Mailingwork
German enterprise newsletter tool running since 1998, now part of the Positive Group.
Quick Overview
| Company | Positive Group Chemnitz GmbH |
|---|---|
| Category | Newsletter Platforms |
| Headquarters | Chemnitz, Germany |
| Founded | 1998 |
| EU Presence | EU (Germany) |
| Open Source | No |
| Free Option | Free demo on request |
| Replaces | CleverReach, GetResponse, Brevo |
Detailed Review
Mailingwork has been running since 1998, with the dedicated email marketing product shipped from 2001, which makes it one of the longest-running tools in this category by a wide margin.
That history shows up in the target customer: mid-market and enterprise senders, and agencies or resellers managing several client accounts or brands from one login, rather than a single small business sending its own list. The trade-off for that depth is that Mailingwork is not a self-serve, look-at-the-price-and-sign-up product — there is a demo, not a published tariff.
Mailingwork is now operated by Positive Group Chemnitz GmbH, which took over the German company in late 2023 — the same Positive Group that owns Sarbacane and noCRM.io, though Mailingwork itself remains a separate, German-market product.
No price list is published on the site; every tier is quoted after a demo, which is a genuine gap next to Flexmail's or KlickTipp's fully published pricing and the reason it sits at the bottom of this newly added group. What is published is the multi-account architecture and automation aimed squarely at agencies and mid-market marketing teams, with GDPR handling built around German norms.
What Mailingwork does well
- Running since 1998 — the longest history in this category
- Multi-account setup built for agencies and resellers
- Automation aimed at mid-market and enterprise senders
- German company, EU jurisdiction
- GDPR handling built around German norms
Where Mailingwork falls short
- No published price list — every tier is quoted after a demo
- Not a self-serve product; the buying process needs a conversation
- No paid memberships or paywall
- Recently changed ownership (Positive Group, late 2023), so continuity is unproven
Standout feature. The only tool here with no published price at all: Mailingwork asks for a demo before it tells you what it costs.
Pros and Cons
Pros
- Running since 1998 — the longest history in this category
- Multi-account setup built for agencies and resellers
- Automation aimed at mid-market and enterprise senders
- German company, EU jurisdiction
- GDPR handling built around German norms
Cons
- No published price list — every tier is quoted after a demo
- Not a self-serve product; the buying process needs a conversation
- No paid memberships or paywall
- Recently changed ownership (Positive Group, late 2023), so continuity is unproven
Alternatives to Mailingwork
Frequently Asked Questions
What is Mailingwork?
Mailingwork has been running since 1998, with the dedicated email marketing product shipped from 2001, which makes it one of the longest-running tools in this category by a wide margin.
That history shows up in the target customer: mid-market and enterprise senders, and agencies or resellers managing several client accounts or brands from one login, rather than a single small business sending its own list. The trade-off for that depth is that Mailingwork is not a self-serve, look-at-the-price-and-sign-up product — there is a demo, not a published tariff.
Where is Mailingwork based?
Mailingwork operates from Chemnitz, Germany, which places it under EU (Germany).
What does Mailingwork cost?
null. Free demo on request.
Who is Mailingwork best for?
German enterprises and agencies needing a multi-account setup. The only tool here with no published price at all: Mailingwork asks for a demo before it tells you what it costs.
What are the drawbacks of Mailingwork?
No published price list — every tier is quoted after a demo. Not a self-serve product; the buying process needs a conversation. No paid memberships or paywall. Recently changed ownership (Positive Group, late 2023), so continuity is unproven.