Wide Angle Analytics

German privacy-first analytics with per-site data control and no cross-site profiling

Quick Overview

Company Wide Angle Analytics
Category Web Analytics
Headquarters Germany
EU Presence EU (Germany)
Data Location EU
Open Source No
Compliance GDPR
Pricing Paid plans from a monthly subscription
Free Option Free trial
Replaces Google Analytics

Detailed Review

Wide Angle Analytics sits between the deliberately minimal tools in this category and the enterprise suites, which is where a lot of sites actually are: past a single page of counters, well short of a customer data platform.

Its design principle is that data belongs to the site that collected it. There is no cross-site profiling and no shared identity graph, so the analytics for your site derive from your visitors and are not pooled to enrich anyone else's picture of them — which is the practice that makes large analytics networks a privacy problem quite apart from where they store things.

It is a German company with EU hosting under GDPR, priced as a straightforward monthly subscription rather than by quote. The honest position: it is a smaller product than Piwik PRO and a younger company than etracker, without their track record, and it is not open source, so its privacy claims are read in a policy rather than in code. What it offers is a middle ground this category otherwise leaves surprisingly empty.

What Wide Angle Analytics does well

  • No cross-site profiling or shared identity graph
  • More configurable than the minimalist tools here
  • German company with EU hosting under GDPR
  • Straightforward monthly subscription pricing
  • Fills a middle ground the category otherwise lacks

Where Wide Angle Analytics falls short

  • Smaller product than Piwik PRO
  • Shorter track record than etracker
  • Not open source
  • No free tier

Standout feature. Your visitors are not pooled into anyone else's profile — the part that storage location alone does not fix.

Pros and Cons

Pros

  • No cross-site profiling or shared identity graph
  • More configurable than the minimalist tools here
  • German company with EU hosting under GDPR
  • Straightforward monthly subscription pricing
  • Fills a middle ground the category otherwise lacks

Cons

  • Smaller product than Piwik PRO
  • Shorter track record than etracker
  • Not open source
  • No free tier

Alternatives to Wide Angle Analytics

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Frequently Asked Questions

What is Wide Angle Analytics?

Wide Angle Analytics sits between the deliberately minimal tools in this category and the enterprise suites, which is where a lot of sites actually are: past a single page of counters, well short of a customer data platform.

Where is Wide Angle Analytics based?

Wide Angle Analytics operates from Germany, which places it under EU (Germany). Compliance: GDPR.

What does Wide Angle Analytics cost?

Paid plans from a monthly subscription. Free trial.

Who is Wide Angle Analytics best for?

Sites wanting privacy-first analytics with real configurability. Your visitors are not pooled into anyone else's profile — the part that storage location alone does not fix.

What are the drawbacks of Wide Angle Analytics?

Smaller product than Piwik PRO. Shorter track record than etracker. Not open source. No free tier.

Is Wide Angle Analytics a good alternative to Google Analytics?

Wide Angle Analytics is built as a European alternative to Google Analytics: German privacy-first analytics with per-site data control and no cross-site profiling. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.

How does Wide Angle Analytics compare to other Web Analytics tools?

Wide Angle Analytics is one of several European Web Analytics tools we cover.

About the author

One person researches and writes every tool page on European Purpose and checks the compliance and pricing claims against the vendor's own documentation.

Sebastiaan Smits

Sebastiaan Smits

Founder · Amsterdam, Netherlands

Founder of European Purpose. Researches and writes the reviews and checks where each company is actually established.

Read our editorial process for how we source, verify and update these pages, and how paid placement works.

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