Wide Angle Analytics

Wide Angle Analytics sits between the deliberately minimal tools in this category and the enterprise suites, which is where a lot of sites actually are: past a single page of counters, well short of a customer data platform.

Its design principle is that data belongs to the site that collected it. There is no cross-site profiling and no shared identity graph, so the analytics for your site derive from your visitors and are not pooled to enrich anyone else's picture of them — which is the practice that makes large analytics networks a privacy problem quite apart from where they store things.

It is a German company with EU hosting under GDPR, priced as a straightforward monthly subscription rather than by quote. The honest position: it is a smaller product than Piwik PRO and a younger company than etracker, without their track record, and it is not open source, so its privacy claims are read in a policy rather than in code. What it offers is a middle ground this category otherwise leaves surprisingly empty.

What Wide Angle Analytics does well

• No cross-site profiling or shared identity graph
• More configurable than the minimalist tools here
• German company with EU hosting under GDPR
• Straightforward monthly subscription pricing
• Fills a middle ground the category otherwise lacks

Where Wide Angle Analytics falls short

• Smaller product than Piwik PRO
• Shorter track record than etracker
• Not open source
• No free tier

Standout feature. Your visitors are not pooled into anyone else's profile — the part that storage location alone does not fix.