsmode
France · French messaging platform with a campaign web app and RCS
Spryng
Netherlands · Dutch SMS, WhatsApp and RCS provider with a campaigns module
See all European sms marketing software or compare them directly against Attentive on our alternatives page.
Frequently Asked Questions
SMSAPI is a brand of LINK Mobility Poland sp. z o.o., registered in Gliwice, Poland. It belongs to LINK Mobility Group, which is listed on the Oslo Stock Exchange.
No. Its pricing page describes pay as you go with no set-up fee, no contract and a minimum payment of €30, paid by bank transfer, Visa or Mastercard.
Yes, with a receiving number in 9-digit or 4-5 digit format, which supports surveys and orders. A sender name made of letters cannot receive replies.