Swetrix
Open-source, cookieless analytics with session replays, funnels and error tracking, hosted in Germany
Quick Overview
| Company | Swetrix Ltd |
|---|---|
| Category | Web Analytics |
| Headquarters | Edinburgh, United Kingdom |
| Founded | 2021 |
| EU Presence | United Kingdom (adequacy decision, outside the EEA) |
| Data Location | Germany, at Hetzner; US sub-processors for email (AWS), error tracking (Sentry) and the AI chat (OpenRouter) |
| Open Source | Yes |
| Pricing | Standard €17/month / Plus €35/month / Enterprise custom, excl. VAT; Community Edition free to self-host |
| Free Option | 14-day free trial (payment method required); free self-hosted Community Edition |
| Replaces | Google Analytics, Hotjar, Sentry |
Detailed Review
Swetrix puts cookieless statistics, session replays, funnels and error tracking in one product, and the error tracking is the unusual part: it takes over work that normally goes to Sentry as well as the work that goes to Google Analytics. The code is AGPL-3.0 on GitHub and a Community Edition is free to self-host, so the exit route is a licence rather than an export.
The company is Swetrix Ltd, registered at International House, 38 Thistle Street in Edinburgh under Companies House number SC797389. That registration dates from February 2024, but the product is older — the repository goes back to March 2021 and the footer reads 2021-2026 — which is why the founding year here is 2021. The analytics data is hosted at Hetzner in Germany.
The American footnotes belong in the open. Transactional and marketing email runs through AWS, error reports through Sentry, and the AI chat through OpenRouter, all US sub-processors, though none of them holds the analytics store. The UK itself sits outside the EEA on an adequacy decision. Standard costs €17 a month and Plus €35, with Enterprise quoted and VAT added where it applies; the 14-day trial asks for a payment method up front. No independent certification is published.
What Swetrix does well
- Open source under AGPL-3.0, with a Community Edition free to self-host
- Analytics data hosted at Hetzner in Germany
- Session replays, funnels and error tracking alongside the statistics
- Prices published at €17 and €35 a month
- Product running since 2021 by its own repository and footer
Where Swetrix falls short
- UK company, outside the EEA on an adequacy decision
- US sub-processors for email (AWS), error tracking (Sentry) and the AI chat (OpenRouter)
- The 14-day trial requires a payment method
- No independent certification such as ISO 27001 published
- The company itself was only registered in February 2024
Standout feature. Error tracking sits in the same product as the analytics, so one AGPL-licensed tool covers ground that usually needs both Google Analytics and Sentry.
Pros and Cons
Pros
- Open source under AGPL-3.0, with a Community Edition free to self-host
- Analytics data hosted at Hetzner in Germany
- Session replays, funnels and error tracking alongside the statistics
- Prices published at €17 and €35 a month
- Product running since 2021 by its own repository and footer
Cons
- UK company, outside the EEA on an adequacy decision
- US sub-processors for email (AWS), error tracking (Sentry) and the AI chat (OpenRouter)
- The 14-day trial requires a payment method
- No independent certification such as ISO 27001 published
- The company itself was only registered in February 2024
Alternatives to Swetrix
Frequently Asked Questions
What is Swetrix?
Swetrix puts cookieless statistics, session replays, funnels and error tracking in one product, and the error tracking is the unusual part: it takes over work that normally goes to Sentry as well as the work that goes to Google Analytics. The code is AGPL-3.0 on GitHub and a Community Edition is free to self-host, so the exit route is a licence rather than an export.
Where is Swetrix based?
Swetrix operates from Edinburgh, United Kingdom, which places it under United Kingdom (adequacy decision, outside the EEA).
What does Swetrix cost?
Standard €17/month / Plus €35/month / Enterprise custom, excl. VAT; Community Edition free to self-host. 14-day free trial (payment method required); free self-hosted Community Edition.
Who is Swetrix best for?
Teams wanting open-source analytics with session replays and error tracking on German servers. Error tracking sits in the same product as the analytics, so one AGPL-licensed tool covers ground that usually needs both Google Analytics and Sentry.
What are the drawbacks of Swetrix?
UK company, outside the EEA on an adequacy decision. US sub-processors for email (AWS), error tracking (Sentry) and the AI chat (OpenRouter). The 14-day trial requires a payment method. No independent certification such as ISO 27001 published. The company itself was only registered in February 2024.
Is Swetrix a good alternative to Google Analytics?
Swetrix is built as a European alternative to Google Analytics: Open-source, cookieless analytics with session replays, funnels and error tracking, hosted in Germany. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does Swetrix compare to other Web Analytics tools?
Swetrix is one of several European Web Analytics tools we cover. It is most often compared with Google Analytics, Hotjar, Sentry.