Mercura

Danish CPQ with published per-user pricing, EU-only hosting and a public trust centre, for makers of configurable products

#6 in CPQ

Quick Overview

Company Mercura ApS (Danish CVR no. 37609110)
Category CPQ
Headquarters Aarhus, Denmark
Founded 2016
EU Presence EU (Denmark)
Data Location EU only: Hetzner in Germany (Nuremberg, Falkenstein) and Finland (Helsinki), asset storage on AWS in Frankfurt and Ireland
Open Source No
Compliance Hosted on ISO 27001-certified infrastructure; Mercura describes its own practices as ISO 27001-informed and states no certificate of its own
Pricing From €40/user/month, minimum 5 users; implementation €0 to €100K+ by scope
Free Option Free trial offered on the pricing page; length not stated
Replaces Tacton CPQ, SAP CPQ, Salesforce Revenue Cloud

Detailed Review

Mercura is built by Mercura ApS, a Danish private limited company in the Danish CVR register under number 37609110, with its seat in Aarhus and a start date of 13 April 2016. It also lists a regional hub in Barcelona.

The product is a CPQ platform for manufacturers of configurable products: a form builder defines product specifications, a rule builder holds the valid combinations and pricing logic, and the same model drives a front-end configurator, personalised PDF quotes and a bill of materials. The case pages name Lindab, Migatronic, AC Hydraulic and Audi.

The pricing page is concrete. Licensing starts at €40 per user per month with a minimum of five users, and the vendor shows discounts for teams of 10 and 50 or more.

Implementation is shown separately in three bands: self-guided at €0, workshop-based at €1K to €10K, and complex enterprise rollouts at €40K to €100K+. The homepage promises zero implementation fees, which only matches the self-guided band, so a buyer should budget from the pricing page and not from the homepage.

Mercura publishes more about its hosting than most vendors here. The trust centre names Hetzner in Germany and Finland for the application and AWS S3 in Frankfurt and Ireland for assets, and states that all customer data is processed and stored within the EU.

SaaS terms, a data processing agreement, an SLA and a subprocessor list are public. The company describes its own practices as ISO 27001-informed and relies on certified data centres rather than stating a certificate of its own, and it is a younger vendor than Configit, camos or encoway.

What Mercura does well

  • Publishes a per-user list price, unusual in a category where most vendors quote only after a demo
  • Names its hosting providers and regions and states that all customer data stays in the EU
  • Public trust centre with SaaS terms, DPA, SLA and subprocessor list
  • Implementation cost shown by rollout approach, from €0 self-guided to €40K to €100K+ for complex enterprise rollouts
  • Danish company confirmed in the CVR register, with CVR number and address on its own pages

Where Mercura falls short

  • The homepage claims zero implementation fees while the pricing page shows €1K to €10K and €40K to €100K+ bands for guided and enterprise rollouts
  • No ISO 27001 certificate of its own is stated, only ISO 27001-informed practices on certified hosting
  • Asset storage runs on AWS, a US-owned provider, even though the regions are in the EU
  • A shorter track record than the enterprise specialists; the vendor cites seven-plus years

Standout feature. A per-user list price with implementation cost split into self-guided, workshop and enterprise bands, so a buyer can size a budget before booking a demo.

Pros and Cons

Pros

  • Publishes a per-user list price, unusual in a category where most vendors quote only after a demo
  • Names its hosting providers and regions and states that all customer data stays in the EU
  • Public trust centre with SaaS terms, DPA, SLA and subprocessor list
  • Implementation cost shown by rollout approach, from €0 self-guided to €40K to €100K+ for complex enterprise rollouts
  • Danish company confirmed in the CVR register, with CVR number and address on its own pages

Cons

  • The homepage claims zero implementation fees while the pricing page shows €1K to €10K and €40K to €100K+ bands for guided and enterprise rollouts
  • No ISO 27001 certificate of its own is stated, only ISO 27001-informed practices on certified hosting
  • Asset storage runs on AWS, a US-owned provider, even though the regions are in the EU
  • A shorter track record than the enterprise specialists; the vendor cites seven-plus years

Alternatives to Mercura

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Frequently Asked Questions

What is Mercura?

Mercura is built by Mercura ApS, a Danish private limited company in the Danish CVR register under number 37609110, with its seat in Aarhus and a start date of 13 April 2016. It also lists a regional hub in Barcelona.

The product is a CPQ platform for manufacturers of configurable products: a form builder defines product specifications, a rule builder holds the valid combinations and pricing logic, and the same model drives a front-end configurator, personalised PDF quotes and a bill of materials. The case pages name Lindab, Migatronic, AC Hydraulic and Audi.

Where is Mercura based?

Mercura operates from Aarhus, Denmark, which places it under EU (Denmark). Compliance: Hosted on ISO 27001-certified infrastructure; Mercura describes its own practices as ISO 27001-informed and states no certificate of its own.

What does Mercura cost?

From €40/user/month, minimum 5 users; implementation €0 to €100K+ by scope. Free trial offered on the pricing page; length not stated.

Who is Mercura best for?

Manufacturers that want published per-user CPQ pricing. A per-user list price with implementation cost split into self-guided, workshop and enterprise bands, so a buyer can size a budget before booking a demo.

What are the drawbacks of Mercura?

The homepage claims zero implementation fees while the pricing page shows €1K to €10K and €40K to €100K+ bands for guided and enterprise rollouts. No ISO 27001 certificate of its own is stated, only ISO 27001-informed practices on certified hosting. Asset storage runs on AWS, a US-owned provider, even though the regions are in the EU. A shorter track record than the enterprise specialists; the vendor cites seven-plus years.

Is Mercura a good alternative to Tacton CPQ?

Mercura is built as a European alternative to Tacton CPQ: Danish CPQ with published per-user pricing, EU-only hosting and a public trust centre, for makers of configurable products. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.

How does Mercura compare to other CPQ tools?

Mercura is one of several European CPQ tools we cover. It is most often compared with Tacton CPQ, SAP CPQ, Salesforce Revenue Cloud.

About the author

Every tool page on European Purpose is researched and drafted with AI assistance, with the compliance and pricing claims checked against the vendor's own documentation, and is published under the editorial responsibility of its founder.

Sebastiaan Smits

Sebastiaan Smits

Founder · Amsterdam, Netherlands

Founder of European Purpose. Researches and writes the reviews and checks where each company is actually established.

Read our editorial process for how we source, verify and update these pages, and how paid visibility works.

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