Mailingwork

German enterprise newsletter tool running since 1998, now part of the Positive Group.

Quick Overview

Company Positive Group Chemnitz GmbH
Category Newsletter Platforms
Headquarters Chemnitz, Germany
Founded 1998
EU Presence EU (Germany)
Open Source No
Free Option Free demo on request
Replaces CleverReach, GetResponse, Brevo

Detailed Review

Mailingwork has been running since 1998, with the dedicated email marketing product shipped from 2001, which makes it one of the longest-running tools in this category by a wide margin.

That history shows up in the target customer: mid-market and enterprise senders, and agencies or resellers managing several client accounts or brands from one login, rather than a single small business sending its own list. The trade-off for that depth is that Mailingwork is not a self-serve, look-at-the-price-and-sign-up product — there is a demo, not a published tariff.

Mailingwork is now operated by Positive Group Chemnitz GmbH, which took over the German company in late 2023 — the same Positive Group that owns Sarbacane and noCRM.io, though Mailingwork itself remains a separate, German-market product.

No price list is published on the site; every tier is quoted after a demo, which is a genuine gap next to Flexmail's or KlickTipp's fully published pricing and the reason it sits at the bottom of this newly added group. What is published is the multi-account architecture and automation aimed squarely at agencies and mid-market marketing teams, with GDPR handling built around German norms.

What Mailingwork does well

  • Running since 1998 — the longest history in this category
  • Multi-account setup built for agencies and resellers
  • Automation aimed at mid-market and enterprise senders
  • German company, EU jurisdiction
  • GDPR handling built around German norms

Where Mailingwork falls short

  • No published price list — every tier is quoted after a demo
  • Not a self-serve product; the buying process needs a conversation
  • No paid memberships or paywall
  • Recently changed ownership (Positive Group, late 2023), so continuity is unproven

Standout feature. The only tool here with no published price at all: Mailingwork asks for a demo before it tells you what it costs.

Pros and Cons

Pros

  • Running since 1998 — the longest history in this category
  • Multi-account setup built for agencies and resellers
  • Automation aimed at mid-market and enterprise senders
  • German company, EU jurisdiction
  • GDPR handling built around German norms

Cons

  • No published price list — every tier is quoted after a demo
  • Not a self-serve product; the buying process needs a conversation
  • No paid memberships or paywall
  • Recently changed ownership (Positive Group, late 2023), so continuity is unproven

Alternatives to Mailingwork

See all newsletter platforms →

Frequently Asked Questions

What is Mailingwork?

Mailingwork has been running since 1998, with the dedicated email marketing product shipped from 2001, which makes it one of the longest-running tools in this category by a wide margin.

That history shows up in the target customer: mid-market and enterprise senders, and agencies or resellers managing several client accounts or brands from one login, rather than a single small business sending its own list. The trade-off for that depth is that Mailingwork is not a self-serve, look-at-the-price-and-sign-up product — there is a demo, not a published tariff.

Where is Mailingwork based?

Mailingwork operates from Chemnitz, Germany, which places it under EU (Germany).

What does Mailingwork cost?

null. Free demo on request.

Who is Mailingwork best for?

German enterprises and agencies needing a multi-account setup. The only tool here with no published price at all: Mailingwork asks for a demo before it tells you what it costs.

What are the drawbacks of Mailingwork?

No published price list — every tier is quoted after a demo. Not a self-serve product; the buying process needs a conversation. No paid memberships or paywall. Recently changed ownership (Positive Group, late 2023), so continuity is unproven.

Is Mailingwork a good alternative to CleverReach?

Mailingwork is built as a European alternative to CleverReach: German enterprise newsletter tool running since 1998, now part of the Positive Group. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.

How does Mailingwork compare to other Newsletter Platforms?

Mailingwork is one of several European Newsletter Platforms we cover. It is most often compared with CleverReach, GetResponse, Brevo.

About the author

One person researches and writes every tool page on European Purpose and checks the compliance and pricing claims against the vendor's own documentation.

Sebastiaan Smits

Sebastiaan Smits

Founder · Amsterdam, Netherlands

Founder of European Purpose. Researches and writes the reviews and checks where each company is actually established.

Read our editorial process for how we source, verify and update these pages, and how paid placement works.

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