Spryng
Dutch SMS, WhatsApp and RCS provider with a campaigns module, ISO 27001 and NEN 7510 certification
Quick Overview
| Company | Spryng B.V. |
|---|---|
| Category | SMS Marketing Software |
| Headquarters | Amsterdam, Netherlands |
| Founded | 2006 |
| EU Presence | Yes - Netherlands (EU) |
| Data Location | Private clouds inside the EU; the security page states the virtual private clouds are in Frankfurt |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | SMS marketing, WhatsApp Business (Meta BSP), RCS Business, campaigns module, email to SMS, voice API, REST API with SDKs, main and sub-accounts, 24/7 support |
| Pricing | Indicative €0.07 per SMS to the Netherlands and €0.069 to Belgium and Germany, purchases from 100 SMS, no start-up or monthly costs; volume prices on request |
| Best For | Dutch and Belgian shops, healthcare and logistics senders that want SMS, WhatsApp and RCS from one Dutch provider |
| Replaces | Attentive, Postscript, Twilio |
Detailed Review
Spryng started in 2006 for healthcare, where hospitals used text reminders to reduce missed appointments, and has since added WhatsApp Business, RCS Business, voice and email to SMS. Its privacy statement names Spryng as a company registered in Amsterdam, and its terms list Spryng B.V. as the contracting entity in the Netherlands within the Commify Group.
For marketing it describes automated, personalised campaigns over SMS, WhatsApp and RCS, with use cases such as abandoned-cart messages, back-in-stock messages, feedback requests and win-back texts.
Campaigns module
The marketing page presents a Campaigns Module that the company says was added this year to make sending campaigns simpler and to account for the legal rules on sending. It sits next to the SMS gateway, the REST API with SDKs and more than 50 integrations stated on the home page.
WhatsApp messaging runs through Spryng as an official Meta Business Solution Provider, and RCS through its status as an official Google partner for RCS Business.
Security and hosting
Spryng holds ISO 27001 and NEN 7510, the Dutch healthcare information security standard. Its security page states that its virtual private clouds are in Frankfurt so data stays inside the EU, and that uptime is guaranteed at 99.9 percent.
Pricing and support
There are no start-up or monthly costs: you buy credits from 100 SMS, with indicative prices shown per destination and volume discounts quoted individually. Payment is possible by iDEAL, credit card, prepaid or postpaid billing, and support is reachable 24/7 in English, Dutch, German and French.
Limitations to Consider
The pricing page shows indicative rates for the Netherlands, Belgium and Germany and asks for a quote elsewhere, so a multi-country budget needs a conversation. The campaigns module is recent and the pages describe it briefly, with no shop-platform flow builder or email channel in the same account. Much of the site content is written in Dutch first. For email and SMS together, see Brevo.
Who Should Use Spryng
Dutch and Belgian companies, especially in healthcare, logistics and ecommerce, that want a Dutch provider with NEN 7510 and a campaigns module.
Pros and Cons
Pros
- ISO 27001 and NEN 7510 certified
- Campaigns module for SMS, WhatsApp and RCS
- No start-up or monthly costs
- 24/7 support in four languages
- Meta BSP and Google RCS partner status
Cons
- Prices shown only for NL, BE and DE
- Campaigns module is new and briefly described
- No email channel in the same account
- Site is Dutch first
Alternatives to Spryng
Other European sms marketing software worth comparing before you decide:
Omnisend
Lithuania · Email and SMS automation built for online shops
Brevo
France · Email, SMS and WhatsApp in one workflow builder
smsmode
France · French messaging platform with a campaign web app and RCS
SMSAPI
Poland · Polish bulk SMS platform with pay-as-you-go pricing
See all European sms marketing software or compare them directly against Attentive on our alternatives page.
Frequently Asked Questions
Yes. Its privacy statement describes a company registered in the Netherlands with an address in Amsterdam, and its terms name Spryng B.V. as the contracting entity for Dutch customers. It belongs to the Commify Group.
The security page states that its virtual private clouds are located in Frankfurt, so data stays within the EU.
Yes. It describes itself as an official Meta Business Solution Provider for WhatsApp Business and an official Google partner for RCS Business, with campaign use cases for both.